Communication Technology and New Media Commons^™

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

The Mayaarch3d Project: A 3d Webgis For Analyzing Ancient Architecture And Landscapes, Jennifer Von Schwerin, Heather Richards-Rissetto, Fabio Remondino, Giorgio Agugario, Gabrio Girardi

Department of Anthropology: Faculty Publications

There is a need in the humanities for a 3D WebGIS with analytical tools that allow researchers to analyze 3D models linked to spatially referenced data. Geographic Information Systems (GIS) allow for complex spatial analysis of 2.5D data. For example, they offer bird’s eye views of landscapes with extruded building footprints, but one cannot ‘get on the ground’ and interact with true 3D models from a pedestrian perspective. Meanwhile, 3D models and virtual environments visualize data in 3D space, but analytical tools are simple rotation or lighting effects. The MayaArch3D Project is developing a 3D WebGIS—called QueryArch3D—to allow these two …

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

See You Later, Aggregator: How Hot News Misappropriation Deters Aggregators Without Overprotecting Facts, Wern Ai Tan

College of Journalism and Mass Communications: Theses

As traditional media scramble to find ways to monetize online content, the ease of digital publishing and online dissemination of news have led to a rise of a new form of news media: News aggregators. News aggregators compile information from journalism websites by various means, often drawing potential readers away from traditional news outlets, thus siphoning off advertising revenue from traditional journalism outlets, with little to no cost to the aggregators. News establishments have sought legal redress by claiming copyright infringement and hot news misappropriation, a state unfair competition common law principle created in 1918. Hot news misappropriation prevents direct …

Activism, Deliberation, And Networked Public Screens: Rhetorical Scenes From The Occupy Moment In Lincoln, Nebraska (Part 1 & 2), Joshua P. Ewalt, Jessy J. Ohl, Damien S. Pfister

Department of Communication Studies: Faculty Publications

Part 1 of this manuscript is a dramatization of five rhetorical scenes that take the Occupy phenomenon as a moment to explore features of contemporary social protest and change. Drawing on rhetorical field notes collected over the first two weeks of Occupy Lincoln in Nebraska, we identify how historical tensions between activism and deliberation were both complicated and reasserted as the Occupy moment became a movement. The rhetorical scenes partially replicate actual conversations, though they are remediated through three composite figures: Anda, a longtime social activist; John, an advocate of democratic deliberation; and Dajuan, an undergraduate organizer of the local …

Maintaining The Master International Frequency Register, Frans G. Von Der Dunk

Space, Cyber, and Telecommunications Law Program: Faculty Publications

The present paper is the written elaboration of a presentation held under the same title at the workshop “International Regulations of Space Communications” held in Luxembourg on 24 and 25 May 2012. Consequently, the topic of this paper, the maintenance of the Master International Frequency Register as a key tool for allowing satellite communications to be a viable international sector of space activities, is viewed through the looking glass of the session title, “WRC-12 from the Perspective of International Telecommunications Law.”

In other words, it does not purport to deal with the actual details of maintaining the Register …

Geospatial Virtual Heritage: A Gesture-Based 3d Gis To Engage The Public With Ancient Maya Archaeology, Heather Richards-Rissetto, Jim Robertsson, Jennifer Von Schwerin, Giorgio Agugario, Fabio Remondino, Gabrio Girardi

Department of Anthropology: Faculty Publications

This paper presents our research to develop a gesture-based 3D GIS system to engage the public in cultural heritage. It compares two types of interaction—device-based vs. natural interaction— and summarizes the beta-testing results of a 3D GIS tool for archaeology, called QueryArch3D, in which participants used device-based interaction (i.e. mouse and keyboard). It follows with a description of the gesture-based system—that we developed in response to these beta-tests. The system uses QueryArch3D and Microsoft’s Kinect to enable people use body movements (in lieu of keyboard or mouse) to navigate a virtual reality landscape, query 3D objects, and call up photos, …

Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff

College of Journalism and Mass Communications: Student Advertising Projects

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Musician Bloggers: The Impact Of Niche Bloggers On Business, Charles Craine

College of Journalism and Mass Communications: Theses

Blogs have become a staple for many online users as the world becomes more and more connected. Blogs are websites often maintained by individuals who comment on anything that interests them. They are diaries of sorts from which individuals can broadcast their thoughts and opinions to the world.

Musician blogs are websites where musicians discuss their lives and craft. These blog present the writer’s opinions about their specific instruments, genre, group and many things.

This study analyzes in-depth interviews with 20 musician bloggers to understand their motivations and satisfaction they receive from blogging. This study will analyze seven motivations for …

Book Review: The Ethics Of Emerging Media: Information, Social Norms And New Media Technology, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Discussions of new media and ethics sometimes include the notion that “ethics are ethics”—that doing the right thing is, and has been, a constant over time and across media.

The idea has a certain appeal. But it gets new twists in The Ethics of Emerging Media, by Bruce E. Drushel and Kathleen German, assistant professors of communication at Miami University. New media create new ethical questions and opportunities to cross ethical lines, as the thirteen contributors to this collection examine.

College Football Twitter Communities: The Husker Twitter Community During The 2012 Capital One Bowl, Kelly D. Mosier

College of Journalism and Mass Communications: Theses

Our increasingly interconnected society has allowed total strangers to share insights in real time with increasing frequency and ease through the use of social networking sites like Twitter, Facebook, LinkedIn and Google Plus. Twitter, a social network based on the cell phone short messaging system, has previously shown an ability to aid in the sharing of information during major events such as presidential debates and breaking news.

Sporting events are also places where large groups of people share a similar experience. Traditionally, information has flowed to average viewers, through professional journalists. Due to social networking sites like Twitter, fans now …

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.

Kinect And 3d Gis In Archaeology, Heather Richards-Rissetto, Fabio Remondino, Jim Robersson, Jennifer Von Schwerin, Giorgio Agugiaro, Gabrio Girardi

Department of Anthropology: Faculty Publications

This paper explores the potential of using Microsoft's Kinect to create a low-cost and portable system to virtually navigate, through a prototype 3D GIS, the digitally reconstructed ancient Maya city and UNESCO World Heritage Site of Copan in Honduras. The 3D GIS, named QueryArch3D, was developed as part of the MayaArch3D project (http://mayaarch3d.unm.edu), which explores the possibilities of integrating databases and 3D digital tools for research and teaching on ancient architectures and landscapes. The developed system, based on the Flexible Action and Articulated Skeleton Toolkit (FAAST), controls in a remote and touchless mode the movements in the 3D environment in …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman

College of Journalism and Mass Communications: Theses

Believability and accuracy of print and online news is studied via the comments of newspaper readers of a small Texas community. The readers of the Normangee Star were chosen to be the survey recipients to learn if readers in a small community had the same attitude about their local newspaper that national surveys have indicated exist about newspapers in general. The expectation was that those who read more news online would consider their local paper to be less believable and accurate than those who read little to no news online. Surveys were mailed to 200 subscribers of the Star, …

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

Mapping Injustice: The World Is Witness, Place-Framing, And The Politics Of Viewing On Google Earth, Joshua P. Ewalt

Department of Communication Studies: Faculty Publications

Working from assumptions that inequality is often spatially informed, a set of interactive cartographies has recently proliferated on Google Earth. In this essay, I analyze one of those interactive cartographies: The World is Witness produced by the United States Holocaust Memorial Museum (USHMM). I read the map as an organizational rhetoric that frames place as "embedded injustice." I also argue that thorough analysis of the framing of local place on Google Earth must inherently question whether the map can create a disruption in the viewing subject. While the map presents vital information on excruciatingly despicable acts of injustice, and the …

The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright

College of Journalism and Mass Communications: Theses

In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, the library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigators conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the …

(Re)Conceptualizing Intercultural Communication In A Networked Society, Damien S. Pfister, Jordan Soliz

Department of Communication Studies: Faculty Publications

We offer four theses about how intercultural communication is altered in a digitally networked era. Digital media shape intercultural communication by (1) producing new public fora capable of (2) hosting rich, multimodal ‘‘spaces’’ of contact on (3) a scale of many-to-many communication that (4) challenges traditional modes of representation

Networked Expertise In The Era Of Many-To-Many Communication: On Wikipedia And Invention, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay extends the observations made in E. Johanna Hartelius’ The Rhetoric of Expertise about the nature of expertise in digital contexts. I argue that digital media introduce a scale of communication—many-to-many—that reshapes how the invention of knowledge occurs. By examining how knowledge production on Wikipedia occurs, I illustrate how many-to-many communication introduces a new model of “participatory expertise.” This model of participatory expertise challenges traditional information routines by elevating procedural expertise over subject matter expertise and opening up knowledge production to the many. Additionally, by hosting multiperspectival conversations on Wikipedia, the participatory model of expertise introduces epistemic turbulence into …

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

Introduction To Special Issue: Public Argument/Digital Media, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This introductory essay to the special issue of Argumentation and Advocacy on Public Argument/Digital Media makes the case for a sustained interrogation of digitally-networked argumentation practices. To complement current scholarship on how new forms of digital mediation produce group polarization and truthiness, I suggest that argumentation scholars look at digital media as a rich source for the production and criticism of argument. Each of the essays in the special issue is then introduced by examining five cross-cutting themes that argumentation scholars may consider when examining how digital media produce networked argument practices: interactivity, instantaneity, scale, archiving, and search.

Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno

College of Journalism and Mass Communications: Theses

The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.

Ageism In Academic Librarianship, Melanie Chu

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Background

Nearly one out of every ten librarians is under the age of thirty. The average age of a graduate student in library and information science is 30-35 years old. Between 2010-2020, 45% of librarians will reach the retirement age of 65 years old. The relative age of the profession will continue to decrease as retirements increase. Statistically, the population of young librarians is a growing minority.

Young, new librarians face age discrimination, including disrespectful treatment in the workplace and unrealistic expectations of performance. Ageism in academic libraries results in job dissatisfaction and loss of retention for these new librarians. …

Overhauling Of A Science Library Web Area, Daniel S. Dotson

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

This article covers the revamp of a science library’s web area. The library’s web area contained outdated web pages, unused files, and an architecture that made it hard to maintain. All of these issues with the web area resulted in an examination and revamping of several aspects of all the files on the web area. Server statistics were used to determine the usage of the files in the library’s web area. Files containing textual information were categorized according to their topic and the usage of each topic area was examined to determine the distribution of usage amongst the topic …

E-State Practices In Turkey: Evaluation Of Governmental Web Sites, Feryal Turan, Özlem Bayram

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Introduction

The development of information technologies (IT) supports significant transformations in the conventional working mechanisms of the Turkish State and affiliated public institutions.

E-State is defined by World Bank as the reformulation of the relations between citizens, businesses and State authorities through use of information technologies (such as Wide Area Networks, Internet, and mobile communication) by public administrative units.

Whereas important steps have been taken in e-State practices within the framework of the infrastructure of the institutional and national information networks, Turkey is still at the starting point with regards to meeting the information and communication technology-based needs of its …

Embedding An Im [Instant Messaging] Widget In Research Databases: Helping Users At Their Point-Of-Need, Kwabena Sekyere

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Introduction

The rapid growth of internet users has made libraries eager to introduce online services for this new community, in addition to their traditional reference services. Virtual reference service has become a convenient and easily accessible option for the online community, particularly with increasing amounts of libraries resources now available electronically as well (Lou, 2007).

Virtual reference began in many libraries as email reference service (Janes, 2002) with a move to live chat reference as technology advanced. These live reference services were offered through chat software developed in-house or by vendors. Due to the high cost of purchasing and maintaining …

Open House In The Ivory Tower: Public Programming At An Academic Library, Rochelle Smith, Ben Hunter

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

Public programming, a frequently used outreach tool for public libraries, is far less common in academic libraries. This article examines the University of Idaho Library’s efforts to attract both university and community members with public programming, delving into detail for three specific grant-funded discussion series: one on Jewish literature, one on graphic novels, and one on jazz. Strategies for location selection, advertising, scheduling and funding are all discussed with commentary on what worked well, what didn’t, and how public programming fits into the mission of an academic library.