Communication Technology and New Media Commons^™

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Othering Others: Right-Wing Populism In Uk Media Discourse On “New” Immigration, Grace E. Fielder, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Right wing populism is on the rise. Through the use of othering, right-wing groups delimit their own identities while excluding others. The purpose of this chapter is to shed light on how European mediated public spheres (such as reader responses to media discourse) constitute an important domain of identity articulation and struggle through the discursive construction of the ‘Other’. In this case, the others come from the Central and Eastern European countries that are perceived as newcomers to Western Europe due to the consecutive enlargements of the European Union. Specifically, this chapter provides an in-depth analysis of 236 reader comments …

Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.

The Role Of Familiarity In Shaping Country Reputation, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines inputs that contribute to country concept, specifically the country reputation of Ghana among Americans. The results of a structural equation model indicate that familiarity is a key mediator between participants' experiences with the country and Ghana's country reputation. It is found that the participants' experiences with Ghana affected the reputation of that country positively but indirectly through the mediating role of increased familiarity. Practitioners of international public relations and public diplomacy could benefit from the use of strategies and tactics that would increase the familiarity of the U.S. public with sub-Saharan African countries.

Faculty Perceptions Of Teaching Information Literacy To First-Year Students: A Phenomenographic Study, Lorna M. Dawes

University of Nebraska-Lincoln Libraries: Faculty Publications

This study examines faculty perceptions of teaching information literacy and explores the influence of these perceptions on pedagogy. The study adopted an inductive phenomenographic approach, using 24 semi-structured interviews with faculty teaching first-year courses at an American public research university. The results of the study reveal four qualitative ways in which faculty experience teaching information use to first year students that vary within three themes of expanding awareness. The resulting outcome space revealed that faculty had two distinct conceptions of teaching information literacy: (1) Teaching to produce experienced consumers of information, and (2) Teaching to cultivate intelligent participants in discourse …

The Technological Factors Of Reddit: Communication And Identity On Relational Networks, Jennifer Kienzle

Department of Communication Studies: Dissertations, Theses, and Student Research

The relational network reddit is one of the most popular and visited websites on a global and national (United States) level. Communication on reddit lends itself to intergroup communication in that reddit users engage with audiences from ingroup, outgroup, and mixed audience compositions. Reddit’s voting system allows for negative and positive feedback to enhance or impede on one’s message. I examine how these technological factors influence a number of communicative and identity processes: (a) identity salience, (b), identity gaps, (c) group and interpersonal evaluation, and (d) accommodative language. Drawn out of intergroup contact literature and theories about group processes and …

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’, Lorna M. Dawes

University of Nebraska-Lincoln Libraries: Faculty Publications

The new ACRL Framework for Information Literacy (ACRL, 2015) has propelled librarians into new approaches to teaching that concentrate on the concepts and not the procedures or tasks that relate to the effective use of information. It is known that students vary their learning strategies in response to the context of their learning environment (Richardson, 2011) and so it is imperative that instruction facilitates various ways of learning, that can be accommodated in both the small and large classes. Historically librarians have focused on the teaching of the skills: how to search databases, how to find information, how to evaluate …

Craft Publishing: A Proposal For A Programmatic Paradigm Shift In Academic Libraries, Sue Ann Gardner, Paul Royster, Linnea Fredrickson, Brian Rosenblum, L. Ada Emmett

University of Nebraska-Lincoln Libraries: Presentations

This presentation will include the parameters by which an effective, at-cost publishing program may be structured in academic libraries. With advances in technology, electronic storage, and connectivity, and contrary to the claim that such activities may result in a “race to the bottom,” libraries have proven to be natural entities within which to effect a paradigm change in scholarly publishing. Activities to date, however, have been more often than not underfunded and understaffed. Even among those that have been well supported, efforts across the community have been ad hoc. Within the context of recent initiatives and discussions, the authors will …

Drone Journalism Lab Operations Manual, Matt Waite, Ben Kreimer

College of Journalism and Mass Communications: Faculty Publications

This text is a guide for safely conducting drone journalism field work. It takes into account America's current drone regulations, our understanding of the public's acceptance of drones, the state of drone technologies, and our own experiences. The number one goal of any drone journalism operation is safety. At no time should safety be compromised. If there is any doubt, return the drone, also known as an unmanned aerial system (UAS), to the landing zone and terminate the flight. Ethical journalism is responsible journalism, and flying a drone means taking responsibility for the safety of those near you, on the …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

From The Gay Bar To The Search Bar: Promiscuity, Identity, And Queer Mobility On Grindr, Chase Aunspach

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis is a critical exploration into the mobile application Grindr and how it rhetorically constitutes its users and their experience of queer spaces. Recently, researchers from a variety of disciplines have displayed increased scholarly interest in Grindr. Despite this much needed attention, few studies before this thesis have examined Grindr’s material structure—its interface, scripts, and other design features—as rhetorical and worthy of analysis. I document and interrogate my own experiences as a user of the application, adding a humanistic perspective to current conversations about Grindr to demonstrate one potential approach to critiquing mobile media that extends the “field” of …

Developing An Understanding Of How College Students Experience Interactive Instructional Technology: A Ux Perspective, Adam Wagler

Department of Educational Administration: Dissertations, Theses, and Student Research

Technology is increasingly mobile and social, resulting in dynamic digital and interactive environments. The ubiquitous nature of interactive instructional technology presents new paradigms for higher education, creating challenges for instructors to compete for time and attention as students are bombarded by information in a digital, media rich world. The problem being studied, with all of these technological advancements, is how instructors can approach these challenges from a user experience (UX) perspective. A macro level view sees college students taking multiple courses at a time, over many semesters, and using different interactive instructional technology that mix with other forms of online …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Shaping The Repository, Paul Royster

University of Nebraska-Lincoln Libraries: Presentations

Repositories play 2 critical roles: collection and dissemination. How Nebraska's repository has progressed despite not taking common expert advice. Remarks on the current state of publishing. Opportunities for library publishing and disruptive innovation. A call for scholarship to "come out of Babylon"--the commercial marketplace that inhibits the free creation and sharing of knowledge. A call for librarians to take leadership in the evolution of new roles and relationships with our faculty colleagues. Sturm und Drang, hyperbole, irony, and passion.

Note: Download button links to pdf version. PowerPoint slides (~30mb) attached below as related file.

Streaming video is available at http://scholarship.law.wm.edu/lawrepositories/2015/lr2015/1/

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis Of Twitter Conversation During The 2012-2013 Drought In Nebraska, Adam Wagler, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden

University of Nebraska-Lincoln Libraries: Presentations

Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska–Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

News Goes Native: An Examination Of Online Media's Disclosure Practices For Sponsored Content, Joseph Dean Moore

College of Journalism and Mass Communications: Theses

Online news publishers are increasingly using sponsored content that assumes the format of the host site's editorial content. This has led to concern among some in the journalism industry that readers will be unable to distinguish advertising from news editorial. A content analysis and an experiment examined how publishers are formatting sponsored content and how readers are processing disclosure information for sponsored content. The results suggest that current labeling and disclosure practices may be inadequate in alerting readers to the commercial nature of sponsored content.

Adviser: Ming Wang

A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next ­five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …

Aaron Swartz’S Fbi Files

United States Department of Justice: Publications

Aaron Hillel Swartz (November 8, 1986 – January 11, 2013) was an American computer programmer, writer, political organizer and Internet Hacktivist.

Swartz was involved in the development of the web feed format RSS, the organization Creative Commons, the website framework web.py and the social news site, Reddit, in which he became a partner after its merger with his company, Infogami. Swartz's later work focused on sociology, civic awareness and activism.

He helped launch the Progressive Change Campaign Committee in 2009 to learn more about effective online activism. In 2010 he became a research fellow at Harvard University's Safra Research Lab …

Aaron Swartz’S Secret Service Files

United States Department of Justice: Publications

These documents concern the indictment in Massachusetts for downloading JSTOR content from MIT library network.

Parts 1 & 2 are included in the main document.

Additional files are linked below, as follows:

Part 3 (3 files) -- 379 pages, 4067 pages (spreadsheet), & 190 pages (photos)

Part 4 -- 1 page

Part 5 -- 1 page

Part 6 -- 1 page

Part 7 -- 7 pages

Part 8 -- 237,397 pages (yes)

Part 9 -- 90 pages

Part 10 -- 259 pages

Part 11 -- 17 pages

Part 12 -- (not released as of 9/29/2014)

Part 13 -- 254 pages …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

[The Development Of Public Relations In] Kenya, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …