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Communication Technology and New Media Commons™

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University of Central Florida

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Articles 121 - 138 of 138

Full-Text Articles in Communication Technology and New Media

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano Jan 2018

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

International Crisis and Risk Communication Conference

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …


A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani Jan 2018

A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani

Honors Undergraduate Theses

During its violent spread across the Middle East, the Islamic State of Iraq and Sham (ISIS) amassed both a local and international following in large part due to its usage of emergent media distribution. Beginning in 2014, ISIS’s Ministry of Media published an English-language magazine, Dabiq, disseminating its issues through online platforms. Dabiq and its successor Rumiyah both serve as propagandistic recruitment material for ISIS’s international community as well as broadcasting the message of the jihadist movement to ISIS’s enemies. This study analyzed ISIS’s publications using a qualitative content analysis in order to identify jihadist recruitment strategies through the perspectives …


Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane Jan 2018

Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane

Electronic Theses and Dissertations

Emergent narrative, a phenomenon of unexpected contextual stories arising through play, has been researched in the field of game studies since 1999. However, that discussion largely lies in the realm of theoretical stories which are generated by either the system or the player. The purpose of this dissertation is to deepen our understanding of emergent narrative by examining real-world examples of the phenomenon. Four hundred player posts were gathered from forums relating to the video game Skyrim (a large, open world fantasy roleplaying game) and analyzed using a mixed-method framework which is informed by digital ethnography, fan studies, and game …


Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King Jan 2018

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

International Crisis and Risk Communication Conference

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.


He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud Apr 2016

He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud

UCF Forum

I was talking recently with one of my students who will graduate in May. He told me about his first year in college and began his reminiscence with: “Back in the day…”


Do We Really Need More 'Stuff'?, Michael Bass Apr 2016

Do We Really Need More 'Stuff'?, Michael Bass

UCF Forum

Since most people are busy acquiring more and more things, it may be past time to start thinking about the question: Do we really need more “stuff”? However, it can’t be too late if “stuff” is defined properly.


Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland Jan 2016

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …


Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle Jan 2016

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …


Leave Them (Texting) Kidz Alone, Melody Bowdon Jan 2015

Leave Them (Texting) Kidz Alone, Melody Bowdon

UCF Forum

By trade, I am a professor of writing and rhetoric. In layman’s terms, this makes me an English teacher. These are deeply dreaded words for many people. When I identify my profession to new acquaintances, I get a range of responses: obviously, some people don’t find it that interesting—it’s not like I’m an astronaut or plastic surgeon, and everyone has known her or his fair share of English teachers. Others, though, have very strong reactions, letting me know that they hate English or have never been “good at it.”


Saying Thanks Isn’T Always Simple, Melody Bowdon Nov 2014

Saying Thanks Isn’T Always Simple, Melody Bowdon

UCF Forum

Tomorrow is Thanksgiving, and people all over the country will gather around tables with loved ones to express thanks for time together, getting through another year, and green bean casserole.


Weathering The Storm Surge Of Social Media, Melody Bowdon Sep 2014

Weathering The Storm Surge Of Social Media, Melody Bowdon

UCF Forum

I’ve lived in Central Florida for more than 15 years, and in that time I’ve seen quite a few serious weather events affect our community. Though the hurricane season starts in the summer, around here we tend to become especially aware of the storm possibilities in the early fall, when more tropical activity spins up in the ocean and when annual milestones that have been marred by big storms in previous years come up on our calendars.


The Echo Chamber Is Getting Louder, Tom Cavanagh Jul 2014

The Echo Chamber Is Getting Louder, Tom Cavanagh

UCF Forum

My ears are starting to hurt. Let me explain.


Technology Can Be Blessing, Curse To Students, Alexandra Pittman Jul 2012

Technology Can Be Blessing, Curse To Students, Alexandra Pittman

UCF Forum

Many college students seem to have forgotten what a university is for because they have become lost within their own technology.


Turtle Cam: Live Multimedia Interaction For Engaging Potential Visitor Population To Canaveral National Seashore, Brian Alfred Tortorelli Jan 2012

Turtle Cam: Live Multimedia Interaction For Engaging Potential Visitor Population To Canaveral National Seashore, Brian Alfred Tortorelli

Electronic Theses and Dissertations

This project expands the outreach of the Canaveral National Seashore to its visitors, potential visitors, and virtual visitors through its goals in conservancy and preservation of its natural resources. This paper is involved with the current iteration of a series of digital media projects, the Sea Turtle Nest Camera, also known as, Turtle Cam. It details how and why this project was designed to be an ongoing initiative to assist in those goals.


The Visual Divide Islam Vs. The West, Image Peception In Cross-Cultural Contexts, Hatem Nazir Akil Jan 2011

The Visual Divide Islam Vs. The West, Image Peception In Cross-Cultural Contexts, Hatem Nazir Akil

Electronic Theses and Dissertations

Do two people, coming from different cultural backgrounds, see the same image the same way? Do we employ technologies of seeing that embed visuality within relentless cultural and ideological frames? And, if so, when does visual difference become a tool for inclusion and exclusion? When does it become an instrument of war? I argue that we‘re always implicated in visuality as a form of confirmation bias, and that what we see is shaped by preexisting socioideological frames that can only be liberated through an active and critical relationship with the image. The image itself, albeit ubiquitous, is never unimplicated - …


Outside The Frame: Towards A Phenomenology Of Texts And Technology, Anthony Crisafi Jan 2008

Outside The Frame: Towards A Phenomenology Of Texts And Technology, Anthony Crisafi

Electronic Theses and Dissertations

The subject of my dissertation is how phenomenology can be used as a tool for understanding the intersection between texts and technology. What I am suggesting here is that, specifically in connection with the focus of our program in Texts and Technology, there are very significant questions concerning how digital communications technology extends our humanity, and more importantly what kind of epistemological and ontological questions are raised because of this. There needs to be a coherent theory for Texts and Technology that will help us to understand this shift, and I feel that this should be the main focus for …


A Genre Of Collective Intelligence: Blogs As Intertextual, Reciprocal, And Pedagogical, Rachel Gramer Jan 2008

A Genre Of Collective Intelligence: Blogs As Intertextual, Reciprocal, And Pedagogical, Rachel Gramer

Electronic Theses and Dissertations

This thesis investigates the rhetorical features of blogs that lend them dialogic strength as an online genre through the lens of Mikhail Bakhtin's theories of speech genres, utterances, and dialogism. As a relatively new online genre, blogs stem from previous genres (in print and online as well as verbal), but their emergence as a popular form of expression in our current culture demands attention to how blogs also offer us different rhetorical opportunities to meet our changing social exigencies as online subjects in the 21st century. This thesis was inspired by questions about how blogs redefine the rhetorical situation to …


The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh Jan 2006

The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh

Electronic Theses and Dissertations

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …