Open Access. Powered by Scholars. Published by Universities.®

Communication Technology and New Media Commons™

Open Access. Powered by Scholars. Published by Universities.®

Chapman University

Discipline
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 91 - 92 of 92

Full-Text Articles in Communication Technology and New Media

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai Apr 1998

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai

Business Faculty Articles and Research

Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …


The Spectacularization Of Subjectivity: Media Knowledges, Global Citizenry, And The New World Order, Rhonda Hammer, Peter Mclaren Jan 1992

The Spectacularization Of Subjectivity: Media Knowledges, Global Citizenry, And The New World Order, Rhonda Hammer, Peter Mclaren

Education Faculty Articles and Research

"Our understanding of contemporary forms of electronically produced media knowledges has been informed by what we perceive as the changing role of the flaneur in the age of late capitalism-one that is as ominous and drastic as the changes which Benjamin perceived. We suggest that the flaneur no longer provides the service of teaching his or her generation about 'their own objective circumstances;' rather, we suggest that the flaneur, as global newscaster, has transmogrified into the afterimage of fascism."