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Articles 61 - 90 of 92

Full-Text Articles in Communication Technology and New Media

Spiritual Media Experiences, Trait Transcendence, And Enjoyment Of Popular Films, Sophie Janicke, Srividya Ramasubramanian May 2017

Spiritual Media Experiences, Trait Transcendence, And Enjoyment Of Popular Films, Sophie Janicke, Srividya Ramasubramanian

Communication Faculty Articles and Research

Recent scholarship on media psychology acknowledges that media entertainment offers not only purely hedonistic enjoyment but also meaningful experiences. This study expands our understanding of media enjoyment by exploring the role of media entertainment in evoking spiritual emotions and beliefs, such as those related to connectedness, blessedness, and transcendence. Results from an online survey (N=220) indicate that media entertainment elicits meaningful as well as spiritual emotions and increases the saliency of spiritual beliefs as related to self-actualization and spiritual experiences in everyday life. Furthermore, trait transcendence and eudaimonic media motivations add to the explanation of audiences’ mediated spiritual experiences. Open-ended …


Narrative Persuasion 2.0: Transportation In Participatory Websites, Yuhua (Jake) Liang, Riva Tukachinsky Mar 2017

Narrative Persuasion 2.0: Transportation In Participatory Websites, Yuhua (Jake) Liang, Riva Tukachinsky

Communication Faculty Articles and Research

This research applies narrative persuasion theory to participatory websites. Specifically, the study examines the joint effect of online review structure (narrative/nonnarrative) and source attributes (expert/nonexpert) on attitude strength (attitude certainty and intensity). Results demonstrate that source attributes moderate the relationship between transportation and attitude intensity but not attitude certainty. These findings advance transportation theory by illuminating that readers glean source attributes on participatory websites, and these attributes modify transportation effects. The findings offer implications for participatory websites and design features that may facilitate or hinder readers in their quest to make decisions based on the reviews they read.


Chinese Communication Studies: Three Paths Converging, Wenshan Jia Jan 2017

Chinese Communication Studies: Three Paths Converging, Wenshan Jia

Communication Faculty Articles and Research

This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese.

Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises …


Soft(A)Ware In The English Classroom: (Re)Framing Education For Equity: Acknowledging Outputs And Inputs In Literacies Education, Noah Asher Golden Jan 2017

Soft(A)Ware In The English Classroom: (Re)Framing Education For Equity: Acknowledging Outputs And Inputs In Literacies Education, Noah Asher Golden

Education Faculty Articles and Research

"The way that our field of English education frames what and, at times, who are problems requiring solutions is at the heart of meaningful teaching and learning. Software and digital technologies play a role in the framing that grounds current educational reform policies in and beyond our field; a framing that works both to obscure and perpetuate inequitable systems. Software and digital technologies contribute to seemingly neutral educational policies and practices that obscure issues of structural racism, opportunity and access, and the privileging of a limited understanding of what it means to be literate and educated."


User-Generated Opinion: How Reader Reactions And Source Reputation Influence The Effects Of Online News, Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang Jan 2017

User-Generated Opinion: How Reader Reactions And Source Reputation Influence The Effects Of Online News, Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang

Communication Faculty Articles and Research

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard …


Incubating An Internet Identity, Nolan Kresnak Oct 2016

Incubating An Internet Identity, Nolan Kresnak

Honors Papers and Posters

This poster explores the process of creating and fostering an Internet identity and grow an online audience, particularly through the website YouTube.


Online Information Seeking By Patients With Bipolar Disorder: Results From An International Multisite Survey, Jörn Conell, Rita Bauer, Tasha Glenn, Martin Alda, Raffaella Ardau, Bernhard T. Baune, Michael Berk, Yuly Bersudsky, Amy Bilderbeck, Alberto Bocchetta, Letizia Bossini, Angela Marianne Paredes Castron, Eric Yat Wo Cheung, Caterina Chillotti, Sabine Choppin, Maria Del Zompo, Rodrigo Dias, Seetal Dodd, Anne Duffy, Bruno Etain, Andrea Fagiolini, Julie Garnham, John Geddes, Jonas Gidebro, Ana Gonzalez-Pinto, Guy M. Goodwin, Paul Grof, Hirohiko Harima, Stefanie Hassel, Chantal Henry, Diego Hidalgo-Mazzei, Vaisnvy Kapur, Girish Kunigiri, Beny Lafer, Chun Lam, Erik Roj Larsen, Ute Lewitzka, Ramus Licht, Anne Hvenegaard Lund, Blazej Misiak, Patryk Piotrowski, Scott Monteith, Rodrigo Munoz, Takako Nakanotani, René E. Nielsen, Claire O'Donovan, Yasushi Okamura, Yamima Osher, Andreas Reif, Philipp Ritter, Janusz K. Rybakowski, Kemal Sagduyu, Brett Sawchuk, Elon Shwartz, Ângela Miranda Scippa, Claire Slaney, Ahmad Hatim Sulaiman, Kirsi Suominen, Aleksandra Suwalska, Peter Tam, Yoshitaka Tatebayashi, Leonardo Tondo, Eduard Vieta, Maj Vinberg, Biju Viswanath, Julia Volkert, Mark Zetin, Iñaki Zorrilla, Peter C. Whybrow, Michael Bauer Aug 2016

Online Information Seeking By Patients With Bipolar Disorder: Results From An International Multisite Survey, Jörn Conell, Rita Bauer, Tasha Glenn, Martin Alda, Raffaella Ardau, Bernhard T. Baune, Michael Berk, Yuly Bersudsky, Amy Bilderbeck, Alberto Bocchetta, Letizia Bossini, Angela Marianne Paredes Castron, Eric Yat Wo Cheung, Caterina Chillotti, Sabine Choppin, Maria Del Zompo, Rodrigo Dias, Seetal Dodd, Anne Duffy, Bruno Etain, Andrea Fagiolini, Julie Garnham, John Geddes, Jonas Gidebro, Ana Gonzalez-Pinto, Guy M. Goodwin, Paul Grof, Hirohiko Harima, Stefanie Hassel, Chantal Henry, Diego Hidalgo-Mazzei, Vaisnvy Kapur, Girish Kunigiri, Beny Lafer, Chun Lam, Erik Roj Larsen, Ute Lewitzka, Ramus Licht, Anne Hvenegaard Lund, Blazej Misiak, Patryk Piotrowski, Scott Monteith, Rodrigo Munoz, Takako Nakanotani, René E. Nielsen, Claire O'Donovan, Yasushi Okamura, Yamima Osher, Andreas Reif, Philipp Ritter, Janusz K. Rybakowski, Kemal Sagduyu, Brett Sawchuk, Elon Shwartz, Ângela Miranda Scippa, Claire Slaney, Ahmad Hatim Sulaiman, Kirsi Suominen, Aleksandra Suwalska, Peter Tam, Yoshitaka Tatebayashi, Leonardo Tondo, Eduard Vieta, Maj Vinberg, Biju Viswanath, Julia Volkert, Mark Zetin, Iñaki Zorrilla, Peter C. Whybrow, Michael Bauer

Marriage and Family Therapy Faculty Articles and Research

Background

Information seeking is an important coping mechanism for dealing with chronic illness. Despite a growing number of mental health websites, there is little understanding of how patients with bipolar disorder use the Internet to seek information.

Methods

A 39 question, paper-based, anonymous survey, translated into 12 languages, was completed by 1222 patients in 17 countries as a convenience sample between March 2014 and January 2016. All patients had a diagnosis of bipolar disorder from a psychiatrist. Data were analyzed using descriptive statistics and generalized estimating equations to account for correlated data.

Results

976 (81 % of 1212 valid responses) …


2nd Place Contest Entry: From A Chat In The Parlor To Viral Music Videos: An Analysis Of Music As A Social Occasion, Emma F. Plotnik Apr 2016

2nd Place Contest Entry: From A Chat In The Parlor To Viral Music Videos: An Analysis Of Music As A Social Occasion, Emma F. Plotnik

Kevin and Tam Ross Undergraduate Research Prize

This is Emma Plotnik's submission for the 2016 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about the impact of salons on the musical world in past centuries, and created a modern virtual salon of her own.

Emma is a senior at Chapman University, majoring in Music with a minor in Law, Justice, and Social Control. Her faculty mentor is Dr. Jessica Sternfeld.


The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang Mar 2016

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …


The Impact Of Information Technology On Patient Engagement And Health Behavior Change: A Systematic Review Of The Literature, Suhila Sawesi, Mohamed Rashrash, Kanitha Phalakornkule, Janet S. Carpenter, Josette F. Jones Jan 2016

The Impact Of Information Technology On Patient Engagement And Health Behavior Change: A Systematic Review Of The Literature, Suhila Sawesi, Mohamed Rashrash, Kanitha Phalakornkule, Janet S. Carpenter, Josette F. Jones

Pharmacy Faculty Articles and Research

Background: Advancements in information technology (IT) and its increasingly ubiquitous nature expand the ability to engage patients in the health care process and motivate health behavior change.

Objective: Our aim was to systematically review the (1) impact of IT platforms used to promote patients’ engagement and to effect change in health behaviors and health outcomes, (2) behavior theories or models applied as bases for developing these interventions and their impact on health outcomes, (3) different ways of measuring health outcomes, (4) usability, feasibility, and acceptability of these technologies among patients, and (5) challenges and research directions for implementing …


Judgment And Choice: Moral Judgment, Enjoyment And Meaningfulness In Interactive And Non-Interactive Narratives, Daniel M. Shafer, Sophie Janicke, Jonmichael Seibert Jan 2016

Judgment And Choice: Moral Judgment, Enjoyment And Meaningfulness In Interactive And Non-Interactive Narratives, Daniel M. Shafer, Sophie Janicke, Jonmichael Seibert

Communication Faculty Articles and Research

This study extends Affective Disposition Theory (ADT) and the Integrated Theory of Enjoyment (ITE) to interactive television/film narratives. In the study, 168 participants were randomly assigned to experience one of two originally-produced films; one with interactive components, the other without. Participants in the interactive condition made choices for the protagonist throughout the films. Path analysis was used to examine hypotheses based on the ITE (using the recent perspective of enjoyment and meaningfulness as outcomes). Results indicate that the principles of ADT and ITE can be applied to interactive narrative forms. Suggestions for future research are offered.


The Relationship Between Elevation, Connectedness, And Compassionate Love In Meaningful Films, Sophie Janicke, Mary Beth Oliver Dec 2015

The Relationship Between Elevation, Connectedness, And Compassionate Love In Meaningful Films, Sophie Janicke, Mary Beth Oliver

Communication Faculty Articles and Research

Expanding on the research of meaningful entertainment media and its effects, this study investigated the relationship between experiences related to elevation responses to film. Whereas research thus far has focused primarily on portrayals of altruism to elicit elevation, the results of this study show that portrayals of connectedness, love, and kindness in meaningful films are also able to elicit feelings of elevation. Moreover, elevation mediated the relationship between meaningful films and feelings of connectedness towards the transcendent, close others and toward one’s family; compassionate love towards close others; and compassionate motivation to love and be good to humanity. The study …


Exploring The Role Of Identification And Moral Disengagement In The Enjoyment Of An Antihero Television Series, Sophie Janicke, Arthur A. Raney Nov 2015

Exploring The Role Of Identification And Moral Disengagement In The Enjoyment Of An Antihero Television Series, Sophie Janicke, Arthur A. Raney

Communication Faculty Articles and Research

Affective disposition theory explains well the process of enjoying hero narratives but not the appeal of narratives featuring antiheroes. Recent antihero studies suggest that character identification and moral disengagement might be important factors in the enjoyment of such fare. The current study builds on this work. A sample of 101 self-identified fans and nonfans of the television series 24 viewed a condensed version of Season 1, providing evaluation of various protagonist perceptions, moral judgments, and emotional responses to the narrative, as well as overall enjoyment. As expected, fans reported greater liking of the protagonist and greater enjoyment. But more importantly, …


Information Diffusion, Facebook Clusters, And The Simplicial Model Of Social Aggregation: A Computational Simulation Of Simplicial Diffusers For Community Health Interventions, Kerk Kee, Lisa Sparks, Daniele C. Struppa, Mirco A. Manucci, Alberto Damiano Sep 2015

Information Diffusion, Facebook Clusters, And The Simplicial Model Of Social Aggregation: A Computational Simulation Of Simplicial Diffusers For Community Health Interventions, Kerk Kee, Lisa Sparks, Daniele C. Struppa, Mirco A. Manucci, Alberto Damiano

Communication Faculty Articles and Research

By integrating the simplicial model of social aggregation with existing research on opinion leadership and diffusion networks, this article introduces the constructs of simplicial diffusers (mathematically defined as nodes embedded in simplexes; a simplex is a socially bonded cluster) and simplicial diffusing sets (mathematically defined as minimal covers of a simplicial complex; a simplicial complex is a social aggregation in which socially bonded clusters are embedded) to propose a strategic approach for information diffusion of cancer screenings as a health intervention on Facebook for community cancer prevention and control. This approach is novel in its incorporation of interpersonally bonded clusters, …


Where We Have Been And Where We Can Go From Here: Looking To The Future In Research On Media, Race And Ethnicity, Riva Tukachinsky Jan 2015

Where We Have Been And Where We Can Go From Here: Looking To The Future In Research On Media, Race And Ethnicity, Riva Tukachinsky

Communication Faculty Articles and Research

This special issue illuminates the ways in which media portrayals and practices, together, create barriers to inclusion for diverse groups and normalize existing patterns of relegation on and off the screen. Media representations of race and ethnicity have critical consequences for intergroup relationships and for marginalized group members’ self-concept. A synthesis of the research included in this volume demonstrates the significance of these questions across media outlets, their relevancy despite the rise of new technologies, and their application to social contexts outside the U.S.. Finally, this concluding article suggests directions for future research and offers implications for policies that can …


Iranian Nuclear Proliferation And Sanctions, Bailey Nicole Burlingame Dec 2014

Iranian Nuclear Proliferation And Sanctions, Bailey Nicole Burlingame

Student Scholar Symposium Abstracts and Posters

This project will involve the current problem of nuclear development in the nation of Iran. The question involved in the election studies was, “Should we try to stop Iranian Nuclear Development by increasing sanctions, yes or no?” According to the US Department of State website, they are attempting to increase these sanctions against individuals or cooperations who can be proven to have provided aid, information, or mechanical aspects to assist the goal of Iranian nuclear proliferation. The website provides identifying information for the individuals involved. The answer to this question I believe will be determined the amount of news information …


Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta Oct 2014

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …


Effect Of Convergence Culture On Spectatorship, Amanda Marcus Sep 2014

Effect Of Convergence Culture On Spectatorship, Amanda Marcus

e-Research: A Journal of Undergraduate Work

Media convergence has changed how we receive and process information. No longer are we passive spectators, but we are part of the media we consume. Because of the explosion of technology since the turn of the century and a new definition of spectatorship, producers of media can no longer control how their messages are received; they have to engage their audience and listen to feedback in order to remain functioning. Fellow peers serve as informants or as a new source of media. This also affects our individual identities, which shapes our cultural identity. Social media enables us to present ourselves …


Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys Jun 2014

Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys

Psychology Faculty Articles and Research

News reporting on research studies may influence attitudes about health risk, support for public health policies, or attitudes towards people labeled as unhealthy or at risk for disease. Across five experiments (N = 2123) we examined how different news framings of obesity research influence these attitudes. We exposed participants to either a control condition, a news report on a study portraying obesity as a public health crisis, a news report on a study suggesting that obesity may not be as much of a problem as previously thought, or an article discussing weight-based discrimination. Compared to controls, exposure to the public …


Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith May 2014

Public Interest In Climate Change Over The Past Decade And The Effects Of The ‘Climategate’ Media Event, William R. L. Anderegg, Gregory R. Goldsmith

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Despite overwhelming scientific consensus concerning anthropogenic climate change, many in the non-expert public perceive climate change as debated and contentious. There is concern that two recent high-profile media events—the hacking of the University of East Anglia emails and the Himalayan glacier melt rate presented in the Fourth Assessment Report of the Intergovernmental Panel on Climate Change—may have altered public opinion of climate change. While survey data is valuable for tracking public perception and opinion over time, including in response to climate-related media events, emerging methods that facilitate rapid assessment of spatial and temporal patterns in public interest and opinion could …


Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker Apr 2014

Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffusion, creating effective viral marketing, and designing “network interventions” to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. By randomly manipulating messages sent by adopters of a Facebook …


Arab Spring In Tunisia And Egypt: The Impact Of New Media On Contemporary Social Movements And Challenges For Social Movement Theory, Victoria Carty Jan 2014

Arab Spring In Tunisia And Egypt: The Impact Of New Media On Contemporary Social Movements And Challenges For Social Movement Theory, Victoria Carty

Sociology Faculty Articles and Research

The events of Arab Spring were shocking for those who study societal movements as long-term dictators were swiftly removed from office and a democratic wave hit the region. Although the outcomes of the Arab Spring revolutions are yet to be determined, what we can gleam from these outbursts of collective behavior is that new media platforms played a significant role in the planning and mobilization efforts that brought people onto the streets and posed serious challenges to the existing political systems. This paper examines the importance of the communication field in influencing the political environment and motivating ordinary citizens to …


Using Facebook And Other Snss In K-12 Classrooms: Ethical Considerations For Safe Social Networking, Keith Howard Jan 2013

Using Facebook And Other Snss In K-12 Classrooms: Ethical Considerations For Safe Social Networking, Keith Howard

Education Faculty Articles and Research

The purpose of this article is to examine the potential risks of bringing social networking sites (SNS) into the classroom through the lens of Moor's (1999) just-consequentialist theory. Moor compares the setting of ethical policies in the fast-changing world of technology to a sailor trying to set a course while sailing. His analogy could not be more appropriate for educators' attempts to cope with the question of online social networking in schools. Educators must weigh the potential advantages of using SNSs in educational settings against the risks that such inclusion would entail. If the proper precautions are not taken, student …


The Psychology Of The 3d Experience, Sophie Janicke, Andrew Ellis Jan 2013

The Psychology Of The 3d Experience, Sophie Janicke, Andrew Ellis

Communication Faculty Articles and Research

With 3D televisions expected to reach 50% home saturation as early as 2016, understanding the psychological mechanisms underlying the user response to 3D technology is critical for content providers, educators and academics. Unfortunately, research examining the effects of 3D technology has not kept pace with the technology’s rapid adoption, resulting in large-scale use of a technology about which very little is actually known. Recognizing this need for new research, we conducted a series of studies measuring and comparing many of the variables and processes underlying both 2D and 3D media experiences. In our first study, we found narratives within primetime …


The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty Dec 2012

The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty

Sociology Faculty Articles and Research

The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization efforts and information-sharing cannot be overstated, its effectiveness in creating a new “public sphere,” or transforming traditional electoral campaign strategies and communicative practices must be closely examined before generalizations about the democratization of media …


Identifying Social Influence In Networks Using Randomized Experiments, Sinan Aral, Dylan Walker Oct 2011

Identifying Social Influence In Networks Using Randomized Experiments, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

The recent availability of massive amounts of networked data generated by email, instant messaging, mobile phone communications, micro blogs, and online social networks is enabling studies of population-level human interaction on scales orders of magnitude greater than what was previously possible.1'2 One important goal of applying statistical inference techniques to large networked datasets is to understand how behavioral contagions spread in human social networks. More precisely, understanding how people influence or are influenced by their peers can help us understand the ebb and flow of market trends, product adoption and diffusion, the spread of health behaviors such as smoking and …


Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker Aug 2011

Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98% increase. Although active-personalized viral …


Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney Nov 2009

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …


New Strategies For An Old Medium: The Weekly Radio Addresses Of Reagan And Clinton, Lori Cox Han Jan 2006

New Strategies For An Old Medium: The Weekly Radio Addresses Of Reagan And Clinton, Lori Cox Han

Political Science Faculty Articles and Research

"While a rich literature exists on presidential communications (including the public/rhetorical presidency and the presidential/press relationship), only recently have presidential scholars begun to analyze weekly radio addresses as an important primary unit of analysis (Rowland and Jones 2002; Sigelman and Whissell 2002a, 2002b). This article analyzes how the use of radio has fit into the overall development of White House communication strategies during the television age, and takes an in-depth look at how Reagan and Clinton used weekly radio addresses to communicate with both the American public and the news media. Specifically, the issues considered here include the strategy development …


On The Macroeconomic Effects Of Establishing Tradability In Weak Property Rights, Gunnar Eliasson, Clas Wihlborg Jan 2003

On The Macroeconomic Effects Of Establishing Tradability In Weak Property Rights, Gunnar Eliasson, Clas Wihlborg

Business Faculty Articles and Research

The New Economy is closely associated with computing & communications technology, notably the Internet. We discuss property rights to, and trade in, the difficult-to-define intangible assets increasingly dominating the New Economy, and the possibility of under-investment in these assets. For a realistic analysis we introduce a Schumpeterian market environment (the experimentally organized economy). Weak property rights prevail when the rights to access, use, andtrade in intangible assets cannot be fully exercised. The trade-off between the benefits of open access on the Internet, and the incentive effects of strengthened property rights, depend both on the particular strategy a firm employs to …