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Articles 91 - 120 of 178

Full-Text Articles in Communication Technology and New Media

Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark Jan 2024

Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark

Executive Masters in Media Leadership and Innovation

This capstone project analyzes how journalists use data visualization to communicate health information. With the advent of evidence-based practice in medical communication, it is necessary to provide health information in a way that raises public health awareness and changes individual behaviour for beneficial health outcomes. The use of data visualization tools such as charts, graphs, and maps aids in the presentation of data patterns and insights, improving knowledge, engagement, and decision-making in the field of health communication. The study seeks to identify the types of health data visualization commonly employed by journalists in Kenya; assess the level of training and …

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Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru Jan 2024

Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru

Executive Masters in Media Leadership and Innovation

The media landscape has been profoundly transformed by the emergence of digital technologies and the internet, posing both challenges and opportunities for community radios to reach and expand their audiences. Through an in-depth case study analysis, this research aims to examine approaches and tactics utilized by Arua One FM, shedding light on the broader strategies that community radios can adopt to thrive amidst the dynamic digital disruptions in the media industry. Arua One FM is a rural community radio located in the North-West of Uganda and owned by Vision Group. This study employed qualitative methodologies with a focus on the …

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Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam Jan 2024

Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam

Executive Masters in Media Leadership and Innovation

Media organizations in Kenya face significant obstacles, with the major ones being financial limitations and technological disruptions. Consequently, these challenges have necessitated the adoption of digital transformation as a means for media houses to sustain their operations and maintain their relevance in the eyes of their audience. Organizations around the world have opted to establish in-house brand studios or agencies to provide creative services and support their branding and marketing efforts by carrying out tasks typically handled by external agencies. Nation Media Group established Tag Brand Studio, an in-house digital marketing agency that develops and implements long-term digital marketing strategies …

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Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist Jan 2024

Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist

Executive Masters in Media Leadership and Innovation

Television in Uganda continues to struggle to deal with changes in the industry, which has ultimately led to the closure or restructuring of many organizations. Many of those that remain are also struggling to survive in the market. For them to remain successful and viable, they need to constantly innovate to deal with these changes, as well as satisfy the needs of their audience. Innovation, however, is expensive in terms of time, finances and human resources. This study set out to examine the possibilities of using journalism schools in universities as innovation hubs for the television industry. The study was …

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The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia Jan 2024

The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia

Executive Masters in Media Leadership and Innovation

This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …

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Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa Jan 2024

Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa

Executive Masters in Media Leadership and Innovation

This study provides an analysis of the current state of artificial intelligence adoption in two privately funded print media houses in Uganda: The Observer and Daily Monitor." The integration of Artificial Intelligence (AI) into journalism has been touted as a transformative force with several advantages and disadvantages, including improvements in workflow efficiency, content accuracy, and audience engagement. Despite this potential, the adoption of AI in Ugandan print journalism has been slow, due to challenges such as limited access to technological resources and a lack of AI literacy among journalists. Using the Technology Acceptance Model as a guiding framework, the study …

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Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group, Bernard Momanyi Jan 2024

Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group, Bernard Momanyi

Executive Masters in Media Leadership and Innovation

The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …

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Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga Jan 2024

Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga

Executive Masters in Media Leadership and Innovation

Disinformation poses an increasing threat to the integrity of electoral processes. This research endeavoured to design a fact-checking model that can be used in an electoral cycle in Kenya. Through interviews and document analysis, the study first sought to analyze the efficacy and challenges of the strategies that media organizations in Kenya used to fact-check digital content during the August 2022 elections. The critical examination of the framework used by the African Infodemic Response Alliance informed the development of an electoral fact-checking model. The study found that the strategies that the media organizations used to verify online information in the …

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Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo Jan 2024

Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo

Executive Masters in Media Leadership and Innovation

In today's digital age, media organisations grapple with declining revenues due to the shift from print to digital platforms. To tackle this challenge, there is a pressing need for these organisations to explore sustainable business models that prioritise revenue from readers. This project aims to address this issue by delving into data-driven strategies centred around readers' preferences and behaviours, aiming to sustainably spur revenue growth. The primary objective of this project was to craft and implement a reader-focused strategy to boost revenue. To achieve this, specific goals were outlined. Initially, the project sought to explore reader preferences and behaviours in …

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News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno Jan 2024

News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno

Master of Arts in Digital Journalism

The pivotal role of news media as the fourth estate in society cannot be overstated; it profoundly influences public opinion, shapes perceptions, and mirrors a nation's values. Much like in other countries, in Kenya, media assumes a central role in reporting legal proceedings, especially those involving children. The manner in which these events are covered carries significant consequences, directly impacting the welfare and rights of the children concerned. This study critically examines the news media's coverage of court proceedings involving children in Kenya, focusing on mainstream television channels, namely Citizen TV, NTV, and KTN News, owing to their substantial viewership. …

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Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli Jan 2024

Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli

Master of Arts in Digital Journalism

This thesis investigates the audience perceptions and the role of cookies in the user experience of selected news websites in Kenya. In an era dominated by digital media consumption, understanding how users interact with online news platforms is crucial for media practitioners and technology developers. The study focuses on the Kenyan context, exploring the unique dynamics that shape user engagement with news content and the impact of cookies on their online experience. The research employed a mixed-methods approach, combining a quantitative survey focused on audience perceptions of cookies and interactions with cookie consent notices and in-depth interviews with commercial website …

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Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo Jan 2024

Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo

Executive Masters in Media Leadership and Innovation

This study sought to investigate the impact of digital transformation on legacy media in Uganda, using the leading English newspaper, New Vision, as a case study. Employing qualitative methods, including documentary analysis and interviews with 13 senior editors, circulation and finance managers, and media scholars, the study evaluated the impact of digital transformation on New Vision, examined revenue streams, and assessed the newspaper’s content strategy effectiveness. Findings reveal that while digital technology enhanced news gathering and distribution efficiency, it diminished the newspaper's ability to break stories, leading to declining sales and revenue. New Vision's attempts to monetise digital content face …

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An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga Mar 2023

An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga

Master of Arts in Digital Journalism

This study assessed the high-performance work system (HPWS) on the survival of print media in Tanzania. The study was guided by three specific objectives namely; (i) to assess the extent to which the high-performance work system is practised in Mwananchi and Nipashe newsrooms, (ii) to assess the correlation between the high-performance work system and the performance of Mwananchi and Nipashe newspapers, and (iii) to examine challenges of practicing HPWS in Mwananchi and Nipashe newspapers. The study was based on qualitative research approach. This approach was applied for the purpose of getting in-depth information from the sample of 24 respondents from …

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Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi Feb 2023

Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi

Executive Masters in Media Leadership and Innovation

This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …

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Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji Feb 2023

Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji

Executive Masters in Media Leadership and Innovation

The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …

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Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline Feb 2023

Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline

Master of Arts in Digital Journalism

The notion of whether children are consuming age-friendly media content has always been a subject of debate. This qualitative study aimed to explore parental guidance of pre-teenage media content on smart mobile devices in Kampala. The objectives of this study were: to establish the smart mobile devices that pre-teenage children have access to in Kampala, to establish the kind of media content pre-teenage children consume in Kampala, to establish the guidance parents provide to their pre- teenage children in regards to children’s media consumption as well as to explore what informs the decision-making concerning the choice of content the parents …

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Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye Feb 2023

Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye

Master of Arts in Digital Journalism

There is an increased shift from traditional to digital media operations in Africa. The general objective of this study was to analyse the adoption and implementation of the digital strategy of the New Vision with a focus on the challenges and opportunities to help understand the shift from traditional to digital media. This study investigated the implementation of New Vision’s digital strategy, focusing on the website, e-paper and social media platforms. The study employed an in-depth interview guide for data collection: The collected data was transcribed and organized following the research questions. The data was reviewed and explored deductively, then …

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Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje Feb 2023

Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje

Master of Arts in Digital Journalism

In the run-up to the 2022 general elections in Kenya, there was a general concern about political candidates vying for elective seats with active economic crimes cases. This study set to establish print media’s coverage of politicians with active economic crimes, analyse the framing of political candidates with active economic crime cases and identify factors that influence the framing of these political candidates during the electioneering period. Anchored on the framing theory, the first and second phases of the project entail content analysis, during which the data gathered was coded, analysed, and presented using tables. The third phase incorporated in-depth …

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How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch Feb 2023

How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch

Master of Arts in Digital Journalism

The world is dealing with the effects of climate change, and the threats appear more menacing in developing countries like Kenya. The case for dealing with the effects of climate change is made more significant because Kenya’s economy largely depends on natural resources such as agriculture, tourism and energy to support its growing population. These challenges require the concerted efforts of various stakeholders to bring about meaningful solutions. With its power to set and influence agendas, the media is crucial, and so are environmental NGOs working with various communities to develop solutions. In this environment, NGOs and the news media …

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Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni Feb 2023

Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni

Master of Arts in Digital Journalism

The media in Kenya has been under much pressure to remodel the news business to attract revenue amidst technology disruption, tough regulations and defamation cases. This study set out to evaluate the impact of defamation judgments in the coverage of corruption in Kenya. It employed questionnaires and oral interviews as ways or tools of gathering data. Data was collected at two levels: interviews with editors, and questionnaires administered to journalists. Purposive sampling was used to select Nation Media Group (NMG) and Standard Group (SG) in Nairobi as the study locations and a sample of 10 editors. In addition, 242 journalists …

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Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha Feb 2023

Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha

Master of Arts in Digital Journalism

The reporting of Terror Incidents (TIs) by the media in Kenya started when the first case was reported under the reign of President Jomo Kenyatta (1963-1978), with the first incident reported in 1980, when Palestinian militants staged an attack at Norfolk Hotel on New Year’s eve. Whereas the media has had to balance covering TIs in a timely, factual and objective manner, journalists also need to frame their narratives to reflect the event's social, economic and psychological dimensions. They strive to avoid sensationalism, bias and a presentation of facts that could be seen to fan militants’ propaganda. This study aimed …

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Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin Feb 2023

Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin

Master of Arts in Digital Journalism

Media visibility is a crucial component for people seeking political mileage or people vying for electoral seats. To win the hearts of voters, a politician must embrace the media and the visibility that comes with it since the electorate tends to believe what the media highlights which in turn influences the decisions they make. Women leadership and women in politics are highly contested phenomena in Kenya and with it comes challenges especially considering the patriarchal nature of Kenyan politics. Using directed content analysis, this study sought to analyse media coverage of women politicians, the framing of women politicians and issued …

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A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa Feb 2023

A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa

Master of Arts in Digital Journalism

Having realized the potential of digital technologies, radio stations in Kenya have embraced technology to improve “interactivity with their listeners”. However, the extent to which digital technologies are used at radio stations and existing challenges and opportunities in uptake is yet to be established. The research's primary goal was to investigate technology uptake in Ruben FM radio stations. Specifically, the study sought to examine the extent of use of the existing digital technologies in Ruben FM radio station, explore other digital technology opportunities for uptake in Ruben FM radio station and establish challenges facing digital technology uptake in Ruben FM …

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The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga Feb 2023

The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga

Master of Arts in Digital Journalism

The Star newspaper is arguably the epitome of bold experimentation in the newspaper industry in Kenya. Over time, Star has evolved from a social features newspaper to a political newspaper, growing from a weekly tabloid to a daily circulation newspaper. It is now at the forefront of distributing content on social media channels, print circulation, and digital platforms. This research explored the influence of social media channels on content distribution in Star newspaper. As people use social media platforms to consume news, an increasing number of newspaper channels are turning to social media to catch users' attention. The use of …

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The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe Feb 2023

The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe

Master of Arts in Digital Journalism

The study assessed how cyberspace regulations have influenced the practice of online journalism in Uganda. The study's specific objectives were: to find out journalists’ and regulators’ understanding of cyberspace regulations in Uganda, to explore ways used to regulate online journalism in Uganda, and to examine how the implementation of cyberspace regulation in Uganda has affected online journalism practice. The study used a qualitative research method and an explorative research design that involved an in-depth and extensive investigation of a specific instance. The research was conducted using a qualitative approach, with interviews and document reviews. Findings reveal that most online journalists …

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Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga Feb 2023

Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga

Master of Arts in Digital Journalism

Gatekeeping is a crucial process in journalistic content production and especially news. This is because the information collected from various sources must be subjected to journalistic practices such as verification to establish authenticity before dissemination to audiences. The growing popularity of online media content and the desire to attract more followers means news content creators on YouTube could be conflicted on the key reason they are producing content for the platform. The study aimed to establish the gatekeeping process employed by Kenyan news content creators producing content on YouTube and whether decisions are in the public’s interest or lack thereof. …

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Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi Feb 2023

Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi

Master of Arts in Digital Journalism

Mobile journalism has increasingly become popular in television newsrooms due to the burgeoning number of audiences using mobile devices and social media. Scholarship in mobile journalism has analyzed news gathering, production and dissemination and content production for mobile users. However, no studies focus on adopting mobile journalism within Uganda’s newsrooms. This study aimed to examine the adoption of mobile journalism in newsrooms in Uganda using the case study of NBS TV and NTV newsrooms. The study employed diffusion of innovation and adopted a mixed methods research approach and case study design, employing survey (N=109) and in-depth interviews (N=12) as data …

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The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch Feb 2023

The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch

Master of Arts in Digital Journalism

The media landscape is changing, especially as more and more media audiences embrace social networking sites and consume their news content from social networking sites. Even as media organizations grapple with declining operations due to their traditional models of operation, media editors face a myriad of challenges, including competing with citizen journalism as they push to maintain and retain their journalistic duty of gatekeeping. In the face of the changing ecology of news, this study sought to establish the impact of social networking sites on the production of news and on the gatekeeping role of legacy media editors. The objectives …

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Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum Feb 2023

Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum

Master of Arts in Digital Journalism

Media worldwide has always been a strong instrument for disseminating, promoting awareness and establishing of social, economic and political agendas. There is no denying that environmental issues such as climate change are indeed on the rise worldwide, and while the media covers these environment and climate change calamities, events and news-making stories, that is as far as the story goes. That said the need for a well-informed public on environmental issues has increasingly become very crucial, especially with the growing concerns over environmental issues worldwide. Environmental issues have thus fast become an area of much interest and debate. Developed nations …

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The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo Feb 2023

The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo

Master of Arts in Digital Journalism

This study sought to understand how freelance media practitioners are acquiring knowledge and practical skills for the different newsrooms they produce content for in the current digital world, a time when there are dynamic technological trends and an audience that is not only changing but also creating news and media content. The study was based on the Skill Acquisition Theory, which describes how people progress in learning a variety of skills, from beginner to advanced proficiency. The study employed quantitative and qualitative methods by use of questionnaires and interview guides. Data emanating from the questionnaires were analysed using SPSS and …

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