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Articles 121 - 150 of 178

Full-Text Articles in Communication Technology and New Media

Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi Feb 2023

Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi

Master of Arts in Digital Journalism

The media world over continues to ponder over the most viable business models to sustain their business considering the effect disruption has had on their revenues as a media, but most importantly maintain their relevancy as a profession. As a result, media houses continue to make management moves in response to the disruption, and part of those is transmedia journalism. This study is set to analyse the adoption of transmedia journalism by Ugandan legacy media houses in the effect to address revenue challenges, the quality of journalistic content produced by these media houses, and their financial viability. Using a survey …

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An Evaluation Of Content Selection And Utility Value Of Kenyan Digital Content: A Study Of Tuko And Citizen Websites, Basillioh Rukanga Feb 2023

An Evaluation Of Content Selection And Utility Value Of Kenyan Digital Content: A Study Of Tuko And Citizen Websites, Basillioh Rukanga

Master of Arts in Digital Journalism

Globally, media companies have been grappling with declining revenues. Content is the primary good they sell to consumers; the main way they make revenues. Yet as technology has changed in recent times, the consumers’ habits have changed, and so have the ability of media companies to make money out of the content they produce. The focus of this research was the evaluation of content selection based on two websites: Citizen Digital and Tuko websites. The study sought to identify the top stories of each website and find out the nature and type of the content offered by the websites and …

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An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo Feb 2023

An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo

Master of Arts in Digital Journalism

This study explored how the Kenyan Print Media covers far-flung counties, with a case study of Marsabit, Turkana and Mandera counties. The following research objectives guided the study: (i) To analyse the prominence of Marsabit, Turkana and Mandera Counties issues by the Daily Nation and The Standard (ii) To determine the frames that the Daily Nation used and The Standard in coverage of issues from far-flung counties and (iii) To analyse the extent to which stories from the three counties published by the publications draw from local sources and realities. The two newspapers were selected from the population of 44 …

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Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth Feb 2023

Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth

Master of Arts in Digital Journalism

As the world increasingly digitizes, the media industry has not been spared, and one such manifestation has been through media convergence. With the advent of convergence, the operations of media organisations have been disrupted with various ramifications on the media industry. One of the areas which has been affected by media convergence is journalists’ productivity. Drawing from various scholarly texts, media publications, observations and interviews this study explored the impact of convergence on journalists’ productivity at Nation Media Group Uganda, which fully converged its operations in 2017. The study is hinged on two theories; Media convergence theory and disruptive innovation …

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Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju Feb 2023

Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju

Master of Arts in Digital Journalism

vii ABSTRACT Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied …

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Media Framing Of Islam In The Coverage Of Terrorism In Kenya, Stephen Maina Kamau Feb 2023

Media Framing Of Islam In The Coverage Of Terrorism In Kenya, Stephen Maina Kamau

Master of Arts in Digital Journalism

This research used framing theory to analyse the media framing of Islam in the subsequent coverage of the 2015 Garissa University terror attack in Kenya. Daily Nation and The Standard newspapers adopted a quantitative research approach and descriptive content analysis research design. Data was captured from 3rd April 2015 to 10th April 2015, where 112 stories were selected for analysis. Specifically, the research sought to determine the tone of Islam in subsequent coverage of the Garissa University terror attack during the first seven days. Secondly, it examined the prominence of stories touching on Islam during subsequent coverage of the Garissa …

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Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale Feb 2023

Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale

Master of Arts in Digital Journalism

This study sought to investigate the implications monetization strategies of the digital native media houses operating in Kenya have on the quality of the journalism produced in digital newsrooms. This is prompted by the challenges experienced by media houses in generating revenue and the tremendous disruption in the media industry occasioned by technology. Digital native media houses largely depend on revenue streams built on programmatic channels and social media platforms. New entrants of tech giants have also drastically changed the media landscape as they eat into the revenue initially taken by the media players, which has posed a threat to …

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Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo Feb 2023

Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo

Master of Arts in Digital Journalism

When Kenya’s second and longest-serving President died on February 4, 2020, four local dailies Daily Nation, The Standard, People Daily and The Star were dominated by stories around his legacy. This was because Moi was the longest-serving President in Kenya, having been in power for 24 years, unprecedented. His tenure in power was marred with various controversial events, including an attempted coup, a single-party state, amongst many other events that have had a significant impact in Kenya’s history, making his death an event of interest to reevaluate his legacy. This study aimed to analyze the dominant thematic narratives in the …

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Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah Feb 2023

Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah

Master of Arts in Digital Journalism

The changing media landscape in a digital era has led to increased competition between legacy and new media as the clamour for audience attention takes centre stage. As more people move to access their news online, online-only journalistic brands, otherwise known as digital native news websites, are giving mainstream media a run for their money. These sites are tapping more on internet penetration and digital technologies to drive traffic to their sites particularly using social media as a window. These digital native sites are typically big on photos, bear flashy and bold headlines and are more entertainment-focused, emphasising attracting eyeballs …

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An Analysis Of Staff Turnover On The Practice Of Journalism In Uganda, Arthur Arnold Wadero Feb 2023

An Analysis Of Staff Turnover On The Practice Of Journalism In Uganda, Arthur Arnold Wadero

Master of Arts in Digital Journalism

Newsrooms in Uganda are not immune to staff turnovers as many of the seasoned journalists have been lost to other fields of work and this impacts newsrooms activities. This study analyses the implications of staff turnover and the strategies newsrooms in Uganda have instituted to retain newsroom staff. This is a case of the Nation Media Group -Uganda (NMG-U) and Vision Group. This study was guided by the Resource Based Theory of Human Resource and the Gatekeeping Theory. The study adopted a Qualitative Study Approach and employed in-depth interviews to collect data from 21 journalists that were purposively selected. The …

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Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine Feb 2023

Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine

Master of Arts in Digital Journalism

Ries (2011) and Blank (2013) documented various aspects of the Lean Startup Methodology and the principles thereof. The literature reviewed point to the need to bridge existing research gaps in the application of the principles, especially in the media industry. The main objective of this research was to establish if and how Nation Media Group - Kenya has applied the Lean Startup Methodology in product development and the effects on the company’s performance. The research was qualitative in nature, with data being collected through interviewing key informers, as well as document analysis. The study established that Nation Media Group preferred …

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Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi Feb 2023

Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi

Master of Arts in Digital Journalism

The media landscape is facing an unprecedented crisis characterised by dwindling revenue, technological disruption, audience retention challenge, and competition from other forms of media and technology firms, with growth in digital media unable to cover the shortfall. In Kenya, the revenue crisis has morphed into the shrinking of newsrooms through massive sacking and loss of jobs, profit warnings by leading media houses and delayed payment of staff salaries. One of the main drivers of shrinking newsrooms is because of audience fragmentation and segmentation that has led to the rise of niche platforms fighting for the same revenue with mainstream media. …

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Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau Feb 2023

Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau

Master of Arts in Digital Journalism

Since the advent of digital media platforms, players in the mainstream media have grappled with the challenge of increased fragmentation of platforms and audiences coupled with dwindling advertising revenues. Given the need to diversify their revenue sources in the face of shrinking advertising revenue, media houses are pushing readers towards subscription to e-papers and commercializing the content on their websites through paywalls to help generate more revenues. While there has been a shift towards subscription-based revenue models to attract new audiences and supplement advertising revenue, it is not clear whether the pay-for-content model can attract and retain audiences that are …

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The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed Feb 2023

The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed

Master of Arts in Digital Journalism

Previous elections in Kenya have raised questions about the credibility of the polls with disputes arising after results are announced. The 2017 nullification of the presidential election results by the Supreme Court pointed fingers at the electoral body, IEBC for illegalities and irregularities in the way the body conducted the elections and the tallying process. However, despite the nullification of the 2017 elections, issues of integrity of the elections rose again towards the 2022 general elections, with the citizenry turning to the media for clarity. At media industry level, editors made the decision to tally and transmit results direct from …

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Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu Feb 2023

Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu

Master of Arts in Digital Journalism

This study aims to identify the challenges faced in successfully transitioning to becoming a digital journalist and the solutions to these problems in a way that creates a template or blueprint to replicate for other journalists. In chapter 1, there is the introduction and background which highlight these challenges including difficulties in having regular training about new tools and technologies. It highlights the struggle digital journalists face to understand their roles and responsibilities, especially in the context of the DME's own interpretation, the advocacy for good mental health and stress management support in the workplace and the complexities of flexible …

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Human Resource Management In The Digital Era: Leading A Multi-Generational Workforce In Kenyan Newsrooms, Caroline Wambui Mwangi Feb 2023

Human Resource Management In The Digital Era: Leading A Multi-Generational Workforce In Kenyan Newsrooms, Caroline Wambui Mwangi

Master of Arts in Digital Journalism

Human resources are a key pillar for driving media leadership and innovation. These resources are, however, very diverse in terms of skills, expertise, gender, areas of specialization and age among other factors. This study set out to critically examine and understand the dynamics of multi-generational digital newsrooms in Kenya and provide recommendations and strategies for how they can be managed better to ensure productivity and sustainability. Chapter one of this document provided an introduction and background to the study. This chapter also outlined the rationale of the study, the literature review, the problem statement, research objectives and questions, the research …

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Convergence Newsroom Culture In Legacy News Media: An Ethnographic Study Of The Standard Group Plc, Caroline Jerotich Kimutai Feb 2023

Convergence Newsroom Culture In Legacy News Media: An Ethnographic Study Of The Standard Group Plc, Caroline Jerotich Kimutai

Master of Arts in Digital Journalism

In the last decade, the media industry has been under immense financial pressure because of declining advertising revenue. News media organisations especially traditional media are moving away from a business model that only relies on traditional commercial advertising, to one that offers multiple streams of revenue like digital subscriptions, native advertising, classifieds, events, sponsorships, affiliate marketing among others. In 2020, the Standard Group converged its newsroom operations into a digital-first news gathering and dissemination operation (Theuri, 2021). There had been previous attempts at convergence, only this time, a changing media environment was threatening the survival of the media house. Over …

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Priming Of Government Policy: A Case Study Of Media Coverage Of The Demonetisation Of 1,000 Bills By The Nation And The Standard, Stanley Wabomba Nasokho Nov 2022

Priming Of Government Policy: A Case Study Of Media Coverage Of The Demonetisation Of 1,000 Bills By The Nation And The Standard, Stanley Wabomba Nasokho

Master of Arts in Digital Journalism

This study analyses the coverage of demonetisation of Kenyan currency in 2019 from a media priming theoretical framework. Four specific objectives guided the study. These were to: determine frequency of newspaper coverage of demonetisation stories, establish placement of demonetisation stories, analyse themes addressed with respect to demonetisation stories, and establish editorial considerations that were made in deciding the stories on demonetisation published by the print media in Kenya. The population was 244 copies printed from 2nd June 2019 to 1st October 2019 out of which 92 copies were included in the analysis with three interviews from business journalists. This study …

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Digital Media And Terrorism: Analysis Of Online Visual Images Of Kenyan Security Forces In The Battle Of El Adde, Edwin Anjago Herenga Nov 2022

Digital Media And Terrorism: Analysis Of Online Visual Images Of Kenyan Security Forces In The Battle Of El Adde, Edwin Anjago Herenga

Master of Arts in Digital Journalism

This study sought to analyse online visual images of the Kenya security forces in the Battle of El Adde that occurred on January 15, 2016 in Gedo, Somalia. The study specifically examined the framing of these visual images, the journlistsic and ethical practices employed by online platforms when selecting and publishing images of terror on Kenyan security forces, and the extent to which the framing of these online visual images of terror manifested elements of social responsibility as captured in The Code of Cunduct for the Practice of Journalism as entreched in the Second Schedule of the Media Act 2013. …

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An Analysis Of The Programming Of Local And Foreign Content In Kenya’S Tv Programming, Christine Kasiva Muthee Nov 2022

An Analysis Of The Programming Of Local And Foreign Content In Kenya’S Tv Programming, Christine Kasiva Muthee

Master of Arts in Digital Journalism

This study analysed the content programming on Kenyan TV and established the factors that inform TV managers' preference for foreign content and the attendant effects such preferences have on the local filming/production industry. This research was guided by three objectives, to investigate: What is in the programming menu of Kenyan TV stations. The factors that inform TV programming managers preference for foreign TV content and the ways that programming of foreign content influence the local filming/production industry. This study was anchored on two theories that is the cultural imperialism theory and the political economy of mass media theory. This research …

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How The Print Media In Kenya Framed State Of The Nation Addresses On Covid-19 Pandemic By President Uhuru Kenyatta, Victor Odhiambo Edwin Nov 2022

How The Print Media In Kenya Framed State Of The Nation Addresses On Covid-19 Pandemic By President Uhuru Kenyatta, Victor Odhiambo Edwin

Master of Arts in Digital Journalism

This study sought to find out how the print media in Kenya framed State of the Nation addresses on COVID-19 by President Uhuru Kenyatta. The objectives of this study were; (a) to ascertain the main messages or themes that were dominant in President Uhuru Kenyatta’s State of The Nation (SOTN) addresses on COVID-19, (b) to determine the frames the print media used in the coverage of the State of the Nation addresses by President Uhuru Kenyatta in regards to the containment measures, (c) to determine the sources that the print media incorporated in their coverage of the State of the …

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News Media Presentation Of Basic Education Teachers During The Covid-19 Pandemic: A Content Analysis Of The Daily Monitor And The New Vision In Uganda, Andrew Arinaitwe Nov 2022

News Media Presentation Of Basic Education Teachers During The Covid-19 Pandemic: A Content Analysis Of The Daily Monitor And The New Vision In Uganda, Andrew Arinaitwe

Master of Arts in Digital Journalism

The studies in Uganda on the coverage of basic education teachers in the press are very few and this research went a long way to bridge the gap and to paint a picture of the nature of the coverage of education issues during the COVID-19 pandemic. The objectives of this research were to examine how teacher coverage in the Daily Monitor and the New Vision related with the frames and themes, identify the teacher frames and examine the major themes published. The theoretical framework included the framing theory and the agenda setting theory. The researcher used mixed methods research approach. …

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Reporting On Sexual Orientation And Gender Identities In Kenya A Study Of Factors That Influence Ethical And Legal Decision-Making By Print Media Journalists, Paul Omondi Otieno Oct 2022

Reporting On Sexual Orientation And Gender Identities In Kenya A Study Of Factors That Influence Ethical And Legal Decision-Making By Print Media Journalists, Paul Omondi Otieno

Master of Arts in Digital Journalism

The coverage of sexual minority groups like the lesbian, gay, bisexual, and transgender (LGBT) community by print media, tends to raise multiple legal and ethical questions for journalists in Kenya. This study sought to identify and explain the legal and ethical guidelines for print media journalists in Kenya, as well as the factors that influence journalists’ ethical decisions. These decisions are subject to legal restrictions, professional ethics, personal values, religious and cultural bias. This raises ethical and legal debates for journalists since a democratic society and free media – both of which are billed as cornerstones of Kenya’s constitution – …

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The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro Feb 2022

The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro

Master of Arts in Digital Journalism

When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze the extent to which medical experts were included in the reporting since patient zero was diagnosed in Kenya. Specifically, the study sought to identify the sourcing methods adopted by mainstream print media, analyse the incorporation of health and medical experts and examine the nature of information given by health and medical experts in the coverage of COVID-19 stories in the first one year since the diagnosis of patient zero in Kenya. The study adopted …

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How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu Feb 2022

How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu

Master of Arts in Digital Journalism

The social media revolution continues to impact legacy media’s ethical decision-making protocols, especially when dealing with private and personal information of public figures published on these platforms by non-legacy media actors. The objectives of this study were: to examine the ethical dilemmas that legacy media editors are confronted with when private and confidential information of public figures is reported by non-legacy media content producers; to determine what considerations legacy media journalists make before publishing that information on their platforms; to assess the ethical decision-making protocols that legacy media editors in Kenya follow when dealing with the private information of public …

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Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge Feb 2022

Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge

Master of Arts in Digital Journalism

Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …

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The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko Feb 2022

The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko

Master of Arts in Digital Journalism

Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …

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Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer Feb 2022

Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer

Master of Arts in Digital Journalism

There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …

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News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye Feb 2022

News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye

Master of Arts in Digital Journalism

Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …

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News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah Feb 2022

News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah

Master of Arts in Digital Journalism

Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …

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