Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (11)
- Social Media (10)
- Mass Communication (8)
- Social Influence and Political Communication (3)
- Genetics and Genomics (2)
-
- Life Sciences (2)
- Medicine and Health Sciences (2)
- Analytical, Diagnostic and Therapeutic Techniques and Equipment (1)
- Bioethics and Medical Ethics (1)
- Biology (1)
- Biotechnology (1)
- Cell and Developmental Biology (1)
- Clinical Trials (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Genetics (1)
- Genomics (1)
- Interpersonal and Small Group Communication (1)
- Medical Humanities (1)
- Medical Specialties (1)
- Molecular Genetics (1)
- Ophthalmology (1)
- Physical Sciences and Mathematics (1)
- Public Health (1)
- Public Relations and Advertising (1)
- Sociology (1)
- Statistics and Probability (1)
- Keyword
-
- Social media (10)
- Digital media (7)
- Nation Media Group (5)
- Climate change (4)
- Ethics (4)
-
- Online journalism (4)
- Artificial intelligence (3)
- Fake news (3)
- Framing theory (3)
- Internet and Journalism (3)
- Mass media (3)
- Mass media audiences (3)
- Media convergence (3)
- WhatsApp (3)
- Agenda setting theory (2)
- Artificial Intelligence (2)
- Content analysis (2)
- Coronavirus disease (2)
- Covid-19 (2)
- Digital activism (2)
- Digital content (2)
- Drought (2)
- Fact-checking (2)
- Health communication (2)
- Journalism ethics (2)
- Journalism-Economic Aspects (2)
- Kenya (2)
- Mass media - Kenya (2)
- Mass media--Economic aspects (2)
- Media business management (2)
- Publication
- Publication Type
Articles 31 - 60 of 178
Full-Text Articles in Communication Technology and New Media
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya, Gloria Lihavi Aradi
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya, Gloria Lihavi Aradi
Master of Arts in Digital Journalism
The digital revolution in Kenya has caused a mass migration of audiences from traditional to digital media platforms, leading to record drops in legacy media revenues and profits. To cope with the continued shrinking of revenues, legacy media entities in Kenya frequently implement workforce reductions. In mid-2024, Kenya’s two largest media companies, NMG and SG, announced hundreds of job cuts, marking one of the biggest downsizings in the history of the country’s media industry. The move of one of the country’s biggest newspapers, People Daily, to a fully online publication in November 2024 could also signal more job cuts. However, …
Journalists Perception Of The Effectiveness Of Wellness Programs At Vision Group, Edna Ruth Mubiru
Journalists Perception Of The Effectiveness Of Wellness Programs At Vision Group, Edna Ruth Mubiru
Executive Masters in Media Leadership and Innovation
Employee wellness is increasingly recognized as critical to organizational success. This study investigates employee perceptions of wellness programs at Vision Group, Uganda’s largest media house. With over 200 editorial staff, Vision Group operates in a high-pressure environment characterized by tight deadlines and financial constraints. Midst growing evidence linking wellness to productivity, this research evaluates the types, effectiveness and potential improvements for wellness initiatives at Vision Group. The study utilizes a cross-sectional design with mixed qualitative and quantitative approaches. Data collection includes a survey of editorial staff, an interview with the Human Resources personnel and analysis of secondary data such as …
Strategy For Establishment Of A Swahili Creative Economy And Innovation Ecosystem: Kiwandeo Kreative District, Lamu, Kenya, Omar Swaleh Abubakar
Strategy For Establishment Of A Swahili Creative Economy And Innovation Ecosystem: Kiwandeo Kreative District, Lamu, Kenya, Omar Swaleh Abubakar
Executive Masters in Media Leadership and Innovation
This capstone explores the strategic establishment of the Kiwandeo Kreative District, a focal point of Swahili creative economy and innovation ecosystem in Lamu, Kenya. It examines how Lamu’s rich Swahili cultural heritage, coupled with global trends in creative economies, can drive economic transformation through the establishment of a creative district. A comprehensive literature review explores concepts such as creative districts, media leadership, partnerships, infrastructure and capacity development, highlighting best practices and identifying gaps addressed by this study. This study highlights key challenges, including lack of networking opportunities, weak policy frameworks, limited capacity development and infrastructure deficits while uncovering opportunities in …
An Analysis Of Kenya Sign Language In Children’S Programming On Kenyan Tv: Towards Effective Strategies For Incorporating Ksl On Akili Tv Programs, Anne Junny Sato
An Analysis Of Kenya Sign Language In Children’S Programming On Kenyan Tv: Towards Effective Strategies For Incorporating Ksl On Akili Tv Programs, Anne Junny Sato
Executive Masters in Media Leadership and Innovation
In Kenya, the inclusion of Kenya Sign Language (KSL) in children's programs on television holds significant potential for fostering inclusivity and accessibility for the Deaf and Hard of Hearing (DHH) community. However, the effective integration of KSL into children's programming requires careful planning, consideration of linguistic and cultural nuances, and utilization of appropriate strategies. This capstone project aims to analyse the utilisation of KSL in children’s TV programming and propose effective strategies for incorporating KSL in children's programs on Akili TV, a prominent television channel in Kenya. Drawing from linguistic theories, such as Chomsky's Language Acquisition Device (LAD), and global …
Ai Adoption In Content Management At Nation Media Group, Grace Kerongo
Ai Adoption In Content Management At Nation Media Group, Grace Kerongo
Executive Masters in Media Leadership and Innovation
This qualitative study focuses on the unique challenges faced by Kenyan newsrooms, particularly within the Nation Media Group (NMG), as they navigate the adoption of Artificial Intelligence (AI) technologies. Through in-depth interviews with personnel directly involved in digital content management under Nation. Africa, Business Daily and Taifa Leo the research investigates the influence of AI on various aspects of content management, including veracity, tagging, categorization, content generation and production. The findings reveal that while NMG is making strides in AI adoption, it grapples with significant barriers such as financial constraints, technical skill gaps among staff, and professional reservations regarding the …
An Assessment Of Participation And Contribution Of Women Journalists In News Processes: A Case Of Vision Group, Uganda, Caroline Arinaitwe
An Assessment Of Participation And Contribution Of Women Journalists In News Processes: A Case Of Vision Group, Uganda, Caroline Arinaitwe
Executive Masters in Media Leadership and Innovation
This research assesses the participation and contribution of women in news processes at Vision Group, Uganda. Through a descriptive survey design, the study employs In-depth interviews and newsroom observations to achieve its objectives. These objectives include assessing women journalists' participation and contribution to news processes, Identifying if any gaps in the news production process would hinder the nurturing and promotion of gender-sensitive content and the viability and effectiveness of establishing a Gender desk to promote and nurture gender-sensitive content to stem the flagging audiences. The findings reveal that women's limited contribution and participation at the content-gathering level for news, politics, …
An Analysis Of The User-Needs For Premium Content Subscribers: The Case Monitor Publications Limited, Emmanuel Mutaizibwa
An Analysis Of The User-Needs For Premium Content Subscribers: The Case Monitor Publications Limited, Emmanuel Mutaizibwa
Executive Masters in Media Leadership and Innovation
This capstone study investigated the user needs model at Monitor Publications Limited, the leading independent media house in Uganda under the Nation Media Group (NMG) stable. The study evaluated the role user needs’ in addressing audience preferences in the evolving media landscape. Using qualitative methods including document analysis, which interpreted thematic patterns in the textual data and interviews (KII) of editors and the digital analytics team, the study examined the importance of user needs as a framework that can identify peculiar preferences of audiences and the most relevant user needs dimensions that fit specific audience personas. The study probed the …
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Master of Arts in Digital Journalism
Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
Master of Arts in Digital Journalism
Like many other technologies before it, Artificial Intelligence (AI) in the media has presented both opportunities and challenges for the industry. One of the opportunities it presents is that it could make the journalists more efficient and productive in their practices such as gathering stories, editing them and distributing them to the public. However, bias, finances, ignorance have kept the media from completely embracing it and only use it for particular purposes. Nation Media Group-Uganda (NMG-U) is one of the companies that has adopted the use of AI, although not officially. The company has been using AI since 2016 but …
Ocular Gene Transfer In The Spotlight: Implications Of Newspaper Content For Clinical Communications, Shelly Benjaminy, Tania M. Bubela
Ocular Gene Transfer In The Spotlight: Implications Of Newspaper Content For Clinical Communications, Shelly Benjaminy, Tania M. Bubela
Office of the Provost
Background: Ocular gene transfer clinical trials are raising hopes for blindness treatments and attracting media attention. News media provide an accessible health information source for patients and the public, but are often criticized for overemphasizing benefits and underplaying risks of novel biomedical interventions. Overly optimistic portrayals of unproven interventions may influence public and patient expectations; the latter may cause patients to downplay risks and over-emphasize benefits, with implications for informed consent for clinical trials. We analyze the news media communications landscape about ocular gene transfer and make recommendations for improving communications between clinicians and potential trial participants in light of …
Role Of The Public Editor In Enhancing Trust In Legacy Media: Case Study Of Daily Monitor Newspaper In Uganda., Eriasa Mukiibi
Role Of The Public Editor In Enhancing Trust In Legacy Media: Case Study Of Daily Monitor Newspaper In Uganda., Eriasa Mukiibi
Executive Masters in Media Leadership and Innovation
The study critically examines the pivotal role of the Public Editor (PE) at the Daily Monitor Newspaper in Uganda, focusing on comprehending reader trust levels, assessing petitioner satisfaction, and exploring Editorial Team perceptions. Against the backdrop of Uganda's evolving media landscape that is shaped by digital news, government influence, and media ownership, this research emphasizes the indispensable function of PEs in preserving public trust. Through a multifaceted analysis encompassing reader sentiments, petitioner satisfaction, and Editorial Team perspectives, the study unveils insights into trust, satisfaction, and editorial processes within the newspaper. Study Findings revealed a predominantly male readership (76%) within the …
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Executive Masters in Media Leadership and Innovation
This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …
Exploring The Challenges And Opportunities Of Digital Transformation In Media Organizations: A Case Of Nation Media Group, Uganda., Emmanuel Waiswa
Exploring The Challenges And Opportunities Of Digital Transformation In Media Organizations: A Case Of Nation Media Group, Uganda., Emmanuel Waiswa
Executive Masters in Media Leadership and Innovation
This study explores Nation Media Group Uganda’s digital transformation and revenue diversification efforts in response to challenges in the evolving media market. Employing a mixed methods approach, including in-depth interviews with 7 key stakeholders, an online questionnaire distributed to 43 respondents, and document analysis, the study offers nuanced insights into NMGU's digital landscape. The key focus areas of this study are first - organizational culture, technology, and digital competencies. NMGU faces resistance to innovation rooted in a focus on traditional revenue streams, creating bureaucratic hurdles and a generational gap. Addressing these challenges requires a proactive approach to technology integration and …
Upskilling And Retooling Regional Correspondents In A Changing Media Landscape: A Case Study Of Royal Media Services Limited., Fayzah Wanjiru
Upskilling And Retooling Regional Correspondents In A Changing Media Landscape: A Case Study Of Royal Media Services Limited., Fayzah Wanjiru
Executive Masters in Media Leadership and Innovation
Regional correspondents play a major role in the media in Kenya by bringing into the national discourse local stories from rural, marginalized, and isolated communities, as well as from other towns away from the capital city or the head office of a media organization. Advancements in technology in the digital era have transformed the media landscape, forcing the media to adopt new business models as audience consumption habits change. Regional correspondents must equip themselves with relevant skills to adapt to the evolving media landscape. Industry players have found that regional correspondents lack competency skills. Ireri (2017) argued that journalists feel …
Towards An Efficient Management Of Fake News In The Digital Media Era Newsrooms. A Case Study Of Citizen Digital, Royal Media Services., Francis Gachuri
Towards An Efficient Management Of Fake News In The Digital Media Era Newsrooms. A Case Study Of Citizen Digital, Royal Media Services., Francis Gachuri
Executive Masters in Media Leadership and Innovation
The challenge of fake news in the media is a persistent struggle and dents the credibility of journalism as a source of accurate and verifiable content. With the vast penetration of the internet and growth in social media, the legacy media (mainstream media) has to contend with the spread of fake content and safeguard itself from losing its face as the source of truth. Media houses have to rethink, re-strategize and invest in tools, skills, equipment and processes that will identify, isolate and debunk fake news, and stop its dissemination for consumption by the masses. The main objective of this …
News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire
News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire
Executive Masters in Media Leadership and Innovation
The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …
Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso
Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso
Executive Masters in Media Leadership and Innovation
This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group, Uganda, Samuel Kanyaihe Barata
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group, Uganda, Samuel Kanyaihe Barata
Executive Masters in Media Leadership and Innovation
The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …
The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited, John Allan Namu
The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited, John Allan Namu
Executive Masters in Media Leadership and Innovation
The following capstone paper discusses an emergent issue in labour relations within the media sector; contract or “gig” work. It draws on a context of nearly a decade of falling profits and failing business models within the news media sector, juxtaposed against the rising dominance of revenue models that are derivative of digital media businesses. The objectives of the capstone were to determine sustainable remuneration models that can be explored by Africa Uncensored Limited(AUC) staff in gig work and build a framework for engagement with individuals doing gig work. Employing a case- study approach, the researcher facilitated an understanding of …
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri
Executive Masters in Media Leadership and Innovation
Radio has been a powerful tool for mass communication and entertainment for over a century. In many developing countries, vernacular radio, which broadcasts in local languages, has been very popular and it serves as a platform for promoting local cultures, traditions and events. However, with the advent of modern technology, young people are increasingly turning away from radio as a source of entertainment and information. This trend threatens the future of vernacular radio stations, which must find new ways to engage and attract younger audiences. This project used a case of Muuga FM. Muuga FM is a vernacular radio station …
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala
Executive Masters in Media Leadership and Innovation
Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …
Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula
Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula
Executive Masters in Media Leadership and Innovation
The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study. Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo
Executive Masters in Media Leadership and Innovation
Non–Fungible Tokens, also known as NFTs, are a unique digital asset that is a representation of an object in the real world like a piece of art, photo, or video. The use of NFTs is on the rise and several companies as well as individuals are using them to make money. With the changes being experienced in the sector, Media houses like the US Time Magazine who already used its stockpile of historical images to create NFTs are tapping this digital territory to get more revenue. Recently, marathon legend Eliud Kipchoge earned $37,351 after auctioning two videos of his career …
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Executive Masters in Media Leadership and Innovation
In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
Executive Masters in Media Leadership and Innovation
Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke
Master of Arts in Digital Journalism
This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Master of Arts in Digital Journalism
Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …
18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred
18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred
Master of Arts in Digital Journalism
Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu
Master of Arts in Digital Journalism
Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …
Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo
Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo
Master of Arts in Digital Journalism
This study aimed to analyze the use of satire through TikTok and X networking sites as dialogue tools, specifically for political activism in Uganda. The study looked at the two communication platforms as avenues of expanding the civic space for the citizens, in a country faced with a lot of restrictions for legacy media and traditional online platforms. The study is significant because it analyzes how social media platforms can be used for political activism in a country like Uganda, ruled by stringent rules regarding speaking to power. The method of study was an exploratory study design and the qualitative …