Communication Technology and New Media Commons^™

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …

Inside Unlv, Cate Weeks, Shane Bevell, Diane Russell, Leora Baron

Inside UNLV

No abstract provided.

Unlv Magazine, Carol C. Harter, Joe Cockrell, Tony Allen, Regina Bacolas, Lori Bachand, Jennifer Lawson, Bret C. Birdsong, Steve Parker, Erin O'Donnell, Jennifer Robison

UNLV Magazine

No abstract provided.

Inside Unlv, Cate Weeks, Shane Bevell, Carol C. Harter, Tony Allen, Diane Russell, Mamie Peers

Inside UNLV

No abstract provided.

The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh

Electronic Theses and Dissertations

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …

Inside Unlv, Lori Bachand, Mamie Peers, Carol C. Harter, Tony Allen, Holly Ivy De Vore

Inside UNLV

No abstract provided.

Inside Unlv, Cate Weeks, Diane Russell, Erin O'Donnell, Carol C. Harter, Mark Wallington

Inside UNLV

No abstract provided.

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Live Virtual Reference And The Database Dilemma, Jennifer Mcclure

The Southeastern Librarian

Live virtual reference programs in the university setting have blossomed in recent years as librarians have aspired to become as “virtual” as the resources they offer. While some libraries have chosen to limit their service to affiliated members, many have preferred to open their programs to the wider community. The motivation to do so is perhaps particularly strong among public university librarians, who often feel a dual responsibility to their own affiliates and to the citizens of their state. However, the decision to offer a chat reference service to the public raises a number of legal, ethical, and practical questions …

The Importance Of Marketing And Total Quality Management In Libraries, Rajashekhar D. Kumbar

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Introduction

Herb White, states in Library Journal, “... it should be fairly clear that librarians do not market and that they never have marketed.” He concludes, “What we need to tell people is not how wonderful our public libraries are but rather how wonderful they could be. The awakening of these dreams is the purpose of marketing” (Besant & Sharp, 2000). Since the 1960’s, the most widely taught marketing concept was the marketing mix theory: the 4Ps (product, price, place and promotion)—so clean, so neat, so inappropriate for libraries. Marketing theory cannot always be so succinctly described since relationships …

Maine Food Trader, New England Environmental Finance Center, University Of Southern Maine

Local Food Systems

A free website for buying, selling, trading and donating local food. Keep food from going to waste and help make food production a good way to make a living in Maine.

The Great Leveler: Free Business Resources On The World Wide Web, Jason Martin

The Southeastern Librarian

The Internet is full of reliable sources that are filled with a wealth of business information. Some of these sites are fee-based with subscription prices that are much lower than those of the large commercial databases. Unfortunately, only a single subscriber may use most of those fee-based sites. That means the librarian must turn to sites that are free to the general public. Many of these free sites rival fee-based services for quality and quantity of information.

Maine Ag Trader, New England Environmental Finance Center, University Of Southern Maine

Local Food Systems

A free classified advertising website for listing anything you need to make your Maine food business succeed.

Inside Unlv, Diane Russell, Gian Galassi, Richard Jensen

Inside UNLV

No abstract provided.

The Capital Investment Economics Of Mobile Wireless, Hemant Kumar Sabat

IIMB Management Review

A series of technological leaps in mobile wireless devices, networks, and applications is setting the stage today for mobile wireless to transform itself from mobile voice to the ultimate communication medium by ushering in radical new applications and business models. However, to capitalise on the opportunity, stakeholders investing in mobile wireless need to assess a wide range of issues. The impact of a mobile wireless network operator’s capital investments on the industry is best understood by looking at the fundamental business drivers, the value propositions, the value chain, the components of capital investments, and the impact on operator’s cash flows …

Inside Unlv, Diane Russell, Cate Weeks, Tom Flagg

Inside UNLV

No abstract provided.

National Sources Of Leadership In 3g M-Business Applications: A Framework And Evidence From Three Global Regions, Mark Lehrer, Nikhilesh Dholakia, Nir Kshetri

College of Business Faculty Publications

Countries such as Finland and Sweden have exhibited long-established patterns of leadership in mobile telecommunications in general, while Japan's NTT DoCoMo represents an early national-level exemplar of a major m-commerce business system. The task of identifying and profiling the types of national leadership patterns likely to prevail in 3G wireless networks of Europe, Asia, and elsewhere, however, is a challenging one. This is because new technological and other forces are coming into play in the post-GSM world. In this paper, we present a framework and some evidence to show the potential national leadership patterns in 3G mbusiness applications in Asia-Pacific, …

Rescue 991: The Malaysian Civil Defence Emergency System, Abdul Aziz Siti Azrin

Student Works (2000-2009)

The Rescue 991 Emergency Line has emerged since a few year back and has been reserved for the use of The Civil Defence Force of Malaysia, which was first brought forth in the year 1952. The Civil Defence Force of Malaysia is a government department which handles emergency cases especially those regarding with accidents di asters and war. The Rescue 991 Emergency Line has been officially launched on the 20°1 May 1995 on the emergency line for The Civil Defence Force for Kuala Lumpur and Klang Valley. Because of the encouraging responses received in Klang Valley, the emergency line ha …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Leadership In Computer-Mediated Communication: Implications And Research Directions, Gerard George, Randall G. Sleeth

Research Collection Lee Kong Chian School Of Business

Despite the importance of interpersonal influence processes in computer-mediated communication (CMC) environments, the emergence and functioning of leaders in CMC settings remains unstudied. An initial model and propositions address the possible extension of selected leadership models beyond face-to-face (FTF) communications and into the non-face-to-face CMC environment. We (1) model relevant variables for CMC leadership, (2) briefly review the implications of selected leadership models regarding these CMC variables, and (3) extend leadership models into the CMC sphere.

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …

Main Issues Rural Women Experience With Information & Communication Technology, Teresa Maiolo

Research outputs pre 2011

This brief report will outline the main issues rural women encountered with information and communications technology. This information was derived from interviewing twenty-one rural women from the South West, Eastern Goldfields, Murchison, Gascoyne, and Kimberley regions of Western Australia. Recommended actions are given to address each of the main issues.

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty Articles

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman

Faculty Articles

Unfortunately for those whose businesses rely on the Internet, an increasing amount of legal conflict is also arising in reaction to this new business medium. As attorneys and the courts attempt to sort out the Internet’s legal status quo, both are considering such pressing substantive issues as electronic contracts, privacy, trademark, copyright, defamation, computer crimes, censorship, and taxation. It is imperative that information system professionals become aware of how evolving Internet law will affect the medium they are charged with administrating. An informed IS community is also much more capable of mounting legal and political challenges to law that might …

Business Web Page Design, Andrée Rathemacher, Kelli Belmonti

Technical Services Faculty Presentations

Flier for ACRL New England Chapter Business Librarians' Interest Group (BLIG) Fall Program, "Business Web Page Design." The program was held on November 12, 1998 at Northeastern University in Boston, Massachusetts.

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai

Business Faculty Articles and Research

Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …

Courtroom Technology From The Judge's Perspective, Fredric I. Lederer

Popular Media

No abstract provided.

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell

Faculty Articles

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.

Finding Business Information On The Internet, Andrée Rathemacher

Technical Services Faculty Presentations

Thank you letter from Carol Surprenant, Director of the University of Rhode Island Research Center in Business and Economics, for presenting a workshop, "Finding Business Information on the Internet," offered as part of the Business Intelligence Expo. The Business Intelligence Expo was held in Providence, Rhode Island, on October 21, 1997.

The one-hour workshop was offered twice during the Expo and covered business information available on the Internet. With a total of 25 attendees, this workshop was the most heavily attended of all workshops at the Expo.