Communication Technology and New Media Commons^™

The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski

Theses and Dissertations

New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …

Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with …

The Role Of The Library And Information Science Professionals As Managers: A Comparative Analysis, Parvez Ahmad, Mohd Yaseen

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

The basic aim of this paper to show the core competences of Library & Information Science (LIS) professionals as managers of organizations. In this paper we have done a comparative study of LIS professionals and managers of organizations and found more similarities than differences. This paper outlines and discusses the professional skills and necessary technological skills needed for library science professionals and managers.

Wikis, Ke Zhang, Stacey Deloose

Administrative and Organizational Studies

As a widely applied Web2.0 technology, wikis are open, dynamic websites with collaboratively constructed knowledge, information, and resources, which are freely available to any Internet user. This book chapter serves as an overview to wikis, discussing thei benefits and practical educational applications towards K-12, higher education, corporations, government, and non-profits, providing examples and references to further materials.

The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain

Publications and Research

This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …

The Indexing Of Scholarly Open Access Business Journals, Katharine Ball

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Introduction

There is a small, but rapidly growing, number of scholarly, open access (OA) business journals that are now available on the internet. In May 2004, the Directory of Open Access Journals (DOAJ) listed 8 business titles. By May 2006, the number had jumped to 26 and as of May 2009, the DOAJ lists 83 business and management titles. An additional 84 economics titles are also available. Looking at other databases: in May 2009, Ulrich’s Periodical Directory includes 113 scholarly OA business and economics journals, 59 of which are refereed. Open J-Gate has 536 OA titles under “Business, economy, and …

Offering Rss Feeds: Does It Help To Gain Competitive Advantage?, Dan Ma

Research Collection School Of Computing and Information Systems

Nowadays, many Websites have adopted the really simple syndication (RSS) technology to deliver online content to visitors. In this paper, I build an analytical model to examine how the offering of RSS feeds impact the number of visitors, total traffic load, and profit of Websites in a competitive setting. I show that although RSS can always attract more visitors, it may reduce the Website's profit. Interestingly, in a competitive market there are cases that the RSS feeds hurt the offering Website but benefit the competing Website instead. The conditions under which these will happen are derived. I also study the …

Assessing Podcasting As A Learning Methodology For Digital Natives And Digital Immigrants In The Corporate Learning Environment, Niccole Byrd Chandler

All-Inclusive List of Electronic Theses and Dissertations

The researcher examined employee perceptions of pod casting through the use of the Technology Acceptance Model and how those perceptions influenced corporate decision making for the selection of podcasting technologies. The stratified random sample was divided into two groups: digital natives (N = 127) and digital immigrants (N = 128). Both groups consisted of employees that work within learning environments at one of three service-oriented organizations within the United States. The groups answered the survey-based test to determine their perceptions of ease of use and usefulness toward podcasting in a corporate training environment. Results revealed a statistically significant difference between …

New Media, Branding And Global Sports Sponsorship, James Santomier

WCBT Faculty Publications

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.

Employee Development Using Webct Vista, Jennifer Link Jones

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

In an effort to make required training easily available to academic library employees, the author used the campus course management system (CMS), WebCT Vista, to create online learning modules for the library. Also discussed are general benefits of online learning, the technology competencies that prompted the development of the learning modules, and the design and components of the learning modules.

Back To Basics: Reviving Ethical Practice In Library Management, Suzanne Milton

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

This paper examines the last twenty years of literature on the subject of organizational ethics. It reflects on the cultural tide and reasserts the need for establishing core values as a basis for management practice. It concludes with steps towards achieving a viable organization.

Technology-Aided Participative Methods In Environmental Assessment: An International Perspective, Ainhoa Gonzalez, Alan Gilmer, Ronan Foley, John Sweeney, John Fry

Articles

Provisions for citizen involvement in the assessment of potential environmental effects of certain plans, programmes and projects are present in current legislation. An international survey revealed that public participation is common practice in European and some other countries worldwide. However, a number of issues are observed to affect public involvement in EIA/SEA processes and expert opinion differs when evaluating the effectiveness of existing participative methods. Results suggest that technology-aided methods can improve traditional participation processes. In particular, GIS has the potential to increase community knowledge and enhance involvement by communicating information more effectively. Variable accessibility to technology and data quality …

The Business Of Academic Publishing: A Strategic Analysis Of The Academic Journal Publishing Industry And Its Impact On The Future Of Scholarly Publishing, Glenn S. Mcguigan, Robert D. Russell

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

Academic libraries cannot pay the regularly escalating subscription prices for scholarly journals. These libraries face a crisis that has continued for many years revealing a commercial system that supports a business model that has become unsustainable. This paper examines the “serials crisis,” as it has come to be known, and the economics of the academic journal publishing industry. By identifying trends within the industry, an analysis of the industry is undertaken using elements of the five forces framework developed by Michael Porter. Prescriptions are offered concerning what can be done and what should be done to address this problem.

Sport New Media, James Santomier, Joshua Shuart

WCBT Faculty Publications

One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …

How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell

Doctoral

The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …

Inside Unlv, Shane Bevell, David Ashley, Tony Allen, Mamie Peers, Allison Miller

Inside UNLV

No abstract provided.

Inside Unlv, Diane Russell, Erin O'Donnell, Cate Weeks, Shane Bevell, Grace Russell

Inside UNLV

No abstract provided.

Female Sport Role Models: A Content Analysis Of Espn.Com, Michelle Lou Redmond

Human Movement Studies & Special Education Theses & Dissertations

Opportunities for girls to participate in sports are growing by the minute. However, adolescent girls are dropping out from participating in athletics with many possible explanations. One explanation is the limited and sometimes controversial media attention female athletes receive. How are girls to know there is a sporting world out there for them if they are unable to see positive female athletic role models to emulate?

This study investigated ESPN.com to discover the trends of college basketball reporting during the 2007 NCAA Men's and Women's basketball tournaments. A content analysis was performed on ESPN .com to see if the media …

Inside Unlv, Shane Bevell, Diane Russell, Erin O'Donnell, Mamie Peers, Grace Russell, Cate Weeks

Inside UNLV

No abstract provided.

Inside Unlv, Diane Russell, Shane Bevell, Grace Russell

Inside UNLV

No abstract provided.

Why Is There No Game?' Critical Success Factors In Blending An E-Learning Module Into A Knowledge Management Course: A Case Study From The Singapore Management University (Smu), Thomas Menkhoff, Yue Kee Wong, Tze Yian Thang, Donata Ty Edgardo

Research Collection Lee Kong Chian School Of Business

In 2005, the authors of this essay led the development and launch of SMU's (Singapore Management University) first e-learning package on 'Knowledge Management'. This package has been integrated into the overall teaching strategy, thereby fulfilling the University's mission to be "committed to an interactive, participative and technologically-enabled learning experience"

Since its inception in 2000, SMU's educational and administrative practices are modelled after American institutions, in particular the Wharton School of the University of Pennsylvania. To support SMU's unique pedagogy, wireless technology for mobile computing is a central feature at SMU.

Against this background, the paper presents a self-critical and reflective …

Fitting Disposition Codes To Mobile Phone Surveys: Experiences From Studies In Finland, Slovenia And The Usa, Mario Callegaro, Charlotte Steeh, Trent D. Buskirk, Vasja Vehovar, Vesa Kuusela, Linda Piekarski

UNL-Gallup Working Papers Series

Using mobile phones to conduct survey interviews has gathered momentum recently. However, using mobile telephones in surveys poses many new challenges. One important challenge involves properly classifying final case dispositions to understand response rates and non-response error and to implement responsive survey designs. Both purposes demand accurate assessments of the outcomes of individual call attempts. By looking at actual practices across three countries, we suggest how the disposition codes of the American Association for Public Opinion Research, which have been developed for telephone surveys, can be modified to fit mobile phones. Adding an international dimension to these standard definitions will …

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

Impact Of Information Technology Innovations On Resources And Services Of Management Institute Libraries In Mumbai: A Librarians’ Approach, Satish Kanamadi, B. D. Kumbar

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract

Management libraries are facing a piquant situation and unforeseen challenges in this age of information technology. They are reeling under pressure to fulfill their obligation of meeting the diverse information needs of clientele. IT has brought in sweeping changes in the traditional way libraries are functioning. Libraries need to evaluate, measure the impact of information technology on them. This will equip them with the knowledge of turning this information Technology into a boon for improving their services. This paper is one such attempt with reference to management libraries affiliated to University of Mumbai, Mumbai City, India.

Inside Unlv, Diane Russell, Shane Bevell, David Ashley, Grace Russell, Lisa Shawcroft

Inside UNLV

No abstract provided.

A New Industrial Revolution: A Case Study Of Wireless Mobility And Labor Input In Egypt, Fadi Zaki El-Jundi

Archived Theses and Dissertations

No abstract provided.

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Impact Of Video Conferencing Technology On Students' Interactivity In Gender Segregated Campuses, Najla Alraway

All-Inclusive List of Electronic Theses and Dissertations

This study of the impact of video conferencing in students' interactivity in gender segregated universities was conducted at United Arab Emirates University (UAEU) as a gender segregated university. The purpose of the study was to identify the affect of video conferencing technology on student-student, and student-instructor interaction. Moreover, the study examined students' willingness tQ participate in BlackBoard online discussion as a strategy to increase student-student and student-instructor interactions in video conferencing courses at gender segregated universities.

Inside Unlv, Diane Russell, Cate Weeks, Shane Bevell, Mamie Peers, Lori Bachand

Inside UNLV

No abstract provided.