Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (41432)
- Mass Communication (35117)
- Arts and Humanities (24087)
- Education (16002)
- History (14404)
-
- Sociology (9935)
- United States History (8857)
- Social History (8737)
- Educational Administration and Supervision (7699)
- Organizational Communication (6958)
- Public Relations and Advertising (6855)
- Higher Education Administration (6794)
- Publishing (6621)
- Communication Technology and New Media (6382)
- Social Influence and Political Communication (6246)
- Sports Studies (5647)
- Higher Education (5412)
- Life Sciences (5364)
- Business (5299)
- Critical and Cultural Studies (4740)
- Race, Ethnicity and Post-Colonial Studies (3851)
- American Studies (3669)
- American Popular Culture (3348)
- Agriculture (3270)
- African American Studies (3235)
- Speech and Rhetorical Studies (3173)
- Social Media (3134)
- Gender, Race, Sexuality, and Ethnicity in Communication (3112)
- Institution
-
- San Jose State University (12757)
- Western Kentucky University (7288)
- University of Central Florida (4994)
- Wright State University (4585)
- Colby College (3024)
-
- Lindenwood University (2938)
- Morehead State University (2713)
- University of Memphis (2140)
- Providence College (2072)
- Winthrop University (2025)
- St. Mary's University (1499)
- Columbia College Chicago (1481)
- Hollins University (1401)
- Parkland College (1373)
- University of Nebraska - Lincoln (1183)
- University of Texas at Arlington (1128)
- Minnesota State University, Mankato (1047)
- University of Massachusetts Boston (904)
- Purdue University (854)
- Singapore Management University (813)
- CentraCare Health (780)
- Marquette University (748)
- University of Dayton (737)
- Georgia College (735)
- Old Dominion University (724)
- Eastern Illinois University (655)
- Seton Hall University (650)
- Portland State University (641)
- California Polytechnic State University, San Luis Obispo (621)
- University of Texas at El Paso (616)
- Keyword
-
- Spartan Daily (12401)
- Newspaper (12317)
- Western Kentucky University (6672)
- Student newspaper (4562)
- Student newspapers (3601)
-
- Communication (3427)
- Wright State University (3325)
- American newspapers (3003)
- Agricultural newspapers (3000)
- Central Maine (3000)
- Maine history (3000)
- Popular literature (3000)
- Student life (2774)
- 19th century newspapers (2670)
- Newspapers (2444)
- Future (2302)
- Central Florida Future (2282)
- Athletics (2141)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- African Americans (1966)
- Blacks (1929)
- Alumni (1928)
- Athletics (WKU) (1657)
- Faculty (1649)
- Local History (1554)
- Chester County SC (1552)
- Digital Collections (1552)
- Events (1520)
- Staff (1394)
- Community college (1366)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (11410)
- WKU Administration Documents (6441)
- The Guardian Student Newspaper (2691)
- Central Florida Future (2281)
- The Waterville Mail (Waterville, Maine) (2161)
-
- Journalism and Strategic Media Syllabi Archive (2139)
- The Cowl (2008)
- Rowan County News Archive (1488)
- The Rattler (Previous issues) (1404)
- Hollins Student Newspapers (1384)
- Jessie Maye Smith Birds and Watchers Columns Collection (1036)
- Theses and Dissertations (1008)
- Columbia Chronicle (932)
- The Eastern Mail (Waterville, Maine) (839)
- On Sport and Society (805)
- Association for Communication Administration Bulletin (764)
- The Linden Bark (1924-1969) (759)
- Colonnade (724)
- Electronic Theses and Dissertations (652)
- Basic Communication Course Annual (641)
- Lindenwood Digest (590)
- CLCWeb: Comparative Literature and Culture (580)
- Masters Theses (574)
- Organization Management Journal (542)
- Kno.e.sis Publications (540)
- Communiqué (527)
- Journal of International and Global Studies (497)
- Morehead Independent Archive (497)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- College of Communication Faculty Research and Publications (446)
- Publication Type
Articles 9871 - 9900 of 89109
Full-Text Articles in Communication
#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas
#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas
Theses - ALL
This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z’s call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.
How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao
How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao
Theses - ALL
Dwelling on presence theory and breaks in presence theory, the purpose of this study is to investigate how real-world risks may affect people’s use of VR devices. A two-group comparison experimental design (N=51) was adopted to test how a less ideal play environment with potential risks can affect people’s experience in using virtual reality compared to an ideal VR playing set up. The results suggest that people in a less ideal play environment with potential risks tend to pay less attention to the VR content as well as enjoy the experience less compared to an ideal VR playing set up. …
Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin
Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin
Dissertations - ALL
Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …
Police Brutality And Black Lives Matter Protests: Portrayal In The Mainstream Media And The Effects On Audience Perception, Tyriana Chanel Evans
Police Brutality And Black Lives Matter Protests: Portrayal In The Mainstream Media And The Effects On Audience Perception, Tyriana Chanel Evans
Theses - ALL
Police Brutality and Black Lives Matter Protests: Portrayal in the Mainstream Media and the Effects on Audience Perception examines newspaper coverage of the #BlackLivesMatter protests following the police killings of Baltimore resident Freddie Gray in 2015 and Korryn Gaines in 2016. The thesis seeks to analyze newspaper articles written by journalists of mainstream presses and Black American presses to interrogate the audience’s perception of #BlackLivesMatter protests. In other words, how is the audience’s perception about #BlackLivesMatter protests cultivated after reading the news? Through qualitative research, findings determined that The Washington Post and The New York Times occasionally published articles associating …
Different Brands Stealing Thunder: How Brand Personality Impacts Crisis Response Strategy Choice, Dongqing Xu
Different Brands Stealing Thunder: How Brand Personality Impacts Crisis Response Strategy Choice, Dongqing Xu
Theses - ALL
This study aimed to examine the impact of brand personality on participants’ brand perceptions and crisis response evaluation. To be more specific, the study aimed to examine how stealing thunder (i.e., brands disclosing the crisis and response before revealed by the third-party) as a proactive response strategy could impact brands with different personalities in crisis. Employing a 2 (brand personality: sincere vs. exciting) × 2 (crisis response type: proactive vs. reactive) experimental design, the study found the main effect of brand personality on participants’ perceived credibility, brand attitude, and purchase intention, such that sincere brands were perceived more credible and …
Designing Human-Computer Conversational Systems Using Needs Hierarchy, Souvick Ghosh
Designing Human-Computer Conversational Systems Using Needs Hierarchy, Souvick Ghosh
School of Information Student Research Journal
No abstract provided.
Relations Of The Catholic Church And The Government Of The Republic Of Lithuania Relations During The Crisis Of Covid-19: Partnership Or Dispute?, Audris Narbutas
Relations Of The Catholic Church And The Government Of The Republic Of Lithuania Relations During The Crisis Of Covid-19: Partnership Or Dispute?, Audris Narbutas
Helm's School of Government Conference - 2021-2024
The religious liberty is one of the most profound and fundamental deep freedoms in the West World. The vast majority of the modern democracies recognize the people’s right to worship God according to the particular traditions and norms of the different religious communities.
The state of Lithuania belongs to this family of democracies where the religious liberty plays a significant role in the legal system of the Lithuania. The rights to express and practice each one’s faith are established in the Article 26 of the Constitution of the Republic of Lithuania[1] and in the bilateral treaties with the Holy …
Coronavirus Communication: Interaction Of Church, State, And Constitution In The Pandemic Environment, Valeriia Manchak
Coronavirus Communication: Interaction Of Church, State, And Constitution In The Pandemic Environment, Valeriia Manchak
Helm's School of Government Conference - 2021-2024
This paper investigates the response to Covid-19 by examining the communication problem between the government and religious institutions. During the outbreak, some faith-based organizations used religion-abetted value judgments which affected viral spread (Whitehead and Perry 2020). Religious institutions can also inspire people to be supportive while the world endures hard times. (Wildman, Bulbulia and et al. 2020). This paper will explain where churches have contributed to the challenges of dealing with the COVID virus and provide recommendations for the better response (Wildman, Bulbulia and et al. 2020). This paper also discusses where the government violated constitutional rights and how to …
Building Research Capacity Through An Academic Community Of Practice: A Design Case Study, Olga Koz, Anissa Lokey-Vega
Building Research Capacity Through An Academic Community Of Practice: A Design Case Study, Olga Koz, Anissa Lokey-Vega
Faculty Articles
Purpose – The study’s purpose was to examine the faculty-driven organization’s design and development that supports faculty research needs, track the emergence of the community of practice (CoP) and provide greater insight into continued organizational design iterations.
Design/methodology/approach – In this longitudinal design case study, the authors employed different methods to collect and analyze archival, quantitative, and qualitative data to capture the phenomenon’s complexity.
Findings – The findings challenge the assumption that only formal organizational structures and top-down management approaches stimulate research and build research capacity in universities and propose a new sustainable and agile informal organizational structure and strategies …
Lights, Camera, Action! Defining The Idol In Contemporary Asia, Nathalie López Del Valle
Lights, Camera, Action! Defining The Idol In Contemporary Asia, Nathalie López Del Valle
Master's Projects and Capstones
Most of the academic literature analyzing K-Pop and J-Pop have focused on their historical development, marketing strategies and/or fandoms, typically forgetting about the figure at the center of it all: the idol. This paper addresses this research gap directly by asking: how does a person become an idol? Contrary to commonly held perceptions, idols frequently demonstrate that they are active in the process of their own production, meaning that the process of idol identity formulation is not a one-way process, as it would be in a factory. Rather, idols, producers, trainers, and the public all collaborate to create the idol’s …
When I Rhyme It’S Sincerely Yours: Burkean Identification And Jay-Z’S Black Sincerity Rhetoric In The Post Soul Era, Antoine Francis Hardy
When I Rhyme It’S Sincerely Yours: Burkean Identification And Jay-Z’S Black Sincerity Rhetoric In The Post Soul Era, Antoine Francis Hardy
USF Tampa Graduate Theses and Dissertations
The slang, attitude, cultural memory, creativity and innovation of African diasporic youth created a global cultural movement-hip-hop--that informs all aspects of our society. In this dissertation; however, I examine how post-soul hip-hop featured black cultural conversations, specifically the ‘conversation’ between Jay-Z and his imagined black audience. Over the past 25 years Jay-Z has been known as one of the most acclaimed and successful recording artists of his time; however this study examines what I term his black sincerity rhetoric (BSR). At times Jay-Z is praised for his commitment to community in verse; …
Building False Trust During Covid-19: How Health Information Is Circulating Differently In The South, Cristy Kennedy
Building False Trust During Covid-19: How Health Information Is Circulating Differently In The South, Cristy Kennedy
Symposium of Student Scholars
Building False Trust During COVID-19: How Health Information is Circulating Differently in the South
During COVID-19, African Americans in the United States have seen hospitalization rates 3x higher than the national average (Kulke, 2020; Burton, 2020; Soucheray, 2020). Furthermore, African American communities tend to rely heavily on social media sites such as Twitter for health information, (Brown, 2019) carrying this trend into the COVID-19 pandemic. While Twitter has potential to reach diverse audiences through its state and health organizations, it also has potential to spread misinformation regarding important health matters (Hope, 2020; Kouzy et al., 2020; Walwema, 2020). For example, …
Where The Sea Meets The Sky: A Fantasy-Theme Analysis Of H.P. Lovecraft's Celephaïs, Spencer J. Burke
Where The Sea Meets The Sky: A Fantasy-Theme Analysis Of H.P. Lovecraft's Celephaïs, Spencer J. Burke
Quest
Application of Rhetorical Methodologies
Research in progress for SPCH 1311: Introduction to Speech Communication
Faculty Mentor: Jennifer Warren
The following essay is a rhetorical criticism written as the final project for the Collin College Honors Introduction to Speech Communication course. This student’s essay utilizes Fantasy Theme Analysis to explore the rhetorical choices of H.P. Lovecraft in his short story Celephaïs. By examining the characters, settings, and actions within the narrative, both in isolation and in relation to each other, Lovecraft’s rhetorical vision is elucidated. Moreover, this essay analyzes if and how group cohesiveness is achieved via a process coined …
The 2020 Awakening: A Study On Exhibiting Topics Of Race And Identity In Mid-Sized Art Museums, Samantha Becker
The 2020 Awakening: A Study On Exhibiting Topics Of Race And Identity In Mid-Sized Art Museums, Samantha Becker
Seton Hall University Dissertations and Theses (ETDs)
After the many racial injustices that occurred in 2020, cultural institutions have been motivated to educate the public on historical and contemporary topics of race and identity. This project sought to analyze exemplary cases of exhibition production with topics of race and identity in mid-sized art museums. The goal was to provide a set of recommendations for exhibiting these topics to bolster community trust. Two museums were studied–the Montclair Art Museum and Newark Museum of Art–which revealed that the exhibitions at both institutions were relevant to contemporary issues, engaging to their respective communities, and educational for a wide range of …
A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson
A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson
Seton Hall University Dissertations and Theses (ETDs)
Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but …
Understanding Older Adults Living In Medically Underserved Areas Perspectives Regarding Type 2 Diabetes Care Received, Christopher Rogers
Understanding Older Adults Living In Medically Underserved Areas Perspectives Regarding Type 2 Diabetes Care Received, Christopher Rogers
Seton Hall University Dissertations and Theses (ETDs)
Older adults with type 2 diabetes living in medically underserved areas (MUAs) have unique health and social needs that must be taken into consideration when supporting their type 2 diabetes treatment and management care. Effective treatment and management of type 2 diabetes for older adults living in MUAs requires incorporating the preferences, desires, needs, values, and goals of the person at the center of the care into his/her care plan. Shifting care to be conducive to the treatment and management goals and plans co-created with older adults living in MUAs based on their individual physical, psychological, social, and spiritual preferences, …
Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High
Seton Hall University Dissertations and Theses (ETDs)
Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.
Can Organization And Word Choice Affect You?, Lexi A. Schmiesing
Can Organization And Word Choice Affect You?, Lexi A. Schmiesing
WRIT: Journal of First-Year Writing
This study is about how communication and word choices that a doctor or physician uses may affect how the patient reacts to the directions given by the doctor or physician.
Comm 11 Fundamentals Of Interpersonal Communication Textbook, Teresa A. Fisher
Comm 11 Fundamentals Of Interpersonal Communication Textbook, Teresa A. Fisher
Open Educational Resources
A survey of interpersonal communication.
Women Entrepreneurs In China: Dialectical Discourses, Situated Activities, And The (Re)Production Of Gender And Entrepreneurship, Zhenyu Tian
USF Tampa Graduate Theses and Dissertations
Despite the number of women entrepreneurs on the rise globally, the business world and the identity of the entrepreneur remain to be normed masculine and male gender stereotyped. This male gender stereotyping situates women who practice entrepreneurship in disadvantages, limiting their access to resources on which they depend to make meaning of their activities and identities. This imbalanced masculine gender order also manifests in China’s economy. Women entrepreneurs in China face complex contradictions and challenges when navigating an arena that privileges men and masculinity. However, not much is known about the micro-dynamics of Chinese women’s entrepreneurial experiences in light of …
Iina Dziil Be’At’Iin (On The Path Of A Strong Life): Dine (Navajo) Perceptions Of Self-Care And Social Support With Diabetes Management, Chenoa Bah Stilwell-Jensen
Iina Dziil Be’At’Iin (On The Path Of A Strong Life): Dine (Navajo) Perceptions Of Self-Care And Social Support With Diabetes Management, Chenoa Bah Stilwell-Jensen
Communication ETDs
ABSTRACT
Managing diabetes requires a detailed self-care regimen of physical activity, eating well, testing glucose, healthy weight maintenance, and positive emotional outlook in order to maintain health outcomes. Education, clear communication, and sufficient support are needed to address challenging aspects of daily self-care at the onset of diagnosis and throughout the management of the illness. However, many people diagnosed with diabetes are unable to successfully manage their condition. Native Americans are twice as likely to have diabetes than Whites. Although diabetes-related kidney failure and other negative health effects remain a concern among Native Americans, rates of kidney failure in this …
Uncommon And Non-Traditional Urban Relationship Strategies: From Relationship Loss To Relationship Recovery, Lasonya L. Moore
Uncommon And Non-Traditional Urban Relationship Strategies: From Relationship Loss To Relationship Recovery, Lasonya L. Moore
Journal of English Learner Education
With increasing student diversity across our nation, there is a growing need to scale up educational innovations related to building holistic relationships. Many students in K-12 public schools enter educational settings with uncommon and nontraditional ways of building and developing longitudinal relationships that allow students to thrive and not just survive. Specifically, teachers/educators feel ill-equipped and ill-trained to adequately support the increasing number of English learners(ELs) and Exceptional education students (specifically Students of Color (SOC) with emotional and behavioral disorders) identified in inclusive classrooms. Thus, there remains an urgent need to share uncommon and non-traditional strategies to develop and build …
Media Literacy Instruction In Today’S Classrooms: A Study Of Teachers’ Knowledge, Confidence, And Integration, Tracy A. Mcnelly, Jessica Harvey
Media Literacy Instruction In Today’S Classrooms: A Study Of Teachers’ Knowledge, Confidence, And Integration, Tracy A. Mcnelly, Jessica Harvey
Journal of Media Literacy Education
Teachers play a critical role in helping to ensure that students leave school with the skills needed to not only be critical consumers of media, but to also be thoughtful and knowledgeable producers of mediated messages. Despite the important role of teachers in media literacy education, we still know very little about teachers’ knowledge of and experiences with media literacy in the classroom. This information is a critical piece in understanding how to best support teachers as they integrate media literacy education within PreK-12 classrooms. The current study seeks to add to the growing body of research in this area …
How A Hands-On Workshop Offered By Communication Undergraduates In Israel Enhanced Fifth Graders’ News Literacy Skills, Yuval Gozansky
How A Hands-On Workshop Offered By Communication Undergraduates In Israel Enhanced Fifth Graders’ News Literacy Skills, Yuval Gozansky
Journal of Media Literacy Education
This article describes a project-based academic course, called “Children's News: Theory and Social Involvement”, in which communications undergraduate students worked with fifth graders in Israel to create their own newspapers. This hands-on workshop, developed at Sapir College in the south of Israel, helped children become literate in journalism and Newsmaking. They gained knowledge, writing skills, and self-esteem, as well as a sense of the social impact of journalism. The college students increased their own media literacy, gained pedagogy skills and news editing abilities, and got a glimpse of the point of view of children in a conflict area.
Making Moves: Lateral Reading And Strategic Thinking During Digital Source Evaluation, Elizabeth Walsh-Moorman, Kristine Pytash
Making Moves: Lateral Reading And Strategic Thinking During Digital Source Evaluation, Elizabeth Walsh-Moorman, Kristine Pytash
Journal of Media Literacy Education
Using screencasting videos as think-alouds, this case study explores the process three high school seniors used when tasked with evaluating digital sources. Drawing from dual level theory of literacy, the study explores the complexities involved when students are asked to conduct informal research of their source (a strategy called lateral reading) in order to improve their ability to uncover potential bias in digital sources. Results indicate that lateral reading encouraged healthy reader skepticism and slowed readers down in the review, but students lacked sophisticated online reading and research strategies.
Critical Media Literacy And Black Female Identity Construction: A Conceptual Framework For Empowerment, Equity, And Social Justice In Education, Petra A. Robinson, Ayana Allen-Handy, Kala Burrell-Craft
Critical Media Literacy And Black Female Identity Construction: A Conceptual Framework For Empowerment, Equity, And Social Justice In Education, Petra A. Robinson, Ayana Allen-Handy, Kala Burrell-Craft
Journal of Media Literacy Education
This paper addresses the issues of knowledge production, which interrogate and disrupt dominant narratives that subjugate Black females related to their identity. We contextualize our discussion through the lens of critical consciousness and critical media literacy by exploring the role of popular media in identity development/imposition for Black females. We outline issues of Black female identity politics by framing them through the description of critical media literacy as a 21st century literacy, with Black Feminist Theory as our theoretical lens. Similar discussions have remained centered in the field of Media Studies and there has been inadequate attention to these issues …
Effectiveness Of Protection Motivation Theory Based: Password Hygiene Training Programme For Youth Media Literacy Education, Hee Jhee Jiow, Florence Mwagwabi, Anita Low-Lim
Effectiveness Of Protection Motivation Theory Based: Password Hygiene Training Programme For Youth Media Literacy Education, Hee Jhee Jiow, Florence Mwagwabi, Anita Low-Lim
Journal of Media Literacy Education
This study adopts an experimental design to investigate the effectiveness of a password hygiene training programme. The password hygiene training programme adopted the Protection Motivation Theory’s framework in its development, and was delivered online to 84 students aged 13 to 16. Strength of password measures, such as time taken, and number of tries required, to crack the password, were administered pre and post intervention. The findings revealed that the password hygiene training programme was effective in changing actual password setting behaviour. This study also provided hints on which perceptual changes, based on the theory’s framework, was most influential in the …
Lamboozled!: The Design And Development Of A Game-Based Approach To News Literacy Education, Ioana Literat, Yoo Kyung Chang, Joseph Eisman, Jonathan Gardner
Lamboozled!: The Design And Development Of A Game-Based Approach To News Literacy Education, Ioana Literat, Yoo Kyung Chang, Joseph Eisman, Jonathan Gardner
Journal of Media Literacy Education
Given the need for innovative, engaging, and youth-centered approaches to media literacy, as well as the potential of active pedagogies to facilitate youth civic education and efficacy, games emerge as a particularly promising and under-utilized avenue for news literacy education. Our research asks, how might we use game-based learning to tackle fake news and stimulate news literacy among a youth audience? Here, we reflect on the process of designing LAMBOOZLED!, a news literacy game for middle school and high school students, based on a multilevel game design framework that allowed us to articulate learning objectives, consider suitable mechanics, dynamics and …
A Lot Like The Other: Parents’ Consumer Responses To Brand-Modified Product Placements In Children’S Programming, Zijian Gong, Steven Holiday
A Lot Like The Other: Parents’ Consumer Responses To Brand-Modified Product Placements In Children’S Programming, Zijian Gong, Steven Holiday
Journal of Media Literacy Education
This research examined whether parents can recognize modified brands in children’s programming, and whether program educational value and active mediation intention would moderate perceptions of modified brand references. An experiment was conducted with 109 parents of child(ren) between 3-6 years old. Participants watched clips that systematically varied in brand reference type (i.e., actual v. modified brands) in product placements and program educational value. Results indicated modified brands were as recognizable as actual brands. Product placements in high educational value programs were less recognizable but generated more positive attitudes toward the brand than product placements in low educational value programs. The …