Communication Commons^™

Memetic Rhetorical Theory: An Analytic Model For The Spread Of Information Online, Carleigh J. Davis

English and Technical Communication Faculty Research & Creative Works

Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorical Theory (MRT), a model for understanding how information evolves to become credible in a given environment.

The Role Of Sex: An Analysis Of U.S. Attitudes Toward Climate Change, Chloe Riggs

Graduate Theses and Dissertations

This study analyzes the intersection of sex, environmental risk perception of climate change, and feminism. More specifically, with a sample size of 8,280 respondents from the American National Election Studies (ANES) 2020 Times Series Study, this research examines the relationship between pro-environmental attitudes and sympathy for feminism, controlling for sex, as well as if a measure of sympathy for feminism influences pro-environmental attitudes, controlling for demographic (age, education, race, sex, and income) and political preference (political ideology and party affiliation) variables. Previous literature strongly supports a sex gap in risk perception, a pattern known as the White Male Effect (WME) …

The Passion Of Ken Williams: The Double Life Of A Mayor, The Newspaper That Brought Him Down, And The Story Of Journalism In America, Michael Adkison

Graduate Theses and Dissertations

In November 2007, a team of reporters from the Benton County Daily Record published an expose revealing that Ken Williams, the mayor of Centerton, Arkansas, had been living a double life. In his former life as Don LaRose, he was a preacher in the Northeast, who one day vanished without a trace. His wild saga includes Satanists, truth serums, and a supposed murder. The Benton County Daily Record confronted the former reverend several times before he finally confessed to his double life. The next morning, he resigned as mayor, saying that the decisions he made were for the protection of …

News Media Trust And Mistrust During The Covid-19 Pandemic, Kaitlyn Seiter

Graduate Theses and Dissertations

With the uncertainty and growing information surrounding the COVID-19 pandemic, news media consumption has increased drastically compared to pre-pandemic consumption. At the start of the pandemic, 94% of Americans reported closely following COVID-19 news, with more than half of Americans spending more than two hours consuming COVID-19 news everyday (SSRS, 2020). With the news media serving as a critical source of information through this public health crisis, the public’s reactions, behaviors, and attitudes to the pandemic stem from the level of trust they have in the news media to share COVID-19 information. Because of this, this study examines trust in …

In The Line Of Duty - A Documentary Film About Davis Duty And His Seeing Eye Dog, Paulina Sobczak

Graduate Theses and Dissertations

“In the Line of Duty” is a documentary film about Jeff Davis Duty, a man from a small town in Arkansas, who lost his sight at the age of five. He is the oldest Seeing Eye dog user in the world. At the age of 22, he was awarded a Fulbright Scholarship at the London School of Economics in England, as the first Fulbright Scholar with disability. Duty achieved great success in his career as a lawyer, leading a fulfilling and enjoyable life. The documentary film’s storytelling focuses on Duty’s life from his childhood to current times and presents all …

A Song Of The Bluff: The Phoenix Of Pine Bluff Arkansas - Documentary, Neba Evans

Graduate Theses and Dissertations

Pine Bluff, Arkansas has long grappled with a reputation as a town riddled with crime and violence. Once a thriving agricultural center of the state, Arkansas residents tend to score the town’s successes as relics of the past. Economic decline, negative migration systems like white flight and brain drain, and racial disparities ties to the city’s roots has continued to take its toll on the city. Nonetheless, the community of Pine Bluff knows excellence has and continues to prosper there. A Song of the Bluff is a 15-minute documentary that seeks to flip the negative narrative by confronting these stereotypes …

Silence In The Business World, Andrew Nedeljkovic

Honors Projects

This is a research-based paper focused on the uses of silence in business. Silence in this context refers to practices like meditation and mindfulness, rather than silencing the voices of underrepresented groups. This paper looks at the benefits that silence can have for American businesspeople and their firms. It compares the understanding of silence in the United States to the understanding of silence in other cultures.

Using Expectation Violation Theory To Evaluate Dialectal Bias In Courtroom Contexts, Christina Joseph

Electronic Theses and Dissertations, 2020-2023

There is much evidence to indicate the role of speaker accent expectations and its impacts on the subsequent rating of the speaker. Additionally, examples including the Central Park Five as well as Rachel Jeantel of the Trayvon Martin case indicate the impacts of this speaker rating particularly in the context of the courtroom. This necessitates the further evaluation of the impact of dialectal bias on speaker ratings especially in the context of a courtroom due to the severity of the impacts. Utilizing a 4x2 between subjects experimental design manipulating on the basis of both dialect and speaker expectation, this study …

Mapping Out The Vietnamese American Experience: Parenting Styles And Communication Satisfaction Among Vietnamese American Generations, Angie Vo

Communication Theses - Archive

Communication is vital for all communities and is particularly relevant for families. This study explored intergenerational communication on health and political topics within Vietnamese American communities. While a large body of research explores family communication themes in Asian American (especially Chinese American) communities, little exists about Vietnamese American communities, especially on family, health, and political communication. The study surveyed 869 Vietnamese Americans aged 18 to 35 who have Vietnamese American immigrant parents, asking them questions pertaining to their family’s parenting styles, family communication styles, and willingness to communicate health and political topics. Results found that authoritative, authoritarian, and permissive parenting …

Further The Field: Revamping Collegiate Athletic Digital Marketing Efforts, Ryan Sells

Theses

This paper closely analyzes digital marketing strategies and athletic communications campaigns in a more technologically and content-driven era. Recent scholarly research has indicated the shift from traditional marketing methods to more current applications. This thesis paper helps to guide potential sports marketing or communications professionals in the everchanging industry of collegiate athletics. Successful campaigns have been closely analyzed and serve as an indicator of potential future marketing plans that can be put in action. Scholarly articles were strong components in the research process and helped to explain the impact of two-way communication and personalization content ideas. To implement successful digital …

2d Motion Graphics Enhancement Of The User Experience On Web Applications, Lora Paro

Theses

This project focuses on the creation and use of 2D motion graphics to enhance the user experience of applications on the web including but not limited to social media, educational and entertaining digital videos. The aim of this project is to enhance skills in the creation of 2D motion graphics using Adobe After Effects, Adobe Character Animator, and Adobe Illustrator while benefitting the user experience of visually delivered moving graphics to capture more of the audience’s attention rather than the traditional use of static imagery. Experience gained with research on 2D motions graphics and Adobe After Effects with then be …

The Game Of Life: How Playing Gamified Interactive Narratives Affects Career Planning In Cambodia, Lauren B. Frank, Paul Sparks, Sheila T. Murphy, Lizzie Goodfriend, Paul Falzone

Communication Faculty Publications and Presentations

To improve economic opportunity in Cambodia, we used social cognitive theory to develop gamified, interactive narratives using mobile phones. Participants guided their chosen character toward their “dream job” goal while encountering a series of barriers along the way. Participants (N = 1,625) were randomly assigned to one of four message frequency experimental conditions: a no-play control condition or playing the interactive narrative one, two, or five times. Compared with not playing the interactive narrative (control), those who played showed higher perceived self-efficacy, response efficacy, and behavioral intentions. Playing more times was associated with less attentional focus and enjoyment, but greater …

Bringing Instagram Posts Into Being: A Study Of Fyc Students' Self-Sponsored Posting Practices And Transfer Opportunities, Jessica Kester

Electronic Theses and Dissertations, 2020-2023

Social media platforms have offered students—and all of us—more opportunities for self-sponsored writing. In response to calls from researchers to explore students' 21st-century writing practices and their relevance to college writing instruction, this dissertation articulated and applied a feminist teacher research methodology and a mixed-methods research design to explore first-year composition (FYC) students' self-sponsored writing practices, attitudes, and transfer opportunities on a popular, albeit under-examined, social media application: Instagram. This study found that students have developed elaborate, rhetorical, multimodal composing processes that include planning, drafting, evaluating, selecting, and styling images as well as planning, drafting/revising, and styling captions. Additionally, though …

Effects Of Abstinence-Based Sexual Education Compared To Evidence-Based Sexual Education In K-12 Schools, Lily Probst

The Eleanor Mann School of Nursing Undergraduate Honors Theses

Background: Historically, sexual education in the United States has been abstinence-based (ABSE), meaning that sexual education is centered around encouraging adolescents to abstain from sexual activity outside of wedlock. On the other hand, evidence-based sexual education (EBSE) includes abstinence in its curriculum but does not emphasize it, instead highlighting contraception and prevention strategies. Additionally, EBSE teaches adolescents about healthy relationships, attitudes towards sexuality, gender roles, and provides resources for sexual and reproductive health services. Supplying adolescents in K-12 schools with access to evidence-based sexual education may not only decrease teen pregnancy rates and incidence of sexually transmitted infections (STIs) but …

An Exploration Of Effective Patient Education With An Emphasis On Concussion, Kayla M. Ruopp

Health, Human Performance and Recreation Undergraduate Honors Theses

Concussion is a prevalent healthcare issue in the US, with approximately 1.6-3.8 million sports and recreation-related concussions each year in all ages. A concussion can be defined as a traumatic brain injury caused by biomechanical forces. When an athlete sustains a concussion, a physiologic cascade of events occurs. The most common signs and symptoms of a concussion include: loss of balance, disorientation, headache and confusion. Concussion assessments are important in order to determine the presence of an impairment and there are a multitude of tests that clinicians can use in order to isolate each type of damage. Studies have shown …

The Influences Of Medicaid On Mental Health Practitioners, Matthew Mohan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Medicaid is the largest publicly funded health insurance program which influences the mental health practitioners’ treatment of low income individuals (Altman & Frist, 2015; Rowland et al., 2003). To understand how Medicaid influences mental health practitioners, this study utilizes institutional theory by using the five propositions from Lammers and Barbour (2006) to analyze how Medicaid’s communicative practices influence mental health practitioners who treat those who are in poverty. Semi-structured interviews were conducted with 10 mental healthcare practitioners who accepted Medicaid: two psychologists, five social workers, one psychiatrist, and two psychiatric nurse practitioners. The results demonstrate how mental health practitioners respond …

Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen

UNLV Theses, Dissertations, Professional Papers, and Capstones

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

Cultural Impact On Identity And How It Is Expressed Through Dress, Jenifer Thao

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examined how students at the undergraduate and graduate levels at the University of Arkansas incorporate their cultural background into their clothing as a form of self-expression. The study included an online survey platform, Qualtrics, created with a series of Likert-type and open-ended response questions to gather data regarding student opinions on clothing impacts. Results indicated that there were no significant associations when it comes to cultural influences on identity and how it is expressed through dress.

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Lindenwood Magazine, Fall 2021, Lindenwood University

Lindenwood Magazine (2017- )

Lindenwood University news magazine.

Lindenwood Digest, December 1, 2021, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Trends Of Armed Conflict In Kenya From 1997 To 2021: An Exploratory Data Analysis, Peter Kimani, Caroline Mugo, Henry Athiany

Graduate School of Media and Communications

Armed conflict patterns have drastically changed since the post-cold war period. In Sub-Saharan Africa, armed conflict continues to be persistent and on the rise. Kenya has not experienced civil war, but has experienced intra-state conflicts which display themselves as political, natural resources, ethnicity, land, and environmental conflicts. This study aimed to identify patterns and trends of armed conflict in Kenya. Secondary data from Armed Conflict and Location Events Data (ACLED) for the period 15th January 1997 to 25th February 2021 was used. Exploratory data analysis and generalized additive model were used to identify patterns and trends. For the period studied, …

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Outreaching For New Providers, Mari Arredondo

Capstone Projects and Master's Theses

Intern was able to be part of In home Support Services with the County of Santa Cruz. The program provides services to people that have a current disability and are not able to care for themselves. The program allows people to continue to live in their own homes and get the services they need to be able to keep living independently. The program currently needs providers to care for the people in their homes. There are currently about 165 providers and out of those they only have 65 that are available to be able to help the current clients that …

Public Relations Of Inclusion: A Critical Reframing Of Autism Inclusion With Professors Of Teacher Candidates, Jessica Block Nerren

Electronic Theses, Projects, and Dissertations

There is a problem when inclusion is broken in our communities and in our schools while preliminary teachers call out for more preparation for Autism Spectrum Disorder (ASD) inclusion in their credential programs (Bryant, 2018; Busby et al., 2012; Finch et al., 2013; Loiacono & Valenti, 2010; Morgan, 2015; Robertson et al., 2003; Walters, 2012). The purpose of this study is to explore the framing of ASD inclusion by professors of multiple and single subject preliminary teacher candidates. At this stage in the research, the framing of inclusion is defined as a pre-conscious sensemaking of inclusion for individuals with ASD …

How Couples Youtube Channels Forge "Friendships" With Their Viewers: A Thematic Textual Analysis, Marisol Botello

Electronic Theses, Projects, and Dissertations

A “couples YouTube channel” is a YouTube channel where a real-life romantic couple posts videos about their relationship. On YouTube there are hundreds of such channels, and some are so popular that those couples actually make a living creating and sharing their stories. How do they do this? More specifically: what marketing techniques, specifically storytelling practices, do these YouTube couples use to resonate with audiences?

This exploratory, qualitative study seeks to answer this question through a thematic textual analysis of three couples YouTube channels. Using narrative theory and parasocial interaction as theoretical frameworks, the study interpretively analyzes a total of …

They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila

All Theses

The purpose of this research was to study stay-at-home mothers’ engagement with the prevailing discourse surrounding them. Staying home and engaging in "invisible and unpaid" labor has led this group of mothers to be out of public sight and somewhat voiceless. Thus, public discourse about SAHMs without significant input by SAHMs has resulted in a monolithic and static identity. Using standpoint analysis as the theoretical framework and textual analysis as the methodology, I have analyzed opinion pieces written by SAHMs, published on popular magazine portals, and on their blogs, through which they attempt to navigate this public depiction of themselves. …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …