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Articles 8851 - 8880 of 89250
Full-Text Articles in Communication
Pbrl 3400: Intro To Public Relations (Syllabus), Tori Cliff
Pbrl 3400: Intro To Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Pbrl 3421: Intro Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Pbrl 4432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Pbrl 4432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff
Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 6155: Multimedia Sports Reporting (Syllabus), Robby Byrd
Jour 6155: Multimedia Sports Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.
Jour 6165: Feature Writing/Reporting (Syllabus), Dana Albright
Jour 6165: Feature Writing/Reporting (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.
Jour 6190: Opinion Writing/Reporting (Syllabus), Otis Sanford
Jour 6190: Opinion Writing/Reporting (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.
Jour 6530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois
Jour 6530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone
Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore theories and research related to communication before, during, and after a crisis. Students examine the fundamentals of organizational communication, crisis management, and strategic and crisis communication planning and examine case studies of several real-life crises: organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. The goal is to prepare students to better strategize, plan, execute, and evaluate crisis across a variety of types of organizations and crises. Students will be exposed to crisis management best practice principles, dominant and emerging research trends, and dominant and emerging theories. Additionally, students …
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.
Jrsm 7510: Information Design (Syllabus), Matthew J. Haught
Jrsm 7510: Information Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Use of visual communication skills to present qualitative and quantitative data. Emphasis on effective communication, user experience and multimedia presentation.
Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Jrsm 7124: Data Journalism (Syllabus), Joe Hayden
Jrsm 7124: Data Journalism (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.