Communication Commons^™

Racial Composition In Advertisements And Its Effects On White Consumers' Perceptions And Purchase Intention, Chung-Ting Wang

Honors Program Theses

Previous marketing research has generally not examined how ethnic majority consumers perceive advertisements featuring mixed racial compositions of model groups. This paper presents an investigation into how White consumers’ perceptions and purchase intentions change depending on the racial composition of the people represented in an advertisement. The study uses a single 12-condition experiment, in which we examine the type of advertisement (product vs. social advocacy advertising), racial composition (all-White vs. diverse mix vs. all-Black), and racial priming effects (racially-primed vs. racially-neutral message). Additionally, consumers’ levels of self-referencing to the ad and strength of ethnic identification are explored as possible mediation …

Skin Deep: Body Positivity And Brand Authenticity, Camilla Guimaraes

Honors Program Theses

This experiment explores the influence of a plus-size model’s dress (modest or revealing) and skin condition (perfect or imperfect) on participants’ responses to branded body positive Instagram posts. Specifically, participants were randomly assigned to one of the four conditions (i.e., modest-perfect; modest-imperfect; revealing-perfect; revealing-imperfect) to compare their (a) ratings of the model’s attractiveness, (b) emotional responses, (c) perceptions of the sponsoring brand’s authenticity, and (d) purchase intentions. In addition to the four treatment conditions, responses were also compared across participants with varying attitudes toward society’s beauty standards and with high or low body images. The results indicate the condition, the …

The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez

English Faculty Publications

The essay chronicles the history of the teleserye or the Filipino TV soap opera, one of today’s transnational televisual products making waves in different parts of the globe. It covers three periods—the period of transition from radio to TV (1962 to 1986), the period of competition (1986-2000), and the period of transformation (2000-present). Traversing through 60 years of the form’s enduring presence in Philippine television, it traces the format’s beginnings as it was introduced to the medium in a highly volatile social environment, and assesses its continued flourishing in democratized, contemporary times and consequent entry into the highly competitive global …

Obstruction Of Journalism, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

Identifying oneself as press used to be a near-grant of immunity. It meant safer passage through all manner of dangerous terrain. But today, being recognizable as a journalist may be more likely to make one a target.

Physical attacks against journalists in the United States increased nearly 1,300 percent in 2020. The rate of online violence against journalists is also soaring. This violence is aimed almost entirely at women, people of color, non-Christians, and non-straight journalists. It silences voices already relegated to the edges. Rather than letting our national conversation branch, the violence attempts to shear it to a white, …

A Free Press Without Democracy, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

For several decades, the American press has been fighting for its economic survival. But while it has been consumed with this effort, the political threat to a free press has grown perhaps greater than the economic one. Democracy is eroding globally, including in the United States. Given the importance of a free press to democracy, the press needs to more urgently consider how it maintains its freedom as erosion persists.

This Article sets out a framework for American press priorities in this pivotal moment. It suggests that to resist and weather a turn to autocracy, the press must endeavor to …

Reconsidering The Nomos In Today’S Media Environment, Kimberlianne Podlas

Touro Law Review

Today’s media landscape is wholly unlike that which existed when Cover first discussed narrative and the nomos; specifically, the status of television as both a cultural messenger and object of scholarly study has changed significantly. Accordingly, this article contemplates narrative in the contemporary media environment, specifically, television as an essential source of narratives. To enhance understandings of the roles television narratives play and which narratives play a role, this article employs an empirical perspective. Surveying Media Theory, it outlines research on television effects, including when and why television’s representations of law can impact audience attitudes, behaviors, perceptions, knowledge, and judgements. …

Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents who were local stakeholders of Samui island, they are those who live and work in Samui for more than 10 years, aged between 24-45 years old. The findings indicated that according to brand associations in terms of attributes the respondents perceived Samui island as “beach” “nature” and “cultural tourist destination” also, respondents perceived Samui as having “friendly” “lively” “complicated” and “easy-going” personalities. In terms …

The Lived Experiences Of Middle Management Leadership Development Succession Planning In Public Sector Organizations, Linda Pounds-Adams

Walden Dissertations and Doctoral Studies

Senior directors in the public sector often lack viable succession plans for middle managers. Four conceptual elements from Burns’ transformational leadership theory provided a framework to investigate the practices directors in the public sector use to prepare middle managers for leadership positions. Succession planning is essential to retain highly skilled employees and maintain a sustainable competitive advantage in today’s competitive environment. The conceptual elements directly relate to succession planning and its components of career development and preparing future leaders. The purpose of this qualitative phenomenological study was to explore the succession planning practices public sector directors use to prepare middle …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Program: Senior Projects (Public)

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Jenny Vorpahl And Dirk Schuster (Eds). Communicating Religion And Atheism In Central And Eastern Europe. (Book Review), Oleg Kyselov

Occasional Papers on Religion in Eastern Europe

A review of Jenny Vorpahl and Dirk Schuster (eds). Communicating Religion and Atheism in Central and Eastern Europe. Berlin: De Gruyter, 2020. 312 p. ISBN 978-3-11-054637-8 Hardcover $114.99.

Call Your Elected Officials: Identifying Predictors And Audiences For Collective Climate Action, Nathan Scott Bender

Graduate Student Theses, Dissertations, & Professional Papers

Influential climate action in the United States is beyond the scope of individual actions, and instead requires collective action. This challenges governmental agencies and NGOs to promote enough collective action to inspire systemic change. Though decades of social research have identified broad trends in the drivers of this collective climate action, predictors of specific actions vary across individuals and contexts, and existing theory does not fully account for these shifting relative contributions. Additionally, the scale and urgency at which we must address climate change requires understanding and motivating climate action at all scales, from broad trends to predictors of specific …

Attitudes About Cybersecurity Articulation Agreements And Transfer Students: A Statewide Survey Of Faculty Members And Advisors, Brian K. Payne, Tracy Vandecar-Burdin, Daniela Cigularova

Sociology & Criminal Justice Faculty Publications

In this study, cybersecurity faculty and academic advisors from community colleges and 4-year universities in the southeast region of the United States completed a survey assessing attitudes about and support for articulation agreements and related transfer policies. Hypothesizing that professional structures shape attitudes and experiences, the researchers conducted an exploratory quantitative study with primarily descriptive analyses. The results reveal differences in attitudes between community college and 4-year stakeholders and between faculty and academic advisors. The results of this study are discussed in relation to faculty and advisor training and communication.

Artists As Assets: Labor And Capital In The Unity Asset Store, D'An Knowles Ball

English Faculty Publications

The Unity Asset Store sells amateur designers and artists a promise of being able to participate in an idealized, rationalized vision of how the game design industry operates. However, the Unity Asset Store depends on marketing the content created by amateur artists in ways that require the artists to essentially package their work as labor and to mask their role as artists. This essay views labor and capital in the Unity Asset Store through a Marxist lens, informed by Kline, Dyer-Witheford, and de Peuter's (2003) model of technological, cultural, and marketing forces as "three circuits of interactivity" in the mediatized …

Place-Based Podcasting: From Orality To Electracy In Norfolk, Virginia, Daniel P. Richards, Michael J. Faris (Ed.), Courtney S. Danforth (Ed.), Kyle D. Stedman (Ed.)

English Faculty Publications

No abstract provided.

Safety Splash: Pool Safety For Children And Adults, Rachel Lofton

Honors Program: Senior Projects (Public)

This outreach project was made to address the issue of too many children drowning at pools due to a lack of water safety education. The dissemination of pool safety education is imperative to reduce accidental injuries and drownings. The goal of the Safety Splash video and supplemental materials is to provide pool safety education for children and adults. By encouraging conversations between children and adults before going to the pool, there can be an intervention that reduces the risk of injury and drowning once they arrive. Through research, I compiled information to support the effectiveness of a combination video, pamphlet, …

Social Media Influencers In Crisis: Providing Counsel On Instagram, Pang, A., Debbie Lee, Gindelin Low, Valerie Hum

Research Collection Lee Kong Chian School Of Business

Increasingly, organizations are harnessing social media influencers (SMIs) as third-party advocates or key opinion leaders (KOLs). Consumers view them as knowledgeable sources of information (Tuten & Solomon, 2017). In the United States, the Kardashians are used by a number of organizations to promote their products. Yang (2019) noted that while Western influencers are mostly video bloggers on Instagram or YouTube, Chinese KOLs have multiple channels, including social media platforms WeChat and Weibo, social networking sites Douban or TikTok. Figures from 2016 point to it as a US$8.6 billion industry in China (Yang, 2019).

The Disappearance Of The Anti-Aesthetic; The Death Of Fashion, Scrap Evans

Capstone Showcase

In this essay, Scrap explores the connection between famous nihilist and postmodernist theorists, Dadaism, the concept of the anti-aesthetic, and today's high fashion. They provide a history of nihilism and follow its influence through time upon other social, political, and artistic movements. They then make direct connections between famous theorists' prose and famous fashion designers' collections. Finally, they analyze the current state of the fashion world and discuss their plan of action.

“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos

Theses and Dissertations

This thesis demonstrates the importance of the producer and artist relationship in hip hop songwriting and sampling, focusing on producers The Alchemist, Madlib, Sounwave, and Terrace Martin, and artists Freddie Gibbs, MF DOOM, Prodigy, and Kendrick Lamar. Topics covered range from sampling lawsuits and their impact on producers and artists in songwriting; what a producer and artist relationship looks like and how they benefit from their relationship; and the quality of music that comes from a close relationship between a producer and artist. I build upon research about the effects of sampling on hip hop by musicologist Amanda Sewell; sampling …

The Program To Reduce Implicit Bias In Carroll Hospital Center Using The Implicit Association Test, Katherine E. Traynor

Capstone Showcase

Natural brain processes make all individuals susceptible to unconscious bias; however, stressful, fearful, or anger-evoking situations as well as the negative influence of media and social surroundings increase the risk of holding obstructive bias, and there is a greater risk of being negatively impacted by this phenomenon when belonging to a minority population (Rose & Flores, 2020). As a result, high rates of infant mortality (10.2 deaths per 1,000 live births for the Non-Hispanic Black population compared to 4.1 in the White population) and cardiovascular related diseases (190.0 cases per 1,000 in the Non-Hispanic Black population compared to 161.3 in …

Leadership Strategies Amidst Disruption And Shock: Communication Implications, Stephanie K. Douglas, Robin A. Roberts, Hermen Díaz Iii

Publications

Leaders’ prompt communication about the COVID-19 pandemic was critical to stakeholders’ safety and knowledge about the uncertainty of organizational operations. In this study, the communication of various university leaders was analyzed in response to the new decade’s deadliest exogenous shock, the spread of the deadly COVID-19 virus. Content analysis of statements from a sample of leaders in public universities contained elements of situational, behavioral, and adaptive leadership. The analysis was conducted to identify leaders’ statements detailing contingencies being implemented for the survivability of their universities. Primarily studied were leader statements responding to the intensity and severity of the pandemic, rapid …

Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen

Research Collection School Of Computing and Information Systems

Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …

On (Not) Seeing The Chicken: Perdue, Animal Welfare, And The Failure Of Transparency, Calvin Coker, Rachel A. Coker

Faculty and Staff Scholarship

In this essay, we analyze Perdue’s animal welfare campaign from 2016 to 2020 to isolate how demands for transparency are mediated and subverted by Perdue’s public facing rhetoric. Though Perdue’s annual releases and commitments to change nominally constitute a victory for animal welfare advocates, the company’s campaign enacts transparency as a sort of publicity for the company that belies marginal gains for the lives of chickens and may ultimately result in increased meat consumption. In providing trackable metrics, offering paternalistic justifications for their treatments of chickens, and through strategic omissions of language and visuals, Perdue satisfies demands for transparency without …

Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone

Graduate Student Theses, Dissertations, & Professional Papers

Wildlife is held in public trust, and the public plays an important role in management and conservation as voters, advocates and beneficiaries of the many services and enjoyment that wildlife provides. But understanding wildlife issues, conservation and management decisions can be challenging given the often complex science around wildlife ecology and diverse public perspectives. That is why careful and accurate reporting around wildlife and environmental topics is imperative and a requirement of a well-informed electorate. This master’s portfolio is a collection of extensively reported stories around wildlife issues that are designed to be accessible to general readers to fulfill that …

Advr 3300: Intro To Advertising (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Honors (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.