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Articles 6601 - 6630 of 89482
Full-Text Articles in Communication
And The Survey Says ... A Qualitative Exploration Of Structurational Divergence From The Perspectives Of Nurse Managers Who Are Accountable For Patient Experience Measures, Lisa Carpenter Huddleston
And The Survey Says ... A Qualitative Exploration Of Structurational Divergence From The Perspectives Of Nurse Managers Who Are Accountable For Patient Experience Measures, Lisa Carpenter Huddleston
Theses and Dissertations--Communication
For more than a decade, hospital leaders have focused on boosting patient experience scores as part of the federal government’s value-based purchasing (VBP) program. Hospitals that receive federal financial assistance (such as Medicare) are mandated to participate in the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), a standardized survey that measures patients’ perceptions of their care. Results are publicly reported, and hospitals may be penalized on their reimbursements if they do not reach established benchmarks for patient experience. However, much debate has occurred about whether VBP has increased the quality of healthcare and whether the HCAHPS is an …
(Un)Successful Use Of Apologia: A Case Study Of Mayor Shubert's Resignation, Alexis Raineri
(Un)Successful Use Of Apologia: A Case Study Of Mayor Shubert's Resignation, Alexis Raineri
Williams Honors College, Honors Research Projects
With the growing tension in the political climate of the United States, political figures often use apologia in their attempt to repair a damaged image due to their mistakes or wrongdoings. This project reviews several scholars’ image repair typologies and strategies, applying them to the case of Craig Shubert, former mayor of Hudson, Ohio. While the specific image repair strategies employed can vary from one case to another, Shubert’s use of evasion of responsibility and reducing offensiveness proved to be ineffective and resulted in his resignation before completing his term at the end of 2023. Although it is recommended to …
The Guardian The Month Of January 2023, Wright State Student Body
The Guardian The Month Of January 2023, Wright State Student Body
The Guardian Student Newspaper
News articles from The Guardian for the Month of January 2023. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.
Cabin Crew Members’ Silence: A Qualitative Study With Cabin Attendants, Seda Ceken, Pinar Unsal
Cabin Crew Members’ Silence: A Qualitative Study With Cabin Attendants, Seda Ceken, Pinar Unsal
International Journal of Aviation, Aeronautics, and Aerospace
Silence among flight crews has been one of the significant causes of aviation incidents and/or accidents. This study aims to explore why flight attendants remain silent during flights and/or do not report errors after the end of the flight. For this purpose, semi-structured online interviews were conducted with 21 flight attendants. The data were analyzed through content analysis using the MAXQDA 22 Qualitative Analysis Program. Themes and coding related to the research question were obtained by analyzing the scripts with creative coding techniques. Nine themes were identified by the content analysis, namely "poor relationship with cabin supervisors/pilots", "the lack of …
Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar
Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar
Graduate Theses, Dissertations, and Problem Reports (ETD)
In an ever-evolving digital landscape, this research explores Generation X (GenX) consignment store owners in West Virginia and the transformative power of Social commerce (sCommerce). Despite the ubiquity of Social media platforms, little attention has been given to the impact of sCommerce on the consignment store industry. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT), this study examines the factors influencing sCommerce adoption decisions for GenX consignment store owners.
Through qualitative research, this study uncovers untold stories within this entrepreneurial landscape. Purposeful sampling of 11 women and 20-60 minutes of in-depth interviews reveal the …
How Should I Fall Apart For You? A Critical Autoethnography Exploring Embodied Trauma, Julie R. Terebkov
How Should I Fall Apart For You? A Critical Autoethnography Exploring Embodied Trauma, Julie R. Terebkov
Master's Theses
Defining and naming trauma is a layered and nuanced process but hegemonic medical and media discourses have forced trauma into a system of binary terms and categories. This study begins with an exploration of how hegemonic discourses define trauma and how focusing on embodied trauma disrupts the limiting language presently available. I use Lisa Blackman’s (2008) work on embodiment to explore how our bodies move, take on, and shed trauma as a form of disruption to oppressive language. Blackman’s theory is used to examine my own embodied trauma through a critical autoethnography using prose and narrative I developed in narrative …
Manifestations Of Communicative Resilience In Experiences Of Serial Arguments Among Adult Children Of Harmful Parental Alcohol Use, Brooklyn Willis
Manifestations Of Communicative Resilience In Experiences Of Serial Arguments Among Adult Children Of Harmful Parental Alcohol Use, Brooklyn Willis
Master's Theses
This thesis investigated the ways in which adult children of harmful parental alcohol use manifest resilience through the lens of the Communication Theory of Resilience (CTR). The CTR presents five communication processes by which resilience, which is the ability to overcome hardship, is demonstrated. Serial arguments, the repeated and unresolved conflicts that occur between romantic partners, were utilized as the context to study resilience. Interviews were conducted to learn about perceptions of serial argument resolvability and the ways and frequencies in which resilience manifested. A pre-interview survey gathered information pertaining to relationship satisfaction and perceptions of resilience. A thematic analysis …
Not A Do-Or-Die Affair: Freelance Journalists In Nigeria And Ethical Dilemmas, Tolulope O. Olasoji
Not A Do-Or-Die Affair: Freelance Journalists In Nigeria And Ethical Dilemmas, Tolulope O. Olasoji
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study explores the ethical dilemmas Nigerian freelance journalists face and their implications for their work. It will use in-depth interviews with select freelance journalists. Several studies have established that ethical concerns are rife in—and indeed the bane of—journalism in Nigeria. However, these pieces of research reflect the reality across conventional newsrooms, where, ideally, there is some organizational structure and support. No scholarly attention has been given to freelance journalists, otherwise known as entrepreneurial journalists, due to their autonomous nature, to understand the ethical dilemmas they may be entangled in primarily. This study seeks to address this gap in research. …
Inspirational And Worthy Of Charity: (Mis)Representations Of Disability In Sport Media, Katherine Holland, Steven K. Holland, Justin A. Haegele
Inspirational And Worthy Of Charity: (Mis)Representations Of Disability In Sport Media, Katherine Holland, Steven K. Holland, Justin A. Haegele
Human Movement Studies & Special Education Faculty Publications
This study explored how one United States-based sports media company (SMC) represents disability through their Twitter account. A directed content analysis approach was utilized to analyze the tweets of the SMC for calendar year 2019. Of 6080 tweets reviewed, 126 (2.1%) were determined to represent disabled athletes or individuals. 43 (34.1%) tweets represented disabled athletes or individuals in participant roles while 83 (65.9%) represented disabled individuals in spectator or nonathlete roles. The tweets were coded into one of four categories of disability portrayal (Garland-Thomson, 2002): wonderous (n = 73), sentimental (n = 43), realistic (n = 7), …
The Pacific Sentinel, January 2023, Portland State University. Student Publications Board
The Pacific Sentinel, January 2023, Portland State University. Student Publications Board
The Pacific Sentinel
Editor: Dan Chilton
Articles in this issue include:
- Wednesday & the Challenges of Adaptation
- First Impressions: A Newcomer's Guide to Portland
- Ooligan Press's Comic Debut
- The Land, the Water, the Sky
- Notes From Behind the Bar
- A Chat with ChatGPT
- Measure 110 & the Roadblocks of Negative Perceptions
- Pre-Covid: It's a Jungle out there. Post-Covid: It's a Jungle in Here
Conspiracy Theories And Ebola: Lessons Learned Important For Future Pandemics, Shawn C. Smallman
Conspiracy Theories And Ebola: Lessons Learned Important For Future Pandemics, Shawn C. Smallman
International & Global Studies Faculty Publications and Presentations
The public health campaign against Ebola in the Democratic Republic of the Congo faced serious challenges, some due to conspiracy theories and denial. These beliefs were so powerful that they even caused repeated attacks upon health care providers and medical centers. These conspiracy theories were nothing new, as they are a common feature of all frightening epidemics, such as HIV and COVID-19. These narratives also circulated during the 2015 West African Ebola outbreak. Addressing conspiracy theories during an epidemic requires a coordinated campaign involving not only local leaders but also the cooperation of social media organizations
ต้นแบบการจัดการการสื่อสารเพื่อการท่องเที่ยวโดยชุมชน, เณริศา ชัยศุภมงคลลาภ
ต้นแบบการจัดการการสื่อสารเพื่อการท่องเที่ยวโดยชุมชน, เณริศา ชัยศุภมงคลลาภ
Chulalongkorn University Theses and Dissertations (Chula ETD)
การวิจัยเรื่อง ต้นแบบการจัดการการสื่อสารเพื่อการท่องเที่ยวโดยชุมชน เป็นการวิจัยเชิงคุณภาพ โดยนำแนวคิดด้านการจัดการการท่องเที่ยวโดยชุมชน ทฤษฎีการสื่อสารแบบมีส่วนร่วมมาอธิบายการจัดการการสื่อสารของชุมชนในการกำหนดส่วนประสมทางการตลาด แนวคิดเกี่ยวกับการตลาดและแนวคิดการสื่อสารการตลาดมาศึกษากระบวนการทำงานด้านการกำหนดส่วนประสมทางการตลาดและการสื่อสารการตลาด รวมทั้งศึกษาปัญหาและอุปสรรคที่มีผลต่อการจัดการการสื่อสาร ทั้งนี้เพื่อเสนอต้นแบบของการจัดการการสื่อสารของการท่องเที่ยวโดยชุมชน โดยศึกษาในพื้นที่วิสาหกิจชุมชนชีววิถี ตำบลน้ำเกี๋ยน อำเภอภูเพียง จังหวัดน่าน และชุมชนท่องเที่ยวเชิงวัฒนธรรมบ้านเชียง อำเภอหนองหาน จังหวัดอุดรธานี เก็บรวบรวมข้อมูลจากการสัมภาษณ์เชิงลึกผู้ให้ข้อมูลหลักที่เกี่ยวข้องกับการท่องเที่ยวของชุมชน จำนวน 31 คน การสังเกตแบบมีส่วนร่วมในฐานะนักท่องเที่ยวและการวิเคราะห์เอกสาร ผลการวิจัย พบว่า ในกระบวนการทำงานของชุมชนในการจัดการการท่องเที่ยวด้านการกำหนดส่วนประสมทางการตลาด ชุมชนมีการใช้กระบวนการสื่อสารแบบมีส่วนร่วมในทุกขั้นตอนของการดำเนินงาน ตั้งแต่การตั้งแต่การเตรียมความพร้อมชุมชน การเตรียมความพร้อมเรื่องการตลาด และกระบวนการทำงานเพื่อเชื่อมโยงเรื่องชุมชนกับการตลาด โดยมีรูปแบบการสื่อสารทั้งแบบเป็นทางการและไม่เป็นทางการ พร้อมไปกับการสร้างเครือข่ายการสื่อสารของกลุ่มคนทุกวัยในชุมชน ด้านกระบวนการทำงานของชุมชนในการจัดการการท่องเที่ยวด้านการสื่อสารการตลาด ชุมชนมีการค้นหาจุดเด่นของชุมชนนำมาสร้างสรรค์เป็นแนวคิดหลัก เพื่อใช้ในการสื่อสารการตลาดตามแนวคิดหมู่บ้านเฉพาะเรื่อง (Thematic Villages) โดยมีเครื่องมือหลัก คือ การประชาสัมพันธ์ผ่านสื่อออนไลน์ของชุมชน ร่วมกับการเผยแพร่ข่าวสารผ่านสื่อมวลชน การจัดกิจกรรมพิเศษและการร่วมกิจกรรมของหน่วยงานที่เกี่ยวข้อง ทั้งนี้ ชุมชนยังขาดการบูรณาการเครื่องมือทางการสื่อสารการตลาด
Anti-American Stance In Turkey: A Twitter Case Study, Gowri Prathap, Alex Korb, Luke Palmieri, Ekrem Kaya, Saltuk Karahan, Hamdi Kavak
Anti-American Stance In Turkey: A Twitter Case Study, Gowri Prathap, Alex Korb, Luke Palmieri, Ekrem Kaya, Saltuk Karahan, Hamdi Kavak
School of Cybersecurity Faculty Publications
The availability of social media and biased actors exacerbated Anti-American and Anti-Western views to extremes. In this paper, we report our efforts in analyzing anti-American views on Twitter. We have collected over three years of Turkish tweets related to the US, translated them into English, and analyzed these tweets using various computational social science tools. We found that Turkish tweets related to the US are significantly negative, and emotions reflect disgust and anger. Furthermore, we found that the source of the negative views stems from political actors like Trump or Biden rather than general hatred. Our results shed light on …
Underwater Communication Acoustic Transducers: A Technology Review, Laila Shams, Tian-Bing Xu, Zhongqing Su (Ed.), Branko Glisic (Ed.), Maria Pina Limongelli (Ed.)
Underwater Communication Acoustic Transducers: A Technology Review, Laila Shams, Tian-Bing Xu, Zhongqing Su (Ed.), Branko Glisic (Ed.), Maria Pina Limongelli (Ed.)
Mechanical & Aerospace Engineering Faculty Publications
This paper provides a comprehensive review on transducer technologies for underwater communications. The popularly used communication transducers, such as piezoelectric acoustic transducers, electromagnetic acoustic transducers, and acousto-optic devices are reviewed in detail. The reasons that common air communication technologies are invalid die to the differences between the media of air and water are addresses. Because of the abilities to overcome challenges the complexity of marine environments, piezoelectric acoustic transducers are playing the major underwater communication roles for science, surveillance, and Naval missions. The configuration and material properties of piezoelectric transducers effects on signal output power, beamwidth, amplitude, and other properties …
Closing The Gap Between College Students: An Intergroup Dialogue Program To Reach Understanding And Reduction Of Disparities, Lilly Zhou
Honors Program: Senior Projects (Public)
The goals of the intergroup dialogue program are exploration and collective action. The goal of exploration is to spread awareness by presenting the situation. Several students are not aware that disparities between students exist, so this dialogue provided awareness of the issue. With increased understanding of each other, collective action can be taken. Actions by a small number of students are still steps taken to reduce the gap between the financially supported and not financially supported students. Action can look like spreading awareness of the issue, advocating for policy changes, and more.
The structure of the intergroup dialogue program required …
Testing The Theory Of Resilience And Relational Load In The Context Of Empty Nesters, Lauren E. Fellers
Testing The Theory Of Resilience And Relational Load In The Context Of Empty Nesters, Lauren E. Fellers
Graduate Theses, Dissertations, and Problem Reports (ETD)
In examining the marital communication of recent empty nesters, the aim of this study was to test the theory of resilience and relational load (TRRL) (Afifi et al., 2016). The postparental period that follows directly after children leave their parents’ places of residence may present unique challenges for married individuals to navigate together. The TRRL offers a potential explanation as to why some married couples demonstrate resilience and flourish through a stressful season while others do not. To test the TRRL in this context, 113 married persons who became empty nesters within the previous 18 months filled out an online …
A Test Of The Control Value Theory Of Achievement Emotions In An Instructional Communication Context, Katherine E. Armstrong
A Test Of The Control Value Theory Of Achievement Emotions In An Instructional Communication Context, Katherine E. Armstrong
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation tested the control-value theory of achievement emotions (CVTAE) in an instructional communication context. Based on the assumptions of CVTAE, the researcher predicted that when instructors were clearer, students would feel more confident in their abilities to perform well in their class and, in turn, experience positive achievement emotions (i.e., enjoyment and hope), ultimately becoming be more intrinsically motivated to learn. If instructors were less clear, however, students would experience decreased motivation to learn through negative appraisals of performance efficacy and negative achievement emotions (i.e., boredom, anxiety, and hopelessness). Additionally, the researcher hypothesized that when instructors made the course …
Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs
Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs
Graduate Theses, Dissertations, and Problem Reports (ETD)
Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …
Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens
Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens
Graduate Theses, Dissertations, and Problem Reports (ETD)
Many studies have highlighted how social comparison can influence self-efficacy for exercise, body dissatisfaction, and motivation to exercise, especially on social media; in addition, several studies have supported how attitude toward exercise and confidence toward exercise correlate with one another. However, these dependent variables have not been examined in the context of Generation Z men in Appalachia. Despite the lack of literature on this demographic, it is important to study Generation Z Appalachian men because of the frequent health problems this demographic faces, such as obesity. Therefore, this pretest-posttest between-subjects lab experiment investigated how an athletic influencer on social media …
Relational Turbulence And Identity Gaps Amongst Committed Consensually Non-Monogamous Partners, R. E. Purtell
Relational Turbulence And Identity Gaps Amongst Committed Consensually Non-Monogamous Partners, R. E. Purtell
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this dissertation was to investigate relational turbulence processes and test Relational Turbulence Theory’s (RTT) first five propositions in a sample of 528 committed consensually non-monogamous (CNM) partners as they are experiencing the transition of their committed partner adding a new sexual or romantic partner other than themselves. CNM relationships are those in which at least one partner has multiple sexual and/or romantic relationships with the consent of all parties involved. Generally, the first five propositions of RTT were supported. Specifically, self uncertainty and partner uncertainty positively predicted relationship uncertainty, which in turn predicted biased cognitive appraisals, and …
Epistemological Insecurity In The Anthropocene, Dustin Purvis
Epistemological Insecurity In The Anthropocene, Dustin Purvis
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation analyzes how increased mainstream awareness of climate change and other complex environmental phenomena transforms some of the basic tools we use to understand the world, including notions of agency, evidence, and causality. More specifically, this project highlights numerous contemporary literary and cultural narratives that formally and thematically depict impromptu systems of action and comprehension developed by humans confronting the unique forms of information overload that result from damaged and rapidly changing environments. Following critics like Ulrich Beck, Rob Nixon, and Stacy Alaimo, I suggest our current era of ecological instability and destructive environmental practices dictate what I refer …
Organizing (Eternal) Identity And Identification: An Upward Glance Into Religious Institutions, Casey M. Stratton
Organizing (Eternal) Identity And Identification: An Upward Glance Into Religious Institutions, Casey M. Stratton
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation disrupts at least two religious spaces: First, scholars religiously adhering to (social) scientific norms, and second, people identifying with religious organizations (i.e., churches). First, we begin constructing a theoretical lens using poststructural ideas offered by Foucault, Derrida, and Bakhtin to read and disrupt (religious) discourse. Second, we complicate organizational identification as a concept, deeming it fixed and fluid—a paradox within religious discourses that endorse Truth and Perfection. Here, we draw from the communication constitutes organization (CCO) approach. Third, we further curate the lens by applying poststructuralism, identification, and CCO in a specific context: The Church of Jesus Christ …
Does News Platform Matter? Comparing Online Journalistic Role Performance To Newspaper, Radio, And Television, Claudia Mellado, Nicole Blanchett, Agnieszka Stępińska, Cornelia Mothes, Sophie Lecheler, David Blanco-Herrero, Yi Ning Katherine Chen, Akiba A. Cohen, Sergey Davydov, Mariana De Maio, Filip Dingerkus, Hassam Elhamy, Miguel Garcés-Prettel, Cyriac Gousset, Daniel C. Hallin, María Luisa Humanes, Marju Himma-Kadakas, Claudia Kozman, Misook Lee, Christi I.Hsuan Lin, Mireya Márquez-Ramírez, Jorge Maza-Córdova, Kieran Mcguinness, Karen Mcintyre, Jacques Mick, Ana Milojevic, Cristina Navarro, Dasniel Olivera
Does News Platform Matter? Comparing Online Journalistic Role Performance To Newspaper, Radio, And Television, Claudia Mellado, Nicole Blanchett, Agnieszka Stępińska, Cornelia Mothes, Sophie Lecheler, David Blanco-Herrero, Yi Ning Katherine Chen, Akiba A. Cohen, Sergey Davydov, Mariana De Maio, Filip Dingerkus, Hassam Elhamy, Miguel Garcés-Prettel, Cyriac Gousset, Daniel C. Hallin, María Luisa Humanes, Marju Himma-Kadakas, Claudia Kozman, Misook Lee, Christi I.Hsuan Lin, Mireya Márquez-Ramírez, Jorge Maza-Córdova, Kieran Mcguinness, Karen Mcintyre, Jacques Mick, Ana Milojevic, Cristina Navarro, Dasniel Olivera
All Works
The shifting role of journalism in a digital age has affected long-standing journalistic norms across media platforms. This has reinvigorated discussion on how work in online newsrooms compares to other platforms that differ in media affordances and forms. Still, more studies are needed on whether those differences translate into distinct practices, especially when examining cross-national studies. Based on a content analysis of 148,474 stories produced by 365 media organizations from 37 countries, this article compares the performance of journalistic roles in online newsrooms to three other types of media—TV, radio, and print. The paper analyzes if journalistic roles present themselves …
A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri
A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri
Graduate Theses, Dissertations, and Problem Reports (ETD)
Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …
Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe
Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this research is to examine how, if at all, relationships between public utility companies and their stakeholders changes following a corporate social responsibility (CSR) initiative, and based on the results, how can companies restructure their initiatives to better serve their publics in order to build stronger, more positive relationships. A multi-method case study using in-depth interviews and two content analyses (a social media analysis and a news coverage analysis) was used to explore the relationship between a public utility company and a community affected by the implementation of a CSR initiative. The findings suggest that the relationship …
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Advr 3320: Strategic Account Management (Syllabus), Joel Nichols
Advr 3320: Strategic Account Management (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Advr 3321: Copywriting (Syllabus), Brandon Davis
Advr 3321: Copywriting (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.