Communication Commons^™

Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman

Dissertations and Theses

Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …

Lessons Learned From Interdisciplinary Efforts To Combat Covid-19 Misinformation: Development Of Agile Integrative Methods From Behavioral Science, Data Science, And Implementation Science, Sahiti Myneni, Paula Cuccaro, Sarah Montgomery, Vivek Pakanati, Jinni Tang, Tavleen Singh, Olivia Dominguez, Trevor Cohen, Belinda Reininger, Lara S Savas, Maria E Fernandez

Faculty, Staff and Student Publications

BACKGROUND: Despite increasing awareness about and advances in addressing social media misinformation, the free flow of false COVID-19 information has continued, affecting individuals' preventive behaviors, including masking, testing, and vaccine uptake.

OBJECTIVE: In this paper, we describe our multidisciplinary efforts with a specific focus on methods to (1) gather community needs, (2) develop interventions, and (3) conduct large-scale agile and rapid community assessments to examine and combat COVID-19 misinformation.

METHODS: We used the Intervention Mapping framework to perform community needs assessment and develop theory-informed interventions. To supplement these rapid and responsive efforts through large-scale online social listening, we developed a …

Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman

Pomona Senior Theses

As some pioneers of personal computing argue, we have yet to reach the potential that computing offers to enhance our cognition. Some modern scholars of tools for thought give a prerogative to develop transformative tools for thought (Matuschak & Nielsen, 2019), recognizing that the tools we may use enable new thought patterns and thus new cognitive abilities. As cognition is mediated both by our tools and by the minds of others, I evaluate the current state of literature on tools built to support collaborative sensemaking, a domain of collective cognition characterized by various interdependent cognitive processes. To apply and test …

Out Of Sight, Out Of Mind: An Exploration Of Wastewater Issues And Possible Solutions In And Out Of Montana, Keely I. Larson

Graduate Student Theses, Dissertations, & Professional Papers

Larson, Keely, M.A., Spring 2023

Major:Environmental and Natural Resources Journalism

Out of sight, out of mind: An exploration of wastewater issues and possible solutions in and out of Montana

Chairperson: Dennis Swibold

Co-Chairpersons: Nadia White, Sarah Halvorson

This is a master’s project, featuring three stories, linked in theme. The first starts with a nationally scoped story about septic systems in resort towns and what happens when too many people want to visit areas like Cape Cod, the Florida Keys or, more locally, Seeley Lake, and overwhelm waste disposal methods. Often in these areas that are more remote, septic systems …

Comedy, Camaraderie, And Conflict: Using Humor To Defuse Disputes Among Friends, Sheena A. Bringa

Graduate Student Theses, Dissertations, & Professional Papers

This study sought to examine the role humor plays in defusing conflict between friends from an evolutionary perspective. Although a vast amount of research exists on humor, friendship, and conflict, no single study connects all three of these concepts together. This study attempted to fill this gap by examining how different humor styles used between friends in times of conflict relate to friendship satisfaction and life satisfaction. Specifically, the hypotheses predicted that friends who use affiliative humor to deescalate conflict are more inclined to report higher relational satisfaction and improved individual well-being than friends who use maladaptive humor to deescalate …

Impacts Of Eating Disorder Recovery On Communication Of Identity Through Food, Rosemary Willett Jeter

Graduate Student Theses, Dissertations, & Professional Papers

Using the Communication Theory of Identity as a framework, the purpose of this thesis was to investigate how the experience of eating disorder recovery (EDR) impacts one’s communication of identity through and about food, and perceptions of others’ communication about and through food. Purposive sampling yielded 20 adult participants who self-identified as having been in EDR for at least one year. Results from a phronetic iterative data analysis of semi-structured interviews yielded several themes. When considering how EDR influences personal communication through food, main themes include: (a) the inability to share meals creates a gap between the enacted and relational …

Navigating Toxic Identities Within League Of Legends, Jeremy Thomas Miner

Graduate Student Theses, Dissertations, & Professional Papers

Toxicity is an inevitable part of online gaming for many individuals that participate in the activity. How individuals navigate this behavior affects not only the community but the players themselves. In essence, online world environments affect the identity of the individual within them. The magic circle separates the gaming world and the real world into two separate and distinct places, however crystalized selves posits that the identity of an individual in one sphere is part of the individual in another. Understanding the connection between these two ideas gives rise to the question of whether or not toxic behaviors in a …

影視業勞工狀況中期研究報告2023, 嶺南大學政策研究院, 嶺南大學文化研究及發展中心, 嶺南大學「青年貧窮與就業」研究團隊, 鄧立賢, 蔡美琦, 楊皓鋮, 梁仕池, 潘毅

CCRD Research Report

文化及創意產業是近年香港政府重點發展的產業，銳意將香港打造成「中外文化藝術交流中心」。然而文化及創意產業行內的運作模式、勞動條件和文化卻鮮有被研究。近期，業內發生了幾宗轟動的工業意外，備受社會關注。此外，媒體不時報導從業員被「拖糧」、長時間超時工作、行業前景受限等，反映需要深入研究創意產業勞工的工作狀態。在眾多的創意產業行業中，影視業的從業員人數較多，每年亦有大量畢業生投入市場，因此本研究報告集中討論影視行業的狀況。我們在今年四月至八月透過訪談接觸了30位從業員，訪問他們的入行經歷、勞動狀態、待遇等問題。另外在六月至八月，我們利用問卷調查了123名從業員，主要收集他們的接案協議及酬勞、工時及勞動強度、職業安全等數據。

研究發現

外判制度導致影視業工作普遍零散化、延遲支付酬勞（即「拖糧」）情況常見。問卷顯示，有42.3%回覆者表示在現時或上一份工作，開工前僅前有口頭或訊息協議，14.6%回覆者則在開工前沒有任何形式的協議。影視業的外判制度其來有自，經歷九十年代港產製作大幅萎縮，投資商須緊縮成本製作預算，改以承包及自由工作方式聘用勞工，導致從業員缺乏正式僱傭關係和相關勞工保障。零散化的勞動模式亦造成普遍的不合理待遇，包括「拖糧」、欠缺清晰的工作協議、內容修改和工時安排等。

影視業從業員的勞動強度普遍較高，過勞和工傷普遍，但甚少有適當處理。超過六成回覆者表示「頗多」或「經常」連續兩天工作12小時以上；76.4%回覆者表示試過或目睹工傷，不過，只有11.7%回覆者表示有向勞工處呈報工傷。

政策倡議

訂立從業員基本待遇守則。影視業應制訂標準合約以保障從業員的基本權益，包括明確的酬勞支付方式、日期、付款分期，以及具體的休息時間規定。在盡量減低各持份者的行政成本下，標準合約讓自由工作者享有合理保障。行業亦應規範每組拍攝之間的最短休息時間及每週休息日。政府應負起帶頭責任，規定受資助團體或個人必須以不亞於行業標準合約的待遇聘請製作人員。

訂立工業安全指引。業界組織、勞工團體和勞工處應盡快共同制定工業安全指引。勞工處應研究拍攝場地的安全隱患，參考現行法例和工作守則，製作適用的宣傳材料和訓練課程。確立工作守則後，勞工處可研究不同執法的可行性，例如要求呈報拍攝現場、巡查、鼓勵舉報不安全的拍攝環境等。勞工處應審視勞工法例，研究同時保障僱員、日薪從業員、自由工作者的工傷補償。另外，勞工處應積極研究將中暑和過勞納入工傷保障範圍。

政府須完善對影視業的資助。政府應完善電影發展資助階梯，並鼓勵影視製作人擴展到不同平台，開拓市場。同時須增加畢業生支援，並聯同業界和學界，研究影視製作的區域分工及香港影視界的比較優勢，並按此推行相關的教育、人才培訓和資助計劃，使香港影視業能在區域分工中突圍而出。

News Literacy Resources: An Online Hub Of Informational Materials For Learning And Teaching News Literacy, Halle Starns

Honors Program: Senior Projects (Public)

This thesis contains and organizes a variety of online educational resources including articles, books, games, organizations, podcasts, tools and videos related to promoting news literacy. The purpose of the website is to make this information more accessible and the topic of news literacy feel less daunting. The written component of this thesis describes the design process of the website — conceptualization, layout, wireframing — as well as the research process. A link to the final website is included.

Cheating Constraint Decisions And Discrimination Against Workers With Lower Financial Standing, Grace J. H. Lim, Marko Pitesa, Abhijeet K. Vadera

Research Collection Lee Kong Chian School Of Business

Workers with lower financial standing face many personal challenges due to the relatively lower level of material resources they have at their disposal. We propose that lower financial standing not just impacts workers themselves, but also engenders discrimination from supervisors. Drawing on social cognition principles, we forward a situational inference perspective whereby supervisors make a naïve inference that workers with lower financial standing pose a higher risk of cheating which leads them to subject such workers to more negative treatment and deprive them of opportunities. We focus on two ubiquitous ways in which organizations constrain cheating behavior: worker surveillance and …

Hopeful Oscillation: Metamodernism, Barbenheimer, And Our New Cultural Undercurrent, Jewel T. Miller

Capstone Showcase

Recent societal changes have pushed artwork and media away from postmodernism as a dominant cultural philosophy. In its place has risen a new theoretical approach, titled Metamodernism, which attempts to discover the meaning behind present day art and media’s strengthening affective qualities, and provide a possible label for this new post-postmodernist state. This is not only an important attempt at understanding the society we live in today but also its broader impact on how we communicate through media. This paper explores the rise of Metamodernism as a theoretical approach within media studies and philosophy, including the term’s inception and growing …

So It Goes: Hauntology, Lost Futures, And Mac Miller, Ryan Hiemenz

Capstone Showcase

Hauntology is a relatively new concept born out of the current state of late capitalism, wherein it has become increasingly common for new releases of popular culture, art, and media to appease the societal desire to return to the past. First coined by Jacques Derrida in his book Specters of Marx, the term “Hauntology” was used to describe the phenomenon of the “death” of communism and how the capitalist powers that “killed” it essentially made the idea of communism immortal. They made it a specter, and ghosts cannot die. This concept was then altered by the late Mark Fisher, …

Women Play Football Too: Feminist Theory And Uk Football, Mikayla Kummer

Capstone Showcase

Women's Football in the UK has constantly overshadowed by Men's Football and with the popularity of social media it may have complicated the issue. The way women have been treated in the media has always been different to how men were treated. Gender can be considered a performance and how women are treated by the press demands a performance from them. Through Offside, a play by Hollie Poetry and Sabrina Mahfouz, this essay explores the relationship between feminist theory, women's football and social media. Women athletes have consistently been asked about their personal lives, bodies, relationships and anything besides the …

Depersonalizing Troubles In Institutional Interaction: Routinizing In Parent-Teacher Conferences, Danielle M. Pillet-Shore

Faculty Publications

This article advances our understanding of institutional interaction by showing when and how it can be advantageous for professionals to treat addressed-recipients as non-unique. Examining how teachers talk about children-as-students during parent-teacher conferences, this investigation illuminates several specific interactional methods that teachers use to depersonalize the focal student’s trouble, delineating as among these the novel practice of “routinizing”—citing firsthand experience with other similar cases. Analysis demonstrates how teachers use routinizing to enact their expertise, both responsively as a vehicle for attenuating and credentialing their advice-giving to parents/caregivers, and proactively to preempt parent/caregiver resistance to their student-assessments/evaluations. This research …

(Re)Constructing National Memory In Neoliberal Chile Through Patricio Guzman's The Cordillera Of Dreams (2019), Mica Barrett

Scripps Senior Theses

One of the most renowned Chilean exile filmmakers is Patricio Guzmán. Best known for his documentary work regarding the Allende years, Guzmán has continued to make films regarding his homeland in the decades following his initial exile.

The Cordillera of Dreams is the concluding film in a trilogy exploring the natural lands of Chile and their relationship to physical remnants of the human past. The initial and most renowned film in the series, Nostalgia for the Light, centers the Atacama Desert and Chileans’ relationship to the geography as a gateway to revealing artifacts of Chile’s recent history of genocide …

The Yak Is Back: Creating Community On The Digital Bathroom Stall Wall, Georgia Bates

Scripps Senior Theses

Offering access to an expanded world of contacts, activities, and self-expression, the internet has been changing the traditional landscape of the college experience for nearly two decades. The manner in which students interact with the world around them is augmented and transformed by the affordances of digital social networks like Yik Yak, an anonymous, hyperlocal networking app that has found its main market on college campuses. A hybrid ethnographic approach to Yik Yak based on participant observation and in-depth interviews spanned from Fall 2021 to Spring 2023, engaging with concepts of place and affect as they were intertwined with student …

How Social Media Influencer Collaborations Are Percieved By Consumers, Veronica L. Thomas, Kendra Fowler, Faegheh Teheran

Marketing Faculty Publications

Within the social media community, influencers engage in a variety of collaborative practices such as tagging, reposting content from, or forming partnerships with other influencers and brands. While such collaborative efforts are a known practice, less is understood about how influencer collaborations affect consumers' perceptions of the partnering influencers, specifically when a status differential exists within the collaboration. We suggest that such collaborative practices, specifically those where the focal influencer has a higher status than the collaborating partner, may help to weaken consumers' perceptions that the influencer's actions are purely self‐focused. A pilot study, analyzing both influencer–influencer collaborations and influencer–brand …

And The Survey Says ... A Qualitative Exploration Of Structurational Divergence From The Perspectives Of Nurse Managers Who Are Accountable For Patient Experience Measures, Lisa Carpenter Huddleston

Theses and Dissertations--Communication

For more than a decade, hospital leaders have focused on boosting patient experience scores as part of the federal government’s value-based purchasing (VBP) program. Hospitals that receive federal financial assistance (such as Medicare) are mandated to participate in the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), a standardized survey that measures patients’ perceptions of their care. Results are publicly reported, and hospitals may be penalized on their reimbursements if they do not reach established benchmarks for patient experience. However, much debate has occurred about whether VBP has increased the quality of healthcare and whether the HCAHPS is an …

(Un)Successful Use Of Apologia: A Case Study Of Mayor Shubert's Resignation, Alexis Raineri

Williams Honors College, Honors Research Projects

With the growing tension in the political climate of the United States, political figures often use apologia in their attempt to repair a damaged image due to their mistakes or wrongdoings. This project reviews several scholars’ image repair typologies and strategies, applying them to the case of Craig Shubert, former mayor of Hudson, Ohio. While the specific image repair strategies employed can vary from one case to another, Shubert’s use of evasion of responsibility and reducing offensiveness proved to be ineffective and resulted in his resignation before completing his term at the end of 2023. Although it is recommended to …

Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen

Research Collection School Of Computing and Information Systems

The UN High Commissioner on Refugees (UNHCR) is pursuing a social media strategy to inform people about displaced populations and refugee emergencies. It is actively engaging public figures to increase awareness through its prosocial communications and improve social informedness and support for policy changes in its services. We studied the Twitter communications of UNHCR social media champions and investigated their role as high-profile influencers. In this study, we offer a design science research and data analytics framework and propositions based on the social informedness theory we propose in this paper to assess communication about UNHCR’s mission. Two variables—refugee-emergency and champion …

Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.