Communication Commons^™

What Happens When A Company's Marketing Strategy No Longer Mirrors The Shopping Trends Of The American Consumer: A Case Study Of Sears, Roebuck And Company, Savannah Burnett

Honors Theses

Once America’s largest mass merchandiser, Sears is a name that remains recognizable for many people. Throughout our country’s history, the U.S. retail industry has often shifted alongside its country’s major historical events. However, one major corporation who once mirrored the ebbs and flows of the United States economy slowly faded out of the minds of the American consumer. This thesis seeks to answer if Sears’ fall from grace was a direct reflection of American consumer trends.

Secondary data was gathered through books accessed from the university library, newspaper articles, scholarly journals, and online news sources, as well as the company’s …

Multicultural Analysis Of Topic And Emotion Drift On Youtube’S Recommendation System, Ugochukwu Olaitan Peter Onyepunuka

Theses and Dissertations

YouTube serves as a primary information source for many users, with its recommendation algorithm playing a vital role in video discovery and viewership on the platform. It determines what users are exposed to and is responsible for a significant portion (70%) of the content users engage with on the platform. It is therefore crucial to scrutinize recommendation systems to understand potential algorithmic biases that may spread disinformation. Previous studies have shown that the recommendation algorithm favors a small number of videos, creating mild ideological echo chambers. This study aims to investigate the extent to which YouTube's recommendation algorithm spreads disinformation …

Southern Sustainability: An Examination Of Waste Management Mechanisms Within The University Of Mississippi Community, Haley Clift

Honors Theses

The purpose of this thesis is to analyze and study local mechanisms surrounding waste management at The University of Mississippi. The research study gathers quantitative and qualitative research to make conclusions about sustainability and recycling practices on The University of Mississippi's campus. The thesis discusses whether those practices are effective for those in The University of Mississippi's community based on the data collected and research conducted. The researcher also offers proposals for the University of Mississippi community based on the research conducted.

The gap that exists in the waste management processes at The University of Mississippi was addressed by blending …

A Dream Come True: More Than 50 Years After Black Students Demanded Faculty And Student Leadership Roles At The University Of Mississippi, Students Of Color Are Still Grappling With What It Means To Be Included., Kaylynn Steen

Honors Theses

This thesis tells the story of University of Mississippi alumna Treasure Fisher’s journey in the organization Column’s Society, an organization known as the hosts and hostess of the University of Mississippi. Throughout Fisher’s story, historical moments from the university’s complex relationship with its Black students are weaved through in an attempt to provide context for some of the lingering racial issues at the university today. Fisher’s story, these historical moments, and other anecdotal experiences from current and former Black students, faculty, and staff at the university challenges the reader to examine what representation does, and maybe should, mean to this …

The Relationship Between Family Communication Patterns, Conflict Strategies, And The Development/Management Of Eating Disorders, Ana Moyers

Honors College Theses

Eating disorders persist as one of the most prominent psychological and physiological illnesses among young adults and adolescents. Nonetheless, most research in the field focuses on external factors that influence the development of these disorders such (i.e., social media and an idolized body image). There is less research to investigate the role of an individual’s environment, more specifically the family dyad and communication related to such eating disorders. The family unit remains, often, the primary means of socialization for individuals during developing years, thus, this study seeks to expand on how current family communication and family climate contribute to eating …

Other Oceans, Other Skies, Sharlene Lee

MFA in Visual Art

I create immersive installations, performances, and time-based media artworks that delve into stories of belonging, feminism, and language as power. These stories offer a potential for transformation from viewer to participant and a shift in how our world is seen and experienced. Through an exploration of perception and affect, I challenge dominant narratives, prompting a contemplation of contemporary power struggles for control.

In this text, I examine the impact of historical borders and migration on my life while also investigating questions of home, shared values, and rituals that contribute to one’s sense of belonging. I also highlight my commitment to …

Lindenwood Digest, May 10, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Media And Stereotypes On Interethnic Communication: A Study Of Framing African American-Hispanic Romantic Relationships In Film, Franca Titilope Afolabi

Theses and Dissertations

Portrayals of race in the media have received increased scrutiny from scholars over the past many years. While much attention has been paid to news, few analyses have examined film. This study was designed to add to the current study on interracial relationships. By concentrating on the representation of romantic relationships between racial minorities in situational films, this study aims to expand on existing content and examine the portrayal of African American-Hispanic interracial romantic relationships. A content analysis of three interracial films was performed resulting in 68 interactions coded. Results indicate that African American-Hispanic relationships are underrepresented in film compared …

Spartan Daily, May 9, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 41

Understanding The Business Model Of Content Creation, Taylor Vahey

Honors Projects in Communication

Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …

Why Do College Students Have A Linkedin Account And How Do They Use It?, Faith Okeh

Theses and Dissertations

College students increasingly turn to LinkedIn to build their professional networks and find internships and jobs in today's competitive job market. LinkedIn is a social networking site for professionals, and it allows users to create profiles, connect with other professionals, and share their work experiences. College students can use LinkedIn to connect with alums, professors, and other professionals in their field. They can also use LinkedIn to research companies and find job postings. In addition, LinkedIn can be used to network with potential employers and learn about career opportunities. This thesis will explore why college students have LinkedIn accounts and …

Midweed: A Comparison Between Marijuana Laws, Regulations, And Social Attitudes In Cannabis-Legal Vs. Cannabis-Illegal Midwest States, Abagail Lim

College of Journalism and Mass Communications: Professional Projects

This professional project is a series of three journalistic articles. Each article focuses on laws, regulations and social attitudes surrounding marijuana in the United States. These topics are explored primarily through the lenses of two Midwest states (Illinois & Nebraska), which have highly contrasting laws and regulations regarding marijuana. The state of Illinois legalized medical marijuana in January 2014 and recreational marijuana in January 2020, while in Nebraska, both medical and recreational use still remains illegal, though possession of up to one ounce has been decriminalized.

The purpose of choosing these two states is to show how stark a contrast …

Implementation Of A Nurse-Led Clinical Algorithm For Pressure Injury Prevention Associated With Non-Invasive Ventilation Medical Device Use, Capri Steinkuhler, Kaitlin Rogge

Doctor of Nursing Practice Projects: College of Nursing

Purpose and Aims

Medical device related pressure injuries (PI) account for as much as 61-81% of all hospital reported wound incidents (Gefen et al., 2020) and are frequently caused by respiratory devices such as non-invasive ventilation (NIV). Use of NIV in critically ill patients dramatically increased during the pandemic. PI are one of the leading causes of injury to hospitalized patients and lengthens hospital stays (National Pressure Injury Advisory Panel [NPIAP], 2019). The NPIAP recommends routine skin assessment under devices, proper mask fit, protective barrier, moisture reduction, and interdisciplinary collaboration to prevent PIs from NIV masks. This feasibility study’s purpose …

Osmosis: Asymmetries In Telematic Performance, Matthias Ziegler

Journal of Network Music and Arts

For the 2022 edition of the NowNet Arts Conference on October 31st, the telematic research team of the Zurich University of the Arts (ZHdK) presented a project entitled OSMOSIS. OSMOSIS was a concert event, highlighting how telematically connected spaces always confront each other asymmetrically. Their telematic connection is part of a continuous space in which information is fragmented and selectively reassembled. Like the biochemical process of osmosis in which molecules diffuse across a cell membrane from one level of concentration to another, in telematic connections certain elements such as sound, physicality, movement, and empathy are diffused across spaces, each being …

Synthesis: Works Of Sarah Weaver And Collaborations (2020-2022), Sarah Weaver

Journal of Network Music and Arts

Synthesis Series is a set of contemplative contemporary network arts works for solo, chamber, and large ensemble performance. The works are my compositions and collaborations from the years 2020 to 2022. The concept of synthesis is conceived as an activation of synchrony. Synthesis Series follows my prior works in Synchrony Series and Source Series as sequences of compositions since 1998 proliferating into a networked system of artistic realization. In Synchrony Series I defined synchrony as the perceptual alignment of distributed time and space components. Synthesis builds on this to activate the alignment as a networked state of composite resultants, networked …

Distributed Networks Of Listening And Sounding: 20 Years Of Telematic Musicking, Doug Van Nort

Journal of Network Music and Arts

This paper traces a twenty-year arc of my performance and compositional practice in the medium of telematic music, focusing on a distinct approach to fostering interdependence and emergence through the integration of listening strategies, electroacoustic improvisation, pre-composed structures, blended real/virtual acoustics, networked mutual-influence, shared signal transformations, gesture-concepts and machine agencies. Communities of collaboration and exchange over this time period are discussed, which span both pre- and post-pandemic approaches to the medium that range from metaphors of immersion and dispersion to diffraction.

An Overview Of Immersive Virtual Reality Music Experiences In Online Platforms, Ben Loveridge

Journal of Network Music and Arts

As the field of Virtual Reality (VR) continues to mature, so too does the potential for creative and immersive musical experiences in the medium. However, of the thousands of applications now available across the major VR platforms, only a small number of titles focus on the ability to create or explore musical content. This article outlines the current state of music games, experiences, and creative applications across the current VR ecosystem. Firstly, it surveys the quantity of commercial titles currently available across the major VR platforms with a music-related focus. Secondly, the article classifies music applications into the following subcategories: …

Musical Time In Network Interaction: The Case Of Unfinished Line, Silvio Ferraz, William Teixeira

Journal of Network Music and Arts

Considering recent world events, art and music could not be unmoved by the dramatic turn of directions in both the way people relate and the place of technology in their lives. An ongoing project of both the authors in writing a new piece for cello and Disklavier operated by interactions in real-time gave place to a new kind of composition, mixing written music to improvisation and replacing real-time for something we are calling remote time. This paper presents such walking of resilience, first reviewing some relevant points of view about musical interaction in real-time and the importance of synchrony for …

The Entanglement: Volumetric Music Performances In A Virtual Metaverse Environment, Damian Dziwis, Henrik Von Coler

Journal of Network Music and Arts

Telematic music performances are an established performance practice in contemporary music. Performing music pieces with geographically distributed musicians is both a technological challenge and an artistic one. These challenges and the resulting possibilities can lead to innovative aesthetic realizations. This paper presents the implementation and realization of “The Entanglement,” a telematic concert performance in a metaverse environment. The system is realized using web-based frameworks to implement a platform-independent online multi-user environment with volumetric, three- dimensional, streaming of audio and video. This allows live performance of this improvisation piece based on an algorithmic quantum computer composition within a freely explorational virtual …

Adventures In [A]Synchrony: Tools And Strategies For The Network Arts-Curious Music Educator, Seth Adams

Journal of Network Music and Arts

Networked Music Performance (NMP) is ensemble music mediated by a network such as the internet. NMP can be usefully divided into asynchronous and synchronous formats. Prototypical examples of the asynchronous format familiar to music educators are Eric Whitacre’s virtual choirs that began in 2009. A decade later, the virtual ensemble format exploded in popularity due to the COVID-19 pandemic. Although the format does not allow participants to interact with one another, virtual ensembles nonetheless provide ample opportunities for both musical and nonmusical benefits. Synchronous NMP is, by comparison, little known and rarely practiced by music educators. However, both types of …

Editorial, Sarah Weaver

Journal of Network Music and Arts

No abstract provided.

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …

The Rhetoric Of Integrated Marketing Communication (Imc) Approaches To Marketing Sporting Events, Mohammed Almughaiseeb

Electronic Theses and Dissertations

The effective communicative capabilities of integrated marketing communication (IMC)

programs demand the expansion of their application to include sporting events. Sporting events, specifically the Olympic Games and the FIFA World Cup, have proven to have effective communication capabilities that can be used to influence the perceptions of target audiences. Creating positive perceptions of a sporting event can help achieve promotional, political, economic, and cultural gains, among others. Achieving desired goals requires preparing a comprehensive and persuasive IMC plan. The communication and marketing capabilities possessed by IMC programs have not been sufficiently studied in the context of marketing sporting events. Therefore, …

Talk Box In Music Therapy With Speech And Language Impairments Resulting From Tracheostomy: A Critical Review Of The Literature, Jonathan Kang

Expressive Therapies Capstone Theses

Tracheostomy patients struggle with one of the most significant and essential components to the human identity, that is, communication. When a person’s communication is obstructed, access to their intangible, inner world is also severed – leaving their thoughts, feelings, and memories, all of which are core to the human experience, unshared. Speech assistance for tracheostomy patients currently includes above cuff vocalization efforts using one-way speaking valves, augmentative and alternative communication methods such as speech generating devices and the electrolarynx. This thesis will introduce and discuss a musical instrument effect called the talk box as an integration of music therapy techniques …

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

(Not) Knowing, Jared Friedman

Theses and Dissertations

Jared Friedman’s work creates monuments out of banal common objects. Through acrylic paintings on- Astroturf, burlap, canvas, and upholstery fabric- he explores the ambiguity of the unremarkable, such as the condenser coils on the back of a refrigerator. In, (Not) Knowing, he parses the difference between knowing and understanding.

Off The Beaten Path - A Podcast Interview Series, Shaun Holmes, Jason D'Mello

Honors Thesis

For my Honors Senior Thesis, I created a podcast-style interview series called "Off The Beaten Path". In this podcast, I interview individuals who have been unafraid to grab life by the horns and choose a riskier, less traditional path in pursuit of their passion or the goal of bringing their own new creation to life. My interest in this would be to hopefully integrate any takeaways relevant to this mindset into my own personal perspective, and to disseminate the insights from these interviews to others who may benefit from hearing them.

The Ethics Of Governance Of Data Analytics In Healthcare, Andrew Harrington

Electronic Theses and Dissertations

Recent literature and studies on data governance usually focus on data ethics and governance from a specific country or industry, which has been mostly business, without considering the larger global impact that is affected. Data is a worldwide asset; thus, its implications and considerations should be viewed as such. Hence, this dissertation attempts to incorporate this view by weaving together topics in healthcare, such as the blending of finance and delivery, data governance at the micro and macro levels, data analytics in healthcare, ethics of AI and information management, and technology’s impact on end-of-life practices. Through highlighting these areas of …

Spartan Daily, May 4, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 40