Communication Commons^™

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Developing Resources To Foster Farmed Animal Agency In Sanctuary Education, Emily Tronetti

Antioch University Dissertations & Theses

Farmed animal sanctuaries provide lifelong care to formerly farmed animals. Many strive to educate their community about farmed animals and promote more compassionate lifestyles, such as veganism. Important to this is cultivating empathy and concern for the well-being of individual farmed animals. Essential to well-being is agency, which is the capacity of a living being to engage with their environments and to make choices for themselves. Farmed animals outside of sanctuaries have had their agency systematically suppressed and denied. Sanctuary educators can bring awareness to this and inspire alternative, agency-centered relationships with not only farmed animals but all living beings. …

Augustinian Composition Pedagogy And The Catholic Liberal Arts In The Time Of Generative Ai, Gavin F. Hurley

Journal of Catholic Education

This article proposes a theoretical basis of Augustinian composition pedagogy by tracing the symbiotic relationship between writing and knowing found within St. Augustine’s Letters, The Trinity, Soliloquies, and Confessions and connecting them to modern writing-to-learn composition pedagogies. Given today’s trying times of generative AI, this article argues that Catholic schools revitalize the writing arts in a manner proposed by Augustine—that is, to enrich inward contemplation and outward love for others. In embracing such philosophy of writing and applying it across the disciplines, Catholic schools can enrich their distinctively Catholic liberal arts mission—and ward off dangers found in …

Theorizing Cultural Appropriation: Complications Of Globalization And Power In Hybrid K-Pop, David C. Oh

Media Studies - All Scholarship

The purpose of this paper is to theorize cultural appropriation using a critical perspective that centers structural inequity and uneven global power by examining the case of South Korean media. This paper argues that cultural appropriation is a particular form of intercultural borrowing that relies on structural inequities of power, whereby a more powerful culture takes from a less powerful culture in such a way that it causes structural and representational harm to the borrowed culture. To clarify cultural appropriation as a particular form of cultural borrowing, I provide a typology of different forms of cultural borrowing before positing six …

Immersive Storytelling As A Technology, A Practice, And An Experience, Nick Bowman, Lyndsay Gratch, Dan Pacheco, Tamara Makana Chock

Media Studies - All Scholarship

This thematic issue explores the transformative potential and challenges of immersive storytelling through extended technologies. While these technologies have been hailed as potential “empathy machines” that will encourage perspective-taking and understanding of others, they have also been critiqued for being distracting or engaging in identity tourism. Essays in this collection further demonstrated the complexities of extended reality storytelling. Collectively, these essays reflect ongoing dialogues about the efficacy of extended reality in conveying meaningful narratives, urging a nuanced understanding of technology’s role in storytelling. This collection serves as a catalyst for future explorations into where and how to craft immersive narratives …

All The Better To Hear You With: Using Social Media For Employee Listening, C. S. Ju, E. A. Liguori, N. M. Savage

Psychology Faculty Publications

The article explores the use of social media for employee listening in organizations, highlighting the importance of employee voice and its positive impact on the workplace. It suggests that social media platforms can provide a space for employees to express themselves, share ideas, and connect with others. However, caution is advised when integrating social media into formal workplace decisions and the hiring process due to concerns about fairness, privacy, and discrimination. The article also addresses the challenges faced by minority employees in voicing dissent and the potential for social media to amplify their voices. It recommends consulting the book "Social …

Religious Symbolism In Rhetoric Of Right Populist Parties, Serhii Kostiuchkov, Dmytro Garaschuk, Viacheslav Serhieiev, Kateryna Volkova

Occasional Papers on Religion in Eastern Europe

This article explores the use of religious symbolism in the populist rhetoric of Poland's Law and Justice (PiS) party and Hungary's Fidesz party. Both parties leverage historical and cultural narratives emphasizing Christianity's role in their national identities to legitimize their political agendas and mobilize support. The study examines how these populist leaders incorporate religious imagery and language to create a moral dichotomy between the “righteous people” and the “corrupt elite,” thereby deepening societal divisions and undermining democratic governance. In Poland, the PiS party's close alignment with the Catholic Church reinforces its nationalist and anti-EU stance, while in Hungary, Fidesz employs …

Exploring The Effects Of Interviewer Body Language Availability During A Videoconference Behavioral Health Interview, Efthymia Orkopoulou

Master's Theses and Doctoral Dissertations

This experiment sought to explore whether an interviewer’s body language availability would have any effects on participants’ interactional engagement levels, positivity-negativity of interaction, and their nonverbal synchrony. Six participants answered questions about their well-being during a Zoom interview. Participants were exposed to three Near and three Far video framing conditions alternating every 10 min. Results showed that body language availability did not have reliable effects on the examined nonverbal communication indices. Time, however, did have some significant and close-to-significant effects on certain variables. Treatment reversal graphs showed that body language availability may reliably impact some participants’ responding. However, the rarity …

Communicating Socially Acceptable Risk Judgments: The Role Of Impression Information Insufficiency In The Risk Information Seeking And Processing Model, Timothy K.F. Fung, Po Yan Lai, Robert J. Griffin

College of Communication Faculty Research and Publications

The COVID-19 pandemic has created uncertainty and controversy around risk-related issues such as vaccine mandates. People expressing their opinions on these issues to important others, such as employers, may face significant consequences, such as rewards or rejection. Therefore, people may try to find, avoid, or use information in a way that helps them express risk judgments that are socially acceptable in different social situations. This study investigated how people seek, avoid, and process risk information when they are concerned about their impression management. It also introduced the concept of impression information insufficiency (the perceived gap between the information one has …

Nostalgia, Satire, And Subcultural Capital At The Drive-In: Examining Horror Host Joe Bob Briggs As A Cultural Intermediary, Lisa Ellen Williams

Funded Scholarship

This article explores how journalist, cult icon, and Shudder host Joe Bob Briggs has used visual and verbal rhetorical devices to become a fixture in genre subcultures. Created and performed by John Bloom, the Briggs persona utilizes traits of past successful horror hosts while also implementing his own astute knowledge of film history and theory to confront questions about ‘good’ and ‘bad’ taste in film. Even though his work has been controversial, the evolution of his use of satire and parody has sustained his position as a cultural, or a subcultural, intermediary and transmedia celebrity. This article presents a variety …

A Word From The Writing Team (January 2024), Pam Walter, Mfa, Liz Declan, Ma, Mfa

A Word From the Writing Team (Newsletter)

This issue includes:

• Virtual Writing Retreats Return in February
• The OPWPC Canvas Page Offers Helpful Tools
• Academic Commons Will Host a Presentation on Refugee Health in Philadelphia
• Publication Spotlight
• The OPWPC Helps with Scholarly Communication and Publication
• Scott Memorial Library Renovations Continue
• Wiley Open Access Fees Waived for Jefferson Authors

An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson

Antioch University Dissertations & Theses

This dissertation is a contextual autoethnography of my lived experience with stigmatization, stereotypes, and institutional obstructions as a divorced single mother who previously experienced intimate partner violence and was diagnosed with post-traumatic stress disorder. The purpose of the study is to shed light on the complexity of the single motherhood experience, both internally and externally. From 2009 to 2019, the institutions I accessed for assistance as a single mother and those I interacted with for my children, my job, my health, and even within the church were unnecessarily burdensome financially, physically, and emotionally. This dissertation takes a contextual look at …

Doing The Impossible: Dealing With False Beliefs, Yuliya Filippovska

Antioch University Dissertations & Theses

Fighting false information, propaganda, open lies, rumors, misinformation, and disinformation by attacking it directly and challenging it is the dominant strategy for dealing with false beliefs (Lazer et al., 2018; Maseri et al., 2020; Van Bavel et al., 2021), and it is an important one. Refuting falsity is crucial. At the same time, there are instances when fighting false information does not work (Ardèvol-Abreu et al., 2020; McIntyre, 2018; Van Bavel et al., 2021). One of the reasons is that it denies another’s worldview, belief systems, and, as a result, their identity and even right to exist. Searching for alternative …

Leveraging Instagram To Enhance Self-Esteem: A Self-Affirmative Intervention Study And Multilevel Mediation Analysis, Shuna Shiann Khoo, Hwajin Yang, Wei Xing Toh

Research Collection School of Social Sciences

Although studies have consistently indicated that heavier use of social networking sites (SNS) perpetuates poorer self-esteem outcomes, no study has examined potential intervention methods that can yield positive effects from SNS use. We hypothesized that viewing one's Instagram profile would have self-affirmative effects on self-perception because the profile typically showcases curated instrumental positive aspects of self. Furthermore, these self-affirmative effects would indirectly improve state self-esteem via enhanced clarity of self-concept. To test our hypothesis, we designed an experimental intervention study where one group viewed their Instagram profile regularly, while another group viewed a neutral abstract art profile. Using multilevel latent …

Listening To The Voices Of America, Kathryn J. Edin, Corey D. Fields, David B. Grusky, Jure Leskovec, Marybeth J. Mattingly, Kristen M. Olson, Charles Varner

Department of Sociology: Faculty Publications

We make the case for building a permanent public-use platform for conducting and analyzing immersive interviews on the everyday lives of Americans. The American Voices Project (AVP)—a widely watched experiment with this new platform—provides important early evidence on its promise. The articles in this issue reveal that, although public-use interview datasets obviously cannot meet all research needs, they do provide new opportunities to study small or hidden populations, new or emerging social problems, reactions to ongoing social crises, submerged values and attitudes, and many other aspects of American life. We conclude that a permanent AVP platform would help build an …

Remember, You Can Complete This Survey Online! Web Survey Links And Qr Codes In A Mixed-Mode Web And Mail General Population Survey, Kristen M. Olson, Amanda Ganshert

Department of Sociology: Faculty Publications

Recruitment materials for concurrent mixed-mode self-administered web and mail surveys must communi-cate information about multiple modes simultaneously. Providing the link to the web survey on the cover of the paper questionnaire or including a QR code to access the web survey may increase the visibility of the web mode and thus increase the proportion of people who participate via the web, but whether including either piece of information does so has received surprisingly little empirical attention. In this paper, we exam-ine the results of experiments embedded in two general population probability-based concurrent mixed-mode surveys of Nebraska adults. First, in the …

Ensemble Storytelling In How To Get Away With Murder, Deidre Pribram

Communications: Faculty Publications

The usually large number of scriptwriters associated with contemporary television’s dramatic serials renders the attribution of primary creative or authorial ownership particularly difficult.  The result has been to ascribe written imprimatur for a series to the head writer/showrunner.  Yet, there are other, conflicting ways to understand authorial influence or control over a TV series, for example, through producing entities.  Thus, How to Get Away with Murder (2014-2020) is a Shondaland production, part of the Shonda Rhimes collection, and readily identifiable as a significant entry in the Rhimes compendium.

Although an executive producer for How to Get Away with Murder, but …

Gender And Nostalgia In Period Drama: The Marvelous Mrs. Maisel And Mad Men, Deidre Pribram

Communications: Faculty Publications

The Marvelous Mrs. Maisel (2017-2023) and Mad Men (2007-2015) share a common genre, location, and era.  Both are period dramas, set in New York City, as the waning 1950s transition into the 1960s.  Additionally, both television serials address changing cultural conditions, especially surrounding gender.  Yet, when analyzed through the prism of nostalgia, the two programs deviate in significant ways.  This essay uses Grainge’s (2000) distinction between nostalgia as mood and nostalgia as aesthetic style, applying it to the two television serials.  It also incorporates concepts of nostalgia as critique (Cook, 2005), as well as imagined nostalgia as the longing “for …

Introduction (To Emotional Expressionism), E. Deidre Pribram Ph.D.

Communications: Faculty Publications

The primary purpose of Emotional Expressionism: Television Serialization, The Melodramatic Mode, and Socioemotionality is to explore the forms, functions, and nuances of emotions in popular, mediated narratives. Clearly, emotions constitute a key means by which audiences experience and make sense of narrative media, in that mediated stories make compelling arguments or take up resonant positions through their emotional methods and meanings. The value of developing an emotional template for screen media lies in generating new analytical and interpretative approaches to narrative aesthetics, especially in terms of their pains and pleasures. As this study seeks to demonstrate, emotional analysis opens up …

Rectifying Harm Through Care-Based Practices: How Journalists Might Tend To Disengaged Communities, Sue Robinson, Patrick R. Johnson

College of Communication Faculty Research and Publications

Journalists struggle to engage with disengaged communities, especially conservative and BIPOC groups. In this research, we suggest that an ethic of care, born from developmental psychology, can be a strategy for trust building. Using a multi-phased, multi-method approach through interviews, surveys, and a focus group, we found that community members believe journalists must be more careful and intentional with cultural and political language relating to ideology, racial identity, and sexual orientation. This study shows that journalists must address harm by contending with negative news experiences, nuancing labels and language associated with their communities, and adopting a combination of five care-based …

Editor’S Note To Volume 8 Of The Journal Of Communication Pedagogy: Never Stop Learning, Renee Kaufmann

Journal of Communication Pedagogy

This is the editor’s Note to Volume 8 of the Journal of Communication Pedagogy.

“Just Holding That Space”: Using Culturally Relevant Pedagogy To Create Counterspaces For Black College Students In Aanapisi/Hsi Classrooms, Nicholas B. Lacy, Yea-Wen Chen, Damariyé L. Smith

Journal of Communication Pedagogy

Black college students continue to face the specter of anti-Blackness which creates additional barriers to success and flourishing in higher education. This study investigates how instructors in higher education can provide racial equity to Black students in AANAPISI/HSI classrooms through counterspaces. We use culturally relevant pedagogy to investigate the experiences of 21 Black college students at an AANAPISI/HSI to understand better how higher education instructors can utilize counterspaces, places where Black college students can challenge dominant discourses and create a collegial learning environment. We identified three counterspace themes: (1) Mitigate Eurocentric Pedagogy, (2) Employ Black and Critical Scholarship, and (3) …

You Don’T Have To Be Their Best Friend: Complicating The Instructor-Student Relationship Through A Mixed-Method Typology, Jessalyn I. Vallade, Kyle Rudick

Journal of Communication Pedagogy

The purpose of this study was to explore the nuances of instructor-student relationships with a nationally representative sample of students. Participants were randomly assigned to describe relationships with their best, worst, and/or last instructor and rate their satisfaction with each relationship, and the level of closeness with the instructor. Coding of student descriptions revealed 13 themes, organized into six pairs of constructive/destructive relationship anchors and one neutral category (Professional Relationship). Importantly, professional relationships were not as close as constructive relationships but were equally satisfying, indicating the closeness in instructor-student relationships has diminishing returns. Results are discussed in the context of …

"So Sorry Your Grandma Died. Get That Paper In.”: Graduate Teaching Assistants' Experiences Of Student Grief In The Communication Classroom, Jessica Cherry, Carly Densmore

Journal of Communication Pedagogy

Graduate teaching assistants (GTAs) are faced with managing how to respond to student disclosures of grief in the classroom but often lack grief training from their universities when these instances occur. Good and Mad grief, and Critical Grief Pedagogy (CGP) are the frameworks for which this study is positioned. Through interviews with GTAs in the United States, we explore their experiences when engaging with student grief disclosures and revealed three main themes: regulations and boundaries, transactional exchanges in institutions, and the classroom being a human space. We also discuss how GTAs use CGP to manage these interactions. We further suggest …

Post-Truth's Effect On The Brain And The Future Self: A Critical Communication Pedagogy Response, David H. Kahl Jr.

Journal of Communication Pedagogy

The university was created for the critical examination of ideas to seek truth. However, the proliferation of post-truth messages has made this goal more difficult to reach, creating an important communication pedagogy problem. Hegemonic forces create post-truth messages to mislead people and play to their existing beliefs in order to maintain and advance power. Post-truth messages are particularly effective because they cause cognitive overload and temporal discounting. Critical communication pedagogy (CCP) is a means by which instructors and students can evaluate post-truth messages. CCP allows for dialogue to reduce the cognitive issues that post-truth messages cause and allow for the …

Engaging Impasse: Nurturing A Culture Of Dialogic Engagement On A University Campus, Patricia Ann Hawk

Journal of Communication Pedagogy

Universities have historically fostered spaces where students, faculty, staff, and administration can fruitfully engage in discussion around contentious issues. Current political divisions have had a chilling effect on these discussions inside and outside the classroom. To nurture a campus culture of dialogic engagement, the communication studies department in collaboration with the DEI office began a campus dialogue project that invited faculty, staff, students, and administration to participate in monthly dialogues focused on cultural impasse topics. This 5-year project has demonstrated that university communication studies departments can be instrumental in helping community members cross organizational boundaries to engage in challenging dialogues …

Maintaining The Complex Personal And Professional Elements Of Our Lives In Academe, Sydney E. Brammer, Ryan J. Martinez, Narissra M. Punyanunt-Carter

Journal of Communication Pedagogy

This reflective essay offers several practical suggestions for scholars and professionals who are looking for ways to sustain abundant personal and professional lives in a discipline that encourages workaholic tendencies and requires many to engage in hybrid working arrangements. We discuss the tensions experienced by many communication teacher-scholars in academe and how various types of boundaries can aid in the maintenance of rest and work.

#Politicalcommunicationsowhite: A Call For Considering Race In The Undergraduate Political Communication Course, Ant Woodall, Lindsey Meeks

Journal of Communication Pedagogy

The field of communication has been working to reconcile its historic omission of race from research and pedagogy. The subfield of political communication has begun this process in its research but has yet to consider the implications of race missing from pedagogy. This essay offers an argument for including race in the political communication course, in the form of more focus on race in course content and more work by scholars of color. We offer reasons for these inclusions, ways for instructors to begin this incorporation, and what considerations instructors must be mindful of throughout the process.

Accented And Silenced Voices, Ahmet Atay

Journal of Communication Pedagogy

No abstract provided.

Beyond The Strong Black Woman: Navigating Resilience And Mental Health Using Social Media For Culturally Tailored Resources, Muchaneta N.M. Chikawa

College of Graduate Studies: Theses & Dissertations

Society views the strength of Black women as commendable as it shows positive qualities such as resilience and perseverance. While these traits are characterized as positive, Black women’s survival in American society has heavily depended on their strength, resulting in mental health illnesses such as anxiety and depression. The idea that Black women must exude strength and fortitude through adversity is labeled the Strong Black Woman Schema (SBWS). The SBWS is a race-gender schema that prescribes culturally-specific feminine expectations for Black women.

There are limited culturally-tailored resources for Black women to address mental health at collegiate institutions. As a result …