Communication Commons^™

The Comparison Of Pomelo Brand’S Image Between Generation Y And Generation Z Consumers In Thailand, Kiranapat Buranapatpakorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to explore the brand image of Pomelo among Generation Y and Generation Z consumers in Thailand and to study the generational differences and similarities in the brand image of Pomelo. The study is based on Keller’s (1993) Brand Image, which is a perception of a brand as reflected by the brand associations, including 3 dimensions, which are attributes composed of product-related attributes, and non-product-related attributes, benefits composed of experiential benefits, symbolic benefits, and functional benefits, and attitudes consisted of cognitive, affective, and conative. The research instrument of this study is an in-depth interview. The …

Organizational Gossip, Interpersonal Trust, And Communication Climates In Business Enterprises, Punrawee Nidhiutai

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this study were: 1) to explore the levels and bases of interpersonal trust among employees in the organizational gossip process, and 2) to explore the role of organizational gossip in fostering certain communication climates (i.e., defensive and supportive climates). Adopting an inductive, qualitative approach, 12 semi-structured in-depth interviews were conducted with four participants from small enterprises, four participants from medium-sized enterprises, and four participants from large enterprises in the creative industries in Thailand. Findings revealed that a high level of interpersonal trust among colleagues concerning work-related matters does not necessarily equate to the same level of trust …

Optimal Network Analysis Through Vertex Order Coloring Of Intuitionistic Fuzzy Graph Operations, A. Meenakshi, S. Dhanushiya, Hong Qin, Maniyandy Elangovan

Data Science Faculty Publications

Intuitionistic fuzzy graphs IFGs are a powerful tool for modeling uncertainty and complex relationships. They offer versatile frameworks for addressing real-world challenges. In this research, we have introduced intuitionistic fuzzy vertex order coloring IFVOC and analyzed the alpha-strong (alpha str), beta-strong (beta str), and gamma-strong (gamma str) vertices through their degree. We explored important theorems based on the types of strong vertices, broadening the scope of our study. We analyzed multiple IFG products to determine the most optimal network based on some important metrics, including the weight and total number of alpha str vertices, the chromatic number, and the weight …

Breaking The Silence: International Students’ Communication About Sexual Assault And Opportunities For Improved Prevention Messaging, Samaha Ghani

Graduate Theses, Dissertations, and Problem Reports (ETD)

The beginning of college campus life is one of the most exciting phases of student life. However, for some students, it might pose a threat in the form of sexual violence. In the United States, sexual violence is highly pervasive, placing college students at a greater risk of victimization. Currently, there is a lack of data on sexual crimes within the international student population on U.S. college campuses due to cultural and language barriers. As such, the purpose of this study is to explore international students’ communication needs around the topic of sexual consent and sexual violence. This vulnerable and …

From Trails To Triumph: Documenting Two Decades Of Impact With Adventure Wv, Sean Lowdermilk

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research paper and accompanying short film (https://youtu.be/gTnXbvkX0MA) examines the impact of experiential learning through the lens of Adventure WV, an outdoor orientation program at West Virginia University. Using Kolb's Experiential Learning Theory as a foundation for the research, this study explores how outdoor and expeditionary learning fosters personal and professional growth, builds a community, and deepens students' connection to the state and the institution. Through interviews with the program's founder, as well as current students and administration paired with archival footage and modern video, the research highlights Adventure WV's role in student retention, professional development, and student …

A Test Of The Extended Theoretical Model Of Communal Coping Among Graduate Students: Investigating The Influence Of Communal Coping On Graduate Students’ Psychological Well-Being, Rebekah M. Chiasson

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this dissertation was to test the extended theoretical model of communal coping (T. Afifi et al., 2020) in a graduate student sample by exploring predictors and outcomes of communal coping processes among 554 graduate students. The extended theoretical model of communal coping specifies that communal coping occurs when individuals within a community—such as graduate students within an academic program—perceive stressors as shared and are willing to take joint action to overcome those stressors. Results of this dissertation provided evidence that graduate students’ academic stress and the severity of individual academic stressors negatively impacted their psychological well-being. The …

Zoo Communication: A Study Of Stewardship With Animal Conservation In Zoos Across The United States, Abby Rachelle Lester

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis investigates the communication strategies employed by zoo professionals to promote engagement and advanec animal conservation education. Through in-depth interviews with zoo experts, the stidy explores the intricate connections between communication practices and stewardship princliples within zoo facilities. Findings from this study contribute to the understanding of effective communication in the realm of animal conservation, with implications for both zoo practitioners and conservation educators. The study delves into the effective strategies for identifying and fostering relationships with environmental stewards, alongside encouraging their involvement in zoo-based animal conservation initiatives. The theoretical implications highlight gaps in existing models, emphasizing the need …

You Belong With Me: What Communication Professionals Can Learn From Swifties, Rachel Belle Johnson

Graduate Theses, Dissertations, and Problem Reports (ETD)

Pop powerhouse Taylor Swift has managed to create a dedicated fanbase that has the power to disrupt national sporting leagues and boost the American economy. Her Swifties are an exemplar in the world of fandom. Taylor Swift’s online interactions with fans, especially in the early days of her career, are partially responsible for her success in creating and maintaining this fanbase. Using principles of social informational processing theory (SIPT), this research examines what aspects of Taylor Swift’s computer-mediated communication with fans have fostered such intense feelings of community in her fandom of Swifties. Using in-depth interviews to explore the relationships …

Crossing The “Valley Of Death”: How Climate Technology Entrepreneurs Navigate Relationships With Venture Capital Investors, Allison Lucas

Wayne State University Dissertations

As the world faces the ongoing and intensifying impacts of climate change, a group of innovative changemakers known as climate tech entrepreneurs (CTEs) are working on climate adaptation, mitigation, and/or resilience efforts by brining innovative technologies to the global market (UNFCC, 2018; Endeavor 2022). To realize the full potential of these technologies—tools, techniques, specialized knowledge or skillsets—they must be developed, deployed, and implemented at scale (IPCC, 2000). To do this, CTEs require external funding support, especially during a crucial period of the start-up lifecycle known as the “valley of death”. In this period between development and commercialization, production costs and …

What Does It Mean To Stand Out? How Visual Design And Presentation Affects Attention And Memory In A Warning Message., Nichlas Waugh, Jeannette Sutton, Laura M. Fischer, Ginder Orton

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

In emergency communication, it is essential to call attention to key information that can be interpreted quickly and remembered easily. Individuals possess a limited number of cognitive resources to allocate to message processing in an emergency. Because of this, they are more likely to allocate attention to messages they are motivated to care about, or to message attributes that stand out. In this study, we focus on how warning messages are attended to when they are viewed in a busy media environment and ask the question: “What does it mean to stand out?” To address the research questions, we used …

The Association Between Patient Race/Ethnicity/Culture, Physician-Patient Communication, And Patient Outcomes: A Systematic Review, Maazen Khan

Honors Undergraduate Theses

Research shows that health disparities exist among patients of varying races, ethnicities, and cultures in the United States. Numerous studies have suggested that these disparities may be partly associated with physician-patient communication. The larger project that this thesis is a part of is a mixed-methods analysis of physician-patient communication across patient race, ethnicity, and culture. This thesis specifically excluded qualitative studies and focused on how such communication can affect health outcomes. Sixty-nine studies were identified and appraised for quality. Of these, only four associated physician-patient communication with the health outcomes of patients. These studies had inconsistent results, highlighting the gap …

Studying Implicit Racial Bias In Breast Cancer Screening, Diagnosis, And Treatment: A Scoping Review, Lillian C. Nguyen

Honors Undergraduate Theses

Breast cancer remains a significant public health concern worldwide, with persisting disparities in several aspects of breast cancer care. Implicit bias has emerged as a potential contributor to these disparities. While previous research has examined implicit bias in healthcare, particularly in the context of racial and ethnic disparities, no review has been conducted to examine the association of physician implicit bias and breast cancer care. There remains a need for further investigation into its role in breast cancer care. This scoping review aims to systematically analyze the existing literature on physician implicit bias in breast cancer care to discern its …

Into The Activism: An Exploration Of Gen Z'S Political Participation, Nia J. Davis

Honors Undergraduate Theses

Gen Z is a considerably politically active generation. However, Gen Z differs from previous generations in their methodology, campaigning for change through both in person and digital activism. While both forms of activism are effective in their own way, digital poses a unique challenge. When people can be activists from the comfort of their phone, they become “slacktivists”. People whose activism does not contribute to any significant action outside of the internet (Serup Christensen).

Through interviews and focus groups, my documentary explores how Gen Z participates in activism, and what that means for the future of activism. After these discussions, …

Educational Technologies And Assessment Practices: Evolution And Emerging Research Gaps, Lim Ming Soon Tristan, Gottipati Swapna, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

This chapter examines the integration and trajectory of ubiquitous, adaptive, and immersive technologies in educational assessments, based upon qualitative predictions from Horizon Report and quantitative bibliometric analysis. Through network analysis, the authors identified key educational technological trends and their interconnectedness within the academic domain. These findings underscored the ascendance of adaptive assessments for personalized real-time feedback, the role of virtual immersive assessments adding layers of complexity, variability, and adaptability that a physical environment might not offer, and the pervasive reach of ubiquitous assessments in crafting contextually anchored evaluations. Grounded in pedagogical underpinnings, the chapter presents pressing research gaps, theoretical and …

Investigating Negative Brand Perception And Toxicity In X (Formerly Twitter)., Nandin Batbold

Business ETD Collections

The rapid growth of social media has transformed brand-consumer communication and image management. Among these platforms, X (formerly Twitter) stands out for facilitating real-time interactions and fostering public discourse. While social media provides a powerful channel for engagement, its open and unmoderated nature exposes brands to risks such as negativity, trolling, and toxicity. Recent developments, particularly Elon Musk's 2022 acquisition of X and subsequent rebranding efforts, have heightened these challenges. These organisational changes, including renaming Twitter to X and altering its logo, have sparked mixed reactions from users and brands. This study explores how such drastic transformations impact user activity, …

The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications

Graduate School of Media and Communications

This research examined the representation of women in East African news media organisations and the coverage and framing of women in top East African newspapers, TV and digital platforms. The study is premised on existent literature on the intricate interplay between media framing, coverage dynamics, and the representation of women in newsrooms’ workforce, given the consequential role all these play in shaping public perceptions of gender issues and shifting norms. Through a comprehensive methodology that incorporated content analysis, document analysis and interviews on the responsibilities and assigned roles of women in media organisations, the research presents findings from a content …

Investigating Teacher And Student Perceptions Of The Impact Of Chatgpt In The Classroom, Esther Abla Dorgbefu

Graduate Research Theses & Dissertations

This study was an initial attempt to investigate faculty and student perceptions of the impact of ChatGPT in the classroom. The primary purpose of this study was to conduct a cost-benefit analysis of the opportunities and challenges of ChatGPT in education. The following research questions were investigated to achieve this goal: (a) What fears do faculty have about using ChatGPT in education? (b) What fears do students have about the use of ChatGPT in education? (c) What are the possible benefits and consequences of using ChatGPT from students’ perspectives? (d) What are the possible benefits and consequences of using ChatGPT …

Examining Public Responses To Transgressions Of Ceos On Youtube: Social And Semantic Network Analysis, Jin A. Choi, Sejung Park

College of Communication and Media Scholarship and Creative Works

In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Using A Career Research Project In The Introductory Communication Course To Develop Agency, Self-Efficacy, Self-Determination, And Adaptability In Career Exploration, Stephen A. Klien, John Elmer, Patrick J. Rottinghaus

Journal of Communication Pedagogy

Helping students make connections between the disciplinary study of communication and the development of student agency in career exploration can be an important part of the mission of the introductory course in communication. This study incorporates social cognitive career theory to examine the effects of a semester-long communication career awareness research project as an intervention in an introductory communication course at a large public university in the Midwest. Survey data from 83 undergraduate students were analyzed to measure perceptions of self-efficacy, perceived competence, autonomy support, and adaptability for career exploration. The results of paired samples t-tests found significant gains on …

Intergenerational Connections: Us College Students’ Attitudes And Expectations Toward Older Adults And Aging In An Online Critical Community Engagement Project, Sandra L. Faulkner, Madison Pollino, Jaclyn Shetterly, Wendy K. Watson

Journal of Communication Pedagogy

We present a critically focused, semester-long community engagement project entitled Intergenerational Connections as a form of critical interpersonal and family communication pedagogy (CIFCP). The project utilized Zoom to connect small groups of undergraduate students in the US enrolled in a course on relational communication with older adults in a long-term care facility to dialogue about close relationships. We were interested in how dialogue across generations maintained or altered students’ attitudes and expectations about communicating with older adults and analyzed student reflections before, during, and after the dialogues using a turning point analysis. The study was framed using Social Identity Theory …

Journal Of Communication Pedagogy, Complete Volume, 2024

Journal of Communication Pedagogy

No abstract provided.

Master Of Social Work Portfolio, Amber Thornton

Graduate Student Portfolios, Professional Papers, and Capstone Projects

This reflection on my journey through the Master of Social Work (MSW) program highlights the transformative influence of critical self-reflection, research, policy analysis, and leadership in shaping my development as a social worker. The program has equipped me with key competencies to engage effectively with individuals, families, groups, and communities, promoting empowerment and advancing social justice. Through hands-on experiences in individual engagement, family assessment, group intervention, and organizational evaluation, I have gained a holistic understanding of social work that emphasizes empathy, tailored interventions, and systemic change. My involvement in policy practice and advocacy has underscored the importance of evidence-based research …

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco

Journal of International Technology and Information Management

Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …

Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa

Journal of International Technology and Information Management

Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …

Letter From The Dean, Jeff Edwards

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.