Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (41432)
- Mass Communication (35117)
- Arts and Humanities (24087)
- Education (16002)
- History (14404)
-
- Sociology (9935)
- United States History (8857)
- Social History (8737)
- Educational Administration and Supervision (7699)
- Organizational Communication (6958)
- Public Relations and Advertising (6855)
- Higher Education Administration (6794)
- Publishing (6621)
- Communication Technology and New Media (6383)
- Social Influence and Political Communication (6246)
- Sports Studies (5647)
- Higher Education (5412)
- Life Sciences (5364)
- Business (5300)
- Critical and Cultural Studies (4740)
- Race, Ethnicity and Post-Colonial Studies (3851)
- American Studies (3669)
- American Popular Culture (3348)
- Agriculture (3270)
- African American Studies (3235)
- Speech and Rhetorical Studies (3173)
- Social Media (3135)
- Gender, Race, Sexuality, and Ethnicity in Communication (3112)
- Institution
-
- San Jose State University (12757)
- Western Kentucky University (7288)
- University of Central Florida (4994)
- Wright State University (4585)
- Colby College (3024)
-
- Lindenwood University (2938)
- Morehead State University (2713)
- University of Memphis (2140)
- Providence College (2072)
- Winthrop University (2025)
- St. Mary's University (1499)
- Columbia College Chicago (1481)
- Hollins University (1401)
- Parkland College (1373)
- University of Nebraska - Lincoln (1183)
- University of Texas at Arlington (1128)
- Minnesota State University, Mankato (1047)
- University of Massachusetts Boston (904)
- Purdue University (854)
- Singapore Management University (813)
- CentraCare Health (780)
- Marquette University (748)
- University of Dayton (737)
- Georgia College (735)
- Old Dominion University (724)
- Eastern Illinois University (655)
- Seton Hall University (650)
- Portland State University (641)
- California Polytechnic State University, San Luis Obispo (621)
- University of Texas at El Paso (616)
- Keyword
-
- Spartan Daily (12401)
- Newspaper (12317)
- Western Kentucky University (6672)
- Student newspaper (4562)
- Student newspapers (3601)
-
- Communication (3427)
- Wright State University (3325)
- American newspapers (3003)
- Agricultural newspapers (3000)
- Central Maine (3000)
- Maine history (3000)
- Popular literature (3000)
- Student life (2774)
- 19th century newspapers (2670)
- Newspapers (2444)
- Future (2302)
- Central Florida Future (2282)
- Athletics (2141)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- African Americans (1966)
- Blacks (1929)
- Alumni (1928)
- Athletics (WKU) (1657)
- Faculty (1649)
- Local History (1554)
- Chester County SC (1552)
- Digital Collections (1552)
- Events (1520)
- Staff (1394)
- Community college (1366)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (11410)
- WKU Administration Documents (6441)
- The Guardian Student Newspaper (2691)
- Central Florida Future (2281)
- The Waterville Mail (Waterville, Maine) (2161)
-
- Journalism and Strategic Media Syllabi Archive (2139)
- The Cowl (2008)
- Rowan County News Archive (1488)
- The Rattler (Previous issues) (1404)
- Hollins Student Newspapers (1384)
- Jessie Maye Smith Birds and Watchers Columns Collection (1036)
- Theses and Dissertations (1008)
- Columbia Chronicle (932)
- The Eastern Mail (Waterville, Maine) (839)
- On Sport and Society (805)
- Association for Communication Administration Bulletin (764)
- The Linden Bark (1924-1969) (759)
- Colonnade (724)
- Electronic Theses and Dissertations (652)
- Basic Communication Course Annual (641)
- Lindenwood Digest (590)
- CLCWeb: Comparative Literature and Culture (580)
- Masters Theses (574)
- Organization Management Journal (542)
- Kno.e.sis Publications (540)
- Communiqué (527)
- Journal of International and Global Studies (497)
- Morehead Independent Archive (497)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- College of Communication Faculty Research and Publications (446)
- Publication Type
Articles 4291 - 4320 of 89110
Full-Text Articles in Communication
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke
Master of Arts in Digital Journalism
The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …
Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda
Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda
Master of Arts in Digital Journalism
The media performs a significant role in shaping and transforming public perceptions during pandemics. This study analysed the media coverage of COVID-19 in Uganda, focusing on its impact on public awareness, government response, and societal behaviour. The study applied a quantitative approach to content analysis of news articles and official government communication, with interviews of journalists at the helm of COVID-19 reporting. The analysis assessed the framing of COVID-19 news in print media platforms. It examined the dynamics between media, government, and public health officials, evaluating the effectiveness of information dissemination and management of misinformation. The initial focus of media …
The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba
The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba
Master of Arts in Digital Journalism
This study analyzed the media coverage of cryptocurrencies in Rwanda’s two leading online publishers, focusing on identifying trends and biases in their reporting. Anchored on Framing Theory, phase one of this study used quantitative content analysis to analyse the tone of coverage, the nature of coverage and to comparatively analyse what the data analysis tells of nuances between coverage in English and coverage in Kinyarwanda from samples of media coverage of cryptocurrencies in the two outlets over a specified period. In phase two, the data was analyzed and presented using descriptive and inferential statistics to respond to the research objectives …
The Relevance Of Journalism Schools In Producing Talent For A Converged Newsroom: A Case Of Uganda, Arthur Oyako
The Relevance Of Journalism Schools In Producing Talent For A Converged Newsroom: A Case Of Uganda, Arthur Oyako
Master of Arts in Digital Journalism
While journalism training schools play a crucial role in equipping students with the necessary skills and knowledge to work in the media industry, the rapid advances in media technology raised concerns about the training needs and skills and whether J-schools were equipping graduates with the requisite skills for the converged newsrooms. The rapid evolution of digital technologies transformed traditional newsrooms into converged newsrooms, where journalists are expected to produce content for multiple platforms, including print, broadcast, and digital media. This shift has created a demand for journalists with diverse skills, including writing, reporting, editing, video production, social media management, and …
Media's Coverage Of Biotechnology And Gmo’S: How Kenyan Broadcast Media Covered The Lifting Of The Ban On Genetically Modified Foods., Zeynab Nyangule Wandati
Media's Coverage Of Biotechnology And Gmo’S: How Kenyan Broadcast Media Covered The Lifting Of The Ban On Genetically Modified Foods., Zeynab Nyangule Wandati
Master of Arts in Digital Journalism
The introduction of genetically modified organisms (GMOs) has been controversial globally, with differing views on the risks and benefits of their use in agriculture, even though the technology is extensively used in medicine. In Africa, the adoption of GMOs has been relatively slow compared to other regions due to a combination of factors, including poor infrastructure, inadequate resources, and public resistance. Studies have shown that the media often portrays GMOs as a threat to human health and the environment, a narrative often pushed by the news sources interviewed, with little emphasis on their potential benefits or the science of it. …
Print Media Coverage Of Conflict Among Pastoral Communities In Northern Kenya: A Case Study Of Nation And The Standard Newspapers., Faith Sudi Wamalwa
Print Media Coverage Of Conflict Among Pastoral Communities In Northern Kenya: A Case Study Of Nation And The Standard Newspapers., Faith Sudi Wamalwa
Master of Arts in Digital Journalism
Media coverage of conflict is central to public interpretations of these conflicts. This public comprises policymakers who, among key of their mandates, is developing policies that protect the masses' lives and properties. Conflicts among pastoral communities have been endemic for decades. Media as a channel through which the masses get informed has been found by research worldwide to have an effect on conflicts through coverage. This media influence is mirrored through how it frames stories of conflict and who it quotes in those stories. Frames and sources used to determine how the audience perceives and interprets those conflicts. This study …
Assessing Youtube Vloggers’ Ethical Conduct And Impact On Political Discourse In The 2021 Uganda General Elections., Otto John Alex
Assessing Youtube Vloggers’ Ethical Conduct And Impact On Political Discourse In The 2021 Uganda General Elections., Otto John Alex
Master of Arts in Digital Journalism
This research delves into the pivotal role played by YouTube vloggers during the 2021 elections in Uganda. The study focuses on assessing vloggers' content's quality and ethical standards, understanding audience engagement, and analysing the overall impact on citizen participation. Through the examination of 10 videos and 19 in-depth intervie, and 2 Key informant interviews revealed that vloggers often disseminated biased and inaccurate information to attract viewer engagement. The content analysis highlighted unbalanced reporting, a breach of journalism ethics, and a primary focus on profit-making, neglecting responsible journalism's foundational principles. As observed in the comment sections, audience interaction showcased a dynamic …
An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula
An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula
Master of Arts in Digital Journalism
This research was conducted against the background that women have limited visibility in economic roles in the media. The dearth of understanding in this area poses a risk of perpetuating negative stereotypes and biases against women, potentially impeding their economic empowerment and hindering societal progress. The media's influence on shaping societal norms surrounding women and economic participation is evident, emphasizing the need for a comprehensive analysis of the extent and nature of media coverage of women's contributions to economic development in Uganda. The study employed a quantitative method and directed content analysis to systematically examine the representation of women in …
Print Media Framing Of Kenya’S Presidential Campaigns During The 2022 General Election, Brian Owens Ocharo
Print Media Framing Of Kenya’S Presidential Campaigns During The 2022 General Election, Brian Owens Ocharo
Master of Arts in Digital Journalism
The media can mould public perspectives and sway voters toward a specific candidate or political faction. This study aimed to analyse the print media framing of news on Kenya’s presidential campaigns in the run-up to the 2022 General Election. Specifically, the study sought to find out the framing of messages on the four presidential candidates ahead of the 2022 General Election, the extent of print media coverage of the four presidential aspirants during the presentation of their candidatures and factors that influenced the framing of news on presidential candidates by the print media ahead of Kenya’s 2022 General Election. The …
An Analysis Of Status Of Journalism Following Transitions Of Journalists From Newsrooms In Kenya, Asha Bekidusa
An Analysis Of Status Of Journalism Following Transitions Of Journalists From Newsrooms In Kenya, Asha Bekidusa
Master of Arts in Digital Journalism
One of the major issues facing media managers and many newsrooms today is the retention of journalists. It requires action to motivate journalists to stay at the company longer. On the other hand, firms utilize creative methods to retain top talent due to fierce rivalry in the job market. The activities in newsrooms are impacted because many seasoned journalists have left for alternative careers. This study analyses the status of journalism following the transitions of seasoned journalists from newsrooms in Kenya. It also examines adjusting mechanisms adopted by newsrooms to maintain the quality of journalism after the departure of seasoned …
Analysis Of Paywalled News Content In Kenya: The Case Of The Standard Group., Jared Oguta Ontobo
Analysis Of Paywalled News Content In Kenya: The Case Of The Standard Group., Jared Oguta Ontobo
Master of Arts in Digital Journalism
I want to thank God in the strongest possible terms for providing me with the confidence and fortitude to carry out this research effectively. I would like to convey my heartfelt gratitude and appreciation to everyone who helped me finish this thesis on Analysis of Paywalled News Content: The Case of the Standard Group. The research would not have been possible without the help, direction, and encouragement of many people and organisations, for which I am eternally grateful. First and foremost, I want to express my sincere gratitude to my supervisors, Dr. Rosalind Raddatz and Dr. Joseph Nyanoti, for their …
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Master of Arts in Digital Journalism
This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …
Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho
Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho
Master of Arts in Digital Journalism
The purpose of this research was to better understand the experiences of journalists as master’s students. In Kenya, master’s programs have expanded significantly, attracting journalists who view them as opportunities to upskill and enhance their abilities. The researcher involved journalists from various newsrooms in Kenya to learn why they enrolled, the causes of study delay, and interventions that empower them to complete. In this study, 33 journalists from four newsrooms in Kenya accepted the call to participate in the study, either via answering questionnaires or interviews. Of this total, 31% of the participants (11 journalists) volunteered to be interviewed, while …
Why News Organizations ‘Platform’ Illiberal Politics: Understanding News Production, Economic Insolvency, And Anti-Democratic Pressure Through Cnn’S 2023 Trump Town Hall, Nik Usher
Communication: Faculty Scholarship
This article discusses how the economic insolvency of the contemporary mainstream media makes it particularly vulnerable to manipulation by illiberal political actors. Through a case study of CNN’s 2023 Trump Town Hall event, this article argues that democratic backsliding itself has become a potent constraint structuring news production routines and news decision-making. The metajournalistic discourse about the event maligned the role of CNN in “platforming” the former president, underscoring how platform logics have hijacked newsroom decision-making and news judgment. Journalists and other commentators pointed to the continuing power of Trump to dominate coverage and the continued inability of mainstream media …
Religious Symbolism In Rhetoric Of Right Populist Parties, Serhii Kostiuchkov, Dmytro Garaschuk, Viacheslav Serhieiev, Kateryna Volkova
Religious Symbolism In Rhetoric Of Right Populist Parties, Serhii Kostiuchkov, Dmytro Garaschuk, Viacheslav Serhieiev, Kateryna Volkova
Occasional Papers on Religion in Eastern Europe
This article explores the use of religious symbolism in the populist rhetoric of Poland's Law and Justice (PiS) party and Hungary's Fidesz party. Both parties leverage historical and cultural narratives emphasizing Christianity's role in their national identities to legitimize their political agendas and mobilize support. The study examines how these populist leaders incorporate religious imagery and language to create a moral dichotomy between the “righteous people” and the “corrupt elite,” thereby deepening societal divisions and undermining democratic governance. In Poland, the PiS party's close alignment with the Catholic Church reinforces its nationalist and anti-EU stance, while in Hungary, Fidesz employs …
Empowering Caregivers In The Prevention Of Clinical Delirium For At Risk Older Adults Boarding In The Emergency Department Setting, Danielle Brewer
Empowering Caregivers In The Prevention Of Clinical Delirium For At Risk Older Adults Boarding In The Emergency Department Setting, Danielle Brewer
DNP Projects
Background: Emergency Department (ED) overcrowding is a global healthcare crisis documented in the literature for more than a decade, impacting patient outcomes and resource availability. While awaiting delayed transfer to an inpatient room, older adults in the ED remain vulnerable to developing acute delirium. Boarding potentiates the risk for worsening health outcomes, which are further compounded by delirium. Scarcity of resources and time constraints delay delirium detection and increase risk for down-stream hospital-acquired complications, higher cost, and prolonged length of stay. Current ED models do not prioritize caregiver partnership or involvement in delirium-conscious care, which is a holistic approach to …
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Henix Obuchunju
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Henix Obuchunju
Master of Arts in Digital Journalism
Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied on a …
A Study Of How Leadership Influences Newsroom Convergence In Radio Africa Group., Francis Mureithi Gatimu
A Study Of How Leadership Influences Newsroom Convergence In Radio Africa Group., Francis Mureithi Gatimu
Master of Arts in Digital Journalism
This study sought how media houses have been implementing convergence from a leadership perspective due to digital disruption and shrinking resources to run newsrooms with Radio Africa Group (RAG) being picked for case study. Four objectives guided it: 1) Examination of newsroom integration processes employed by Kenyan media houses in their transition to converged newsrooms 2) Examination of the role played by newsroom leaders in driving newsroom convergence 3) An assessment of factors associated with successful implementation of newsroom convergence 4) Exploration of the challenges Kenyan newsrooms face in the implementation of convergence. The study used Media Convergence theory, where …
Covid-19 Disruptions And Coping Strategies For Media Houses In Uganda: Case Of Next Media Services, Arthur Matsiko
Covid-19 Disruptions And Coping Strategies For Media Houses In Uganda: Case Of Next Media Services, Arthur Matsiko
Master of Arts in Digital Journalism
News production in the legacy media houses occurs in enclosed spaces. Editors, reporters, sub-editors, and news producers discuss and develop story ideas for production and dissemination on television, radio and print platforms. However, the Covid-19 pandemic presented a significant change in the traditional operation of the newsroom. This disruption interfered with the journalistic norms of story ideation, news sourcing, gatekeeping and distribution. Local and regional media organisations struggled through the Covid-19 pandemic because technological adoption mechanisms had long been dragged. By the time the pandemic hit Ugandan newsrooms, most media houses lacked fall-back plans, which led to several changes such …
2024, 1(18)
Journal of Marketing and Consumer Behaviour in Emerging Markets
Full Issue 2024, 1(18)
Investigating The Experiences Of Evangelical Couples Coping With Painful Intercourse During Early Marriage, Arielle Hodges
Investigating The Experiences Of Evangelical Couples Coping With Painful Intercourse During Early Marriage, Arielle Hodges
Faculty Publications - Department of Communication and Cinematic Arts
Women who internalize evangelical purity messages face heightened risk for persistent pain or difficulty with penile-vaginal intercourse. Drawing on research in communication, psychology, and sexual medicine, the aim of this multilevel qualitative study is to increase understanding of how evangelical couples communicatively cope with painful intercourse and the memorable messages they believe contribute to their experiences of coping. This study involved conducting qualitative interviews with 20 evangelical married couples (40 total spouses) who currently or recently experienced a wife's persistent pain during (attempted) penile-vaginal intercourse and 16 female clinicians (pelvic floor therapists and mental health professionals) who regularly work with …
Streamlining Public Engagement In Transportation Projects Using Text Analytics, Alireza Shamshiri
Streamlining Public Engagement In Transportation Projects Using Text Analytics, Alireza Shamshiri
Civil Engineering Dissertations - Archive
Infrastructure projects impact a broad range of stakeholders, particularly local communities, whose engagement is critical for successful outcomes. Despite the importance of public engagement in these projects, traditional methods of capturing and analyzing public opinion often fail to fully represent the diverse, genuine perspectives involved. This has led to conflicts between community members and project sponsors. On the other hand, despite advancements in text analytics, including natural language processing (NLP) and its subfields such as topic modeling, sentiment analysis, and neural networks, their functionalities and effectiveness in analyzing public opinion in the domain of infrastructure projects have not been fully …
Evaluating Social Media Reach Via Mainstream Media Discourse, Himarsha R. Jayanetti
Evaluating Social Media Reach Via Mainstream Media Discourse, Himarsha R. Jayanetti
Computer Science Faculty Publications
This study examines the intersection between social media and mainstream television (TV) news with an aim to understand how social media content amplifies its impact through TV broadcasts. While many studies emphasize social media as a primary platform for information dissemination, they often underestimate its total influence by focusing solely on interactions within the platform. This research examines instances where social media posts gain prominence on TV broadcasts, reaching new audiences and prompting public discourse. By using TV news closed captions, on-screen text recognition, and social media logo detection, we analyze how social media is referenced in TV news. Our …
Assembling Hyperpop: Genre Formation On Wikipedia, Eliot Bates, Sophie Delphis, Romulo Moraes, Julia Santoli
Assembling Hyperpop: Genre Formation On Wikipedia, Eliot Bates, Sophie Delphis, Romulo Moraes, Julia Santoli
Publications and Research
In this article, we analyze how a music genre is reciprocally defined online, through the crowdsourced ‘facts’ of Wikipedia. What are the traditional implicit and explicit exclusionary practices in this sort of genre formation? And how can internet-specific sociabilities create new exclusionary practices in the process of defining music? By analyzing the edit history of Wikipedia’s ‘hyperpop’ page, we locate ongoing debates, controversies, and contestations that point to shaping forces around online genre formation. These potentially have a huge impact on how hyperpop is understood both inside and outside of the music community. In locating the most active editors of …
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
Executive Masters in Media Leadership and Innovation
In Journalism Schools, industrial attachment is an integral part of media education, offering students valuable opportunities to apply theoretical knowledge in real-world settings and gain practical skills necessary for successful careers in the media industry. It is an essential part of an academic programme where students augment the practical skills learnt in school in an actual work environment. This study examined the contribution of industrial attachment in journalism, with a focus on arguably Kenya’s leading media organization, Royal Media Services, which has three television stations and 12 radio stations. The objective of the study was to assess the structure of …
Innovating For Efficiency: The Use Of Generative Ai In Kenyan Newsrooms., Anthony Irari Ngugi
Innovating For Efficiency: The Use Of Generative Ai In Kenyan Newsrooms., Anthony Irari Ngugi
Executive Masters in Media Leadership and Innovation
Generative AI has revolutionized media landscapes around the globe, including in Kenya. Widely known for mobile technology adoption and digital entrepreneurship, Kenya's journalism field is experiencing drastic transformation thanks to AI's powerful abilities. This study sought to understand how Generative AI (GenAI) is being adopted by Kenyan media houses, as well as its advantages, drawbacks, and challenges associated with journalistic innovation. Chapter 1 introduces the global impact of Generative AI while outlining specific implications for Kenyan newsrooms. Contextualizing AI's rise in media, this paper compares traditional and modern journalistic practices as well as big tech's impact in shaping news consumption …
Integration Of User-Generated Content On News Reporting: A Case Study Of A Tanzanian Print Newspaper., David Lyoba Mbulumi
Integration Of User-Generated Content On News Reporting: A Case Study Of A Tanzanian Print Newspaper., David Lyoba Mbulumi
Executive Masters in Media Leadership and Innovation
This research investigated the integration of user-generated content (UGC) in Tanzanian print newspapers and its effect on news reporting in the digital era. UGC, comprising text, images, videos, and audio created by users, has gained prominence due to the rise of social media and citizen journalism. The research employed a mixedmethods approach, starting with content analysis of a selected Tanzanian print newspaper over six days to quantify the prevalence and characteristics of UGC. Qualitative interviews with key stakeholders, including a newspaper editor, a reporter, readers, and the Media Council of Tanzania (MCT), provide additional insights. The newspaper incorporates an average …
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha
Executive Masters in Media Leadership and Innovation
The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Executive Masters in Media Leadership and Innovation
In today’s digital era, businesses in Kenya have a unique opportunity to leverage digital technology to drive growth, improve operational efficiency, and enhance customer experiences. By embracing digital transformation, the media industry can expand its market reach, streamline operations, foster innovation, and stay competitive in the rapidly evolving business landscape. However, this transition is not without challenges, including cybersecurity risks, skills gaps, and ethical considerations. This study provides an analysis of the digital technology for business growth of the legacy media in Kenya. To conduct this research, a descriptive research design was employed, and the researcher collected primary data from …
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Harry Cheng’Oli Misiko
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Harry Cheng’Oli Misiko
Executive Masters in Media Leadership and Innovation
This study explores the product, content design and strategies that Nation.Africa is currently employing to meet the media needs of Generation Z. Using a qualitative research approach and case study method, the research sought to identify chasms between what Nation.Africa is currently offering what the post-millennials want. The findings indicate Nation.Africa’s products that target to serve Generation Z media needs are those that seek to empower them, entertain them, inform them, help them progress in life, and get information in their most preferred formats— audio and visual. The research also established that Nation.Africa attempts to design content targeted at the …