Communication Commons^™

Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.

LSU Master's Theses

The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …

Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden

LSU Master's Theses

Several Lighten Up programs around the United States were qualitatively studied in efforts to determine their target audiences and the communication channels used to reach these audiences. To guide this study, principles from the social marketing framework and the diffusion of innovations theory were applied. Several Lighten Up program executive directors and other high-ranking individuals in charge of the programs were interviewed in-depth to answer questions pertaining to target audiences and communication channels. Inductive data analysis illustrated that programs did not segment their target audiences, that more programs depended on interpersonal and group communication than mass communication, and finally, that …

Jack Kerouac's Spontaneous Prose: A Performance Genealogy Of The Fiction, Justin Thomas Trudeau

LSU Doctoral Dissertations

This study analyzes Jack Kerouac’s writing method of spontaneous prose and articulates how the method can be understood as performative writing. Kerouac’s “Essentials of Spontaneous Prose,” On the Road, Visions of Cody, and Doctor Sax are explored to evaluate both the successes and failures of the author’s attempts to break literary boundaries and create a new writing method based upon spontaneous tenets. These three novels, which were written in succession from 1950 to 1953 when Kerouac was in his most productive period, represent both the emergence and dissent of the author’s use of performative writing. To explicate the cultural genesis …

Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery

LSU Master's Theses

This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.

Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond

LSU Master's Theses

As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …

Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis

LSU Master's Theses

An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas …

Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric

LSU Master's Theses

A survey with 293 American and 68 international LSU students and two focus groups with American students and one with international students were conducted between November 2005 and February 2006 to determine the difference in media use between American and international LSU students in the aftermath of Hurricane Katrina: What were students’ main sources of information after the storm? What were their sources when electricity was out? Which source of information helped students feel less lonely? Which source of information helped students fell less stressful? Finally, which medium did the students believe, when compared to others, did the best job …

The Emerging Culture Of A Community College, Misty Kyle O'Connell

LSU Master's Theses

This study explores the emerging organizational culture of Baton Rouge Community College (BRCC). Specifically, the study looks at how faculty and key administrators describe the institution’s culture. Qualitative interviews with seven administrators and ten faculty members reveal the two groups had consistent viewpoints on many themes. Findings indicate BRCC exhibits the characteristics of an adhocracy culture. BRCC’s administration and faculty also describe the college’s culture as strong and externally oriented.

An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr

LSU Master's Theses

This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web sites. The study used Taylor’s six-segment strategy wheel to analyze message strategies and previous scales of interactivity to analyze structural interactivity. Medium-size cities and cities within the South and West geographic regions more likely used sensory strategies within their web sites. Cities with racially diverse populations more likely used sensory strategies within their web sites as well. Large cities and central cities, both with large populations, used the most interactive strategies within their sites compared …

How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais

LSU Master's Theses

This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising …

Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey

LSU Master's Theses

This study examined the content of 200 commercials from the 2004 season of Monday Night Football documenting sexual content, violence, and gender role stereotypes. The data revealed that despite the fact that men appeared twice as often as women, women were more likely to be stereotyped than men. About one quarter of the commercials contained sexual content and about one-fifth contained violence. Beer ads were more sexual than other ads but were not significantly more violent than other ads. There was no clear pattern of variance in the amount of sexual and violent commercials across quarters. Programming commercials were far …

The Discursive Practices Of Chemical Discipline, Roger L. Pippin

LSU Master's Theses

This project examines the history of science and its relationship to the popular, or lay, audience, a problem of rhetorical inquiry since Aristotle. This project also explores the implications of the emerging trend in lay literature on Attention Deficit Hyperactivity Disorder (ADHD) to transform the causal mechanism underlying ADHD so that it is isomorphic in structure and parallel in content to the most contemporary and fetishized sciences of the human body. In other words, how ADHD was once a problem of brain chemistry, and is now a problem of genetics is not simply a matter of scientific practice on the …

Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs

LSU Master's Theses

This study sought to fill in a gap in civic journalism research by considering its implications for community newspapers, those small, locally oriented publications that serve rural and suburban communities throughout the country. In particular, this study posed the argument that such newspapers may have advantages in pursuing civic journalism, and that these approaches may especially benefit newspapers in high-growth communities. This study relied heavily on the language of theorists who describe journalism as a public conversation, the quality of which - its usefulness for readers as citizens and members of a community - the press can either help or …

An Analysis Of The President-Press Relationship In Solo And Joint Press Conferences In The First Term Of President George W. Bush, Susan Billingsley

LSU Master's Theses

A comparative analysis of presidential press conferences was conducted to determine whether the previously established adversarial relationship between the United States president and the American press was alleviated to some degree by the presence of a foreign dignitary. The study applied a system for quantifying adversarial behaviors exhibited by the press to questions asked of President George W. Bush in solo conferences and where he was joined by another head-of-state in joint press conference sessions. Questions from selected conferences during his first term were coded according to four indicators of adversarialness: initiative, directness, assertiveness and adversarialness. Results showed that the …

A Comparison Of Dominance And Affiliation Ratings Based On Emotional State, Sex, And Status, Jennifer Bernardi

LSU Master's Theses

Perceptions of interpersonal dominance and affiliation have been extensively examined throughout past research. In the current study, the purpose was to fill in the some of the gaps of existing research well, specifically the gap created by current confusion in the literature regarding the effects of sex, status, and emotional display on ratings of dominance and affiliation. Also, interactions between the primary variables of interest (sex, status, and emotional display) were observed. Results revealed significant relationships within several of the dimensions addressed, specifically between emotional display and ratings of dominance and affiliation such that individuals displaying anger were viewed as …

Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason

LSU Master's Theses

Minority and other race recruitment have become a significant part of general recruitment efforts at many predominantly white institutions (PWIs) and historically black colleges and universities (HBCUs). Despite increased efforts, some universities have not been successful at increasing diversity on campus. This study relies on the use of in-depth interviews to document, describe and understand the similar and differing characteristics of minority and other race recruitment tactics being used at PWIs and HBCUs. The researcher conducted interviews at four public institutions of higher education; two of which are HBCUs, and two of which are PWIs. The researcher also sought to …

Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel

LSU Master's Theses

While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.

Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley

LSU Doctoral Dissertations

A study of 10 states that have statewide public affairs television networks finds that these systems have become an integral part of the state governmental process in the same way that C-SPAN has become an institution in Washington, D.C. That is, lawmakers, legislative staff members, lobbyists, and statehouse reporters ignore it at their peril. At the same time, the content produced by these state versions of C-SPAN has altered the way in which the members of these groups do their jobs by providing a monitoring capacity that makes it easier for them to be more productive. This study uses a …

An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill

LSU Master's Theses

This study examined the content in coverage of the aftermath of Hurricane Katrina by local, regional, and national newspapers. Specifically, six newspapers were examined for a variety of items, including topics covered, frame, types of sources cited, types of authorities quoted, geographic focus, and assignment of blame for the devastation and evacuee distress that followed this historic storm. The analysis covered a two-week period, from August 29, 2005, the day Hurricane Katrina hit the Gulf Coast, to September 11, 2005. The research methods included a content analysis of the 263 articles that appeared on Page 1 of The New York …

The Intersection Of News Frames: Examining The Top Two Health Problems In The United States, Lesa D'Anne Hatley

LSU Doctoral Dissertations

This research tests the public health model of reporting to discover if changing the way newspaper stories frame the top two health concerns in the United States – cancer and obesity – affects readers’ view of the problem. Using an experimental design, this study manipulated the context of newspaper stories about cancer and obesity. Applying thematic (broader context) and episodic (individual or event) framing concepts and gains (emphasizes benefits – e.g. lives saved) and losses (emphasizes costs – lives lost), this research revealed how the differences in framing affect public opinion about cancer and obesity. This research expands framing theory …

Whose Input Counts And Which Paradigm Prevails?: A Content Analysis Of Mass-Mediated Debate On U.S.-China Relations In 1990'S And A Policy Critique On Republican Virtue Of The Policy Tradeoff, Xiaowei Chen

LSU Doctoral Dissertations

This dissertation examines the public opinion-public policy nexus with regard to the making of U.S.-China policy during the Clinton administration (1992-2000). The researcher investigates how the mass media discourse on U.S.-China relations relates to the policy tradeoff between economic interdependence and confrontation on human rights. Particularly, the quantitative study of the media discourse is placed within a Communitarian perspective to determine: (1) whether the policy tradeoff can claim to have the support of public opinion; (2) whether the media discourse originated from the active civic participation; and (3) how the policy tradeoff broke its promise. As a result, the researcher …

Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe

LSU Doctoral Dissertations

American public universities have passed through three stages of development: the religious, the philanthropic/land-grant, and the federal research university. Squeezed by government budget cuts and demands for more money to pay for research and faculty raises, U.S. higher education has entered a fourth phase, the entrepreneurial university. Public universities are increasingly capitalizing on the intellectual property of their faculty and students to sustain themselves and expand. Administrators spout free-market rhetoric as faculty attempt to commercialize research by creating spin-off companies. Using Louisiana State University as a case study, this dissertation, applies a combination of organizational knowledge creation and resource dependence …

The Passing Of Abc's Monday Night Football, Richard C. Crepeau

On Sport and Society

At the end of its thirty-sixth season, ABC's Monday Night Football will pass into history, sort of. It certainly has been an institution of historical significance for broadcasting and for American popular culture as well as sport. It will not exactly disappear but will migrate to Sunday night, while ESPN's Sunday night football will move over to fill the void on Monday night.

Central Florida Future, Vol. 38 No. 33, December 19, 2005

Central Florida Future

The time flies by: Success in 2005 only makes 2006 seem much more exciting; Alumni mourn loss of dear friend; Early decision on rise: College applicants make quick choices, experts believe it could be bad; Completion of FDLE investigation leads to arrest for battering officer in Jenkins melee.

Far Reaches Of The Holiday Bowl Lineup, Richard C. Crepeau

On Sport and Society

Several years ago the good people at the Miller Brewing Company put together the Miller Lite Survey of Sport in America. The survey, greeted by many with a roar of disbelief, found that bowling was the most popular participatory sport in the nation. We are now about to enter the Bowling Zone, a sixteen-day run of college football games with little or no meaning except to close family and friends of the participants, with a few notable exceptions. This is not the kind of bowling that was found in the Miller Lite Survey. These are not events featuring a hard …

Columbia Chronicle (12/12/2005), Columbia College Chicago

Columbia Chronicle

Student newspaper from December 12, 2005 entitled The Columbia Chronicle. This issue is 32 pages and is listed as Volume 40, Number 15. Cover story: "Fundraising sputtered under former official" Editor-in-chief: Jeffrey Danna

21st Century Literacies: Transforming Education For Next Generation Learners, Patricia A. Iannuzzi

Library Faculty Presentations

- 21st Century Literacies

- Millennials as Learners

- Engaging the Digital Native

- A Vegas Perspective

Forgiveness For Lou Holtz And George O'Leary, Richard C. Crepeau

On Sport and Society

Forgiveness is a wonderful thing. Many saintly people through the years have espoused its practice. In sport, if you know where to look, you will find that forgiveness is extensively practiced. It can also pay dividends and in the calculus of the modern world that is all that really counts.

Ua77/2/4 Wku College Ring Ceremony, Wku Alumni Relations

WKU Administration Documents

Program for the WKU college ring ceremony held in December 2005.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.