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Articles 41641 - 41670 of 89495

Full-Text Articles in Communication

Kenneth Burke, The Basic Communication Course, And Applied Scholarship, Scott Titsworth, Ben Bates, Pam Kenniston Jan 2006

Kenneth Burke, The Basic Communication Course, And Applied Scholarship, Scott Titsworth, Ben Bates, Pam Kenniston

Basic Communication Course Annual

The Journal of Applied Communication Research published a forum of position papers in 2000 (Volume 28, Issue 2) that sought to define “applied communication research.” Collectively, the authors called for scholarship that embodies a reflexive relationship between theory and practice (O’Hair, 2000; Keyton, 2000, Cissna, 2000; Eadie, 2000; Frey, 2000; Seibold, 2000; Wood, 2000). In this essay, we call for applied scholarship that focuses on how we talk, perform, and theorize the basic communication course. Drawing from the works of Kenneth Burke (e.g., 1931/1968; 1935; 1937/1984; 1941/ 1967; 1945/1969; 1954/1984), we focus specifically on the salience of discourses of and …

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Author Biographies Jan 2006

Author Biographies

Basic Communication Course Annual

No abstract provided.

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Index Of Titles And Authors, Volumes 1-17 Jan 2006

Index Of Titles And Authors, Volumes 1-17

Basic Communication Course Annual

No abstract provided.

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Submission Guidelines Jan 2006

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

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Back Cover Jan 2006

Back Cover

Basic Communication Course Annual

No abstract provided.

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Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley Jan 2006

Statewide Public Affairs Television: Expanding The C-Span Model To The State Level And Achieving Institutional Status In The Process, Karen M. Rowley

LSU Doctoral Dissertations

A study of 10 states that have statewide public affairs television networks finds that these systems have become an integral part of the state governmental process in the same way that C-SPAN has become an institution in Washington, D.C. That is, lawmakers, legislative staff members, lobbyists, and statehouse reporters ignore it at their peril. At the same time, the content produced by these state versions of C-SPAN has altered the way in which the members of these groups do their jobs by providing a monitoring capacity that makes it easier for them to be more productive. This study uses a …

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Doe V. Bell, Harley Abrevaya Jan 2006

Doe V. Bell, Harley Abrevaya

NYLS Law Review

No abstract provided.

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Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery Jan 2006

Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery

LSU Master's Theses

This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.

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The Discursive Practices Of Chemical Discipline, Roger L. Pippin Jan 2006

The Discursive Practices Of Chemical Discipline, Roger L. Pippin

LSU Master's Theses

This project examines the history of science and its relationship to the popular, or lay, audience, a problem of rhetorical inquiry since Aristotle. This project also explores the implications of the emerging trend in lay literature on Attention Deficit Hyperactivity Disorder (ADHD) to transform the causal mechanism underlying ADHD so that it is isomorphic in structure and parallel in content to the most contemporary and fetishized sciences of the human body. In other words, how ADHD was once a problem of brain chemistry, and is now a problem of genetics is not simply a matter of scientific practice on the …

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Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs Jan 2006

Civic Journalism And Community Newspapers: Opportunities For Social And Civic Connections, Amy Burroughs

LSU Master's Theses

This study sought to fill in a gap in civic journalism research by considering its implications for community newspapers, those small, locally oriented publications that serve rural and suburban communities throughout the country. In particular, this study posed the argument that such newspapers may have advantages in pursuing civic journalism, and that these approaches may especially benefit newspapers in high-growth communities. This study relied heavily on the language of theorists who describe journalism as a public conversation, the quality of which - its usefulness for readers as citizens and members of a community - the press can either help or …

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An Analysis Of The President-Press Relationship In Solo And Joint Press Conferences In The First Term Of President George W. Bush, Susan Billingsley Jan 2006

An Analysis Of The President-Press Relationship In Solo And Joint Press Conferences In The First Term Of President George W. Bush, Susan Billingsley

LSU Master's Theses

A comparative analysis of presidential press conferences was conducted to determine whether the previously established adversarial relationship between the United States president and the American press was alleviated to some degree by the presence of a foreign dignitary. The study applied a system for quantifying adversarial behaviors exhibited by the press to questions asked of President George W. Bush in solo conferences and where he was joined by another head-of-state in joint press conference sessions. Questions from selected conferences during his first term were coded according to four indicators of adversarialness: initiative, directness, assertiveness and adversarialness. Results showed that the …

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Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel Jan 2006

Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel

LSU Master's Theses

While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.

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How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais Jan 2006

How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais

LSU Master's Theses

This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising …

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An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill Jan 2006

An Investigation Of Focus: Local, Regional, And National Newspaper Coverage In The Aftermath Of Hurricane Katrina, Roxanne Kearns Dill

LSU Master's Theses

This study examined the content in coverage of the aftermath of Hurricane Katrina by local, regional, and national newspapers. Specifically, six newspapers were examined for a variety of items, including topics covered, frame, types of sources cited, types of authorities quoted, geographic focus, and assignment of blame for the devastation and evacuee distress that followed this historic storm. The analysis covered a two-week period, from August 29, 2005, the day Hurricane Katrina hit the Gulf Coast, to September 11, 2005. The research methods included a content analysis of the 263 articles that appeared on Page 1 of The New York …

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Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken Jan 2006

Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken

LSU Master's Theses

This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone …

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Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey Jan 2006

Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey

LSU Master's Theses

This study examined the content of 200 commercials from the 2004 season of Monday Night Football documenting sexual content, violence, and gender role stereotypes. The data revealed that despite the fact that men appeared twice as often as women, women were more likely to be stereotyped than men. About one quarter of the commercials contained sexual content and about one-fifth contained violence. Beer ads were more sexual than other ads but were not significantly more violent than other ads. There was no clear pattern of variance in the amount of sexual and violent commercials across quarters. Programming commercials were far …

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Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond Jan 2006

Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond

LSU Master's Theses

As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …

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The Emerging Culture Of A Community College, Misty Kyle O'Connell Jan 2006

The Emerging Culture Of A Community College, Misty Kyle O'Connell

LSU Master's Theses

This study explores the emerging organizational culture of Baton Rouge Community College (BRCC). Specifically, the study looks at how faculty and key administrators describe the institution’s culture. Qualitative interviews with seven administrators and ten faculty members reveal the two groups had consistent viewpoints on many themes. Findings indicate BRCC exhibits the characteristics of an adhocracy culture. BRCC’s administration and faculty also describe the college’s culture as strong and externally oriented.

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Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric Jan 2006

Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric

LSU Master's Theses

A survey with 293 American and 68 international LSU students and two focus groups with American students and one with international students were conducted between November 2005 and February 2006 to determine the difference in media use between American and international LSU students in the aftermath of Hurricane Katrina: What were students’ main sources of information after the storm? What were their sources when electricity was out? Which source of information helped students feel less lonely? Which source of information helped students fell less stressful? Finally, which medium did the students believe, when compared to others, did the best job …

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A Comparison Of Dominance And Affiliation Ratings Based On Emotional State, Sex, And Status, Jennifer Bernardi Jan 2006

A Comparison Of Dominance And Affiliation Ratings Based On Emotional State, Sex, And Status, Jennifer Bernardi

LSU Master's Theses

Perceptions of interpersonal dominance and affiliation have been extensively examined throughout past research. In the current study, the purpose was to fill in the some of the gaps of existing research well, specifically the gap created by current confusion in the literature regarding the effects of sex, status, and emotional display on ratings of dominance and affiliation. Also, interactions between the primary variables of interest (sex, status, and emotional display) were observed. Results revealed significant relationships within several of the dimensions addressed, specifically between emotional display and ratings of dominance and affiliation such that individuals displaying anger were viewed as …

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Media Framing Of Prescription Drug Coverage Following A Recall, Rebecca Ann Hotard Jan 2006

Media Framing Of Prescription Drug Coverage Following A Recall, Rebecca Ann Hotard

LSU Master's Theses

Direct-to-consumer advertising of prescription drugs receives significant attention from academic researchers. Advertising, however, is not the only way prescription drugs are discussed in the public sphere. Many Americans learn about science through mass media. Additionally, researchers believe readers place more trust in editorial content than in advertisements. This study took a quantitative and qualitative approach to content analysis of prescription drug coverage to examine the effects of the highly publicized and controversial Vioxx recall on the news. Significant changes in framing, drugs mentioned, and prominence of story placement were shown. There were no changes in sources used in prescription drug …

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Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden Jan 2006

Target Audiences And Communication Channels Of Lighten Up Programs In The United States, Nancy Leah Borden

LSU Master's Theses

Several Lighten Up programs around the United States were qualitatively studied in efforts to determine their target audiences and the communication channels used to reach these audiences. To guide this study, principles from the social marketing framework and the diffusion of innovations theory were applied. Several Lighten Up program executive directors and other high-ranking individuals in charge of the programs were interviewed in-depth to answer questions pertaining to target audiences and communication channels. Inductive data analysis illustrated that programs did not segment their target audiences, that more programs depended on interpersonal and group communication than mass communication, and finally, that …

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An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr Jan 2006

An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr

LSU Master's Theses

This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web sites. The study used Taylor’s six-segment strategy wheel to analyze message strategies and previous scales of interactivity to analyze structural interactivity. Medium-size cities and cities within the South and West geographic regions more likely used sensory strategies within their web sites. Cities with racially diverse populations more likely used sensory strategies within their web sites as well. Large cities and central cities, both with large populations, used the most interactive strategies within their sites compared …

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Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason Jan 2006

Minority Recruitment Efforts Aimed At Increasing Student Diversity At Historically Black Public Colleges And Universities And Predominantly White Public Institutions, Nia Francis Mason

LSU Master's Theses

Minority and other race recruitment have become a significant part of general recruitment efforts at many predominantly white institutions (PWIs) and historically black colleges and universities (HBCUs). Despite increased efforts, some universities have not been successful at increasing diversity on campus. This study relies on the use of in-depth interviews to document, describe and understand the similar and differing characteristics of minority and other race recruitment tactics being used at PWIs and HBCUs. The researcher conducted interviews at four public institutions of higher education; two of which are HBCUs, and two of which are PWIs. The researcher also sought to …

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Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr. Jan 2006

Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.

LSU Master's Theses

The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …

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Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis Jan 2006

Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis

LSU Master's Theses

An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas …

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Natural Death In The West Australian Newspaper, Heinrich Benz Jan 2006

Natural Death In The West Australian Newspaper, Heinrich Benz

Theses : Honours

This thesis analyses the way The West Australian presents natural death to its readers. Previous research involving death notices and obituaries has focused on gender and numerical analysis. There are hundreds of books dealing with death, covering legal, biological, physical, sociological and spiritual aspects of death, but books on death in the media tend to skirt around natural death. The diverse areas of death research fail to postulate a common definition of natural death. A similar diversity of views exists on the good death and the concepts surrounding life after death. This encourages the analysis of material from daily life, …

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Cyberactivism : Public Relations In A Wired World, Shane Newton Jan 2006

Cyberactivism : Public Relations In A Wired World, Shane Newton

Theses : Honours

Computer-mediated communication has revolutionised the way activist groups influence the opinion of corporations, governments and the community. It has never been so cheap or convenient to publish high-quality material to push a specific issue or cause. Activists are no longer restricted to satisfy the news values of media corporations to reach wide publics. Nor do these businesses (or governments) have any apparent advantage, despite their more economically sustainable and highly-resourced positions. Current literature is able to examine and explore how the Internet is used and the problems involved, yet much research fails to examine how these constraints and opportunities are …

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Contextualising Identity : The Intersection Of Gay Culture And Consumer Culture On The Gay Male Body, Dan Gladden Jan 2006

Contextualising Identity : The Intersection Of Gay Culture And Consumer Culture On The Gay Male Body, Dan Gladden

Theses : Honours

Gay Culture is largely informed and influenced by the wider social values and systems that surround it. Commodity culture infiltrates every area of day-to-day living, and is no less influential within gay culture. Images presented by the media, particularly gay targeting media such as DNA magazine, show a male body as almost exclusively young, muscular, good-looking and of western appearance. The continuously repeated image of the male body as being of only one specific type can be problematic within a minority culture as it can lead to exclusion for those who do not measure up to the standards. While acceptance …

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The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh Jan 2006

The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh

Electronic Theses and Dissertations

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …

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