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Articles 35341 - 35370 of 89502
Full-Text Articles in Communication
Jour 7100: Mass Communication Administration Methods (Syllabus), Jim Redmond
Jour 7100: Mass Communication Administration Methods (Syllabus), Jim Redmond
Journalism and Strategic Media Syllabi Archive
Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 7450: Public Relations Management (Syllabus), Vickye Hester
Jour 7450: Public Relations Management (Syllabus), Vickye Hester
Journalism and Strategic Media Syllabi Archive
Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus), Jim Redmond
Jour 1700: Survey Of Mass Communication (Syllabus), Jim Redmond
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus), Joe Hayden
Jour 2121: Media Writing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Otis L. Sanford
Jour 2121: Media Writing (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Ron Maxey
Jour 2121: Media Writing (Syllabus), Ron Maxey
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus), Brown Burnett
Jour 2121: Media Writing (Syllabus), Brown Burnett
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2123: Editing (Syllabus), Thomas J. Hrach
Jour 2123: Editing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Jour 3120: Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 3130: Feature Writing (Syllabus), Brown Burnett
Jour 3130: Feature Writing (Syllabus), Brown Burnett
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3130: Feature Writing (Syllabus), Brown Burnett
Jour 3130: Feature Writing (Syllabus), Brown Burnett
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach
Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of creative function of advertising; emphasis on role of media.
Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger
Jour 3324: Advertising Copy Writing And Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus), Beena White
Jour 3421: Public Relations Writing (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry
Jour 3526: Photojournalism/Digital Image (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Journalism (Syllabus), Art Terry
Jour 3900: Visual Journalism (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice
Jour 4120/6120: Reporting Public Issues (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden
Jour 4124/6124: Computer-Assisted Reporting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Jour 3900: Visual Journalism (Syllabus), Art Terry
Jour 3900: Visual Journalism (Syllabus), Art Terry
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell
Jour 4140/6140: Publication Design & Production (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.
Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt
Jour 4328: Strategic Advertising Campaign (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.
Jour 4330: Advertising Internship (Syllabus), Beena White
Jour 4330: Advertising Internship (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4430: Public Relations Internship (Syllabus), Beena White
Jour 4430: Public Relations Internship (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White
Jour 4440/6440: Public Relations Campaigns (Syllabus), Beena White
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.