Communication Commons^™

National Writing Project: Internet Resource, Priscilla Finley

Library Faculty Research

The National Writing Project (NWP) is a federally funded program that focuses on the teaching of writing, and coordinates and supports professional development for writing teachers (K-16) at over 200 college and university partner sites.

"Justice Is Blind": A Model For Analyzing Metaphor Transformations And Narratives In Actual Discourse, L. David Ritchie

Communication Faculty Publications and Presentations

In this article I present a model of how metaphors are transformed and re-presented as narratives, how this process helps shape communicative interactions, and how it contributes to relevance effects and the generation of meaning, often by simultaneously affecting multiple cognitive contexts. I demonstrate the application of the model to samples of discourse from current research and show how it can contribute to understanding troubled communicative relationships and potentially to improving communication in situations of misunderstanding and conflict.

You Think I Am Stupid? Face Needs In Intercultural Conflicts, Yanrong (Yvonne) Chang

Communication Faculty Publications

Embedded in intercultural conflicts are identity or face-based goal issues (Rothman, 1997), which, when not effectively managed, may lead to unresolved conflicts. This study examined actual email interactions over a period of five months between an American visiting professor and an International Office staff member at a University in China. It showed three patterns of interaction that failed to manage each other’s face or identity needs and led to unresolved conflicts, hurt feelings, and ruined intercultural relationships. It suggested principles or lessons for effectively handling intercultural conflicts.

Art As Propaganda In Nazi Germany, Brianna Louise Dinsmore

Communication Studies

No abstract provided.

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

Tropologies Of Tradition And (Post)Modernity In Nwagwu's Forever Chimes, James Tar Tsaaior

CLCWeb: Comparative Literature and Culture

In his article "Tropologies of Tradition and (Post)modernity in Nwagwu's Forever Chimes" James Tar Tsaaior explores Mark Nwagu's novel and postulates that the author succeeds in constructing a novelistic universe both concrete and fluid in its re-invention or re-fabrication of cultural traditions and identity formation processes. This universe is simultaneously traditional/indigenous and (post)modern. However, rather than to delineate these cultural formations through difference as oppositional categories, Nwagu suggests grounds for multicultural interactions and transactions. In this cultural schema, none of the cultures claims exclusive preserve or pre-eminence over the other as what exists is a democratic space for the …

Science Fiction And A Rhetorical Analysis Of The 'Literature Myth', Kris Rutten, Ronald Soetaert, Geert Vandermeersche

CLCWeb: Comparative Literature and Culture

In their article "Science Fiction and a Rhetorical Analysis of the 'Literature Myth'" Kris Rutten, Ronald Soetaert, and Geert Vandermeersche discuss what we can learn from science fiction about cultural literacy in general and literary culture in particular. From a theoretical and methodological perspective the authors start from the work of rhetorician Kenneth Burke. First, the authors conceptualize literature as "equipment for living" followed by a discussion of science fiction as "equipment for living" based on a description of the genre as "satire by entelechy." Second, they analyze a selection of science fiction narratives using the "dramatistic pentad" as …

Salud Y Saludos: The E-Newsletter Of The College Of Health Sciences, College Of Health Sciences

College of Health Sciences

Monthly e-newsletter of the College of Health Sciences.

Comm-Entary, Spring 2011 - Full Issue

Comm-entary

In this issue:

Swiss Multilingualism in Online News Sources: Opportunities and Restrictions through Linguistic Variance by Laura Yegge, Alexandra Davis, Meije Gernez, Crista Schmidt

Coffee Shop as Drama: Ethnography of a Routine by Dave Day

Perceiving Educational Implications in Video Game Design by Kelsey Loveday

Sex and the City: Expanding the Feminist Toolbox by Natalija Ulemek

Restoration for Former Child Soldiers in Uganda by Laura Yegge

The American Beauty: Identification, Globalization, and the Miss America Pageant by Joanie Stolos

“It’s Just Our Job”: A Qualitative Analysis of Police Lexicon Surrounding Publicly Salient Issues by Lindsey Comeau, Sara Coppola, Matt D’Arcy, …

"What Are You Crying About? It's Not Your Real Job!” Emotional Labor And Communicative Sensemaking In Retail Customer Service Positions, Danielle M. Harkins

College of Communication Theses and Dissertations

Using Tracy and Trethewey‟s (2005) crystallized self metaphor as a framework through which to view organizational identity, the researcher bridges connections between emotional labor, job performance, meaning of work and communicative sensemaking within the organizational context of a grocery store. The purpose of this study is to seek the potential strategies that employees of this specific grocery store chain use to make communicative sense of their everyday realities in order to "get through" the day, especially with the great deal of emotional labor that takes place on the job. The researcher utilizes a combination of face-to-face interviews and participant observation …

Access, March 2011, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Ideologies Present In World War Ii Era Pulp Magazines, Joshua Taylor Farris

Communication Studies

This article discusses the ideologies present in World War II era pulp magazine covers. An overview of ideological criticism, its use, contributors, and application is presented. This paper covers themes of patriarchy, women's portrayal in the covers, and superior race ideologies in the magazines.

Humor In Code-Mixed Airline Advertising, Maria Jose Garcia Vizcaino

Department of Spanish and Latino Studies Faculty Scholarship and Creative Works

This article examines how humor works in the code-mixed advertising campaigns of the Spanish airline company Vueling. Drawing on the fetishism approach to multilingual advertising (Kelly-Holmes, 2005) and the theory of incongruity (Raskin, 1985), this paper explores three main types of humorous deviations in Vueling campaigns: structural, phonetic, and visual. The analysis confirms that humor in Vueling ads is produced by deviations at the formal rather than semantic level of language, specifically through the insertion of foreign languages (mainly English and French) into Spanish colloquial expressions. These foreign elements are partially “domesticated” into local Spanish frames by creative code-mixing mechanisms …

Modeling Link Formation Behaviors In Dynamic Social Networks, Viet-An Nguyen, Cane Wing-Ki Leung, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Online social networks are dynamic in nature. While links between users are seemingly formed and removed randomly, there exists some interested link formation behaviors demonstrated by users performing link creation and removal activities. Uncovering these behaviors not only allows us to gain deep insights of the users, but also pave the way to decipher how social links are formed. In this paper, we propose a general framework to define user link formation behaviors using well studied local link structures (i.e., triads and dyads) in a dynamic social network where links are formed at different timestamps. Depending on the role a …

Reviving Democracy Through New And Traditional Media, Maria J. D'Agostino

Publications and Research

No abstract provided.

Globalization, Pedagogical Imagination, And Transnational Literacy, Ezra Yoo-Hyeok Lee

CLCWeb: Comparative Literature and Culture

In his article, "Globalization, Pedagogical Imagination, and Transnational Literacy," Ezra Yoo-Hyeok Lee explores the juncture of comparative literature, globalization and postcolonial studies as to how creative writers, literary critics, and cultural theorists respond to globalization and its challenges. Arjun Appadurai expounds that globalization has demanded new research conceptualization and invention in academia. Subsequently, Lee investigates methods through which educators and scholars in comparative literature take up such a demand. In turn, Lee proposes a transnational literacy which offers a responsible form of cultural explanation, through which to explore the interrelations between the national and the postcolonial or global paradigms, both …

Motherhood In African Literature And Culture, Remi Akujobi

CLCWeb: Comparative Literature and Culture

In her article "Motherhood in African Literature and Culture" Remi Akujobi analyzes the place and the role of women in African Religion and tradition and also interrogates the place of Motherhood in the production, circulation and consumption of items in African tradition. Akujobi examines Motherhood as a sacred as well as a powerful spiritual component of the woman's life. Emphasis is put on literary discourse where motherhood is a recurrent theme, where motherhood is also a lifelong commitment. The article particularly explores motherhood as a discourse in African women creative efforts. A key intention of the article is to explore …

Osundare's Poetry And The Yoruba Worldview, Christopher Anyokwu

CLCWeb: Comparative Literature and Culture

In his article "Osundare's Poetry and the Yoruba Worldview" Christopher Anyokwu analyses the use of Indegienous Yoruba concepts found in Niyi Osundare's texts. Anyokwu postulates that Osundare appears to combine in his work concepts and traditions of Yoruba culture and Marxist ideology which, as Anyokwu argues, locates Osundare with other revolutionary-minded radical poets such as Pablo Neruda, Octovio Paz, Nicolas Guillén, Agostinho Neto, or Okot P'Biteke. Further, Anyokwu argues that a major aspect of the sources of Osundare's work, this perspective has either been under-theorized or examined only superficially in the critical corpus of Osundare's texts. Anyokwu both analyzes and …

Gender Performance In The Literature Of The Female Beats, Gillian Thomson

CLCWeb: Comparative Literature and Culture

In her article "Gender Performance in the Literature of the Female Beats" Gillian Thomson examines the re-negotiation of gender boundaries within Joyce Johnson's Minor Characters and Hettie Jones's Drive poems; secondary to this is how the male Beats demonstrate a more concrete, dichotomous version of such gender categories. Thomson intend to demonstrate how the women often write themselves into Beat history and how their revised performance of gender modifies the normative tropes regarding females within the Beat enclave. The theoretical backdrop focuses on how language not only records or expresses reality, but also shapes it. This is a decidedly poststructuralist …

Early Twentieth-Century Fashion Designer Life Writing, Ilya Parkins

CLCWeb: Comparative Literature and Culture

In her article "Early Twentieth-century Fashion Designer Life Writing," Ilya Parkins examines memoirs of major modernist fashion designers in the, finding that the genre is characterized by a strong geographic cleavage between France and America, overlain by perceptions of epistemic difference. She compares Elsa Schiaparelli's and Paul Poiret's work, finding that despite their differences, the opposition between France as a locale of abstract knowledge and America as a site of empiricism allows them to claim, as French designers, a certain privilege in a profession characterized by an unresolvable tension between art and commerce. The encroachment of American industrial models in …

Two Traumas One Aesthetic In Walsh's Operación Masacre And Kaufman's The Laramie Project, Henry James Morello

CLCWeb: Comparative Literature and Culture

In his article "Two Traumas One Aesthetic in Walsh's Operación Masacre and Kaufman's The Laramie Project" Henry James Morello analyzes the stylistic similarities of Walsh's and Kaufman's texts. Walsh's 1957 testimonio Operación masacre was written as a response to the politically motivated violence perpetrated by the military government after the overthrow of Juan Perón, specifically the kidnapping and murder of a group of men thought to be Peronist sympathizers. In 1998 Kaufman and the Tectonic Theater Project created The Laramie Project, a play about the reactions of the people of Laramie to the brutal murder of Matthew Shepard, …

Echoes Of Sophocles's Antigone In Auster's Invisible, Kathleen Waller

CLCWeb: Comparative Literature and Culture

In her article "Echoes of Sophocles's Antigone in Auster's Invisible" Kathleen Waller discusses Paul Auster's Invisible, a novel that explores Deleuze's and Guattari's ontological idea of becoming in a virtual world versus merely living in the actual, physical world. Sexual and immortal desires in the protagonist's virtual world show a near achieved nothingness, or "a space which is unlimited" and filled with the being's energy, and a being who is becoming, a "univocal being" as a "free spirit" of energy. However, because these desires are only realized through a repression, Auster asks us not to go as far …

Children's Literature In South-East Europe, Milena Mileva Blažić

CLCWeb: Comparative Literature and Culture

In her article "Children's Literature in South East Europe" Milena Mileva Blažić begins with an introduction to Maria Nikolajeva's 2000 book From Mythic to Linear: Time in Children's Literature in which a theoretical framework of thematics is defined, systematized, and categorized. Nikolajeva's framework for children's literature suggests attention to characteristics through which the maturation process of becoming adult is accomplished. Following the introduction and application of Nikolajeva's concepts, Blažić first applies the frame to selected texts published in South-East Europe, followed by lists of children's book published in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, and Serbia.

Chekhov As A Founder Of The Comedy Of A New Type, Vera Zubarev

CLCWeb: Comparative Literature and Culture

In her article "Chekhov as a Founder of the Comedy of a New Type" Vera Zubarev discusses Chekhov's innovations within the framework of general systems thinking and the predispositioning theory. To this end, the notion of the positional style is used as a subject of systems analysis. Zubarev postulates that Chekhov's innovative style signified a new era of thinking now known as systems thinking. The main principles of the style correspond to those offered by the positional style in chess speedily developed at the time Chekhov worked on his stories and plays. Chekhov's reconstruction of the comedic genre had nothing …

Marjory Scott Wardrop And Early Twentieth-Century Georgian History, Shorena Stoyer

CLCWeb: Comparative Literature and Culture

In her article "Marjory Scott Wardrop and Early Twentieth-century Georgian History" Shorena Stoyer presents documents and translations of Marjory Scott Wardrop (1869-1909), of hitherto unpublished manuscripts archived in the Wardrop Collection of the Oxford Bodleian Library. The manuscripts attest to Wardrop's role as an outside observer of matters Russian and Georgian in the early twentieth century and show her commitment to support the aspirations towards freedom by the Georgian people against tzarist invasion. Wardrop's manuscripts reveal valuable information about Russian and Georgian history, as well as Wardrop's views from a British angle. Thus, the Wardrop manuscripts are important for the …

Comparativism And Cyberculture: A Review Article Of New Books By Płaszczewska And Zawojski, Michał Ostrowicki

CLCWeb: Comparative Literature and Culture

No abstract provided.

Widows In Eighteenth-Century Romania: A Review Article Of New Books By Răsuceanu And Vintilă-Ghiţulescu, Silvia Dumitrache

CLCWeb: Comparative Literature and Culture

No abstract provided.

Translating Enlightenment: A Review Article Of New Books By Stockhorst, Vidal Claramonte, And Tortosa, Mónica Bolufer

CLCWeb: Comparative Literature and Culture

No abstract provided.

The Need For An Interdisciplinary Strategic Plan: How A Strategic Plan Grounded In Sport Marketing Public Relations Can Improve The Success Of The Cal Poly Football Team, Kelsey A. Magnusen

Journalism

This paper explores the need for an intercollegiate strategic plan grounded in sport marketing public relations, integrated marketing communication and community relations. By focusing on the Cal Poly Football team, this paper will provide insight into effective community relations tactics and integrated marketing communications strategies for an intercollegiate athletic program. Through expert testimony and research, as well as a thorough examination of the Cal Poly Football program, this paper will outline the essential elements of a strategic athletic plan with a foundation in sport marketing public relations. In order to achieve short and long term goals, particularly the aspiration of …

Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney

Journalism

In the past few years, social media has become a key strategy for public relations practitioners.  Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics.  Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage.  Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors.  The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …