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Full-Text Articles in Communication

Media Regulatory Dynamics: A Case Study Of Taiwan’S National Communications Commission And Its Implications For Media Independence., Chih-Jeng (George) Huang Jun 2024

Media Regulatory Dynamics: A Case Study Of Taiwan’S National Communications Commission And Its Implications For Media Independence., Chih-Jeng (George) Huang

USF Tampa Graduate Theses and Dissertations

In alignment with the US-led regime that champions free speech, the Republic of China (Taiwan) has assumed a prominent role in upholding the freedom of expression stance in East Asia. Rooted in historical origins and institutional conflicts between Taipei and Beijing, Taiwan has established a democratic system, presenting a distinct contrast with the Beijing system, and showcasing an alternative Chinese economy that embraces liberalism. Nevertheless, as Beijing’s influence grows stronger globally, Taiwan’s democratic politics have become increasingly delicate and sensitive. In the winter of 2020, Taiwan faced a critical moment in its control over media freedom, highlighting the ongoing tensions …


Reimagining Web Design: Empowering Agency Of Specialized Audiences Through User-Centered Heuristics, Haley Jones Jun 2024

Reimagining Web Design: Empowering Agency Of Specialized Audiences Through User-Centered Heuristics, Haley Jones

USF Tampa Graduate Theses and Dissertations

This research seeks to create an alternative model for website design that interrogates standardized, linear ways of knowing and being by placing the audience at the center of the web design process. This research contributed a reimagined approach to traditional and standardized web design heuristics by considering an audience-centric methodology that was practical and applicable for web design praxis to create equitable user experiences which can empower audiences to recall their own knowledge and experience to make meaning for themselves through a reimagining of knowledge-making processes in a network of digitized information. In perceiving the rhetorical choice in design of …


“Destiel Is Forever”: Negotiating Authenticity In The Cw’S Supernatural Family And Beyond, Hannah Lay Jun 2024

“Destiel Is Forever”: Negotiating Authenticity In The Cw’S Supernatural Family And Beyond, Hannah Lay

USF Tampa Graduate Theses and Dissertations

This dissertation examines the communicative constitution of authenticity and queerness. Because queerness has been policed and censored, notions of authenticity, in particular authentic queer representations, are fraught and sustaining to many LGBTQ+ and allied media consumers. The project focuses on the television series Supernatural—specifically, the unfolding of interactions in fan conventions, Twitter/X, and Tumblr involving celebrities and viewers of the series following a social breach, or rupture in the narrative. The last three episodes of Supernatural brought issues of queerness and authenticity to the fore for many viewers, making discussions about these themes compelling sites for multimodal data in the …


Lindenwood Digest, June 26, 2024, Lindenwood University Jun 2024

Lindenwood Digest, June 26, 2024, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Influencers: The Power Of Comments, Cristina Nistor, Matthew Selove Jun 2024

Influencers: The Power Of Comments, Cristina Nistor, Matthew Selove

Business Faculty Articles and Research

Many customers choose products based on information from social media influencers. Companies can pay these influencers to promote their products. We develop a model in which customers read an influencer’s sponsored post for a mix of entertainment and product information, and those who purchase the product can leave comments for future customers. We derive conditions in which a large celebrity influencer endorses all products, whereas a microinfluencer adopts a policy of endorsing only high-quality products. In equilibrium, the microinfluencer screens for high-quality products so his followers do not waste time reading informative comments about low-quality products. By contrast, the celebrity …


Training In Trauma-Responsive And Anti-Racist Telehealth: A Model For Behavioral Health Clinicians And Providers, Ritchie Rubio Jun 2024

Training In Trauma-Responsive And Anti-Racist Telehealth: A Model For Behavioral Health Clinicians And Providers, Ritchie Rubio

Psychology Division Scholarship

Telehealth's uptake in behavioral health services has been accelerated by the COVID-19 pandemic. However, many clinicians continue to lack focused training in providing trauma-informed and culturally-responsive telehealth care. This article outlines a model curriculum that was created to instruct and coach behavioral health providers in California on how to integrate anti-racist and trauma-responsive techniques into telehealth. Topics like evidence-based trauma therapies, racial/ ethnic trauma, marginalized communities, digital divide, and provider selfcare were all covered in the nine-part curriculum. Every three-hour session included evidence-informed didactic content, telehealth skills practice, and concrete planning for implementation. Trauma-responsive frameworks such as the tri-phasic model …


E-Lit's #1 Hit: Is Instagram Poetry E-Literature?, Kathi Inman Berens Jun 2024

E-Lit's #1 Hit: Is Instagram Poetry E-Literature?, Kathi Inman Berens

English Faculty Publications and Presentations

Preface

A lot has happened in the world, and in e-literature, since my essay débuted as a conference presentation then a publication in electronic book review in 2018. Global protests against the murders of George Floyd and Breonna Taylor during the pandemic summer of 2020 sparked reckoning with how banal, mainstream, and lethal is white supremacy. Six months later, in response to specific critiques about access and equity inside the Electronic Literature Organization, its Board of Directors published a statement about Equity, Diversity and Inclusion (EDI) as a core value. As an editor of the Electronic Literature Collective Volume 4, …


Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila Jun 2024

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …


Reaching New Generations: Exploring Museums' Social Media Strategies For Engaging Younger Audiences In The Post-Covid-19 Era, Lauren Parker Jun 2024

Reaching New Generations: Exploring Museums' Social Media Strategies For Engaging Younger Audiences In The Post-Covid-19 Era, Lauren Parker

USF Tampa Graduate Theses and Dissertations

This study explores the evolving landscape of museum communication and marketing strategies on social media, particularly focusing on engaging younger audiences in the post-COVID-19 era. Through qualitative interviews with marketing managers and social media coordinators from ten American museums, this research identifies strategic communication goals, changes in social media strategies post-pandemic, and specific tactics for engaging younger audiences, especially on TikTok. The study revealed that museums have key strategic communication goals for their use of social media: increasing visibility and awareness, fostering community engagement, and providing educational outreach. Post-pandemic, museums significantly enhanced their digital presence by increasing digital programming, utilizing …


What Hmc Teaches Us About Authenticity, Katrin Etzrodt, Jihyun Kim, Margot Van Der Goot, Andrew Prahl, Mina Choi, Matthew Craig, Marco Dehnert, Sven Engesser, Katharina Frehmann, Luis A. Grande, Jindong Liu, Diyi Liu, Sandra Mooshammer, Nathan Rambukkana, Ayanda Rogge, Pieta Sikström, Rachel Son, Nan J. Wilkenfeld, Kun Xu, Renwen Zhang, Ying Zhu, Chad Edwards Jun 2024

What Hmc Teaches Us About Authenticity, Katrin Etzrodt, Jihyun Kim, Margot Van Der Goot, Andrew Prahl, Mina Choi, Matthew Craig, Marco Dehnert, Sven Engesser, Katharina Frehmann, Luis A. Grande, Jindong Liu, Diyi Liu, Sandra Mooshammer, Nathan Rambukkana, Ayanda Rogge, Pieta Sikström, Rachel Son, Nan J. Wilkenfeld, Kun Xu, Renwen Zhang, Ying Zhu, Chad Edwards

Human-Machine Communication

This paper delves into what the application of authenticity to Human-Machine Communication (HMC) can teach us about authenticity and us as HMC researchers and as a com- munity. Inspired by the 2023 pre-conference “HMC: Authenticity in communicating with machines,” two central questions guide the discussion: How does HMC contribute to our understanding of authentic communication with machines? And how can the concept of authenticity contribute to our sense of self as researchers within the HMC field? Through the collaborative effort of 22 authors, the paper explores the re-conceptualization of authenticity and presents recent areas of tension that guide the HMC …


Authentic Impediments: The Influence Of Identity Threat, Cultivated Perceptions, And Personality On Robophobia, Kate K. Mays Jun 2024

Authentic Impediments: The Influence Of Identity Threat, Cultivated Perceptions, And Personality On Robophobia, Kate K. Mays

Human-Machine Communication

Considering possible impediments to authentic interactions with machines, this study explores contributors to robophobia from the potential dual influence of technological features and individual traits. Through a 2 x 2 x 3 online experiment, a robot’s physical human-likeness, gender, and status were manipulated and individual differences in robot beliefs and personality traits were measured. The effects of robot traits on phobia were non-significant. Overall, subjective beliefs about what robots are, cultivated by media portrayals, whether they threaten human identity, are moral, and have agency were the strongest predictors of robophobia. Those with higher internal locus of control and neuroticism, and …


What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence Jun 2024

What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence

Human-Machine Communication

Artificial intelligence (AI) is fundamentally a communication field. Thus, the study of how AI interacts with us is likely to be heavily driven by communication. The current study examined two things that may impact people’s perceptions of socialness of a social actor: one nonverbal (ontological frame) and one verbal (providing a name) with a 2 (human vs. robot) x 2 (named or not) experiment. Participants saw one of four videos of a study “host” crossing these conditions and responded to various perceptual measures about the socialness and task ability of that host. Overall, data were consistent with hypotheses that whether …


In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen Jun 2024

In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen

Human-Machine Communication

Trust certification through so-called trust seals is a common strategy to help users ascertain the trustworthiness of a system. In this study, we examined trust seals for AI systems from two perspectives: (1) In a pre-registered online study participants, we asked whether trust seals can increase user trust in AI systems, and (2) qualitatively, we investigated what participants expect from such AI seals of trust. Our results indicate mixed support for the use of AI seals. While trust seals generally did not affect the participants’ trust, their trust in the AI system increased if they trusted the seal-issuing institution. Moreover, …


Doctor Who?: Norms, Care, And Autonomy In The Attitudes Of Medical Students Towards Ai Pre And Post Chatgpt, Andrew Prahl, Kevin Tong Weng Jin Jun 2024

Doctor Who?: Norms, Care, And Autonomy In The Attitudes Of Medical Students Towards Ai Pre And Post Chatgpt, Andrew Prahl, Kevin Tong Weng Jin

Human-Machine Communication

This study adopts the combined TAM-TPB model to investigate attitudes and expectations of machines at a pre-career stage. We study how future doctors (medical students) expect to interact with future AI machinery, what AI usage norms will develop, and beliefs about human and machine autonomy. Semi-structured interviews were conducted. Wave one occurred six-months prior to the public release of ChatGPT; wave two occurred in the 6 months following. Three themes emerged: AI is tomorrow, wishing for the AI ouvrier, and human contrasts. Two differences were noted pre- versus post-ChatGPT: (1) participants began to view machinery instead of themselves as the …


External And Internal Attribution In Human-Agent Interaction: Insights From Neuroscience And Virtual Reality, Nina Lauharatanahirun, Andrea Won, Angel Hsing-Chi Hwang Jun 2024

External And Internal Attribution In Human-Agent Interaction: Insights From Neuroscience And Virtual Reality, Nina Lauharatanahirun, Andrea Won, Angel Hsing-Chi Hwang

Human-Machine Communication

Agents are designed in the image of humans, both internally and externally. The internal systems of agents imitate the human brain, both at the levels of hardware (i.e., neuromorphic computing) and software (i.e., neural networks). Furthermore, the external appearance and behaviors of agents are designed by people and based on human data. Sometimes, these humanlike qualities of agents are purposely selected to increase their social influence over human users, and sometimes the human factors that influence perceptions of agents are hidden. Inspired by Blascovich’s “threshold of social influence’, a model designed to explain the effects of different methods of anthropomorphizing …


The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg Jun 2024

The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg

Human-Machine Communication

In the emerging field of voice shopping with quasi-sales agents like Amazon's Alexa, we investigated the influence of perceived human-AI relationships (i.e., authority ranking, market pricing, peer bonding) on (voice-)shopping intentions. In our cross-sectional survey among experienced voice shoppers, we tested hypotheses specifically differentiating voice shopping for low- and high-involvement products. The results emphasized the importance of socio-emotional elements (i.e., peer bonding) for voice shopping for high-involvement products. While calculative decision-making (i.e., market pricing) was less relevant, the master-servant relationship perception (i.e., authority ranking) was important in low-involvement shopping. An exploratory analysis of users’ desired benefits of voice shopping reinforces …


Chatbot Vs. Human: The Impact Of Responsive Conversational Features On Users’ Responses To Chat Advisors, Stefanie H. Klein, Sonja Utz Jun 2024

Chatbot Vs. Human: The Impact Of Responsive Conversational Features On Users’ Responses To Chat Advisors, Stefanie H. Klein, Sonja Utz

Human-Machine Communication

As educational organizations increasingly consider supporting or replacing human chat advisors with chatbots, it is crucial to examine if users perceive a chatbot differently from a human. Chatbots’ conversational features may signal responsiveness and thus improve user responses. To explore this, we conducted three online experiments using a study advising setting. We computed pooled data analyses because the individual study results did not provide clear support for our hypotheses. Results indicate that users prefer human agents regarding competence and intention to use but not perceived enjoyment. Responsiveness increased likability, warmth, and satisfaction. Perceptions of the interaction mediated the responsiveness effects. …


Communication Style Adaptation In Human-Computer Interaction: An Empirical Study On The Effects Of A Voice Assistant’S Politeness And Machine-Likeness On People’S Communication Behavior During And After The Interacting, Aike C. Horstmann, Clara Strathmann, Lea Lambrich, Nicole Krämer Jun 2024

Communication Style Adaptation In Human-Computer Interaction: An Empirical Study On The Effects Of A Voice Assistant’S Politeness And Machine-Likeness On People’S Communication Behavior During And After The Interacting, Aike C. Horstmann, Clara Strathmann, Lea Lambrich, Nicole Krämer

Human-Machine Communication

Humans adapt their communication style when interacting with one another. With interactive technologies such as voice assistants taking over the role of an interaction partner, the question arises whether and to what extent humans also adapt to their communication style. The adaptation could have a grounding function, ensuring efficient communication with the current interaction partner, or be based on priming which could endure and influence subsequent interactions. In a pre-registered experimental lab study, 133 participants interacted with a voice assistant whose communication style varied regarding politeness (polite vs. non-polite) and machine-likeness (machine-like vs. natural). Participants’ verbal behavior during and in …


Feminist Cybernetic, Critical Race, Postcolonial, And Crip Propositions For The Theoretical Future Of Human-Machine Communication, Paula M. Gardner, Jess Rauchberg Jun 2024

Feminist Cybernetic, Critical Race, Postcolonial, And Crip Propositions For The Theoretical Future Of Human-Machine Communication, Paula M. Gardner, Jess Rauchberg

Human-Machine Communication

The authors review theoretical trends in HMC research, as well as recent critical interventions in the HMC journal that usefully reshape and expand our research terrain. Conventional research such as positivist and quantified approaches are identified as restraining research questions and delimiting understandings of concepts including subjects, agency and interactivity. Feminist cybernetic, critical race, postcolonial and crip theoretical approaches are offered, examining how they fill research gaps in HMC, expanding content areas explored, and addressing diverse intersectional pressures, situated, and time/space dynamics that impact human machine interaction. The authors suggest these shifts are essential to expanding HMC research to address …


Machine Ex Machina: A Framework Decentering The Human In Ai Design Praxis, Cait Lackey, Zizi Papacharissi Jun 2024

Machine Ex Machina: A Framework Decentering The Human In Ai Design Praxis, Cait Lackey, Zizi Papacharissi

Human-Machine Communication

Artificial intelligence (AI) design typically incorporates intelligence in a manner that is affirmatory of the superiority of human forms of intelligence. In this paper, we draw from relevant research and theory to propose a social-ecological design praxis of machine inclusivity that rejects the presumption of primacy afforded to human-centered AI. We provide new perspectives for how human-machine communication (HMC) scholarship can be synergistically combined with modern neuroscience’s integrated information theory (IIT) of consciousness. We propose an integrated theoretical framework with five design practice recommendations to guide how we might think about responsible and conscious AI environments of the future: symbiotic …


Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh Jun 2024

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …


Do You Say Please Or Thank You To Chatgpt? The Subtle Influence Of Prompt Engineering On Digital Civility, Essraa Nawar Jun 2024

Do You Say Please Or Thank You To Chatgpt? The Subtle Influence Of Prompt Engineering On Digital Civility, Essraa Nawar

Library Articles and Research

"

In the dynamic and rapidly evolving landscape of artificial intelligence, tools like ChatGPT have become integral to our daily digital interactions. These advanced AI systems assist us with a myriad of tasks, from generating text and answering complex questions to providing creative solutions. However, as we engage more frequently with these non-human entities, an intriguing question arises: Are we inadvertently becoming ruder in our digital communications, or are we consciously maintaining our ingrained habits of politeness?"


Disruptions In The Experiences Of First-Time Military Family Members, Ana C. Vidal Jun 2024

Disruptions In The Experiences Of First-Time Military Family Members, Ana C. Vidal

USF Tampa Graduate Theses and Dissertations

Military service members and their families encounter many obstacles throughout their time in the military (as well as before enlistment/commission and after service), ranging from those unique to the military community to those common within civilian families. Although how military families deal with these challenges/stressors and how to better support these families has been a salient research area, there is still room for expansion of knowledge. This study argues for expanding who is included in the definition of a “military family” to include a service member’s parents/parental figures and siblings, as well as enlarging the period of interest in military …


Voices Unveiled: Exploring Americans' Perspectives On Social Media Censorship And Advocacy For Reform Through A Qualitative Lens, Vail Forbeck Jun 2024

Voices Unveiled: Exploring Americans' Perspectives On Social Media Censorship And Advocacy For Reform Through A Qualitative Lens, Vail Forbeck

Doctoral Dissertations and Projects

This qualitative study explored social media users’ perceived experience of censorship on social media communication platforms to better understand the effects of censorship on users. The study relied on a qualitative questionnaire with open-ended questions to collect initial data from 115 participants in the United States. Of the questionnaire respondents, 12 participated in an in-depth interview. The questionnaires and interview answers gathered information about users’ perceived experiences of censorship on social media platforms to determine whether there is a need for changes in current social media practices and policies. The study found that Black males between the ages of 25 …


Church Attraction Through Uncertainty Reduction: A Qualitative Content Analysis Of Local Church Content Communication On Facebook And Instagram, Kailey Spilger Jun 2024

Church Attraction Through Uncertainty Reduction: A Qualitative Content Analysis Of Local Church Content Communication On Facebook And Instagram, Kailey Spilger

Doctoral Dissertations and Projects

For the first time since the founding of America, less than 50% of U.S. adults claim to attend church (Jones, 2021). With the transition from traditional marketing methods to digital marketing methods post-COVID-19, church leaders admit that using social media would help them reach new people, but less than 40% have a strategy (Hodøl, 2021). The purpose of this study is to understand current content themes of local churches on social media in order to inform future social media strategies. Guided by the uncertainty reduction theory, this study considers how social media content can reduce uncertainty and promote attraction and …


Relational Dynamics Following Divorce: Evaluation Of An Online Co-Parent Education Program, J. Kale Monk Jun 2024

Relational Dynamics Following Divorce: Evaluation Of An Online Co-Parent Education Program, J. Kale Monk

Journal of Extension

I sought to investigate the potential efficacy of an online divorce and co-parent education program. Across 9-years of evaluation data for the Focus on Kids online program, participants (N = 6,679) reported a high degree of program satisfaction. According to pre-post test reports, average knowledge of how to support children across the divorce transition increased. Participants also increased in their intention to avoid engaging in behaviors that are distressing for children. Overall, this study provides evidence for the efficacy of online divorce education and provides support for the advancement of online programming as a promising avenue for Extension more …


Pastoral Prose And Civic Engagement: Crafting The Call To The Public Square, Christopher Ian Thoma Jun 2024

Pastoral Prose And Civic Engagement: Crafting The Call To The Public Square, Christopher Ian Thoma

Doctoral Dissertations and Projects

This thesis explores the relationship between creative writing techniques employed by pastors and congregational engagement in the public square. The central thesis posits that if pastors incorporate creative writing methods in extended weekly communications with congregants, then the necessary factors for engagement in the public square will be fostered, leading to attitudinal shifts demonstrated by increased congregational interest or participation in civil affairs. Through an extensive literature review, the thesis fairly examines historical and contemporary views of church and state, the Two Kingdoms doctrine, concepts relative to public square participation, Christianity’s waning cultural influence, communication science, developmental theory, literature familiarity, …


Enseignement-Apprentissage Du Français Langue Étrangère En Arabie Saoudite : Quels Impacts Sur L’Apprentissage De La Traduction ?, Shua’A Alamri Jun 2024

Enseignement-Apprentissage Du Français Langue Étrangère En Arabie Saoudite : Quels Impacts Sur L’Apprentissage De La Traduction ?, Shua’A Alamri

Al-Kīmiyā

Today’s globalization imposes, more than ever, exchanges between peoples and states. Consequently, the need for openness to others, which translates into listening and communicating, justifies, in many cases, the learning of languages spoken by foreign peoples. As a result, several languages with different statuses can coexist in the same country. Aligning with this general trend of globalization, Saudi Arabia has gradually integrated the learning of French into its educational and university system, even opening departments dedicated to the translation of this language. This study questions the correlation between the status conferred to French and the learning of translation. In other …


Introduction, La Rédaction De « Al-Kīmiyā » Jun 2024

Introduction, La Rédaction De « Al-Kīmiyā »

Al-Kīmiyā

Le numéro 24 d’Al-Kīmiyā se situe dans l’univers de la multidisciplinarité, alliant langue, traduction, communication, politique, littérature et sociologie. Les contributions, émanant pour la plupart du continent africain, ouvrent la voie à des réflexions sur des questions diverses ayant trait à notre monde d’aujourd’hui et à sa relation avec son patrimoine culturel et linguistique [...]


De L’Oral À L’Écrit : Pour Une Traduction Du Statut Social De La Littérature Dans « L’Arbre Anthropophage » De Jean-Luc Raharimanana, Fitahianjanahary Ralaiharinony Jun 2024

De L’Oral À L’Écrit : Pour Une Traduction Du Statut Social De La Littérature Dans « L’Arbre Anthropophage » De Jean-Luc Raharimanana, Fitahianjanahary Ralaiharinony

Al-Kīmiyā

“In Africa, an old person who dies is like a burning library”, emphasizes Amhadou Ampaté Bâ. This statement highlights the significant role of an elderly person who, in Madagascar, stands as the guardian of the knowledge governing social harmony. It has become a tradition for the youth to gather around the elders or “masters of speech” to benefit from teachings transmitted through legends, proverbs, and stories. In this context, the essence of oral tradition, closely connected to humanity, reveals its worldview while maintaining its ultimate mission: the preservation of culture. Considering this perspective, we will examine Malagasy literature in French …