Communication Commons^™

Political Brand Transgression: An Expanded Stimuli-Organism-Response (Sor) Framework Perspective, Cheuk Hang Au

Research outputs 2022 to 2026

This study examines political brand transgression (BT) using the Stimuli-Organism-Response (SOR) framework. It explores how voters and opponents perceive political BT and respond through anti-brand behaviors. Understanding these dynamics is essential for political entities to manage their brand and sustain voter support. Employing a qualitative case study with netnographic practices, this research analyzes perceived political BT by Taiwan’s Democratic Progressive Party, particularly regarding migration policies and unmet domestic promises. It identifies key stimuli—expectation disconfirmation and relationship norm violations—that trigger perceptions of transgression. The findings highlight core belief misalignments and performance failures as common drivers of political BT, leading to voter …

Diaspora Politics And A Rising China: Ambivalent Ties Amid Geopolitical Changes, Jiaqi M. Liu

Research Collection School of Social Sciences

Over the past decade, the rise of China on the global stage has witnessed the emergence of members of the Chinese diaspora as new meso-level actors in mediating Sino-Western relations. As part of China’s burgeoning “public diplomacy” around the globe, Chinese migrants organize cultural events to establish grassroots and semi-official exchanges between China and the West. This chapter provides a state-of-the-art examination of so-called “diasporic public diplomacy” whereby the Chinese diaspora plays an increasingly important role in promoting China’s soft power abroad. Based on long-term fieldwork in a prominent emigrant community, I analyse how Chinese national policies envision two specific …

Reducing Methamphetamine Use In Aboriginal And Torres Strait Islander Communities With The “We Can Do This” Web App: Qualitative Evaluation Of Acceptability And Feasibility, Leda Sivak, Rachel Reilly, Shani Crumpen, Carla Treloar, Rebecca Mcketin, Julia Butt, Yvette Roe, Nadine Ezard, Brendan Quinn, Jack Nagle, Wade Longbottom, Clifford Warrior, James Ward

Research outputs 2022 to 2026

Background: Preventing and treating methamphetamine-related harm in Aboriginal and Torres Strait Islander populations is a significant challenge for health care services. Digital health care may offer opportunities to support individuals and families in ways that complement existing methamphetamine treatment options. This study responds to a community-identified priority as Aboriginal Community Controlled Health Services identified methamphetamine use as a key concern and sought support to respond to the needs of people who use methamphetamine and their families. Objective: This paper reports on a process evaluation of the web application’s acceptability and feasibility when used by clients and clinicians in residential rehabilitation …

Teacher Perception On The Implementation Of A Culturally Responsive Ela Curriculum, Erica Tate Dial

Theses and Dissertations

While the principles of culturally responsive and culturally relevant teaching hold transformative potential, they can only be fully realized if educators are genuinely equipped and empowered to implement them. This qualitative study examined teacher perceptions of an English Language Arts curriculum through the lens of culturally relevant and culturally responsive teaching. A diverse group of teachers, varying in experience, age, gender, and race, were interviewed to gather a range of perspectives on the implementation of this curriculum. The study focused on addressing the following research questions: 1. What are teachers’ perceptions of culturally responsive and culturally relevant instruction and academic …

Academic Entitlement: Why Gen Z Students Believe They Deserve Good Grades For Academic Success Regardless Of Their Performance, Clinton Stephen Mawusi

Graduate Research Theses & Dissertations

This thesis explores how Generation Z college students at Northern Illinois University (NIU) understand, negotiate, and express academic expectations and experiences, particularly concerning their sense of academic entitlement. Drawing from semi-structured interviews with 20 full-time undergraduate students across diverse academic disciplines, this qualitative study employed Braun and Clarke’s (2006) six-phase thematic analysis approach to identify patterns in students’ perspectives on grades, effort, and faculty relationships. The findings reveal detailed tensions between students’ desire for recognition of effort and their awareness of institutional standards of academic merit. Participants shared insights into classroom interactions, grading policies, use of campus resources, and the …

For Her Horror: Sociopsychological Gratifications Obtained By Fem Fans Of The Slasher, Brooke Eaglesong Wilson

Masters Theses

Those who side with the unjustified killer in slasher films are doing so to fulfill sociopsychological needs that are not being met in social reality. There were three main findings found in this study. First, participants sided with the unjustified killer in slasher films to gratify needs that were not being fulfilled in their careers such as the need to perform without having to consult mentors, not unlike how the unjustified killer murders victims without discussing with others. Second, participants sided with the unjustified killer in slasher films to gratify needs in their romantic relationships such as the need to …

Understanding First-Generation College Students’ Perceptions Of Sorority Recruitment, Megan Morecraft

Masters Theses

This study explores first-generation college students’ discovery of sororities, influences for going through a recruitment process, and motivations for selection. There is a gap in the literature when it comes to first-generation college students and greek organizations, specifically sororities, and this study aides in bridging the gap and providing information regarding strategies for recruitment and marketing practices. With more informed practices on first-generation student populations, an increased quality of marketing and programming could be implemented, as well as retention. This study and its findings allow for more intentionality and enhancements to occur, especially when promoting the greek experience and sorority …

Critical Analysis Of The “Mother, Daughter, And Doll” From Boushra Almutawakel’S, Samantha Dempsey

Comm-entary

No abstract provided.

Brewdog Case Study, Kate Daugherty-Miller

Comm-entary

No abstract provided.

Mythic Criticism Of Spider-Man: Across The Spider-Verse, Grace Cushing

Comm-entary

No abstract provided.

Clandestine Captains Of Culture: How Making Music For Your Community Can Influence Global Culture Explored Through The History And Legacy Of Dj Screw, Aristides Estevao

Comm-entary

No abstract provided.

Nine Dragons, Bailey Fraser

Comm-entary

No abstract provided.

A Feminist Critique Of Promising Young Woman, Farrell Hoffman

Comm-entary

No abstract provided.

Roll The Film, Play The Music, Lauren Sutton

Comm-entary

No abstract provided.

Public Health: The Ethical Potential For Applied Neuromarketing, Olivia Buzzell

Comm-entary

No abstract provided.

The Pussyhat And Performative Activism: What Happens When Protest Becomes Fashionable?, Layla Hanissian

Comm-entary

No abstract provided.

Shattering The Glass Ceiling: Comparative Narratives Of Women Leaders In Public Relations In Ghana And The United States Of America, Adriana Kukuwaa Adu

All Graduate Theses, Dissertations, and Other Capstone Projects

This study explores the lived experiences of women in public relations (PR) leadership roles in both Ghana and the United States, focusing on the cultural, institutional, and societal barriers that shape their professional journeys. Employing a qualitative research design, the study involved ten women in senior PR positions, five from each country, through in-depth, semi-structured interviews. Thematic analysis identified six key themes: institutional barriers and gendered expectations; double standards in leadership communication; the influence of stereotypes; mentorship and support; intra-gender competition; and leadership agency and optimism. Guided by Social Role Theory, Glass Ceiling Theory, Feminist Standpoint Theory, and Transformational Leadership …

From Gossip To Guidance: Analyzing Student Posting On Yik Yak, Mikayla Nemgar

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examines how college students at Minnesota State University, Mankato, use the anonymous social media app Yik Yak, and what they discuss within it. Using qualitative content analysis, 963 anonymous posts were collected and coded into five initial categories: (1) Seeking and Sharing Information, (2) Giving Raw and Unfiltered Opinions, (3) Attempting to Socialize, (4) Seeking Belonging, and (5) Complaining. The findings show that most posts expressed raw opinions, followed by seeking for belonging. Sub-themes emerged in these two categories, which offered more specific examples of how students use Yik Yak. These trends provide insight into how anonymity may …

White Coats And Scrubs: Bridging The Gaps In Accommodation, Tristan Stauffacher

Electronic Theses and Dissertations

Effective communication between nurses and physicians is critical for patient safety, yet these interactions often occur within hierarchical structures that can hinder open dialogue and collaboration. This study explores nurse-physician communication through the lens of Communication Accommodation Theory (CAT), specifically focusing on how nurses accommodate their communication using the framework’s strategies. Drawing on qualitative data from semi-structured interviews with registered nurses, this study identifies key themes including convergence, organizational silence, and maintenance as strategies that nurses engage in. The findings of this study reveal that accommodation choices are not solely motivated by intrinsic goals but can be motivated by external …

The Romanticization Of Human-Vampire Relationships: How 'Twilight' And 'The Vampire Diaries' May Prime Young Women To Accept Dating Violence, Natalie M. Bowen

UROP Posters

The first literary vampire can be traced back to 18th century Germany, with Johann Wolfgang von Goethe’s poem “Die Braut von Korinth,” but the stereotypical features of a vampire are traditionally accredited to Bram Stoker’s Dracula. Modern vampires, such as Edward Cullen and Stefan Salvatore of the Twilight and The Vampire Diaries series respectively, have managed to win the hearts of teenage girls all across America with their sex appeal and charismatic nature. According to Bandura’s Social Cognitive Theory, individuals learn new behaviors by modeling and imitating the actions of those around them. This comprehensive literature review investigates the connection …

Family Narratives Of Immigration And Identity, Miranda Victoria Brunn

All ETDs from UAB

This study investigates themes and lessons present in diverse intergenerational family stories of immigration. Effects of participant perceptions of lesson valence on resilience and relational closeness were observed in an emerging adult sample (N = 42), using the lens of Communicated Narrative Sensemaking Theory (CNSM). Additionally, participant perception of lesson utility was observed in relation to emerging adults’ prior thought and intent to share their family stories. Lastly, with whom emerging adults share their family stories was considered. A mixed methods approach was employed, utilizing an online survey with scales and open-ended text boxes. Findings revealed thirty-three distinct themes and …

Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann

Atlantic Marketing Journal

Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …

Toward Charity Engagement Of Generation Z: Do Gender And Economic Standing Of Household Matter?, Sylwia Badowska, Liwia Delińska

Journal of Marketing and Consumer Behaviour in Emerging Markets

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z’s representatives in order to determine charity engagement in the wake of the frequency, value, and channels of financial donations among Generation Z. A survey (CAWI method) was conducted among young people under 25 in Poland. Descriptive statistics and statistical tests were performed to analyse the primary data.

Outcomes show that young donors mostly provide financial aid donations once a year and both online platforms and traditional collection methods were …

Weighted Family History Density Of Substance Use: Influence On Participant Substance Use Onset, Escalation, And Duration, Carleigh A. Litteral

Theses and Dissertations--Psychology

Substance use disorders impose a staggering toll on the United States (U.S.), straining healthcare systems, destabilizing communities, and profoundly impacting both individuals and families. Approximately one in six Americans aged 12 and older had a past-year substance use disorder in 2022 (Key Substance Use, 2022), and nearly one-third of adults experience a substance use disorder in their lifetime (Wu, 2010), contributing to an economic burden exceeding $400 billion annually (National Drug Threat Assessment, 2011). Family history of substance use disorders is a key predictor of vulnerability, with individuals who have affected relatives being 2–8 times more …

“Take Eight Bits And Call Me In The Morning” Video Games, Well-Being, And The Psychology Of Nostalgia, Nicholas Bowman

Media Studies - All Scholarship

For nearly 60 years, video games have arrested the attention of players, inviting us to interact and interface with on-screen content. More than just short-term entertainment experiences, video games are part of a broader cultural milieu—they are the most profitable media entertainment sector (global revenues nearly $400 billion USD in 2023) with more than 3.5 billion players globally (Clement, 2023). Similar to other entertainment media, some video game intellectual properties have transcended generations and, in many cases, grown beyond the medium itself: common cultural touchstones include Super Mario Bros. and Sonic the Hedgehog, along with seemingly endless subcultures of devoted …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

Floating Signifiers: Ai, Semiotics, And The Crisis Of Meaning In Music, Kehinde Aruwajoye

Dartmouth College Master’s Theses

This thesis examines how AI-generated music disrupts traditional meaning-making processes in musical expression. Through semiotic analysis (Saussure, Peirce) and cultural theory (Hall), I demonstrate how AI produces technically proficient but culturally hollow compositions, what I term "floating signifiers." Case studies reveal AI's inability to replicate the lived experiences that give music its depth, despite accurate stylistic reproductions. The work identifies three fundamental losses: contextual grounding, authentic hybridity, and historical consciousness. I propose ethical frameworks for human-AI collaboration that preserve music's essential humanity while leveraging algorithmic capabilities. Ultimately, this research shifts the debate from technical possibility "Can AI compose?" to cultural …

Topics Of Historical Memory In The Pr Activities Of Religious Organizations In Present-Day Ukraine, Vadym Sluysar, Yuliia Kondratiuk, Iryna Vitiuk, Oleksandr Mosienko

Occasional Papers on Religion in Eastern Europe

The article analyzes the role of religious organizations in Ukraine in shaping and preserving historical memory in the context of their PR activities. The article examines the contribution of the Orthodox Church of Ukraine (OCU), the Roman Catholic Church (RCC), Protestant denominations, and Muslim organizations to the popularization of objective historical narratives. Through participation in memorial events, restoration of monuments, organization of scientific conferences, exhibitions, lectures, and publication of historical materials, religious organizations contribute to the formation of national and civic identity. Particular attention is paid to the coverage of tragic events such as the Holodomor, the deportation of Crimean …

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

A Phenomenological Study Of The Lived Experience Of Gay White Men In Mid-Level Student Affairs Leadership Roles, S. Craig Mourton

Antioch University Dissertations & Theses

The purpose of this dissertation was to investigate the lived experience of mid-level student affairs leaders who identify as cisgender, gay, White, and male in order to further understand the multidimensionality of embodying both privileged as well as marginalized identities. Four participants were interviewed using a semi-structured interview guide and the resulting transcripts were analyzed utilizing the Interpretative Phenomenological Analysis (IPA) perspective. Experiential themes that emerged from the analysis of the individual cases as well as across the cases include unintended pathways into the field of student affairs, experiences of challenging heterosexual male supervisors and the preference for women supervisors, …