Communication Commons^™

The Past, Present, And Future Of Adaptive Selling: Toward An Integrative Framework, Nawar N. Chaker, Rhett T. Epler, Gabriel Moreno, Dana Amiri, Elizabeth G. Mcdougal

Marketing Faculty Publications

Adaptive selling represents a notable and influential concept in the marketing literature. Despite being discussed in scholarly research and managerial practice for over forty years and mixed findings about its impact, a comprehensive understanding of the construct of adaptive selling remains missing. To remedy this critical knowledge gap, we conduct a comprehensive review of 188 articles across twenty-seven journals. We combine three approaches in our survey of the literature, including a systematic review, a main path analysis, and a bibliographic analysis. Together, this three-prong review offers profound insights into the state of adaptive selling research by (1) mapping the key …

The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar

Scripps Senior Theses

In 2012, the “indie sleaze” subculture is accepted to have “died” — the same year Facebook bought Instagram. Named retroactively by social media in 2021, the “indie sleaze” subculture and its “revival” online provides a rich ground for investigating how and why social media converts subculture into aesthetics. Drawing on Dick Hebdige’s 1979 theory of subculture, this project considers new understandings of the political, aesthetic, and affective relationships between digital media and subcultures. In examining the evolution of “indie sleaze” from its origins and manifestations in an escapist party scene of the aughts to its online simulations from 2021 to …

The Ascendance Of Influencers: Saints Of Capitalism In The Digital Age, Riley R. Hourihan

Master of Liberal Studies Theses

This thesis examines the rise of social media influencers as modern-day saints within the cultural and economic framework of late capitalism. Drawing on interdisciplinary scholarship from religious studies, media theory, and cultural criticism, it argues that influencer culture does not replace religion but retools its structures—ritual, authority, devotion, and community—for the digital age. Through detailed case studies ranging from Hailey Bieber and Taylor Swift to Ballerina Farm and MrBeast, the paper explores how influencers shape identity, mediate ethics, and mobilize affect through algorithmic rituals and parasocial relationships. Influencers perform a form of digital sanctity that parallels traditional hagiography, guiding followers …

Minnesota School Boards Association Communications Internship, Anna Houston

All Graduate Theses, Dissertations, and Other Capstone Projects

My internship at Minnesota School Boards Association allowed me to gain more experience within the communications field. This internship allowed me to see how current communications professionals are working within the non-profit sector that isn’t directly related to environmental matters. It was beneficial to learn from these experts while improving on my hard and soft skills within the communications field. This will help show future employers that I didn’t just study communications, but I actively practiced this work within the communications field. The Minnesota School Boards Association is a private, nonprofit organization founded in 1920 in St. Peter MN. The …

College Students' Identity Differences In Offline And Online Learning Environment And Their Effects On Achievement Motivation, Sang-Soog Lee, Jinhee Kim, Seung Won Yu, Na Li

STEMPS Faculty Publications

The unprecedented evolution of educational technologies has transformed the learning landscape, creating distinct experiences in offline and online learning environments (OLE). However, little attention has been given to exploring students’ identities in the online learning context and how they can influence academic trajectories, limiting the development of a holistic understanding of the nature, effects, and areas of improvement in students’ identity formation in OLE. This study aims to investigate how students’ identity subcomponents differ among offline and OLE students via propensity score matching (PSM) in China, which allows us to find a doppelganger to estimate the counterfactual situation for making …

Developing Employability Skills: A Case Study Of Synchronous And Asynchronous Modalities, A. Mark Gray, Michelle E. Bartlett

Educational Leadership & Workforce Development Faculty Publications

In today's workforce, soft skills such as communication and adaptability are increasingly critical for career success, yet many graduates lack these competencies. As online learning continues to expand, questions arise about its effectiveness in cultivating essential workplace skills. This mixed-methods case study examines how synchronous and asynchronous distance learning modalities support the development of soft skills, focusing on communication and adaptability. Drawing on data from two online courses, an asynchronous professional development course (n = 24 pre, n = 19 post) and a synchronous construction leadership course (n = 2), the study utilizes surveys, reflections, and assignments to …

Social Media Through A Binary Lens: The Impact On College Students & Their Mental Health, Piper Mallchok

Williams Honors College, Honors Research Projects

It is important to first understand how individuals use social media so that we can then understand how and why their use will change the individual impact social media will have. Some students experience a decline in their mental health when their social media use changes. There is an abundance of research on college students and social media, respectively, that also addresses gender as a variable. In this review, the research will be studied to further understand the voices of those who are not commonly included in research that operates under a gendered framework. Additionally, these ideas will be compared …

Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey

Williams Honors College, Honors Research Projects

This project will involve the production, promotion, and distribution of a weekly 30-minute live radio show focusing on the Akron Zips men's basketball team. After the airing of each show, the recorded episode will be published as a podcast. Additionally, a weekly column or sports blog (written by myself) will be published and serve as a companion work or supplement to the radio program.

A Structurationally Informed View Of Emergency Medical Services Professionals’ Work-Related Communication And Behaviors While Off Duty, Susan J. Burnett

Electronic Theses & Dissertations (2024 - present)

Work-life interrelationships and boundaries are common areas of study in communication research. While some scholars maintain that the domains of work and personal lives and their boundaries are static and exist in designated times and spaces, others argue that domains are constructed around situated contexts and through the performance of situated activities that not only produce a time and place for the domain but call upon enactment of an identity appropriate for managing the domain and the boundaries around it. The people who work in emergency medical services (EMS), emergency medical services professionals (EMSPs) face special challenges in managing work-life …

African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah

Wayne State University Dissertations

As the field of rhetoric and composition studies grapples with problematic institutional paradigms militating against its growth, changes taking place in the field mean that opportunity is created for a more equitable, inclusive, and diversified composition classroom. Questions of diversity, equity and inclusion have led me to investigate the composition classroom to identify and decenter structural systems of white mainstream literacy and language practices as a way of encouraging and building on the prior literacy practices of not just minority students, but all categories of students. In my dissertation research, I propose the practice of ubuntu as a way of …

Exploring Patient-Provider Communication In Indian American Populations: A Scoping Review, Pranav S. Nadella

Honors Undergraduate Theses

Effective provider-patient communication directly influences patient satisfaction, treatment adherence, and health outcomes, yet the unique experiences of Indian Americans—one of the fastest-growing U.S. populations—remain underexplored in communication research. This scoping review, following Joanna Briggs Institute guidelines, systematically mapped the existing literature on provider-patient communication involving Indian Americans. Eleven studies met inclusion criteria, with data extracted on methods, populations, and seven coded aspects related to communication.

Findings revealed a narrow focus on first-generation immigrants and women, leaving men’s experiences and second-generation voices largely unexamined. Communication was shaped by language discordance, cultural stigma, family involvement, trust dynamics, and health literacy. No studies …

Mental Illness Identity And Social Media Use In Generation Z, Tobey Smith

Honors Undergraduate Theses

The present study investigated factors that predict a high degree of mental illness identity among Generation Z college students. Specifically, the author aimed to evaluate social media use and other psychosocial factors, including social isolation, self-esteem, well-being, discrimination, and attitude toward recovery. Two-hundred and seventeen participants were recruited using SONA and social media. Participants completed scales to measure the variables of interest: Illness Identity Questionnaire - Mental Health, Rosenberg Self-Esteem Scale, Warwick-Edinburgh Mental Well-being Scale, Hope and Coping in Recovery Scale, Cornwell Perceived Isolation Scale, Stigma Scale, Social Media Use Scale, and a set of demographic questions. Pearson bivariate correlations, …

The Post-Alert Lexicon: A Multiphased Study To Develop Content For Post-Alert Messages, Jeannette Sutton, Hugh D. Walpole, Micki Olson, Lauren B. Cain, Savanah Olivas, Bruce Pollock, Nicholas Waugh

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

Using a multi-phased, mixed methods approach, grounded in theory on alerts and warnings, the Post-Alert Lexicon serves as a companion to the Warning Lexicon to provide evidence-based guidance on how to construct a post-alert message for 45 hazards and missing person events. We draw from the results of quantitative content analyses of a census of post-alert messages issued as Wireless Emergency Alerts from 2012-2022, and public message testing experiments for three hazard types (wildfire, earthquake, and bomb threat), to find that a focus on hazard resolution and public action, rather than the commonly employed language of “all clear,” increases message …

From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman

Atlantic Marketing Journal

This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …

Podcast Advertising And Its Role In Higher Education Marketing, Mark D. Cistulli, Jason L. Snyder

Atlantic Marketing Journal

Podcast advertising has become an important component in marketing campaigns for organizations to reach their target audiences. With the explosion of popularity of podcasts, so too does the opportunity for marketers to promote their products and services. In this study, we are focusing on the impact of a graduate program ad on attitudes and behavioral intentions associated with the university in the ad. Participants were exposed to part of a podcast with the ad embedded mid-roll and then responded to a survey about their evaluation of the ad and subsequent intentions to consider attending graduate school at the university advertised. …

Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann

Atlantic Marketing Journal

Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …

What Year Is It?, Kameron Neal, Movement Lab

Personal Work

No abstract provided.

Surveillance Studies, Kameron Neal, Movement Lab

Personal Work

No abstract provided.

Stereoscope Studies, Kameron Neal, Movement Lab

Personal Work

No abstract provided.

Rheology, Kameron Neal, Movement Lab

Personal Work

No abstract provided.

Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith

Graduate School of Media and Communications

This study investigated the prevalence, causes, and impact of sexual and gender-based violence (SGBV) against women in sports across Kenya, Uganda, and Tanzania. Employing a mixed-methods approach, the study combined quantitative surveys with qualitative interviews to explore the scale of SGBV, its root causes, and the lived experiences of female athletes. A cross-sectional descriptive design was adopted, with data collected from athletes, coaches, administrators, and sports officials from federations and associations in the three countries. Stratified and purposive sampling techniques at the federations, clubs and within the clubs was used and this ensured representation at multiple levels of the sports …

Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda

Graduate School of Media and Communications

This policy brief presents the findings of a regional study on media coverage of femicide and sexual and gender-based violence (SGBV) in Kenya, Uganda, and Tanzania. The study analysed coverage of femicide and SGBV between January 2024 and April 2025, from major digital platforms, supported by interviews with editors. It sought to understand how media frames femicide and SGBV, which actors are most visible, and what implications these patterns have for accountability, justice, and deterrence. The findings show that while victims of femicide are given extensive sympathetic coverage, with very high salience, perpetrators are almost entirely absent from media narratives. …

From Ads To Enrollment: Understanding How Targeted Marketing Affects College Choice, John W. Roberts

Theses and Dissertations--Educational Policy Studies and Evaluation

The purpose of this qualitative study is to explore the perceived impact of targeted marketing on college choice. Research on college choice is an established area of scholarship that explores the variables that are at work when a student chooses to attend a college or university. Given that the enrollment landscape for higher education continues to be competitive, colleges and universities are doing what they can to “stand out” among the competition in a crowded marketing and advertising space. And, as technology improves, segmenting and personalizing marketing to reach the right students at the right time is becoming more commonplace …

Negotiating Power Relationships In Interprofessional Health Care Groups, Allison L. Noyes

Communication Studies Faculty Works

This chapter examines the communication challenges associated with the hierarchical structure of power relationships among the health professions. It is commonly believed that balancing power relationships is crucial for successful interprofessional collaboration in providing patient care, but because hierarchy is deeply embedded in healthcare organizations, balancing power among health professionals may be an unrealistic ideal. This chapter therefore reframes thinking about professional hierarchy-from a monolithic absolute to a flexible and negotiable social order that can serve multiple purposes at different points in the patient care process. It proposes a communicative framework of interprofessional hierarchy negotiation that can help us to …

Use Of The Slur “Retard” Triples On X After Elon Musk Shares The Word In A Post, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media and the Department of Justice Studies shows that Elon Musk dramatically increased content containing the slur “retard” on X after using the term in a post. Highlights from the study include:

• A 207.5% increase in posts containing the r-word on X.
• 312,642 posts using the term r-word identified in the period studied.
• Google Trends Analysis showed a similar increase in online search activity related to the r-word.
• Indication of a broader …

Pride Month Support Can Generate 320% More Positive Social Media Posts For Companies; Dropping Support Can Increase Online Negativity By 165%, Study Finds, Bond Benton, Yi Luo, Jin-A Choi

College of Communication and Media Scholarship and Creative Works

A study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media showed the ongoing commitment to Pride Month by Universal Studios has been received positively online. In contrast, Target’s rolling back of support for Pride Month and diversity/inclusion elicited negative reactions in social media. Results show 320% more positive emotional sentiment in posts about Universal’s #loveisuniversal campaign, with 85% of posts advocating #BoycottTarget expressing negative emotions towards the company including anger, disgust, fear, and sadness. #BoycottTarget posts also contained 165% more negative emotions …

“R-Word” Slurs Triple On X After Donald Trump’S Thanksgiving Post Used The Word, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media and the Department of Justice Studies shows a dramatic increase in content containing the slur “retard” on X after Donald Trump’s Thanksgiving Day Truth Social post used the word. Findings showed a 225.7% increase in posts containing the r-word on X with 1,129,438 posts in the studied period. The most viewed, liked, and shared content analyzed enthusiastically endorsed use of the r-word. Results appear consistent with the period after other prominent …

The Atlas Of Intercultural Communication: Navigating Conflict Resolution With Cultural Intelligence, Luz Marina Erturk

Department of Conflict Resolution Studies Theses and Dissertations

As universities become increasingly multicultural, intercultural communication is becoming an essential skill across campus roles. This study examined the role of cultural intelligence (CQ) in conflict resolution within university settings. Using a phenomenological approach, it explored how individuals in administrative, management, or counseling roles applied CQ in communication, negotiation, and conflict resolution. Twelve participants were interviewed, and data collection spanned five months. The study applied Earley and Ang’s four-factor model of CQ, which includes metacognitive, cognitive, motivational, and behavioral dimensions. The developmental model of intercultural sensitivity (DMIS) was also used to interpret how participants’ levels of intercultural sensitivity shaped their …

Climate Change In The Local News: The Role Of Community Characteristics In Shaping Themes And Diversity, Hyerim Jo

Electronic Theses & Dissertations (2024 - present)

Despite widespread recognition of climate change and its localized impacts, research on how local media cover this topic remains limited. The first study of this dissertation analyzes 15,788 opinion articles published from 2013 to 2020 by 391 local newspapers in the United States to examine their volume, topics, and thematic emphases. Using automated text analysis methods, including Latent Dirichlet Allocation (LDA) and Analysis of Topic Model Networks (ANTMN), the study identifies 11 topics and three overarching themes. Findings indicate that the volume, topics, and themes evolved over time, likely influenced by the severity of climate-induced hazards and political and socioeconomic …

Charting A Path For Writing In Aviation: The Intersection Of Wac And Collegiate Flight Training, Kayla D. Taylor, Lindsey Ives

Graduate Student Works

Understanding how genre conventions shape written communication within collegiate flight programs is an emerging area of WAC research. Collegiate flight students, who will enter the aviation industry in a variety of roles, must be able to write in various genres, including incident and accident reports, in ways that allow a range of readers to partake in a proactive safety culture. This study explored how supplemental discipline-specific guidance affected the writing quality of incident report narratives composed by students at a flight school within an accredited university in the United States. Participants were either given no guidance, bullet-point guidelines, or examples …