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Articles 2401 - 2430 of 89109

Full-Text Articles in Communication

Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda Jan 2025

Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda

Executive Masters in Media Leadership and Innovation

This study examines the viability of a media content archive with a focus on Vision Group. Amid digital transformation, media organizations face mounting pressure to monetize archives of historical, cultural, and journalistic content. This is particularly relevant for legacy media like Vision Group, which confronts external and internal challenges that threaten sustainability. Externally, digital disruption has diminished traditional revenue streams like print advertising and subscriptions, as tech giants dominate digital ad spaces. Younger audiences prefer free, interactive content on social media and podcasts, while inflation and economic pressures shrink advertising budgets and consumer spending. Internally, reliance on outdated business models, …


Employee Engagement In Rebranding, Violet Andoyo Otindo Jan 2025

Employee Engagement In Rebranding, Violet Andoyo Otindo

Executive Masters in Media Leadership and Innovation

Corporate rebranding involves redefining an organization’s mission, vision, and values beyond changes to logos or taglines. Its success depends on active employee engagement, as employees play a critical role as brand ambassadors. The rebranding of the National Syndemic Diseases Control Council (NSDCC), formerly the National AIDS Control Council (NACC), illustrates the complexities of a government organization undergoing a strategic shift. The NSDCC expanded its focus from HIV control to addressing multiple syndemic diseases and related health factors. This study investigates employee engagement during rebranding the National AIDS Control Council (NACC) to the National Syndemic Diseases Control Council (NSDCC). This transition …


Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda Jan 2025

Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda

Executive Masters in Media Leadership and Innovation

This capstone study investigates the profound impact of digital transformation on print media, employing Mwananchi Communications Ltd (MCL) in Tanzania as a case study, elucidating the intricate fusion of cultural transformation and strategic shifts in response to this disruption. With an in-depth exploration of theoretical frameworks like Networked Communication Theory and Media Convergence Theory, this study underscores the evolution of MCL's culture and the paradigm shift in the mindset of its staff and readers since the company's strategic embrace of multimedia strategies. MCL's transformative journey, characterized by the adoption of innovative multimedia platforms, including a website, paywall approaches, subscription models, …


Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo Jan 2025

Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo

Executive Masters in Media Leadership and Innovation

This study investigates the role of data analytics in news production and distribution in Uganda, using a case study of Nation Media Group, Uganda (NMG-U). The study is framed within the context of the gatekeeping theory, particularly the participatory gatekeeping model, which focuses on the creation of processes, or newsroom routines and norms, that are developed as a direct result of audience input interpreted through audience data. The research had three objectives: (1) to examine how data analytics are integrated into editorial workflows at NMG Uganda. (2) to explore how data analytics shape editorial priorities and (3) to identify strategies …


What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech Jan 2025

What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech

Executive Masters in Media Leadership and Innovation

The proliferation of computers, smartphones, the Internet, social media, and streaming platforms has led to a surge in digital media consumption. Young audiences, especially those aged between 18 and 34, are increasingly turning to digital platforms for entertainment, information, and social interaction, much to the disadvantage of traditional media platforms such as the newspaper, radio and television. As a result, many media players are concerned about what young people consume, especially if they follow any news. Consequently, the desire to understand their news consumption habits on these digital platforms is paramount. Using a quantitative approach, this study got responses from …


Flaming Hot Queers: Queer Warmth In Forensics, Caleb Webb Jan 2025

Flaming Hot Queers: Queer Warmth In Forensics, Caleb Webb

All Graduate Theses, Dissertations, and Other Capstone Projects

In order for Queer people to feel safe enough to disclose their identity they must feel safe and comfortable to do so. In the context of forensics, Croucher et al. (2009) detailed how team identification and comfort carry similar variables, thus linking team identification and comfort. When Queer people can feel the comfort coming from the space reflecting Queerness, they sense the Queer warmth in the space. Sekimoto et al. (2020) described how Queer individuals use this warmth in the space as a social navigational tool in order to ensure safety. As forensics has seen an increase in Queer performances …


Think Again: How Communication Eportfolios And Work-Based Learning Foster Resilience Through Double-Looping, Megan Mize, Alison Lietzenmayer, Gary Beck Jan 2025

Think Again: How Communication Eportfolios And Work-Based Learning Foster Resilience Through Double-Looping, Megan Mize, Alison Lietzenmayer, Gary Beck

Communication & Theatre Arts Faculty Publications

In a changing professional landscape, students need more than disciplinary knowledge; they need tools for reflection, adaptability, and purpose-driven growth. At Old Dominion University (ODU), ePortfolios and work-based learning (WBL) are strategically embedded across the Communication curriculum to foster double-loop learning, a recursive, metacognitive process through which students not only reflect on outcomes but also interrogate the assumptions behind their choices. Drawing from a decade of institutional practice, course-based examples, and student reflections, this chapter illustrates how these high-impact practices (HIPs) help students connect coursework to career goals, revisit self-perceptions, and build resilience over time. By linking academic learning to …


Experiences Of Community Leaders And Organizers Within The Stop Six Community, Caitlin Herron Jan 2025

Experiences Of Community Leaders And Organizers Within The Stop Six Community, Caitlin Herron

Social Work Theses - Archive

Although community-based and grassroots leadership research exists, little exists in the way of exploring the personal and relational experiences of community organizers to their work and to their community. Using data collected from semi-structured interviews with self-identified community leaders, this research addresses insights into their lived experiences. In particular, a thematic exploration looks at what appeared across each interview. This research is intended to serve as a basis for future research into the lived experiences of community organizers outside of one specific experience or cause, but rather to take an in-depth look into them, their perceptions, and their relationship to …


Precipitation, Perceptions, And Participation: An Analysis Of Individual Perceptions Of Santa Ana Watershed Project Authority's Cloud Seeding Pilot Program And Suggestions For Public Outreach And Communications, Rachel A. Rowlee Jan 2025

Precipitation, Perceptions, And Participation: An Analysis Of Individual Perceptions Of Santa Ana Watershed Project Authority's Cloud Seeding Pilot Program And Suggestions For Public Outreach And Communications, Rachel A. Rowlee

Pitzer Senior Theses

Cloud seeding is a form of weather modification intended to increase the amount of precipitation by introducing a seeding agent. The Santa Ana Watershed Project Authority (SAWPA) has implemented a four-year cloud seeding pilot program utilizing silver iodide as a seeding agent during rain storm events. Over the last year, SAWPA received various feedback, much of which exists in the social media realm. This research consists of open-ended interviews with water resource managers, SAWPA employees, and individuals expressing disapproval of the program on social media and Instagram comment analyses. Interview and comment analyses are put into conversation with the theory …


A Perspective On Imbalance: A Memoir Through The Lens Of Eating Disorders Anonymous, Samantha C. Lasky Jan 2025

A Perspective On Imbalance: A Memoir Through The Lens Of Eating Disorders Anonymous, Samantha C. Lasky

Scripps Senior Theses

A Perspective on Imbalance uses a crab shell essay format within the adjusted framework of Eating Disorder Anonymous’ “Perspective on Balance” letter. This original letter speaks to how physical, social/emotional, and spiritual balance came to exist in the founder’s life after working the 12 steps of the program, but the author of this thesis felt more inclined to examine what life looks like in each of those categories before the 12 steps, as well as what happens when you choose not to work them (as this has been her experience thus far). The resulting linear prose essay includes themes of …


Addressing Barriers To Racial Health Disparity Policy Change Advocacy: Exploring White Defensiveness Strategies, Mary Beth Deline, Mary Katreeb, Emily Mj Mason, Laura N. Richard, Ertemisa Godinez, Kajsa E. Darlymple Jan 2025

Addressing Barriers To Racial Health Disparity Policy Change Advocacy: Exploring White Defensiveness Strategies, Mary Beth Deline, Mary Katreeb, Emily Mj Mason, Laura N. Richard, Ertemisa Godinez, Kajsa E. Darlymple

Faculty Publications - Communications

Efforts to effect racial health disparity (RHD) policy change are urgent, necessary, and subject to a key barrier: defensiveness among White privileged audiences. Within the literature to date, such defensiveness is under-investigated, and when examined, is typically conceived of as an individual cognitive outcome—a message effect—rather than a communication interaction. Yet policy change advocacy efforts, ranging from community organizing to change campaigns, necessitate communication interactions between advocates and privileged policy change audiences, such as neighborhood groups or policymakers themselves. This defensiveness conceptualization, focused on individual cognitions, therefore limits our understanding of interactive communication barriers in RHD policy advocacy processes. To …


Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott Jan 2025

Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott

Faculty Publications - Communications

Even when engaged in synchronous dyadic video chats, individuals can be distracted from their communication partner. Drawing on the concept of crosstalk in face-to-face interactions, two studies explored the impact of a video chat partner’s distraction on perceptions of that partner’s social attractiveness, electronic propinquity, conversational immediacy, and social presence. The first study (N = 40) used a survey to have respondents recall and describe three specific prior social dyadic video chats (i.e. dyadic, dual front mediated crosstalk, collective mediated crosstalk), and then provide metrics of study variables for each episode and partner. The second study (N = …


The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema Jan 2025

The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema

Faculty Publications - Communications

In our globally connected era, organizational crises can unfold rapidly, demanding swift and effective communication strategies. Crisis communication, a critical aspect of public relations, can significantly influence an organization’s ability to navigate difficult times and maintain its reputation. This case study examines Boeing’s crisis communication and the company’s reputation management following the January 2024 incident where a door panel blew off an Alaska Airlines 737-9 MAX aircraft mid-flight. This article analyses two historical crises in comparison with Boeing’s initial communication failures, including delayed and inadequate responses that lacked transparency and empathy. It evaluates media coverage across traditional and social media …


Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie Jan 2025

Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie

Theses and Dissertations

The current state of media includes broadcasting, podcasting, and a new yet familiar form of accessible media through streaming. Numerous examples illustrate the significance of broadcasting and counter the notion that it is a niche or outdated form of media. Younger generations, including mine, have grown up in an era rich in media, witnessing the dawn and resurgence of formats that once seemed lost. As we transition into a collegiate environment, we seek to channel our creativity through a medium; for us, that medium is radio and podcasting. Riverside Readings allows individuals to explore their creative passions and engage in …


Lights, Camera, Action: A Student's Perspective On Reimagining Film Production Opportunities, Ma'lon I. Lane Jan 2025

Lights, Camera, Action: A Student's Perspective On Reimagining Film Production Opportunities, Ma'lon I. Lane

Theses and Dissertations

The pursuit of a crew job in the film industry is a multifaceted endeavor, offering various pathways that cater to diverse aspirations and circumstances. Central to this exploration is the question of whether attending a university and obtaining a degree in film is essential for success. I was determined to answer the following: What is the likelihood that a higher education in Film Production leads to more efficient job acquisition in the film industry? The project is considered narrative, originating from the personal quality of the research questions. I used my resources to gather qualitative data through interviews of film …


Cultural Preservation Through Promotion: Marketing The Muscogee Way, Stephanie Lawson Jan 2025

Cultural Preservation Through Promotion: Marketing The Muscogee Way, Stephanie Lawson

Theses and Dissertations

Cultural tourism is on the rise. According to UNESCO (2021), cultural tourism accounts for 40% of global tourism and is one of the fastest-growing segments of the tourism industry. Today, travelers worldwide seek authentic experiences that allow them to connect with local cultures, learn about ancient history, and engage in unique cultural activities. Meanwhile, Indigenous tourism experiences are also a growing trend in the tourism industry. Indigenous tourism is growing by 4% annually, and this growth is projected to continue until 2034 (Future Market Insights, 2024). The rising popularity of cultural and Indigenous tourism presents a unique opportunity for Native …


“Digital Shame Shift”: From Telling The Pain To Recording The Truth — Black Maternal Health And Digital Counter-Narrative Storytelling On Tiktok, Odera Covenant Ezenna Jan 2025

“Digital Shame Shift”: From Telling The Pain To Recording The Truth — Black Maternal Health And Digital Counter-Narrative Storytelling On Tiktok, Odera Covenant Ezenna

Theses and Dissertations

This dissertation explores how digital storytelling on TikTok is used to challenge medical racism, with a particular focus on Black maternal health. Guided by Critical Race Theory (CRT) and Critical Technocultural Discourse Analysis (CTDA), the study examines how TikTok users—ranging from Black mothers to healthcare professionals—create and circulate counter-narratives through two prominent campaigns: #BlackMaternalHealthWeek and #BlackMamasMatter. These digital stories serve as acts of resistance, disrupting dominant medical discourse and amplifying the lived experiences of Black birthing individuals. The research analyzes over 2900 TikTok videos posted between 2021 and 2024, identifying key themes, storytelling strategies, and rhetorical shifts over time. The …


Exploring Advancement Department Staff Perspectives On Strategic Communication And Philanthropic Donor Giving At Public Universities, Miranda Hodges Jan 2025

Exploring Advancement Department Staff Perspectives On Strategic Communication And Philanthropic Donor Giving At Public Universities, Miranda Hodges

Theses and Dissertations

This qualitative study investigated advancement staff perspectives on how donor communication impacts philanthropic giving at higher education institutions. The purpose of this study was to identify the communication practices that are most influential for philanthropic donor giving. While prior research has examined university marketing efforts, why alumni give back, and how affinity for a university compels donors to give, there is a research gap in how strategic communication impacts donor behavior at public universities. Eight university advancement staff members (N=8) from public universities across the Southeast United States were selected through purposive sampling and interviewed via semi-structured interviews. After interviews, …


Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino Jan 2025

Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino

Faculty Publications - Communications

This study analyzes political ads aired on Spanish-language radio stations in the US during the midterm elections of 2022. With a focus on media policy, this research offers new evidence about the role of political groups in using this medium to engage and mobilize the Latino vote. Our findings indicate that, although radio is a relatively affordable platform for political advertising, it is still underutilized by politicians and interest groups. The evidence shows that traditional Democratic-leaning organizations and also right-wing conservative groups invested millions of dollars to capture the attention of the diverse eligible Latino voters. Additionally, this study finds …


Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi Jan 2025

Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi

Social Work Dissertations - Archive

This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …


Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu Jan 2025

Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu

Computer Science and Engineering Dissertations - Archive

Misinformation on social media has become a pervasive issue that profoundly influences public opinion and decision-making. As false or misleading claims circulate widely online, there is a critical need for analytical tools to understand how people react to such claims. This dissertation introduces the concept of truthfulness stance as a key lens for social sensing. In essence, truthfulness stance assesses whether a textual utterance believes a factual claim to be true, false, or expresses a neutral stance or no stance toward the claim. Leveraging stance in this manner fills an important gap in misinformation research: it enables us to gauge …


A Rhetorical Analysis Of Allyson Felix’S Commencement Speech At Usc In 2022., Silvia Solares Jan 2025

A Rhetorical Analysis Of Allyson Felix’S Commencement Speech At Usc In 2022., Silvia Solares

Communication 300 Papers

This paper looks at Allyson Felix’s 2022 commencement speech at the University of Southern California using the neo-Aristotelian method. Felix is a USC graduate and Olympic track star. During this commencement speech she shared her personal story about finding her voice and standing up for what she believes in. She was a very successful track and field athlete with many sponsors. She found her voice especially when it came to speaking out about pregnancy discrimination in sports. She explained clearly and with much detail how her experience with Nike led her to push for policy changes that now help other …


A Moonshot In An Uncertain Time, Griffin Thomas Brown Jan 2025

A Moonshot In An Uncertain Time, Griffin Thomas Brown

Communication 300 Papers

This is a rhetorical analysis of John F. Kennedy’s speech at Rice University given on September 12th, 1962. This speech was chosen because of its cultural and temporal significance, and it has been analyzed in a myriad of ways according to the surrounding texts within the COMM 300 framework. The paper contains a synopsis of the rhetorical situation at the time, as well as an analysis of the speech using the 5 canons, symbolic convergence theory, and visual perspectives. Kennedy’s speech is deconstructed, and his juxtaposition of pride and careful optimism is studied intently below. In addition, Kennedy’s argument surrounding …


Rhetoric And Gender Equality In Emma Watson's Heforshe Speech, Alexa Ancheta Jan 2025

Rhetoric And Gender Equality In Emma Watson's Heforshe Speech, Alexa Ancheta

Communication 300 Papers

This paper looks at Emma Watson's 2014 HeForShe speech at the United Nations and how she used different speaking techniques to promote gender equality. As a UN Women Goodwill Ambassador, Watson used her fame to encourage both men and women to support feminism. The paper breaks down how Watson made her message clear using the Five Canons of Rhetoric, including how she organized her speech, used language, and connected with her audience. It also discusses how she used credibility, emotion, and logic to persuade people. The paper explores how Watson’s speech encouraged men, especially younger ones, to care about gender …


Analysis Of President Eisenhower’S Farewell Speech, Arlonna Hadley Jan 2025

Analysis Of President Eisenhower’S Farewell Speech, Arlonna Hadley

Communication 300 Papers

A visual representation of the context, content and impact as analyzed by a combat veteran.


President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow Jan 2025

President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow

Communication 300 Papers

While less famous than MLK's “I have a dream” speech or George Bush's “Axis of evil” speech, Dwight D. Eisenhower's farewell address stands as an equally important part of American speech history. Eisenhower’s farewell address holds great significance in terms of 20th-century American political development, from its direct appeal to the people in regard to the all-but prophetic prediction of the rise of the military industrial complex, to its standing as a “Last Hurrah” of small government traditional American conservatism. The United States may have changed entirely, yet Eisenhower’s farewell address stands in time as an unheeded warning to the …


The Abcs Of Rapport, Sharon K. Ferrett Jan 2025

The Abcs Of Rapport, Sharon K. Ferrett

Trade & Scholarly Monographs

In a world that often talks more than it listens, The ABCs of Rapport is a practical and heartfelt guide to creating meaningful connections, one conversation at a time. This book offers tools, tips, and strategies to help you really listen, communicate effectively, and bridge the distance between yourself and others. More than a communication manual, it’s an invitation to shift how you perceive people, and to see everyone as part of our shared humanity. Whether you’re talking with a child, partner, friend, neighbor, or coworker, The ABCs of Rapport helps you build understanding and connection, even in hard conversations. …


Beyond Legacy Leadership Models: Reframing Organizational Development For A Post-Digital, Systemic Era, J Sells Jan 2025

Beyond Legacy Leadership Models: Reframing Organizational Development For A Post-Digital, Systemic Era, J Sells

College of Arts and Cultural Studies

Legacy leadership models continue to dominate universities, leadership programs, and organizational development curricula. Frameworks such as the Four Colors typology, the Competing Values Framework (CVF), the Four Frames, and related personality- or quadrant-based theories were designed during a predigital era characterized by stability, linearity, and predictable organizational boundaries. However, the contemporary reality of leadership is radically different: leaders now operate within volatile, digitalized, AI-mediated, globally entangled supply value chain ecosystems. This paper proposes that legacy leadership frameworks are theoretically insufficient, structurally misaligned, and operationally outdated for developing leaders in twenty-first-century organizations. Drawing on systems thinking, digital transformation research, organizational complexity, …


I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz Jan 2025

I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz

Communication Faculty Articles and Research

This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …


Evaluating The Extent And Role Of Youth Engagement With Community Development Programs Broadcast On Television In Uganda: A Case Study Of Bukedde Tv’S Pakasa, Sentongo Frank Jan 2025

Evaluating The Extent And Role Of Youth Engagement With Community Development Programs Broadcast On Television In Uganda: A Case Study Of Bukedde Tv’S Pakasa, Sentongo Frank

Master of Arts in Digital Journalism

This study investigated the extent and role of youth engagement with community development programs broadcast on television in Uganda focusing on Bukedde TV’s Pakasa program. The research evaluated the program’s content, its effectiveness in raising youth awareness of development initiatives and the different factors influencing youth participation in these programs. A qualitative approach was adopted consisting of in-depth interviews with Bukedde TV staff (manager, producer and presenter) and two program implementers (PDM and Emyooga focal persons) as well as focus group discussions with youth beneficiaries of the Parish Development Model (PDM) and Emyooga initiatives in Nangabo Sub- County, Wakiso District. …