Communication Commons^™

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.

The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley

Masters Theses

In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Effects Of Video Game Streaming On Consumer Attitudes And Behaviors, Lisa B. Foster

Electronic Theses and Dissertations

Video game streaming has introduced to consumers a new method of creating branded content. Popular streaming platforms receive millions of broadcasters and viewers every month, and the current examines the influence of this type user-generated content on consumer attitudes and behaviors. The goal of this study is to understand how video game streams function as a marketing tool. To investigate this, a quantitative survey was designed and measured participants’ video gaming habits and their perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to be positively related to perceived credibility in a user-generated …

An Examination Of Teacher Understandings Of Technology Integration At The Classroom Level, Shawn M. Carlson Phd

All Student Scholarship

The purpose of this dissertation is to describe and understand how teachers describe the changes in their practices as a result of ten years participation in a one-to-one environment. This research study focuses on one successful middle school’s adoption of laptops to support teaching and learning. A qualitative study using interviews of key participants was undertaken with teachers and administrators. The Technological, Pedagogical and Content Knowledge (TPACK) framework was used in conjunction with Rogers’ Diffusion of Innovation framework to understand from the participants’ perspective changes to their practice. The results indicate teachers underwent changes in their use of technology to …

A Rhetorical Approach To Greek Life Scandal, Mark M. Yanoschik

Theses and Dissertations

This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become …

Access Magazine, May 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

From Crisis To Crisis: A Big Data, Antenarrative Analysis Of How Social Media Users Make Meaning During And After Crisis Events, Adam R. Bair

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Crisis events are now common, ranging from computer errors, which might cause only minor inconvenience, to floods, which can cause loss of life and significant property damage. Such events can affect people’s ability to pay bills, trust food sources, or deal with events that could impact the environment and lives for decades. Understanding how crisis information is presented to audiences, how these audiences interpret and respond to a crisis will help researchers develop new approaches to improve communication among and with people affected by crisis.

To understand how individuals make sense of crisis events, I applied David Boje’s theories and …

An Exploration Of The Effectiveness Of The Use Of Communication Apps Through Mobile Devices On Children With Autism Spectrum Disorders (Asd), Miriam O Sullivan

Theses

Autism Spectrum Disorder (ASD) is a complex neurological disorder which impacts on people in three primary areas: communication skills, social skills and behaviour skills. The diagnosis of ASD continues to rise with an estimated 1 in 100 receiving diagnoses of ASD in Ireland. There are many interventions promoted on a regular basis that claim positive effects on the basis of empirical research. However, the claims made by such studies are sometimes a little at odds with the level of methodological rigour and/or sample size employed. The research available is based on small scale international studies (America, Canada and Australia); however, …

Towards Embracing A Critical Love Ethic In Community Development: A Case Study From Nicaragua, Patrick Barnosky

Sustainability and Social Justice

This research is based on a community sanitation project from Cuajchillo Dos, Nicaragua, in which I served as a field volunteer for Walu International and simultaneously conducted interviews and focus groups with project participants.The goal of this research is to determine to what extent dialogues that took place in this project were based on an ethic of critical love, which is has two primary components: relationality and critical social consciousness. The main findings from this research were that the essential components of dialogue based on a critical love ethic are: listening deeply and sharing openly, building trust and relationships, entering …

Doulas Could Improve Foreign-Born Women’S Perinatal And Postpartum Satisfaction And Increase Health Providers’ Cultural Competency In A Multicultural Urban Area Of The United States., Crystal Kazik

Sustainability and Social Justice

Doulas act as a cultural bridge between clients and providers through the support, advocacy, and education they provide. Unfortunately, migrant women may be at a disadvantage for accessing and benefiting from their services due to a variety of socioeconomic and cultural factors including predisposed ideas of care and structure based on experiences in native countries, language barriers, lower health literacy, and a lack of awareness and understanding from hospital/clinic staff.

A strategic multifaceted approach utilizing doulas, such as Boston Medical Center’s collaborative and culturally competent model, may greatly improve foreign-born women’s experience and satisfaction with healthcare when pregnant and giving …

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic and …

Teachers + School Librarians = Student Achievement: When Will We Believe It?, Gaetana D'Agata

UNLV Theses, Dissertations, Professional Papers, and Capstones

School librarians, teachers, and administrators have understood that student achievement can be enhanced when teachers and librarians collaborate. Most of the scholarly literature concerning teacher-school librarian collaboration has been written by school librarians rather than teachers and administrators. Consequently, the purpose of this study was to describe the concept of teacher-librarian collaboration from the perspectives of school librarians. Content analysis of 37 responses to a school librarians’ online discussion board revealed the barriers to and some of the supports for collaboration.

#Therighttoremainsilent: Police Department Adoption And Deployment Of Social Media, 2010-~2015, Paul Geary

UNLV Theses, Dissertations, Professional Papers, and Capstones

Police have a complex myriad of ever-changing responsibilities and fluid expectations from the public, and traditional media has performed a largely ambivalent self-appointed oversight and agenda-setting function vis-à-vis police for decades. But in the last five years, the second wave of the first new mass communications medium since the 1940s, social media, has democratized both that oversight function as well as traditional media's agenda-setting ability. Meanwhile, police have been characterized as slow to adapt to change and to adopt new practices in response to a changing world. This work analyzed police agency social media adoption and explained the rate at …

Consumer Perspectives: Corporate Social Responsibility Through Advertisement And Publicity, Margaret George

UNLV Theses, Dissertations, Professional Papers, and Capstones

Corporations around the globe invest a considerable amount of resources in corporate social responsibility (CSR) initiatives. A delicate challenge for practitioners of this growing business practice is effectively leveraging media to communicate CSR to encourage positive perceptions of that brand from the public. Grounded in legitimacy theory, this study seeks to determine the most effective medium to communicate companies’ environmental and social CSR to increase positive perceptions. The research is operationalized through a quasi-experimental design that deployed two sets of questionnaires containing an advertisement and publicity stimuli depicting a brand’s environmental or social CSR to a random population. Participants’ responses …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

Development Of An Efficient Ad Hoc Broadcasting Scheme For Critical Networking Environments, Ahmed Ghulam Mustafa Saber Karam

Theses

Mobile ad hoc network has been widely deployed in support of the communications in hostile environment without conventional networking infrastructure, especially in the environments with critical conditions such as emergency rescue activities in burning building or earth quick evacuation. However, most of the existing ad hoc based broadcasting schemes either rely on GPS location or topology information or angle-of-arrival (AoA) calculation or combination of some or all to achieve high reachability. Therefore, these broadcasting schemes cannot be directly used in critical environments such as battlefield, sensor networks and natural disasters due to lack of node location and topology information in …

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …

Are You Charlie Or Ahmed? Cultural Pluralism In Charlie Hebdo Response On Twitter, Jisun An, Haewoon Kwak, Yelena Mejova, Sonia Alonso Saenz De Oger, Braulio Gomez Fortes

Research Collection School Of Computing and Information Systems

We study the response to the Charlie Hebdo shootings of January 7, 2015 on Twitter across the globe. We ask whether the stances on the issue of freedom of speech can be modeled using established sociological theories, including Huntington’s culturalist Clash of Civilizations, and those taking into consideration social context, including Density and Interdependence theories. We find support for Huntington’s culturalist explanation, in that the established traditions and norms of one’s “civilization” predetermine some of one’s opinion. However, at an individual level, we also find social context to play a significant role, with non-Arabs living in Arab countries using #JeSuisAhmed …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Comunicando Emociones: Language Preferences For Hispanics In The Rio Grande Valley, Elim Hernandez

Theses and Dissertations

According to the U.S Census Bureau, more than one million Hispanic or Latino individuals live in the southernmost area of Texas called The Rio Grande Valley (RGV). However, being Hispanic in the RGV does not mean you speak Spanish. In fact, most of the population speaks English and/or Spanish or “Spanglish” (Tex-Mex). As a result, individuals face code-switching (switching back and forth in two languages) when they communicate with one another. Which language do they prefer to express their emotions in? The study posed a research question along this line. Nine college students who met the research criteria were interviewed …

The Influence Of High/Low Context Culture On Choice Of Communication Media : Students’ Media Choice To Communicate With Professors In China And The United States., Xiaoxu Yang

Electronic Theses and Dissertations

This study focuses on a widely used cultural construct, high context and low context culture to investigate the culture’s influence on media choices. This research compares the communication media choices of two cultures: the high context culture of China and the low context culture of the United States. 351 participants from the two countries filled out the surveys. All the participants were college students; 195 participants were from a mid-size college in China and 156 from a Midwestern University in the United States. The survey included the high context-low context scale, media richness questions and how participants choose media to …

Foreign Word Alert, Foreign Word Alert: Rethinking Editorial Approaches To The Italicization Of Foreign Terms, Katey Trnka

Book Publishing Final Research Papers

Several style guides dictate that foreign words in running text be set in italics, but those individuals concerned with marginalization are questioning this rule in increasing numbers. With an eye to authorial intent and inclusiveness, is it time to do away with this stylistic dictum wholesale, or are there valid reasons for keeping this convention in play?

Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’, Lorna M. Dawes

University of Nebraska-Lincoln Libraries: Faculty Publications

The new ACRL Framework for Information Literacy (ACRL, 2015) has propelled librarians into new approaches to teaching that concentrate on the concepts and not the procedures or tasks that relate to the effective use of information. It is known that students vary their learning strategies in response to the context of their learning environment (Richardson, 2011) and so it is imperative that instruction facilitates various ways of learning, that can be accommodated in both the small and large classes. Historically librarians have focused on the teaching of the skills: how to search databases, how to find information, how to evaluate …

The Identity Of Leave-Taking: A Multi-Methodological Qualitative Sensemaking Explanation, Janice Nadine Hersey

Graduate Theses/Dissertations

Many church organizations require women to adhere to a strict code of conduct and dress that affects every area of their lives. While some women choose to create a narrative that validates these guidelines, others choose to leave the church. The purpose of this study is to explicate how women who have left the United Pentecostal Church (UPC), a legalistic splinter group of Pentecostalism, make sense of that decision, redefine their language, and construct new identities in and through the leave-taking process. Current research on women in gendered faith-based organizations focuses on feminist theory and folklore, often ignoring the voices …