Communication Commons^™

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

The New Trend Of Parental Involvement In The College Admissions Process, Michael Galindo

Scholarship and Engagement in Education

College admissions counselors are experiencing a new trend as the Millennial Generation is enrolling in universities nationwide. Parents now have a strong influence and input in their child’s college admissions process. This paper identifies the effects, both positive and negative, that students have experienced based on this latest trend. Studies have shown that the Millennial Generation is the most overprotected generation in history (LeMoyne & Buchanan, 2011). Students are asking for their parent’s advice and input on which major and institution to attend. At times parent involvement can lead students to emotional instability as they are facing their college and …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

Family Communication Motivating Athletics Over Generations: A Mixed Method Expansion Of Self-Determination Theory, Elizabeth Hanson Smith

Dissertations

Mixed methods were utilized to test the communication within a model of self-determination (Deci & Ryan, 1985) in a multi-generational sports framework in order to argue for an update to self-determination theory (SDT) that includes a communication element. Fourteen qualitative research questions were posed to examine how communication functioned to move tennis players, golfers, and runners from the initial family influence in participating, to integrating family values to the extent that participants modeled athletic values to offspring and community members. Three hypotheses correlating the variables of self-efficacy, autonomy-controlling and autonomy-supportive family communication supported the argument that communication functioned to develop …

Facilitating Effective Communication Between First Responders And Older Adults During Fall Incidents: An Educational Intervention, Krystin M. Beeman, Erica L. Berger, Isabel A. Cabezas, Nicole M. Mathews

Dissertations, Masters Theses, Capstones, and Culminating Projects

PURPOSE. The purpose of this project was to provide first responders with communication strategies for older adults that may help when responding to fall- related calls. General information was also provided to First Responders on working with older adults with a focus on the aging process, fall risk factors, and communications strategies.

METHODS. A series of educational sessions to first responders at a local fire district were developed and presented by occupational therapy students. Materials were developed by presenters from evidence-based resources and tailored to the target population. Each presentation focused on statistics about older adults, the aging process, fall …

The Butterfly Effect Of Deceptive Science: How Media Influence May Have Spread The Illusory Link Between Vaccines And Autism, Kami M. Vinton

Communication Theses - Archive

Delaying or refusing childhood vaccinations can increase a community’s risk of vaccine-preventable diseases. Agenda setting theory demonstrates that media can influence people's attitudes and opinions. One study in 1998 asserted that a vaccine/autism link existed, giving birth to one of the longest held myths in modern medicine. Shortly after its publication, the study was thoroughly discredited, and hundreds of subsequent studies have failed to find any link. Many parents who refuse vaccinations remain unconvinced by traditional science and favor anecdotal, pseudo-scientific accounts of the cause of and treatments for autism. Given the recent resurgence of once-eradicated vaccine-preventable diseases, it is …

Corporate Social Responsibility On Twitter, Rachel E. Deems

Journalism Undergraduate Honors Theses

Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …

Living With Loss: A Tv Pilot, Jamie Savarese

Renée Crown University Honors Thesis Projects - All

A process – that is what writing a script is. The hard part is not the writing, but knowing what to write. The process is a period of months where there is no written dialogue, instead, endless research, brainstorming, and outlining. The hard part is not the words, those come naturally; the hard part is developing a world in which your characters can effectively tell their stories and portray a deeper truth. Living With Loss is a full feature screenplay. The plot is structured around the main character, Elena Wellington, who has to cope with the death of her best …

Domestic Violence In Mass Media: An Analysis Of Messages, Images, & Meanings In Motion Pictures, Renee Liana Delcambre

Undergraduate Honors Capstone Projects

The overarching goal of this research was to discover the framing strategies employed within depictions of domestic abuse and/or violence through mass media outlets and what potential impact that can have on the audience, particularly in assigning meaning to the topic. Specifically, this research analyzed the choices made in how domestic abuse/violence is framed within four popular motion pictures and the subsequent messages and meanings communicated. Findings from this qualitative analysis reveal common depictions of fictional victims being young, beautiful, naïve, and fully responsible for ending the abuse. In contrast, fictional abusers are depicted as young, handsome, wealthy and/or in …

Cinematic Transmedia: A Physiological Look At Engagement With Marvel's Cinematic Universe As Measured By Brainwaves And Electrodermal Activity, Tabitha Cassidy

Masters Theses

This study looks at engagement levels within the Marvel Cinematic Universe (MCU) at physiological and neurological levels, and with self-reported measures. One show or movie in each of three categories of Marvel media (a movie, television show, and streaming show) were shown to participants who then had their brainwaves and galvanic skin response recorded to determine whether or not they were engaged with the transmedia aspects of the MCU. Results showed that participants were consistently engaged with the transmedia throughout all three media types, with brainwaves varying only slightly between each content. The Marvel movie, “The Avengers” was most engaging …

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter

Masters Theses

Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is to …

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

Communicating Through Space: An Exploration Of Interdisciplinary Relationships Between Architecture And Theatre Through Practical Application, Erin E. Hunter

Architecture Undergraduate Honors Theses

Space as an expression of ideas is a relevant topic both in theatrical design and architectural design. Both create worlds, places in time, and experiences. The theatre is a platform where architectural ideas can be explored on a real scale. Audiences can make associations based on representation on the stage and connotations from popular culture. Theatre is more temporary than architecture by nature, and therefore theatre can reference architectural ideas in temporary settings to tell a story. By analyzing the physical characteristics of a space and the societal and cultural conditions that created it, a theatre set can isolate moments …

Challenging Students At Fort Worth Christian School To Engage The Economically Disadvantaged In Their Community, James Hensley

Doctor of Ministry Theses and Dissertations

This doctor of ministry thesis presents a project in which I led a group of students at Fort Worth Christian School in experiences that challenged them to be more engaged with the economically disadvantaged in their community. The problem I identified at the outset of the project was a lack of such experiences along with troubling attitudes about poverty. Many students initially demonstrated ambivalence or even outright hostility toward the notion of helping people who live in poverty. I found such attitudes to be contrary to the teachings of Jesus and to my central beliefs as a Christian. I believed …

Intercultural Hierarchy Reinforced Through North American Voluntourism Efforts In Latin America And The Caribbean, Nancy Michelle Ford

Student Scholarship

In this thesis, my goal is to share the insight I have gleaned from my academic, professional and personal involvement in the region. The most dominant theme I have observed is the rising trend of North American volunteer tourism (also referred to as “voluntourism”) in LAC and unanticipated consequences it involves. This trend reinforces an intercultural hierarchy, which will be the focus of my study.

I will begin with an overview of the intercultural, hierarchical mentality and explain two key aspects it involves: the North American “Planner” or “fix-it” tendencies toward the region, and the region’s developed dependence on North …

Cest: City Event Summarization Using Twitter, Deepa Mallela

Computer Science Graduate Projects and Theses

Twitter, with 288 million active users, has become the most popular platform for continuous real-time discussions. This leads to huge amounts of information related to the real-world, which has attracted researchers from both academia and industry. Event detection on Twitter has gained attention as one of the most popular domains of interest within the research community. Unfortunately, existing event detection methodologies have yet to fully explore Twitter metadata and instead rely solely on identifying events based on prior information or focus on events that belong to specific categories. Given the heavy volume of tweets that discuss events, summarization techniques can …

Advancing Education: Using Mobile Electronics To Deliver Communications, Zahrah Aljaber

Master's Theses or Doctor of Nursing Practice

Based on gender, age, education level, online shopping, economic state, and level of development, this thesis discusses the kinds of electronic communication devices which are used in Arabic countries. Also, the internet, cellphone usage, and how electronic communication technology effect individual's lives in Arabic countries will be studied. As a developing Arabic country, the United Arab Emirates (UAE) is seeking to use the best methods of digital education. Spending on education technology in the UAE is one of the highest in the world. The UAE is constantly looking to better the educational system. The economy in UAE has developed into …

Comm-Entary, Spring 2016 - Full Issue

Comm-entary

In this issue:

Make Graffiti, Not War by Mikayla Schaefer

The Photograph as a Montage by Christopher Kuist

Washing Away Dirty Marketing by Ashley Layton

An Ethical Dilemma in Media: “A Rape On Campus” by Jenna Ward

Networked Movements & Social Change: The Success of #BlackLivesMatter by Carolyn Riley

Body Cameras and the Problem of Technological Solutionism by Sean Fleese

Persuasion Techniques in Reconceptualization Science: Rethinking Low-Dose Ionizing Radiation by Mikayla Collins

Theories for Theories: A Rhetorical Analysis of Nancy Krieger’s Theories for social epidemiology in the 21st century: an ecosocial perspective by Dana Gingras

The Anxiety of Digital Afterlife …

Missed Connection: A Case Study Of Social Media, The Youth Vote And The 2015 Louisiana Gubernatorial Race, Valencia Richardson

Honors Capstones

No abstract provided.

Using Information To Affect Party Alignment And Third Party Support, Lindsey Spillman

Honors Capstones

No abstract provided.

How Various Sources Of Content On Social Networking Sites Affect Millennial’S Attitudes Toward A Brand, Katherine Campbell

Honors Capstones

No abstract provided.

A First Amendment Conundrum: Hate Speech And Social Harm, Kaylyn Blosser

Honors Capstones

No abstract provided.

Bryn Mawr Digital Competencies Framework, Bryn Mawr College

Blended Learning Research and Open Educational Resources

The digital competencies outlined here are the fruits of both top-down and bottom-up initiatives at Bryn Mawr College. The Board of Trustees' Digital Bryn Mawr Task Force Report has charged Library and Information Technology Services and the College generally with ensuring that students develop the digital competencies needed to succeed in and beyond college. In 2014, Bryn Mawr College received a three-year, $800,000 grant from the Mellon foundation to create curricular and co-curricular opportunities for students to develop these competencies. In working with faculty and students on projects supported by that grant, members of the Educational Technology Services team began …

Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith

Open Access Theses

The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …

Techniques For The Construction Of Meaning And The Elicitation Of Emotion In The Hunger Games, Tyanni Niles

Communication

This thesis analyzes techniques for the elicitation of meaning and emotion within The Hunger Games. It takes a look at the ways in which a story is told and the different elements found within a story that when put together are likely to produce reactions from audience members. This paper draws principally from ideas about film techniques described by David Bordwell and Kristin Thompson (2008) in Film Art: An Introduction, and ideas about how films elicit emotions discussed by Carl Plantinga (2009) in Moving Viewers: American Film and the Spectator’s Experience. Plantinga’s work complements Bordwell and Thompson’s. This is because …

Ethnic Media And Changes In Technology: A Secondary Study, Alana Johnson

Communication

The purpose of this research is to discover how ethnic media organizations are doing in comparison to mainstream media in terms of keeping up with changes in technology as well as providing suggestions in how they may do so. This paper is a secondary research based on research done by Matthew Matsaganis as well as students from both CUNY Graduate School of Journalism and from the Department of Communication at University at Albany, SUNY. They created a survey that was distributed to and completed by ethnic media organizations and producers who serve immigrant communities across New York City. The research …

Context-Aware Advertisement Recommendation For High-Speed Social News Feeding, Yuchen Li, Dongxiang Zhang, Ziquan Lan, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Social media advertising is a multi-billion dollar market and has become the major revenue source for Facebook and Twitter. To deliver ads to potentially interested users, these social network platforms learn a prediction model for each user based on their personal interests. However, as user interests often evolve slowly, the user may end up receiving repetitive ads. In this paper, we propose a context-aware advertising framework that takes into account the relatively static personal interests as well as the dynamic news feed from friends to drive growth in the ad click-through rate. To meet the real-time requirement, we first propose …