Communication Commons^™

Tales About Afghan Women After The U.S. Lost The War In Afghanistan In 2021: A Frame Analysis Of Coverage In The New York Times, Ismat Ara Begum

Communication ETDs

This study investigates how U.S. news media framed Afghan women’s identities and experiences in the context of the Taliban’s return to power after the U.S. military withdrawal of troops from Afghanistan. In this qualitative inquiry, I examined 11 in-depth, human-interest stories in The New York Times, a mainstream news organization known for its influence on coverage of international and global affairs. A frame analysis was applied to identify salient frames and their ideological underpinnings. The findings show two dominant frames in the coverage, women’s rights and victimhood, articulated through three rhetorical strategies—binary oppositions, comparing loss vs. gain, and emphasis on …

What You See Is Not What You Get: Food Advertising Amidst The Global Overweight And Obesity Pandemic, Marija Ocokoljic

Journal of Marketing and Consumer Behaviour in Emerging Markets

The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia in 2023 in the context of promoting dietary habits. Content analysis of commercials aired on a selection of television stations during the year showed the overwhelming prevalence of ads for food high in fat, sugar, and salt (HFSS), with confectionary products in lead positions. Commercial narratives centre on framing them as sources or catalysts for joyful, …

You Tube Et Les Représentations De La Femme Dans Le Contexte Multilingue Marocain, Naima Wahbi

Dirassat

New forms of communication and expression have emerged through the participatory web and its numerous Digital Social Networks. This infutation is in a constant global progression. Our country has a total of 31.59 million Internet users, 63.4% of which are on social media.

This new digital discursivity has allowed them to express themselves anonymously on all types of subjects and also to openly broadcast their personal representations.

This article will examine how YouTube contributes to the broadcasting of women's representations. We also intend to highlight the correlation between the choice of language, the speaker's gender and the position expressed.

In …

Sebta / Ceuta : Entre Marketing Architectural Et Communication Identitaire À Outrance : Quelle Éthique ?, Amal Ben Attou

Dirassat

Spanish architecture, in its volume, aesthetics, and architectural details, is of great importance in its northern Mediterranean context. However, its implantation, its duplication, and, above all, its communication to politics, both cosmopolitan and transnational, without any idealistic or imaginative connection, nor with the local vernacular, the native society, and with the aim of profit and the affirmation of a power apparatus focused on a bygone past, seriously lays the foundations for a communication devoid of ethics or morality.

Etude De L’Appareil Énonciatif De La Publicité Marocaine Post-Covid, Abdelmajid Aboutarik, Abderrahmane Talibi

Dirassat

In the digital age, social media have supplanted traditional media, and social media have developed new forms of communication and expression. Moroccan Internet users have also seized this tool to freely express their opinions on many topics that occupy and concern them, including the one in our article: women. Through a corpus of video comments, our analysis revealed the following points: three languages are used by Moroccan Internet users: first, French, then Darija, and finally Standard Arabic. But a correlation quickly emerged between the gender of Internet users, the theme, and the language used; Standard Arabic is thus favored by …

La Communication Publicitaire, Khalil Khyati

Dirassat

If advertising discourse is governed by a clear communicative intention, the goal of which is to encourage the potential consumer to become a true consumer of the product or service, then the question to be addressed is: how does this transition occur, and through what communicative forms and discursive mechanisms? This article attempts to answer these questions by analyzing the mechanisms that guide the construction of the advertising message and determine the interpretation process.

Particularités Discursives Du Slogan Électoral Des Partis Politiques Marocains, Amina Erradi

Dirassat

The electoral slogan, this short of linguistic form, is an intrument of political mobilization, having a certain role in the choice of voters. Through these syntactic and rhetorical characteristics, the slogan influences the orientation of the opinions of the receivers. Politicians use it to ratify their commitments and strengthen their position. This aphorizing construction will serve both to confirm the identity of political parties and to validate the relevance of their programs. In our contribution, we will focus on the study of the discursive strategies inherent in the electoral slogan, used by Moroccan political parties during the electoral campaign conducted …

Covid-19 Et Discours Comique Sur Les Réseaux Sociaux : Médiation Ou Simple Plaisir Comique ?, Doha Akerkedou

Dirassat

The rapid and deadly spread of COVID-19 in 2020 has been accompanied by a wave of panic and fear in several countries around the world. The situation has worsened with the need to comply with drastic measures ranging from barrier gestures to confinement. The challenge was to avoid any risk of contamination that could be fatal both for oneself and for those close to them. The need for information about the situation was accompanied by a pressing need to relieve the malaise that intensified as the virus persisted. As a result, a number of comical content shares about the crisis …

Facilitating The Use Of Sbar By Nursing Staff For Handoff Communication, Amarillis L. Tompkins

Student Scholarly Projects

Practice Problem: Clear communication during shift handoffs is crucial to minimize errors and ensure patient safety in intensive care. The current SBAR framework used in the MICU is constrained by limited documentation space, which led to communication inefficiencies and heightened risks for patient care.

PICOT: The PICOT question that guided this project was: In the NFSG VA MICU, will staff nurses (P) using a revised SBAR communication tool with a checklist (I), compared to the current outdated SBAR tool without a checklist (C), improve the accuracy and completeness of patient handoff communication (O) over eight weeks (T)?

Evidence: The project …

The Cowl - V. 88 N. 19 - April 10, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 19 - April 10, 2025. 16 pages.

The Current - Volume 35 Issue 12, Nova Southeastern University

Student Newspapers

No abstract provided.

Social Media And Sports Betting, Mikey Bishop

Student Research Symposium

No abstract provided.

Martha Stewart's Enduring Legacy: A Social Media Case Study, Holly Asay

Student Research Symposium

Martha Stewart gained fame in the 1990s and, at 83 years old, remained culturally relevant on her personal Instagram account. Despite early criticism, she had 2.6M followers and high engagement in 2025.

The Digital Dairy Diary: Exploring The Emotional Responses Of Utah Social Media Users To Dairy Content, Patryce Eldredge

Student Research Symposium

Social media is powerful in distributing information and helping society to develop perceptions and sentiments. Social media can be a useful tool in community agriculture. However, without an understanding of the emotions held by social media users concerning the dairy content on social media, ag educators can’t effectively use social media as an educational tool.

Unveiling The Success: Analyzing The Social Media Marketing Of Hailey Bieber's Rhode Skin 'Lip Shape' Campaign, Kensington Clements

Student Research Symposium

For this project, I’m looking at Hailey Bieber’s Rhode Skin Lip Shape campaign and how it was marketed on social media. I decided to focus on Instagram because Hailey is the most active there.

Xbox's Social Media Ads: Themes, Reactions, And Engagement With Game Pass Promotions, Talmage Robertson

Student Research Symposium

Subscription based entertainment has broken into the video game industry. Xbox Game Pass has set the trend for the future of subscriptions in gaming, but how does the marketing of Game Pass rope players to subscribe?

Social Media Health Campaign: Combating Rsv In Infants Through Education And Advocacy, Kyndie Jorgensen

Student Research Symposium

Education and awareness surrounding RSV has made people more aware of how it is spread and what it is. Less communication campaign work has been done to help people understand the symptoms of RSV in healthy adults who may pass it to infants and to support parents in advocating for their child's safety.

The Effectiveness Of Social Media Campaigns In Promoting Agricultural Education And Careers, Regan Christensen

Student Research Symposium

72% of adults in the US are now using at least one social media site, according to a PEW Research Study.

Glowing Engagement: Analyzing Social Media Reactions To Rhode Skincare's Ad Campaigns, Jetta Van Brocklin

Student Research Symposium

Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.

Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.

Primary Goal:

• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:

• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, …

Breaking Bad, Breaking Ads: A Super Bowl Social Media Case Study, Aliyah Walker

Student Research Symposium

This study examines PopCorners' 2023 Super Bowl ad featuring Breaking Bad characters and its impact on digital engagement. The campaign was selected due to its nostalgic appeal and strategic use of humor to captivate audiences. This research focuses on Instagram Reels as the primary platform for analysis.

Cultivating Connections: How @Sigmaalphasorority Strengthens Sisterhood Through Social Media, Sheridan Brown

Student Research Symposium

My topic explores how Sigma Alpha uses social media to cultivate sisterhood and community across its chapters

Slam Dunks And Social Media: The Rise Of Usu Men's Basketball On The Court And Online, Isabel Howell

Student Research Symposium

Branding is everything in the world of sports. A large part of a team’s success comes from their branding, and an essential part of that is social media. The USU men’s basketball team has had an eventful and memorable season, but that’s not just due to their success on the court. The Aggies have been very active on social media, engaging students, fans and viewers across the country. Since January, the team’s Instagram handle has shared hundreds of different posts, from post-game highlights, event and game promotion, and behind-the-scenes of the beloved players. This research dives into some of the …

Wishes In The Digital Age: How Make-A-Wish Transforms Lives Through Social Media, Haleigh Deming

Student Research Symposium

Make-A-Wish is an inspiring nonprofit organization whose mission is to create life changing experiences by granting wishes to children with critical illnesses. Along with countless donations and volunteers, Make-A-Wish uplifts families by spreading the word and promoting wishes throughout multiple social media platforms.

Connections Around The Globe: Duolingo's Unique Approach To Expanding Its Target Audience Through K-Pop, Savanna Seal

Student Research Symposium

In the contemporary marketing landscape, brands must forge genuine connections with their target audiences to cultivate engagement and loyalty.

Impact Of Social Media On Interpersonal Communication Skills, Kenadie Jackson

Student Research Symposium

There is fear of social media enhancing a communications crutch which allows space to withdraw from important social cues and interactions.

Lindenwood Digest, April 9, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

"Everyone Watches Womens Sports", Promoting Inclusion And Raising Awareness Through Social Media, Katelyn Bytheway

Student Research Symposium

The "Everyone Watches Women's Sports" campaign is an initiative by TOGETHXER, a media and commerce company founded by athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. Launched in December 2023, the campaign aims to elevate the visibility and support of women's sports.

The Influence Of Social Media On Journalism: Challenges To Accuracy, Credibility, And News Consumption, Natalee Parry

Student Research Symposium

Social media has reshaped journalism, challenging accuracy, credibility, and public trust in news. This study examines the impact of social media on news consumers and how it affects their trust in news.

Neural Plasticity With The Use Of Hearing Aids, Hannah Tualamali'i

Student Research Symposium

Why does hearing loss in older adults matter?

Active Wear Meets Industry Leading Hydration Co In Social Media Connection, Lainey Boulton

Student Research Symposium

ACTA Wear has recently teamed up with HydroJug, creating a powerful partnership that brings together two brands dedicated to promoting a healthy and active lifestyle. Known for its high-quality, performance-driven activewear, ACTA Wear has found an ideal ally in HydroJug, a brand that focuses on hydration and wellness. This collaboration aims to inspire individuals to take better care of their bodies by integrating fitness, hydration, and the right gear into their daily routines. By joining forces, both brands have united their missions of encouraging healthier habits and offering products that help individuals live their best, most active lives.