Communication Commons^™

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter

Atlantic Marketing Journal

Modern developments in social media, video streaming platforms, and user-generated online content from influencers have led to a growth in video game marketing. One of the prominent genres of user-generated content on video platforms is the reaction video. These videos are relied upon for spreading information and marketing in the video game industry. Providing a better understanding of the impact of this video game promotional outlet is beneficial for marketers, social media influencers, and businesses in this industry. We collected data from 623 Southeastern University undergraduate students to address this topic using a Qualtrics survey. The survey consisted of two …

Unveiling Risk Strategies In The Online Food Delivery Platforms: Evidence From Risk Disclosures And Reprisk Index, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Journal

Online Food Delivery Platforms (OFDPs) have faced unique challenges related to uncertainty and global risk in recent decades. To address these risks, this study utilized machine learning (ML) techniques, including Latent Dirichlet Allocation (LDA) and Word2Vec, to extract and cluster OFDP-related risk factors. The analysis was conducted using unstructured text data from the annual reports of two prominent OFDP companies—Delivery Hero (DH) and Grubhub (GH)—from 2017 to 2020. We also examined the multidimensional RepRisk Index (RRI) for these companies and developed a two-dimensional matrix to evaluate preparedness and responsiveness across various risk categories in the OFDP sector. The results indicate …

Sales Skill Development For Next Generation Of Accounting Professionals: From Accountant To Partner, Scott Cohen, Dena Breece, Michael Rodriguez, Chelsea Schrader

Atlantic Marketing Journal

With the exodus of accounting professionals due to retirement, firms are challenged to replace skilled employees with a newer generation, Millenials and Generation Z (CPA Practice Advisor, 2024). To bridge the gap, the authors explore how soft skills (communication and relationship management) are necessary for newer accounting professionals to not only fill the talent gap but also help them be promoted to senior-level positions in their firms. Using Human Capital Theory (HCT) as our foundation, a content analysis using responses from 30 accounting leaders found unique skills such as communication, presentation, and relationship building are crucial in the development of …

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Jung Kim, Ronda Mariani

Atlantic Marketing Journal

Consumer ethnocentrism and cosmopolitanism have been shown to be instrumental factors for the evaluation and purchase of foreign products. Many prior studies have provided evidence that ethnocentric consumers have lower willingness to buy for products that originated from foreign countries, while cosmopolitan consumers have higher willingness to buy. However, prior research has been conducted in the research setting where only one foreign country is pit against home country. Therefore, it is not clear whether their direct impacts on animosity, product judgement, and willingness to buy will be homogeneous, regardless of countries-of-origin. In other words, do consumers hold the same degree …

Who Has The Leash On The Watchdogs? An Analysis Of Public Records Laws In The State Of Nebraska, Madelyn Ames

Honors Program: Senior Projects (Public)

In this research paper, I examined the effectiveness and history of public records laws in Nebraska. The focus is on how these laws provide government transparency and accountability. This is done by looking at the historical context, doing a comparative analysis to another state and looking at recent events. Nebraska appears to do well in comparison to other states for complying with public records requests but there is room to grow. In this paper, I argue that there is more work to be done regarding the public's right to know. Based on my case studies regarding two public records request …

Empowering The Future: The Role Of Women Landowner Networks In Succession Planning, Charlotte Brockman, Andrea Basche Dr., Brooke Mcwherter Dr.

Honors Program: Senior Projects (Public)

Women non-operating landowners play a critical yet often overlooked role in agricultural land management and decision-making. This study examines the intersection of emotional, economic, and social factors influencing their land tenure decisions, particularly in the context of succession planning and tenant relationships. Through qualitative analysis, findings reveal that women landowners navigate unique challenges, including limited access to tailored resources, legal and financial barriers, and gendered dynamics in agricultural advising. Participants expressed strong emotional attachments to their land, influencing their stewardship goals and interest in conservation practices. Additionally, the study highlights the need for increased support structures, such as legal guidance, …

Understanding How Family Dynamics Affect Mental Health Communication In Inside Out: A Content Analysis, Kataryna Morton

Honors Program: Senior Projects (Public)

This study examines the impact of open communication between family members on mental health and a child’s sense of belonging in the film Inside Out. Previous research has shown the impact of media on children’s socialization, which can influence stigma and make it less likely for vulnerable communication to occur. It is crucial for children to learn to communicate their emotions, and the media can play a key role in shaping these beliefs. Inside Out provides a positive example of mental health communication, which is specifically explored through Riley’s communication with her parents throughout the film. Using a content analysis, …

Queer Advocacy For Palestinian Liberation, Andrew J. Joseph

SPARK Symposium Presentations

This paper is an examination of the ways that queer individuals have advocated for the decolonization of Palestine, and the ways in which tensions have arisen as a result of the intersection of the movements.

Review Of Algorithms Of Resistance: The Everyday Fight Against Platform Power, John G. Mcnutt

The Journal of Social Encounters

No abstract provided.

Fratelli Tutti And Social Media: Solidarity And Social Networks Among Locals And Urban Refugees In Kampala, Uganda, Augustine Bahemuka

The Journal of Social Encounters

Fratelli Tutti, Pope Francis’ social encyclical, exhorts all Christians and people of good will to cultivate a spirit of fraternity and solidarity with all people in need, regardless of socio-cultural or creedal or racial differences. He challenges us to broaden our perception of “neighbour” to even include those people whose plight we encounter via social media – our digital neighbours. This paper shows how the Association of Refugee Women in Uganda (AORW- U) has used social media to amplify the voices of urban refugees living in Kampala, thereby raising public awareness; attracting global and local partnerships; and creating healthy social …

Review Of Sudan, Remember Us, Esther Sprague

The Journal of Social Encounters

No abstract provided.

Cultural Relativism In Global Pr Ethics: A Thematic Analysis Of Pr Ethics Codes And Development Of A Cultural Assessment Tool, Amaia Ham

Master of Arts in Media and Communication Plan II Graduate Projects

As public relations becomes increasingly more global, it is valuable to learn whether the regulations and codes proposed by international organizations address cultural differences. Presently, there is a division within international public relations research on whether ethical codes can be universal or require a relativist framework. This study contributes to the conversation in two phases. Phase One consists of a thematic analysis of a leading global public relations network, the International Public Relations Association, to study its ability to balance collectivist and individualistic values within the code of ethics it provides to its global members. Additionally, codes from four associations …

Revealing The Indonesian Crazy Rich Prisoner On Social Media: A Multimodal Discourse Analysis, Krisna Megantari, Heru Nugroho, Dian Arymami

The Qualitative Report

Although flexing is commonly perceived as a negative connotation in society, this phenomenon on digital media industry is fantastically entertaining. This study aims to reveal how the media shapes the phenomenon of Indonesian crazy rich prisoners. Using a multimodal discourse analysis on the YouTube video screenshots were analyzed qualitatively. In dissecting this, three terms are used: representational meaning, interactive meaning, and compositional meaning (Van Leeuwen & Jewitt, 2004). Findings shed some light on three symbolic language themes: hedonism, spectacle society, and homo digitalis. The present study theoretically and practically contributes to the dimensions of the digital media industry, where media …

The Effects Of Disclosure Of Genai Use In The Production Of Advertising In High And Low Involvement Settings, Shawn Griffin

LSU Master's Theses

This study explores the effects of GenAI disclosure on advertising effectiveness and how these influences interact with consumers’ involvement in advertised products using a 2×2 experimental design with 83 participants, manipulating AI disclosure (disclosed vs. not disclosed) and involvement level (high vs. low). Findings indicate that disclosure negatively impacts brand attitude but has no significant effect on ad attitude, purchase intention, or sharing intention. An interaction effect was also found that in high-involvement conditions, disclosure increased the intention to share the ad. These results, framed through the Elaboration Likelihood Model (ELM) and Persuasion Knowledge Model (PKM), offer insights into the …

The Current - Volume 35 Issue 11, Nova Southeastern University

Student Newspapers

No abstract provided.

The Cowl - V. 88 N. 17 - March 27, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 17 - March 27, 2025. 16 pages.

Lindenwood Digest, March 26, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Evaluating The Role Of Traditional And Nontraditional Educational Resources In Point-Of-Care Ultrasound Training: A Cross-Sectional Survey Of Educator Preferences And Practices, Arthur Broadstock, Annahieta Kalantari, Almaz S. Dessie, Al'ai Alvarez, Resa E. Lewiss, Josie Acuna, Anthony Weekes, Kaylah Maloney, Uwe Stolz, Lori Stolz, Aalap Shah

Department of Emergency Medicine Faculty Papers

BACKGROUND: Recently, nontraditional educational resources like podcasts, blogs, and online media have gained prominence in medical education and are abundant within the field of point-of-care ultrasound (POCUS). However, the extent to which POCUS educators utilize online resources compared to traditional resources, like textbooks, journal articles, and in-person workshops, is unknown. We aim to define which types of educational resources are used and preferred by POCUS educators to teach trainees.

METHODS: An expert working group developed a survey aimed to characterize the types of materials used by POCUS educators and their perceived importance on a 6-point forced ranking scale. We administered …

"Very Important Stuff For The Ladies": Examining Gender Differences In Celebrity Journalism, Payton E. Pingree

Theses and Dissertations

This thesis explores gender differences in celebrity journalism by analyzing 44 YouTube video interviews from the Oscars red carpet between 2014 and 2024. Using framing theory and feminist theory, the study examines how interviewers interact with male and female celebrities, focusing on four key behaviors: infantilizing, ambivalence, sexualization, and heteronormativity. Through qualitative thematic analysis of interview transcripts, the research reveals that female celebrities are often sexualized through questions about their appearance and subjected to heteronormative expectations when discussing their fashion choices and familial roles. These patterns suggest persistent sexism in celebrity journalism, potentially influencing public perceptions of women in the …

Anchored Networks: Navigating Formal And Informal Pathways To Access Educational Resources In Transient And Military Families, Lara Ray

Dissertations

This study examines how Navy families in San Diego establish and use formal and informal networks to access educational resources for their children following relocation. Grounded in social capital theory, the research employed a multiple-case study approach, integrating data from interviews, focus groups, and digital analysis of Navy-affiliated social media platforms. The study explores how parents navigate these networks to promote their children’s academic success, with particular attention to key decision-making moments, resource negotiation, and equity considerations. Participants included Navy spouses from diverse ranks (E-3 to O-6) and socioeconomic backgrounds, providing insight into disparities in resource access. Findings reveal that …

“I Learned A Lot Of Things That I Felt Already In My Heart”: Fatherhood Meanings And Dilemmas In Residential Treatment, Jared V. Worwood

USF Tampa Graduate Theses and Dissertations

Wanting to maintain or create a connection with their child, fathers in residential treatment face challenges as they navigate physical separation, restricted interaction, and substance use stigma. However, parenting services that help fathers navigate these parenting challenges in residential programs are few and rarely studied. Working alongside a local parenting non-profit, Champions for Children, this dissertation evaluated a visitation playgroup for fathers in residential treatment and their children while also seeking theoretical insight into how fathers make meaning of fatherhood during residential treatment. A study design informed by engaged communication scholarship and the phronetic, iterative approach is used to collect …

How Racial Socialization Shapes Dating Experiences For Black/White Biracial Women, Alexis M. Briggins Bs, James E. Brooks Phd

Great Lakes Regional Counseling Psychology Conference

This study examines how racial socialization affects dating experiences and partner choices among 150 biracial (Black/White) women. Through surveys and thematic analysis, findings revealed that participants face challenges in Black and White spaces, experiencing discrimination and identity invalidation from romantic partners while simultaneously encountering both fetishization and exclusion in dating.

The Psychological And Clinical Implications Of Digital Media Consumption, Julianna Carpenetti M.Ed.

Great Lakes Regional Counseling Psychology Conference

With digital media, technology, and the Internet becoming staples of daily life, it is critical for counseling psychologists to better understand problematic digital media usage and “Internet addiction.” I investigated the psychological implications of digital media usage, provided recommendations for clinical practice, and identified future directions for empirical study.

Social Media's Impact On Eating Disorders In Minority Groups, Amber Michon Ma, Nina Michon Ma

Great Lakes Regional Counseling Psychology Conference

This roundtable explores how social media exacerbates eating disorders (EDs) in marginalized communities, including racial minorities and LGBTQ+ individuals. Focused on systemic change, the discussion will explore strategies to promote inclusive media representations, media literacy, and culturally competent ED treatment aiming to foster equitable, supportive digital spaces through collective action.

Inside A Youth Participatory Action Research (Ypar) Process: A Practitioner’S Communicative Experience Navigating Processual And Relational Power Dynamics Within Ypar, Lacey Nicole Stein

Electronic Theses and Dissertations

This dissertation examines the communicative dimensions of Youth Participatory Action Research (YPAR), with particular attention to the power dynamics embedded in the processual and relational aspects of the research process. Through a meta-level examination of a nearly two-year YPAR project, this study illuminates how communication can function for YPAR practitioners as they navigate YPAR's complex power structures, thereby addressing a significant gap in existing literature. The study employs Braun and Clarke's thematic analysis to reveal nuanced findings in two key areas. First, it identifies the communicative complexities of enacting multiple adult roles within YPAR, including those of "superior" adult, facilitator, …

Beyond The Institution Of Motherhood: Shifting The Paradigm, Gabrielle Wilson

Graduate Research Conference (GSIS)

This paper explores declining birth rates as a global act of resistance and reclamation by women and birthing individuals against hyper-masculinized institutions, using South Korea's 4B movement as a case study. The 4B movement, which rejects marriage, childbirth, romance, and heterosexual relationships, represents a paradigm shift challenging entrenched gender norms, state control, and systemic inequities. It exemplifies a global phenomenon as similar movements gain traction in the U.S., Japan, and beyond, amidst rising conservatism and declining fertility rates. Framing this analysis with intersectionality, Feminist IR theory, and Kuhn’s paradigm shift model, the paper argues that this resistance signifies a transformative …

Research In Indigenous Historiographies: Oral History As Evidence For Federal Recognition Of Indian Tribes, Colette Haworth

Graduate Research Conference (GSIS)

Significant to the field of cultural studies is the identification of cultural artifacts, which enable scholars to analyze the complexities of societies, comprehend cultural dynamics, and investigate the ways in which individuals and communities construct meaning and identity in cultural contexts. Oral history, an intangible cultural artifact, has been an important cultural identifier, particularly for marginalized individuals and communities. The development of critical oral history (COH) methodology has alleviated some of the criticism toward oral history as a valid methodology. In fact, some scholars contend that COH has moved beyond the realm of academic research to “provide a policy relevant …

A Canvas Decolonized: An Exploration Of Haiti’S Colonial History Through Haitian Artists Philemon Obin, Jean Appolon, Sheilby Mecena, Flex Morisseau–Leroy, And Claes Gabriel, Dominique Dempsey

Graduate Research Conference (GSIS)

A Canvas Decolonized examines the complex realities faced by Haiti through the lens of its vibrant artistic heritage, highlighting the role of art in interpreting, preserving, and challenging narratives about the nation's history and identity. By exploring the works of Haitian muralists, photographers, painters, and poets including Jean Appolon, Flex Morisseau Leroy, Claes Gabriel, and Edwidge Danticat this study illuminates how these artists engage with themes of colonization, immigration, generational trauma, and cultural displacement. Grounded in the theoretical frameworks of Frantz Fanon and Benedict Anderson, the paper argues that Haitian art provides a powerful medium to analyze and contextualize the …

Modeling The Impact Of Nato Policy Actions On Taliban Disinformation Campaigns With Lotka-Volterra Models, Timothy Tarter, Bella Santos

Graduate Research Conference (GSIS)

In this paper, we use an adaptation of the Lotka-Volterra Predator-Prey framework (via Affilit Et. Al.) to model the relationship between Taliban disinformation campaigns and NATO’s attempts to counter them. We find that aggression is a significantly preferred strategy over stagnation; this result should prompt decisionmakers to take strong stances against disinformation campaigns while maintaining a healthy defense against retribution. This leads us to propose the NATO Afghan Youth for Change program, which provides scholarships to individuals throughout the Afghan diaspora to become NATO influencers - a role which will both advance their personal goals and mitigate the spread of …

Truth Subversion And The Challenges To International Order, David Acosta

Graduate Research Conference (GSIS)

This essay explores the increasing prevalence and impact of truth subversion on the liberal international order (LIO). It examines how modern disinformation campaigns seek to undermine shared epistemological foundations critical for international cooperation, and looks to answer the question: what impact does truth subversion have on international order? Furthermore, it investigates how truth subversion creates uncertainty, challenges alliances, and exacerbates security dilemmas. The essay identifies four core truth subversion tactics: disinformation, double speak, conspiracy theories, and flooding, and applies them to the 2014 Malaysian Airlines Flight 17 tragedy, where Russian actors employed these techniques to distort facts, challenge investigative findings, …