Communication Commons^™

Zea Books Policies And Procedures, Sue Ann Gardner, Paul Royster

About Zea E-Books

About

Zea Books is the digital imprint of the University of Nebraska–Lincoln Libraries. Its mission is to publish academic works (books, journals, multimedia) by scholars who are either affiliated with the University of Nebraska–Lincoln or are working in research areas of significant interest at UNL.

Zea Books was founded in 2008. It is a natural outgrowth of the successful UNL DigitalCommons institutional repository (http://digitalcommons.unl.edu/), an enterprise that has been publishing electronic books since its inception in 2005. The imprint helps foster the University of Nebraska–Lincoln's commitment to the future of scholarly communications.

Benefits of Publishing with Zea Books

Zea Books …

The Impact Of Playful Ironic Branded Entertainment On Consumer Behavior, Phubest Phirakulwanich

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study was to investigate the impact of playful ironic branded entertainment on consumer behavior, including understanding, attitude toward the brand, attitude toward the branded entertainment, source characteristics, and purchase intention, on a low-involvement product, Milo, a chocolate malt beverage. Pre-experimental setting, with static group design, was employed to collect data from 120 undergraduate students at the Faculty of Economics, Thammasat University, during April 2020. The result indicated that both playful ironic branded entertainment and non-playful ironic branded entertainment gave similar impacts on consumer behavior. Attitude toward the brand was the only sub-variable that the playful ironic …

รูปแบบการดำเนินชีวิต การเปิดรับสื่อ และพฤติกรรมการซื้อสินค้าออนไลน์ของผู้บริโภคหญิงวัยทำงาน, นัทชนิดา วัชรินทร์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงสำรวจครั้งนี้ มีวัตถุประสงค์เพื่อศึกษา 1) รูปแบบการดำเนินชีวิต การเปิดรับสื่อ และพฤติกรรมการซื้อสินค้าออนไลน์ของผู้บริโภคหญิงวัยทำงาน และ 2) ความสัมพันธ์ระหว่างตัวแปรต่างๆ โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บข้อมูลจากกลุ่มตัวอย่างเพศหญิง อายุ 22 - 44 ปี จำนวน 1,140 คน ที่อาศัยอยู่ในกรุงเทพมหานคร ผลการวิจัยพบรูปแบบการดำเนินชีวิตที่แตกต่างกัน 6 กลุ่ม ได้แก่ 1) กลุ่มสาวยุคใหม่ ใช้ชีวิตมีสาระ 2) กลุ่มสาวเพียบพร้อมสมบูรณ์แบบ 3) กลุ่มสาวมั่น เฉียบ ตรงไปตรงมา 4) กลุ่มสาวติดโซเชียล 5) กลุ่มแม่ศรีเรือน ใช้ชีวิตเรียบง่าย และ 6) กลุ่มนางเอกเจ้าน้ำตา สำหรับพฤติกรรมในการเปิดรับสื่อ พบว่า กลุ่มตัวอย่างผู้หญิงวัยทำงานมีการเปิดรับสื่อดั้งเดิมในระดับที่ต่ำ ซึ่งสื่อดั้งเดิมที่ยังเปิดคงรับอยู่ได้แก่ สื่อโทรทัศน์ สื่อโฆษณา ณ จุดซื้อ และสื่อโฆษณากลางแจ้ง และมีการเปิดรับสื่อใหม่ในระดับที่สูง โดย 3 อันดับแรก ได้แก่ โปรแกรมสนทนาไลน์ โปรแกรมสืบค้นข้อมูล และการส่งข้อความทางเฟซบุ๊ก นอกจากนั้น รูปแบบการดำเนินชีวิตที่แตกต่างกัน ยังส่งผลให้การเปิดรับสื่อแต่ละประเภท พฤติกรรมการค้นหาข้อมูลก่อนการซื้อ ประเภทของสินค้าที่ซื้อ และเหตุผลในการซื้อสินค้าผ่านทางออนไลน์ในช่องทางต่างๆ มีความแตกต่างกันอีกด้วย

Connecting The Emerging Markets: China’S Growing Role In Global Digital Infrastructure, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Rising demand for international communications drive cable capacity growth, yet financing and political risks remain major obstacles. Chinese investments help finance cable systems in multiple emerging market regions. Emerging economies need to develop robust domestic regulations and international coordination to reduce political risks, protect cable infrastructure, and manage cyber risks.

Concerns Of Female Adolescents About Menarche And First Sexual Intercourse: Mixed Methods Analysis Of Social Media Questions, Nikkie Saldivar Hodgson, Elad Yom-Tov, William F. Strong, Priscilla L. Flores, Giselle N. Ricoy

Communication Faculty Publications

Background: Adolescents use social media for information on medical and social aspects of maturation.

Objective: The aim of this study was to investigate the concerns and information needs of adolescents regarding menarche and first sexual intercourse.

Methods: Questions about menarche or first sexual intercourse were obtained from Yahoo Answers, a community-based social media question-and-answer website. A total of 1226 questions were analyzed. We focused on 123 question pairs made by users who asked questions on both topics and reported their ages at each. Quantitative and qualitative analyses were performed on these question pairs.

Results: Qualitative analysis identified uncertainty as a …

Patient Empowerment In Modern Medicine: A Personal Account Of Endometriosis And Being An Equal Partner In My Healthcare, Jacqueline Schlick

Electronic Theses and Dissertations

This work outlines my personal experience with a diagnosis of stage three endometriosis and partial oophorectomy surgery along with the subsequent medical opinions I received by my primary OB/GYN and other doctors. This thesis seeks to discuss the issues surrounding patient empowerment, and specifically, laws that support patients in their exploration of the truths behind their conditions and the importance of self-education in order to be better equipped in conversations with their physicians. The work includes testimonials from women about their levels of knowledge into their own medical needs upon the time of their prescription to pharmaceutical medications, and how …

Successful Strategies For Retaining Profitability In An Education-Sector It Project, Cassandra Romae Middleton

Walden Dissertations and Doctoral Studies

Many information technology (IT) project managers (PMs) and other business leaders lack effective strategies for enhancing communication among their project team members, thereby reducing profitability and organizational cohesion. The purpose of this multiple case study was to explore communication strategies that IT PMs used to successfully complete IT mobile device projects. The conceptual framework for this study was McQuail's mass communication, Craig's communication, and Deming's profound knowledge theory. Purposive sampling method was used to identify 6 successful IT PMs and leaders who worked at 2 leading educations settings located in southeastern South Carolina. Data gathered from the semistructured interviews and …

Intergenerational Communication Strategies For Generation X Supervisors, La Toya Amese Johnson

Walden Dissertations and Doctoral Studies

Millennials, who by 2024 will make up approximately 34% of the U.S. workforce, will play a critical role in organizational strategies and productivity, as will the supervisors who manage them. The purpose of this multiple case study was to explore the intergenerational communication strategies that Generation X supervisors used to motivate and engage high performing millennials in the workplace. The framework for this study was Mannheim's generation theory and the 2-factor theory of motivation by Herzberg, Mausner, and Snyderman. Data were collected from parks and recreation employees in the southeastern region of the United States, including 4 Generation X supervisors …

The Role Of Online Support For Anaplastic Thyroid Cancer Patients And Survivors, Bevin J. Nixon

Walden Dissertations and Doctoral Studies

The rate of thyroid cancer diagnosis has risen, and researchers' findings point to improved diagnostic testing and overdiagnosis as well as increases in actual incidences as the reasons behind this rise. With improved treatments and testing methods, the number of thyroid cancer survivors has also increased. Thyroid cancer presents challenges to coping and can cause significant stress in an individual's life. More specifically, anaplastic thyroid cancer (ATC) creates complicated challenges for patients and survivors. The problem is patients need support during diagnosis and treatment when adjusting to their 'new normal' and may be reaching to Internet based social support groups …

The Relationship Between Counselor Educator Technology Self-Efficacy And Distance Counseling Skills Education, Carrie Sue Dupont

Walden Dissertations and Doctoral Studies

Grounded in Bandura's theory of self-efficacy, the purpose of this study was to examine if one aspect of counselor training, counselor educator self-efficacy with technology (SE), was associated with counselor educator teaching distance counseling skills in their classroom (INC). For this correlation study, 176 counselor educators in the United States with experience teaching a skills-based class completed an anonymous online survey. Survey data were used to assess if self-efficacy with technology and demographic data were related to the inclusion of distance counseling skills in the classroom. Point-biserial correlation and logistic regression analysis were used to examine relationships between SE, demographic …

Use Of Mobile Telephones: Experiences Of First Responders In Rural African Communities, James Harding

Walden Dissertations and Doctoral Studies

Emergency medical technicians (EMTs) usually participate in disaster response in rural African communities. Disasters in African communities are often characterized by huge fatalities, which are associated with a slow pace of response. The use of information and communication technology in disaster response is recognized as an effective conduit for enhancing response. Previous research indicates the efficacy of the use of mobile telephones in disaster response in advance countries. However, there remains a critical gap in the available literature on the experiences of EMTs with the use of mobile telephones in disaster response in rural African communities. The purpose of this …

Positive Deviance Behaviors And Definition In Nursing, Stacy L. January

Walden Dissertations and Doctoral Studies

The concept of positive deviance (PD) has not been studied in the context of nursing. Grounded in narrative inquiry and combined with vocabularies of motive and symbolic interactionism, the purpose of this study was to explore whether PD behaviors existed in nursing, and if so, to develop an operational definition of PD for nursing. The research question addressed what PD behaviors, if any, were present in nurses’ workplace stories. Using posted flyers, eight participants either self-selected or were selected by snowball method to participate. Interviews were conducted in locations decided on by each participant. Interview data were obtained, transcribed, then …

Financial Accountability In U.S. Nonprofit Organizations, Evangeline Asafor Ngwashi

Walden Dissertations and Doctoral Studies

Financial accountability is a pressing issue in United States NPOs because there is a demand, by donors and the public they serve, to implement clear accountability practices. The purpose of this study was to explore and document the financial oversight and accountability policies and procedures that successful NPOs employ to maintain clear financial accountability practices. The theoretical framework underlining this qualitative phenomenological study was a combination of social construction theory and institutional rational choice theory. The research question was focused on understanding essential financial oversight and accountability policies and procedures that should be designed for NPOs to create and maintain …

Patient Views On Social Media Communication With Their Health Care Providers, Brenda Elaine Welch

Walden Dissertations and Doctoral Studies

Communication between patients and health care providers at hospital discharge is a critical factor that determines whether a patient understands their treatment plan and self-care instructions. Lack of effective health management after hospital discharge can decrease the quality of life for a patient and increase the likelihood of costly hospital readmission. The purpose of this phenomenological study was to explore factors affecting the receptivity of patients using social media as a platform for post discharge, provider-client communication, and assessment. This was explored using social presence theory. Twenty patients between 45 to 65 years of age, who received care from hospitals …

Communication Strategies To Motivate Virtual Team Members In The Banking Industry, Kristina Nicole Wade

Walden Dissertations and Doctoral Studies

Frontline managers in the banking industry support geographically dispersed employees and face significant obstacles in communicating effectively to motivate their virtual team members. The purpose of this multiple case study was to explore communication strategies frontline managers in the banking industry used to motivate virtual team members. Vroom's expectancy theory was the conceptual framework for the study. Participants consisted of 5 frontline banking managers in Michigan who had successfully implemented communication strategies to motivate virtual team members. Data were collected using face-to-face semistructured interviews, a review of company documents, and a review of company websites. Data were analyzed using thematic …

Knowledge Transfer Strategy Implementation In Contract Organizations, Delano Clyde Hudson

Walden Dissertations and Doctoral Studies

Despite economic perils of government shutdowns, foreclosures, bankruptcies, and employee layoffs, some contract leaders consistently fail to implement knowledge transfer strategies that could improve production and profitability and maintain operational readiness when employees transition in and out of the organization. The conceptual framework for this descriptive research study was Nonaka and Takeuchi's socialization, externalization, combination, and internalization model for knowledge creation. A purposive sample of 20 leaders from 2 contract organizations within the south central United States with at least 10 years of experience in contracting were interviewed. Member checking was used for reliability of the synthesized interviews, and triangulation …

Nonprofit Leader External Communication Strategies To Attract New Donors, Laurie Ann Albarino

Walden Dissertations and Doctoral Studies

Approximately 64% of nonprofit leaders struggle to connect with supporters through fund initiatives alone, and 59% of nonprofit leaders lack the marketing communication capability to attract new donors. Fundraising is vital to nonprofit organizations' sustainability and essential for successfully attracting new donors. The purpose of this qualitative single case study was to explore effective external communication strategies used by 3 southern California nonprofits through the conceptual lens of the integrated marketing communications theory. Data were gathered using semistructured interviews, a review of organizational documents and online databases, and the Baldrige Excellence Framework. The data were analyzed using Yin's 5-step process. …

Uncertainty In Online Dating, Elena Corriero

Wayne State University Dissertations

Relationship initiation is a moment typically characterized by high uncertainty, and online dating platforms have the potential to heighten uncertainty and thus deeply affect relationship formation dynamics. While previous research has focused on other-uncertainty and on its reduction through information-seeking, this qualitative study adopts Babrow’s (2001) problematic integration (PI) theory to expand our understanding of uncertainty in online dating beyond other-focused uncertainty, by exploring the meanings and sources of uncertainty in online dating, how uncertainty is appraised, and what strategies daters adopt to cope with it.

Data obtained from 13 semi-structured interviews with active online daters was analyzed using thematic …

Celebrating Community In The Basic Course, Aubrey Huber

Communication Faculty Publications

This Basic Course Forum highlights authors’ responses to the following topics: What curricular programs present the best opportunity for curricular connections to the basic course? Building upon conversations from the July 2018 Basic Course Institute (hosted by University of Dayton), what administrative successes and challenges do basic course directors face?

Social Identity And Communicating Difference In The Current Sociopolitical Environment, Jennifer Folami

Undergraduate Honors Theses

As an individual, I have always valued diversity. The blending of different cultures has always been a part of my reality because of the environment where people from different tribes, ethnicity, and religion lived together in harmony. Growing up in Nigeria, the different tribes of my country were able to co-exist, more than that, they often shared the information about their different beliefs. The sharing of the different cultures helped foster a community that was accepting of people regardless of what made them different. Moving to the United States, I experienced a culture shock because I was in a new …

Writing Cross-Culturally: A Mental Health Fotonovela For The Younger U.S. Latino Population, Isabella Garza

Undergraduate Honors Theses

No abstract provided.

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

A Message From The Associate Dean Of The Honors College And Co-Chair Of The Service Learning Initiative, Jennie Popp

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 20 2019, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Greenhouse Aquaponics: Custom Aquaponic Systems At Home, Jesse L. Blanchard, David G. Hyatt, Jennie Popp, Leah English

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Taking advantage of inherent natural systems, aquaponic practices hold the potential to serve as an educational, sustainable, and profitable hobby for home gardeners facing common constraints such as temperature, space, and pests. The goal of this research was to assess the feasibility of implementing a small scale (4,542-liter) home -based aquaponic system in a small (48.768 square meter) greenhouse to produce fresh produce and fish protein. System construction and maintenance costs were compared to the value of crops and fish produced to determine whether this aquaponic system is a feasible option for the home grower. It was hypothesized that this …

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Consumerism-Driven History: The American Girl Brand As Publisher And Arbiter Of Girlhood Identity, Sarah Loepp

Book Publishing Final Research Papers

American Girl is a highly recognizable brand that wears several hats: publisher, dollmaker, and purported educator. Yet many researchers point out a disconnect between merchandise-driven aspects of the company and its educational qualities, as well as the set of cultural values suggested in material consumption versus the brand literature’s stated representation of girlhood. This paper outlines research pertaining to these issues before engaging in a close reading analysis of one of the historical character’s book series, ascertaining how the aforementioned concepts play out in the text itself. Assessment of American Girl consumption practices further draw from the brand’s website and …

Adaptive Knowledge Networks: A Time Capsule, Swati Padhee, Anurag Illendula, Amit Sheth, Krishnaprasad Thirunarayan, Valerie L. Shalin

Kno.e.sis Publications

❖ Real world events are dynamic in nature Periodic events e.g. US Presidential Election Non-periodic events e.g. Cyclone Idai

❖ Need for real-time predictive analysis, trend analysis, spatio-temporal decision making, public opinion analysis for events.

❖ Current state-of-the-art curates dynamic knowledge graph from structured text.

❖ We propose creating an Adaptive Knowledge Network from incoming real-time multimodal spatio-temporally evolving data.

Snapchat And Civic Engagement Among College Students, Laurie Rice, Kenneth Moffett

SIUE Faculty Research, Scholarship, and Creative Activity

During the 2016 presidential election cycle, Clinton and Trump used Snapchat as one part of their overall voter outreach and engagement efforts. This portion of their campaign strategy was disproportionately targeted toward younger voters, since those between 18 and 25 comprise a vast portion of Snapchat’s user base. Did their efforts, those of political parties, or those of interest groups on Snapchat produce higher levels of civic engagement among college students? We utilize a survey that we conducted from a college campus in the Midwest in October 2016 to answer this question. Using a series of matching analyses, we discover …

Building A Diverse Curriculum: The Role Of Diversity Across Communication Coursework, Martin Jason, Deborah Sellnow-Richmond, Michael Strawser

SIUE Faculty Research, Scholarship, and Creative Activity

The present study utilizes student essays about diversity to examine ways in which students are exposed to diversity as communication majors throughout their coursework. Four themes emerged from this analysis. First, students became more aware and open-minded. Second, their understanding of different viewpoints and cultural differences increased. Third, they learned about diversity in an array of courses. Finally, their communication curriculum became more connected and relevant to their use and evaluation of media, journalism, and film.