Communication Commons^™

@Therealdonaldtrump Effect: Donald Trump’S Social Influence Through The Use Of Twitter, Phoenisha Schuhmeier

Electronic Theses, Projects, and Dissertations

There has been a recent rise in the use of social media as a platform for political communication. President Donald Trump who is very influential, due in part to his celebrity status as well as his presidential position, has had the power to influence his millions of followers on twitter. For this research, I used a content analysis and comparative analysis approach on eight tweets made by President Donald Trump which targeted Mexican immigration, Maxine Waters, LeBron James, Don Lemon, the National Football League (NFL) national anthem protesters and Elizabeth Warren and three tweets made by Senator Ted Cruz which …

The New Face Of Business: Comparing Male And Female Gender Stereotypes In Multi-Level Marketing Facebook Posts In India, Hannah Elizabeth Chudleigh

Theses and Dissertations

India's huge financial power and recent economic expansion have been supported by multi-level marketing (MLM) initiatives over the last decade. This type of business structure is notorious for having shady ethics and for enforcing traditional stereotypes, and as MLMs enter the Indian market, they find themselves navigating even more gender and race-based stereotypes. In India-a country where women have one of the lowest labor participation rates in the world and where advertisements have historically portrayed women as submissive-multi-level marketing companies' posts on social media can have large influences on how the public sees gender roles in business. To better understand …

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark

Communication Studies

Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were applied …

An Analysis On The Universalism-Relativism Debate, The Effects Of Ethnocentrism, And How These Theories Dictate Human Rights Around The World, Katherine J. Brouker

Communication Studies

This paper analyzes theories correlated with Human Rights and Intercultural Communication. The Universal Declaration of Human Rights (UDHR) entails thirty basic human rights that are intended to held by every living human. Universalist scholars believe that these are inalienable, regardless of certain cultural values that differ from societies around the world. Relativist scholars believe that there needs to be a respect for cultural practices, even if they are harmful to other people. A case study is performed to illustrate the positive and negatives to both theories. Ethnocentrism is then introduced, which is when people judge cultures and practices that are …

Redefine: Messages About Masculinity, Anna Leonidovna Goryachikova, Mason Mitchell Montgomery, Hannah Jayne Martell

Communication Studies

REDEFINE: Messages about Masculinity was held in the Berg Gallery on May 7th, 2019. REDEFINE’s story began on an evening of Fall Quarter of 2018 at Barrelhouse in Downtown San Luis Obispo. The overarching goal of the event was to start a conversation about masculinity and to educate. As communication students, we studied the value of building relationships and communicating effectively. We believe that listening to personal narratives of diverse interpretations through monologues, music, and video is a great way to learn about masculinity. As audience members and performers, we came to understand how crucial it is to create a …

Where Is God In Symbolic Exchange? A Theo-Semiological Analysis Of The Sons Of Anarchy, Alex Justin Holguin

Masters Theses

This thesis attempts to uncover the religious nature of communication by re-visioning and situating French psychoanalyst Jacques Lacan’s theory of communication within a Christian theological context. By critically engaging Lacan’s theoretical concepts of the Imaginary, the Symbolic, and the Real within this context, the thesis is able to access the intersection of rhetorical semiotics, psychoanalysis, and Christian theology to have a more fruitful understanding of how meaning is exchanged between subjects. Lacan’s inter-disciplinary affirmation of rhetoric and psychoanalysis has been able to produce incredible explanatory potential for how meaning, as the bedrock of speech and communication, operates through the psyche …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

Cross-Cultural Media Effects Research, Jinhee Kim, Kimin Eom

Research Collection School of Social Sciences

Despite the substantial development of media effects research, one critical dimension, cultures, has not been actively examined. Most of the theoretical accounts have been derived from Western thought systems, and relevant empirical studies have been conducted mostly in the U.S. or Western Europe. Except for the areas of advertising and health campaigning, very little media effects research has used a cross-cultural framework. In this chapter, we review scholarly work that compares and contrasts portrayals of media messages and their uses/effects/processes of one culture with those from a different culture. Cultures are often equated with national groups, but concept of cultures …

Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt

Communication Studies

This study examined student motivations to use a newly developed application for their study abroad needs. Though prior research suggests that identifying with certain perceived groups increases their sense of belonging, critics also recognize that every unique individual has his/her own set of specific needs to be satisfied regardless of social membership. A survey style interview was conducted in which twelve Cal Poly students answered open-ended questions surrounding application use and travel needs. The interview assessed their opinions on perceived membership as a Cal Poly student, their motivations to utilize travel applications, and their ideas on what features make travel …

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

Why Do Adults Read Young Adult Books?, Monica Hay

Book Publishing Final Research Papers

Young adult books are widely read by adults. Through interviews with publishing professionals and a survey of 2,139 participants, several reasons were discovered regarding why adults read young adult literature. In the research, the most common reasons were the influence of Harry Potter and Twilight, the relatability for millennials, the social media presence of YA online, and the success of women writers in the category. Survey participants had more to add. The survey themes were nostalgia, "less pretentious," "faster reads," diversity, escapism, "less graphic," and perhaps most importantly, hopeful.

A Cover Is Worth 1000 Words: Visibility And Racial Diversity In Young Adult Cover Design, Jenny Kimura

Book Publishing Final Research Papers

Diversity in young adult literature has been a hot topic in the publishing industry for many years now, and calls for diversity from the YA community, librarians, authors, and publishing professionals have garnered nationwide attention. But while the conversation around diverse content is well documented, few have considered how young adult cover design might have an impact on how diversity, especially in terms of race/ethnicity, is represented visually.

The research detailed in this paper compiles and analyzes data from 700 covers each from 2014 and 2018 respectively (1400 book covers total). In my quantitative analysis, I wanted to know whether …

Political Discussions In Homogeneous And Cross-Cutting Communication Spaces, Qatar Computing Research Institute, Haewoon Kwak, Universität Bamberg

Research Collection School Of Computing and Information Systems

Online platforms, such as Facebook, Twitter, and Reddit, provide users with a rich set of features for sharing and consuming political information, expressing political opinions, and exchanging potentially contrary political views. In such activities, two types of communication spaces naturally emerge: those dominated by exchanges between politically homogeneous users and those that allow and encourage crosscutting exchanges in politically heterogeneous groups. While research on political talk in online environments abounds, we know surprisingly little about the potentially varying nature of discussions in politically homogeneous spaces as compared to cross-cutting communication spaces. To fill this gap, we use Reddit to explore …

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …

Expanding Our Work, Elizabeth Adan

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.

Editorial Note, Sprinkle Vol. 12 Editorial Team

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.

A Sprinkling Of Gratitude: An Introduction To Volume 12, Katie Ettl, Gage Greenspan

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.

Sexual Citizenship, Incest, And The State: "The Unseen Of The Crime", Kelsey Zazanis

sprinkle: an undergraduate journal of feminist and queer studies

This paper analyzes the colonial state’s role in manufacturing sexual violence. Deconstructing parallels between sexual violence in state detention centers and incestuous abuse of children, this paper examines theories of normativity, sexual citizenship, U.S. nationalism, and Marxist interpretations of the family unit. In identifying all citizenship as sexual citizenship—and identifying queer as all those who are denied sexual citizenship—I suggest that liberation from the state is crucial to queer liberation and the amelioration of sexual violence.

Not All Your Neighbors Are Free: Community Building With Incarcerated Folks In San Luis Obispo, Gianna Bissa

sprinkle: an undergraduate journal of feminist and queer studies

The American criminal justice system is rooted in white supremacist ideology that is predicated on the murder, displacement, exploitation, and marginalization of people of color. Scholars and activists recognize the American prison system as a modern form of slavery. Only three miles away from Cal Poly’s campus, the California Men’s Colony State Prison (CMC) operates as one of thirty-four state prisons in California. Nearly 4,000 men, trans women, and nonbinary people are being held at the CMC. Not only can mass incarceration be identified as one of the most dreadful state projects that violates human freedom, but also non-incarcerated community …

Say Their Names: Black Feminist Thought And The Power Elite, Francisco Gaspar

sprinkle: an undergraduate journal of feminist and queer studies

This article investigates the critical affinities between contemporary sociological theory and Black feminist thought. It specifically aims to assert the significance of Kimberlé Crenshaw’s “Say Her Name” report through the lens of C. Wright Mills, who uses the concept of the power elite to describe political, economic, and militaristic affairs. By providing a comparative analysis of this theoretical framework, I intend to convey how misogynoir and other oppressive ideologies have informed the dissemination of social justice work and knowledge production. Throughout this article, I reference several Black feminist scholars’ works in conversation with Crenshaw’s report. Additionally, I offer comparisons to …

The Place For Theory: Reproductive Justice Discourse In N. K. Jemisin’S The Fifth Season, Devon Graham

sprinkle: an undergraduate journal of feminist and queer studies

In this paper, I demonstrate how N.K. Jemisin, popular science fiction and fantasy author and winner of three Hugo Awards, is in conversation with Reproductive Justice theory in her novel The Fifth Season. I argue that N.K. Jemisin has resisted the hegemonic academic language and rhetoric by creating expansive theory and critique through her many works of speculative fiction and further demonstrate how Jemisin’s approach using literature as her means of production is crucial to her unique way of theorizing.Centrally, through close textual analysis, I argue that through The Fifth Season Jemisin is in conversation with other theorists, such …

Haunted By Fatness: Medicalization, Diet Culture, And The Failure Of Chrononormativity, Catherine Jeffery

sprinkle: an undergraduate journal of feminist and queer studies

In the summer of 2016, BBC Three filmed an autopsy of an obese woman in a documentary called Obesity: The Post Mortem. In addition, BBC has released a “behind the scenes” video of the procedure, detailing the real-life process of shipping a body overseas for “medical research.” This essay begins by pointing out the expressions of fears of fatness and of fat people present in Netflix’s full-length version of the autopsy as well as in the behind-the-scenes clip, by focusing on narration in the films as well as stylization such as sound and cinematography choices. I will use the …

Anti-Colonial Action In Real Time: Mestizx Latinx People, Place, Cisheteropatriarchy, And Our Way Forward, Alejandro Bupara

sprinkle: an undergraduate journal of feminist and queer studies

Mestizx Latinx peoples, being of both white and Indigenous heritage, are colonized peoples on colonized lands living under the settlers’ systems of white supremacy, cisheteropatriarchy, and capitalism. Mestizx Latinx people have made various attempts to reckon with this colonized status and define an anti-colonial, liberatory way forward for ourselves. This essay explores the contemporary context of Mestizx peoples in the United States, positioning our history within the broader story of settler colonialism. It investigates our disconnection from our ancestral lands and traditions, arguing that Mestizx Latinx people have formed new attachments to places on these colonized lands via the hood …

Child's Pose, Kelsey Zazanis

sprinkle: an undergraduate journal of feminist and queer studies

Written from the perspective of my eight-year-old self, this poem illustrates the state-sanctioned power differentials between children and their legal guardians that give birth to incestuous violence. I hope for the reader to recall their own eight-year-old mind, life, and emotional world to further understand this severe power disparity.

Disney's Mulan And Unlocking Queer Asian-American Masculinity, Jess Kung

sprinkle: an undergraduate journal of feminist and queer studies

Disney’s Mulan is a text easily celebrated for its nonwhite and queerable cast of characters. In this paper, I meditate on the ways that this Western interpretation of the myth can be used to explore the intersection between queer gender and Asian-American identity. This paper first looks at the origins of the Mulan myth and its original values of collective goals and filial piety, and then it considers how the Disney movie makes its characters embody “foreign” Western ideas that expose the inherent queerness of Asian-American masculinity. I also take a personal approach, drawing both from theorists and from my …

Men Who Care: Analyzing Masculinity Within Peer Support Organizations, Victoria Ford

sprinkle: an undergraduate journal of feminist and queer studies

This study examines the concept of “healthy masculinity” through qualitative interviews with men in peer support roles. Men involved in peer support organizations highlighted values of empathy, understanding, and protecting others as being central to masculinity. Results revealed that men in peer support roles invoked cultural idioms or phrases of masculinity, which centered around the following themes: the lack of men, how men in peer support are different from other men, and how these are the “right kind” of men.

Queer Life Is Tragic: Lauren Berlant’S “Cruel Optimism” And Lee Edelman’S Negative Queerness In Life Is Strange, Tara Fredenburg

sprinkle: an undergraduate journal of feminist and queer studies

Life is Strange (2015), by Raoul Barbet and Michel Koch, has sparked outrage for “queerbaiting” lesbian and bisexual women in the gaming community, but criticisms pointed toward the game have failed to address its most pernicious argument. By placing the controversy within the historical context of the 1930s Hays Production Code, examining one of the game’s central lessons in conversation with philosopher Lauren Berlant’s concept of “cruel optimism” and critical theorist Lee Edelman’s anti-reproductive definition of queerness, I contend that Life is Strange (2015) reveals the inability of adherents to heteropatriarchal ideals to conceive a world beyond the current, oppressive …

(W)Holes Of Your Heart: Trans Utopian Performance In Janelle Monáe’S “Pynk”, Carlos J. Gómez

sprinkle: an undergraduate journal of feminist and queer studies

This essay wields trans methods to trace the trans cultural production of Black feminist thought, specifically by asking the following question: what is trans about Janelle Monáe’s Black feminist theorizing in “Pynk?” Thinking of Black feminist studies astrans studies allows us to disorient the white, which is to say anti-Black, disposition of trans studies. In this analysis, I describe the trans utopian performance of Black feminist sociality, inhabitation, and fugitivity. Moreover, I delineate the trans critiques of sex/gender essentialism, individualism, the State, and the body embedded in Monáe’s film and suggest the radical potential of a Black feminist theory …

When Youth Run For Office, P. Francis Wilson

Mahurin Honors College Capstone Experience/Thesis Projects

The purpose of this work is threefold: to define the term ‘youth candidate’, to create a public data archive of youth candidates around the U.S., and to reveal what role age plays on the campaign trail for younger candidates. The first study shows the increase in young people running for office in the U.S.. The second study tells of age discrimination towards younger candidates on the campaign trail. Also within this document is an archive and photo album of youth candidates and their campaigns. The results of this research tell a data and experience-driven story of the quickly changing and …

What Advantage Does Difference Make? Leveling The Imperial Playing Field, Daniel Heinz

sprinkle: an undergraduate journal of feminist and queer studies

In this article, I revisit the last ten years of international sport policies on gender testing in order to revise normative constructions of the athletes’ bodies. Specifically, I focus on the International Association of Athletics Federation’s (IAAF) new regulation from 2018 governing the eligibility of certain female athletes with differences of sexual development accompanied by elevated levels of natural testosterone. I argue that the IAAF testosterone regulation is based on a colonial continuity of upholding gender norms and racial hierarchies.