Communication Commons^™

The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani

Digital Marketing Theses

This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.

The Guardian The Month Of July 2026, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of July 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Da Mosang Tarsier Series: Developing Digital Bullying Prevention Materials For Filipino Parents Of Grade School Students, Rudy M. Danganan Jr., Ann Christine V. Braga, Maria Kristina S. Alfonso, Romelito Manuel D.S. Clorina, Ma. Regina Hechanova

Children and Families

Bullying remains a significant public health and educational concern worldwide and is particularly prevalent in Philippine public schools, with Grade 7 students identified as a vulnerable group. Although the Anti-Bullying Act of 2013 (Republic Act No. 10627) mandates school-based policies and procedures, persistent implementation gaps underscore the need to strengthen home–school partnerships and equip parents with practical, culturally grounded response strategies. This paper describes the development of the Da Mosang Tarsier Series, a set of digital psychoeducational comic strips designed for Filipino parents of Grade 7 students. Guided by a user-centered design (UCD) framework, the project began with a Generative …

Through The Lens Of Clarity: Perceived Organizational Tightness Boosts Creativity For Men, But Not For Women, Grace J. H. Lim, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

A commonly held perspective in the cultural tightness literature is that cultural tightness tends to negatively impact creativity. Yet some findings indicate that this relationship is not strictly negative and that a more nuanced perspective should be considered. Drawing on social information processing (SIP) theory and social role theory, we build theory on how the perception of organizational cultural tightness can increase creativity for some employees, but not for others. Specifically, we propose that perceived organizational tightness—the extent to which one perceives that an organization is characterized by strong norms and sanctions for deviation—increases clarity on creativity evaluation standards and …

“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain

Journal of Media Literacy Education Pre-Prints

This study explored whether a custom AI chatbot could be a relevant tool for promoting critical thinking about news bias. The research team discusses the development of a custom critical media literacy chatbot and its implementation in an upper-division critical media studies course at a large North American public university. Students interacted with the chatbot to analyze news headlines about transgender issues, employing a scaffolded framework to dissect media framing and generate alternative frames. We argue that the same AI technologies fueling anxiety can be reimagined as partners in cultivating critical media literacy and guiding future directions in journalism pedagogy. …

Expanding The Cognitive Attentional Standards Platform Through Artificial Influence Assessment (Aia): Rationale, Development, And Measurement Design, Delante Clark

Graduate Scholarship and Creative Works

Artificial intelligence is increasingly shaping how individuals access information, make decisions, and interact with digital environments. The Cognitive Attentional Standards Platform (C.A.S.) was developed to assess attention related harms, cognitive safety, digital autonomy, and platform influence across digital systems (Clark, 2026). However, the growth of generative AI, conversational agents, and algorithmic decision support technologies has introduced new forms of influence that may not be fully captured by existing assessment domains. This paper proposes the Artificial Influence Assessment (AIA) as an expansion of the C.A.S. framework designed to measure AI mediated influence on cognition, behavior, autonomy, and information processing. Drawing on …

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …

Self-Help Or Hype? How The Public Seeks And Uses Health And Self-Help Information, Bailey Fraser Dr., Joanna Pozzulo Dr., Emily Pica Dr.

Journal of Social, Behavioral, and Health Sciences

The rapid growth of the global wellness industry and increased availability of health information through social media and self-help resources have raised concerns about the public’s ability to evaluate credible health information. This study examined how adults in Canada and the United States use health information, what they consider qualifies information as evidence, and their reading behaviors related to physical and mental health, including self-help books. A total of 96 participants completed an online survey assessing health information use, criteria for evidence, reading habits, and self-help book selection. Participants reported using health information primarily to make personal health decisions and …

Using Amish Scribes’ Newspaper Letters To Portray The New Wilmington, Pa, Amish Settlement, Kristin Park

Journal of Amish and Plain Anabaptist Studies

In studying distinctive ethnoreligious communities, it is preferable to listen to and analyze the voices of members themselves. This paper interprets the professed values, activities, and priorities of an understudied, hybrid Andy Weaver / Old Order Amish settlement using Amish scribes’ letters to two Amish and one non-Amish newspaper. Quantitative and qualitative content analysis of the newspaper letters discovered dominant themes of emotional expression, illness and accidents, visits, weather, and work and compared their prevalence across the newspapers. Amish newspapers were more emotionally expressive and highlighted members’ illness and injury while the non-Amish newspaper primarily focused on visiting, weather, and …

Toward Professionalization: Insights From Sign Language Interpreters In Vietnam, Anh P. Doan

Journal of Interpretation

This study examines how sign language interpreters in Vietnam perceive the professionalization of their field and the strategies they propose for establishing it as a recognized profession. Despite growing demand for communication access, sign language interpreting in Vietnam remains an emerging field with limited institutional infrastructure and no formal interpreter education programs. Data were collected through an online qualitative survey of 28 hearing interpreters working in sign language interpreting across Vietnam. Responses were analyzed using thematic analysis to identify key themes in interpreters’ experiences and perspectives. Findings show that many interpreters enter the field through informal pathways such as community …

The Strange Case Of Family: How The Dual Character Is Represented In 2025 American Horror Films, Camila Flores

Theses - ALL

This thesis examines the representation of dual-role characters in contemporary American horror cinema through a qualitative textual analysis of three 2025 horror films: The Monkey (Osgood Perkins), Sinners (Ryan Coogler), and Frankenstein (Guillermo del Toro). While dual or doubled characters have historically been analyzed through psychoanalytic frameworks centered on the ego, repression, and identity fragmentation, this study argues that recent horror films move beyond the traditional “double as self” narrative. Instead, these films position dual-role characters within broader social, cultural, and familial contexts, emphasizing how doubling reflects generational trauma, collective memory, and systems of oppression. Guided by Stuart Hall’s theory …

The Effect Of Narrative Advocacy Messaging On Perceived Csa Authenticity: The Mediating Role Of Narrative Transportation, Christine Eunseol Park

Theses - ALL

This study examines whether narrative advocacy messaging can enhance perceived authenticity in corporate social advocacy by increasing narrative transportation, and whether brand–issue justification strength affects this process. Using a 2 (advocacy message format: narrative vs. non-narrative) × 2 (brand–issue justification strength: strong vs. weak) between-subjects experiment with 198 U.S. adults, participants viewed a fictitious denim brand’s advocacy advertisement for immigrant rights. Narrative messaging increased transportation, transportation positively predicted perceived authenticity, and transportation mediated the effect of narrative format on authenticity. The results also revealed a competitive mediation pattern: narrative messaging produced a positive indirect effect through transportation but a negative …

Legitimacy And Reputation In Sports Corporate Social Advocacy: The Role Of Communication Strategies, Issue Position, And Fan Identification, Maria Grover

Dissertations - ALL

Corporate social advocacy (CSA) has become increasingly common in professional sport, yet most research has examined individual athlete activism or sport consumer brands rather than leagues and teams. This dissertation examined how two public-relations communication strategies – highlighting a collaborative decision-making approach and creating a strong explanatory link between an organization and an issue – impact perceived CSA legitimacy and organizational reputation, and how audience-level factors such as fan identification and pre-existing issue position condition those evaluations. A 2 × 2 between-subjects experiment with a control group (N = 302) presented U.S. NFL fans with a fictitious league statement advocating …

Locate Alternative Media In The Digital News Ecosystem: A Cross-Country Comparative Study Of Alternative-Mainstream Audience Overlap Networks, Qinfeng Zhu, Fan Liang, Gabriel Miao Li

Communication Faculty Articles and Research

This study examines alternative media within the digital news ecosystem in six European countries: Norway, Sweden, Austria, Germany, France, and Spain. Using a network approach and a cross-country comparative design, we analyze audience overlap between alternative and mainstream media, the positions alternative media occupy within these networks, and how media systems and political contexts may shape these dynamics. Our findings show that while overall audience overlap is low, it is higher in countries where far-right populist parties have greater institutionalized access to political discourse. We also identify alternative media enclaves within the Northern-type media system characterized by strong professional journalism—particularly …

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

The Meme Event: Memefication, Memory-Making And Political Resistance In The Biafra Digital Discourse, Chimaobi Dick Onwukwe

Theses - ALL

In this thesis, I examine the Biafran digital commemoration on May 30th every year—Biafra Commemoration Day. Specifically, I examine how the Biafran digital commemorative culture functions as memorialization and political action. Drawing on theoretical reserves from modern meme studies and performance studies, I propose a theory of “meme event”—a coordinated digital practice that encompasses not just memetic content but the larger ecology of its creation, circulation, strategic timing (May 30th), and strategic deployment. The rallying slogan “We don’t die, we multiply” serves as the anchor around which the meme event revolves, circulating both memetic content and non-meme posts. This theoretical …

Freshman Student Sleep And Academic Stress Levels: An Empirical Study For Embry-Riddle Aeronautical University, Julia M. Cortese

Beyond: Undergraduate Research Journal

Receiving an adequate amount of sleep is essential for academic success as it prepares the brain each day for the workload ahead. Sleep deprivation is associated with negative cognitive, emotional, and physical outcomes that may affect academic performance. Currently, Embry-Riddle Aeronautical University (ERAU) does not have any form of sleep education or awareness for first-year, first-semester students, which leaves them susceptible to a cycle of sleep deprivation, academic underperformance, and stress. This study examines the relationship between sleep habits and academic stress among first-semester, first-year students of Fall 2023 at ERAU. This empirical study used a mixed-methods survey with eighteen …

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …

A Scoping Review Of Sycophancy In Large Language Models: Operational And Theoretical Recognition, Kallen Zhou, Manning Littlejohn, Isabella Garrard

Endeavors: Mississippi State Undergraduate Research Journal

As large language models (LLMs) usage grows across different domains, sycophancy, the tendency for output to align with users, is increasingly being recognized as a primary issue arising from applying LLMs into critical areas. Current research has provided a variety of theoretical definitions, mitigation techniques, and quantification for sycophancy. However, there is little to no consistency across different papers. This scoping review seeks to connect different works on LLM sycophancy by identifying themes in theoretical definitions, measurement methods, and inducement techniques of sycophancy. By analyzing 26 papers (preprints, conference proceedings, and journal articles) from arXiv, ACL Anthology, and Scopus, this …

Call Center Leaders’ Communication Strategies To Increase Employee Productivity, Tracie Okema Stenson

Walden Dissertations and Doctoral Studies

No abstract provided.

Lindenwood Digest, June 24, 2026, Lindenwood University

Lindenwood Digest

• Event & Date: The Lindenwood University Employee Digest was issued on June 24, 2026, and catalogs upcoming institutional activities including a Youth in Need golf fundraiser on July 27 and Lindenwood Night at the Ballpark on September 18.

• Geographic Grounding: Campus activities, including multiple Learning Academy professional development sessions, are held in LARC 09, Lindenwood University, St. Charles, Missouri.

• Key Honorees/Awards: Employees recognized in the Q2 Moments section include Director of Information Technology Enterprise Systems and Application Development Karin May; Admissions Counselor for Traditional Students Ben Corson; and Financial Aid Advisor (P-R) Kristie Powell.

• Institutional Context: The digest documents operational …

  ---

  Go to article

Navigating Multiple Roles: Communication Strategies Of Indonesian Postgraduate Women In A Patriarchal Collectivist Culture, Shela Kusumaningtyas, Wawan Hadinata, Nur Iman, Yunati Alinda, Adinda Aulia Nurhaliza, Leoni Nindyasari

JURNAL KOMUNIKASI INDONESIA

This study examines how Indonesian postgraduate women negotiate simultaneous roles as wives, mothers, workers, and students within a patriarchal collectivist culture. Using a qualitative case study with a constructivist orientation, the research focuses on six postgraduate students at the University of Indonesia who were selected through purposive criteria because they simultaneously managed family, work, and academic responsibilities. Data were collected through in-depth interviews, limited contextual observation, and supporting documents, and were analyzed using open, axial, and selective coding procedures. The findings show that role conflict is experienced not merely as a matter of time management, but as a layered burden …

Redesigning An Intercultural Communication Course To Build Power Skills For An Ai-Augmented Global Economy, Nitin Deckha

International Journal of Emerging and Disruptive Innovation in Education : VISIONARIUM

This case study reports a full redesign of an undergraduate Intercultural Communication seminar in Toronto, repositioning the course to foreground power skills as durable differentiators in an AI-mediated economy. The redesign shifts an asynchronous distance format into a seminar-based model with weekly applied learning, scaffolded assessments, and a four-week COIL partnership with a Turkish university to create authentic intercultural collaboration under real constraints. Students practice creativity, curiosity, critical thinking, ethical reasoning, decision-making, verbal and nonverbal communication, cross-cultural competence, and self-reflexivity, while also learning to use AI tools in ways that remain accountable to disciplinary standards. Assignments include debates, peer assessment, …

I Will Defend My Self, Emily Ward Hawkins

Theses and Dissertations

This thesis examines caregiving and motherhood as forms of load-bearing infrastructure. Cultural narratives often portray motherhood through sentimental images of joy, tenderness, and devotion, obscuring the structural labor that sustains family life. This project examines maternal labor as a largely unseen system of support that organizes family life while often remaining backgrounded. Caregiving reorganizes time, space, ambition, embodiment, and future orientation within maternal life. Through sculptural works using architectural materials and construction systems, such as oriented strand board, blueprint racks, metal armatures, and graph paper, the project visualizes caregiving as a structural condition. These materials reference the language of architecture …

Social Media And Health Information Sharing In Nigeria: Trends In Weight Loss And Cosmetic Procedures, Victoria Ochanya Agbo

Student Theses and Dissertations

This study examines the role of social media in facilitating (mis)information on weight loss and cosmetic surgeries in Nigeria. Utilizing the Elaboration Likelihood Model (ELM), the study examines information shared by influencers, audience engagements with such messages, and the factors influencing audience receptivity of the messages. Using a qualitative design, a thematic analysis was conducted on influencer posts and audience responses to such posts across major social media platforms. The findings show that influencers frequently framed cosmetic surgery and weight loss as aspirational lifestyle choices and downplayed the medical risks using means such as testimonials, visual transformations, and authenticity cues. …

"Using A Sledgehammer To Crack A Nut" A Proposal To Re-Frame The Media Industry's Perspective On Generative Ai, Reace Barnett

Student Theses and Dissertations

Generative Artificial Intelligence (GenAI) continues to be a divisive topic in the media industry and there are concerns about technical challenges that may affect GenAI’s trustworthiness and reliability. As such, fears of degraded public trust in media products and services have arisen, and while we have a tendency to trust machines, it is clear that public attitudes toward automated decision-making are contentious. Previous research on machine cues found that they are associated with increased perceived objectivity and willingness to disclose information. Conversational GenAI may reduce political polarization, yet many people remain worried about risks such as bias, hallucinations, improper attribution, …

Mindfulness Across Media: Examining The Effects Of Audio, Audio-Visual, And Virtual Reality Mindfulness Interventions On Social Media Mindsets And Psychological Wellbeing, Rashmi Salian

ETDs from 2020-2029

Social media is so deeply ingrained and integrated into daily life that concerns about its impact on psychological wellbeing continue to grow, prompting pressing questions about how to foster healthier and more intentional use of technology. Recent studies suggest that low-agency mindsets toward social media lead users to develop habitual usage patterns and ambiguous information consumption behaviors, both of which negatively impact psychological outcomes. However, limited research is available on mechanisms that could effectively alter these mindsets. This study uses an experimental methodology to investigate whether mindfulness interventions delivered through varying levels of media immersion can improve psychological mindsets toward …

Ethically Implementing Ai To Maximize The Designer's Workflow, Victoria Lyons

Masters Theses

Artificial Intelligence (AI) is a rapidly advancing technology that has impacted nearly every industry. Graphic design is certainly no exception. AI has provided designers with a multitude of exciting opportunities and new methods to improve their work. At the same time, AI has also created some complex ethical challenges for designers to navigate. AI has the potential to greatly increase workflow efficiency, bring in automation to repetitive tasks, and provide new creative potential, but it also introduces concerns about creative and artistic integrity, intellectual property laws, and transparency with the consumer.

The focus of this thesis research will explore how …

From Hashtags To Regime Change: How Ai-Driven Social Media Algorithms Fueled Youth Protests Against Authoritarianism In Bangladesh But Stalled In Pakistan (2020-2025), Rafia Nishan Abbasi

Electronic Theses and Dissertations

In this research, it has been investigated that how and why youth protests were amplified by AI based social media algorithms in Bangladesh; however, their impacts resulted in occasional and isolated resistance in Pakistan during 2022-25, taking in account the differences in state regulations, platform governance, and civil society networks. While utilizing Mixed-methods approach, this study employs comparative discourse analysis, a structured survey (N=466), semi-structured interviews, legal and policy tracing, and platform data. This research has proposed a novel theoretical framework of Algorithm Regime Mediation (ARM). ARM considers platform algorithms as politically intermingled intermediaries which can determine socio-political outcomes by …

Toward Defining Vulnerability For The Field Of Communication, Adrian Osman

Doctoral Dissertations and Projects

Vulnerability, a common human experience, is still not well-theorized within the field of communication and lacks a clear, discipline-specific definition. This qualitative study examined how vulnerability shapes interpersonal communication, using general systems theory and social exchange theory as guiding frameworks. Through in-depth interviews with individuals who identify obesity as a lived vulnerability, five central themes emerged: awareness and acceptance of vulnerability, experiencing weight-based dismissal in healthcare, weight-related communication in familial and everyday interactions, avoidance and situational disengagement, and support systems – what works and what does not. Findings show that vulnerability acts as a dynamic communicative force, shaping engagement, withdrawal, …