Communication Commons^™

La Priorización De Comportamientos Para Mejorar Programas De Cambio Social Y De Comportamiento Durante Una Emergencia De Salud Pública: Un Llamado A La Acción, Breakthrough Research

Poverty, Gender, and Youth

A medida que los especialistas en desarrollo internacional continúan trabajando en los desafíos de la salud pública y nuevas enfermedades emergentes, es de suma importancia la priorización de comportamientos. Este breve informe tiene como objetivo argumentar por qué es importante la priorización de comportamientos para fortalecer los programas de cambio social y de comportamiento (CSC). El documento finaliza con un llamado a la acción a que diferentes actores interesados aboguen por y participen en procesos que prioricen comportamientos como parte del diseño, planificación y adaptación de programas de cambio social y de comportamiento.

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As the international development community continues …

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently …

Organizational Conditions That Promote And Impede Research Engagement: The Principal’S Perspective, Renee Treat

Electronic Theses and Dissertations

The researcher explored perceptions of the research-practice gap in education, the process through which central actors make decisions related to teacher retention and development, and the organizational conditions that promote and impede research-engagement in this qualitative study. The researcher limited the study to the role of the campus principal and used purposive sampling to select participants from 3 diverse districts in the state of Texas. Because there may be discrepancies between leaders’ perceptions and behaviors, the researcher conducted interview sessions with principals and principal supervisors and conducted observation sessions in principals’ natural work environments. The study results showed that good …

A Power Man’S Theology: Marvel’S Luke Cage And Black Liberation Theology, Diarron B. Morrison

Electronic Theses and Dissertations

Netflix released Marvel’s Luke Cage in 2016 to critical acclaim. Born from a 1970s comic book, the series features Luke Cage, an African-American superhero. Cage is a big, bald, bulletproof black man. Instead of tights and a cape, Cage wears a hoodie calling the audience to remember Trayvon Martin and other victims of white racism. Theologian James Cone created Black Liberation Theology in the 1970s. As a result of Cone’s work, Black Liberation Theology addresses the issue of white racism from a theological standpoint. In this thesis I present a close reading of Marvel’s Luke Cage using Black Liberation Theology …

Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky

Faculty Curated Undergraduate Works

This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …

Cheer Up Luv: An Examination Of The Activistic Efforts Of Eliza Hatch, Jasper (Kirsten) Boyd

Faculty Curated Undergraduate Works

This paper examines the efforts put forth by Eliza Hatch, who is an established photojournalist and activist, which pertain to women’s rights and sexual harassment all over the world. Hatch has a multitude of projects dealing with sexual harassment and the unequal treatment of women all across the globe. She is mainly based in London and New York, but has also completed projects in Sri Lanka. Through her activistic career, which began in 2017, she has garnered ample media attention and has raised awareness regarding the issues she tackles in her projects. Through her photo-sets, documentaries, and talks at universities, …

Ribbon Cutting Celebration For Andreasen Center For Wellness, Gillian Panigot

Lake Union Herald

No abstract provided.

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacyresearch has debated whether privacy decision-making is determined by users'stable preferences (i.e., individual traits), privacy calculus (i.e.,cost-benefit analysis), or “responses on the spot” that vary across contexts.This study focuses on two factors—default setting as a contextual factor andregulatory focus as an individual difference factor—and examines the degree towhich these factors affect social media users' decisionmaking when usingprivacy preference settings in a fictitious social networking site. Theresults, based on two experimental studies (study 1, n = 414; study 2, n =213), show that default settings significantly affect users' privacypreferences, such that users choose the defaults or alternatives proximal tothem. Study 2 …

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacy research has debated whether privacy decision-making is determined by users' stable preferences (i.e., individual traits), privacy calculus (i.e., cost-benefit analysis), or “responses on the spot” that vary across contexts. This study focuses on two factors—default setting as a contextual factor and regulatory focus as an individual difference factor—and examines the degree to which these factors affect social media users' decision-making when using privacy preference settings in a fictitious social networking site. The results, based on two experimental studies (study 1, n = 414; study 2, n = 213), show that default settings significantly affect users' privacy preferences, such that …

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …

Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari

Library Philosophy and Practice (e-journal)

This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to …

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Language Documentation In The Aftermath Of The 2015 Nepal Earthquakes: A Guide To Two Archives And A Web Exhibit, Kristine A. Hildebrandt, Tanner Burge-Beckley, Jacob Sebok

SIUE Faculty Research, Scholarship, and Creative Activity

We describe two institutionally related archives and an online exhibit representing a set of Tibeto-Burman languages of Nepal. These archives and exhibit were built to house materials resulting from documentation of twelve Tibeto-Burman languages in the aftermath of the 2015 Nepal earthquakes. This account includes a detailed discussion of the different materials recorded, and how they were prepared for the collections. This account also provides a comparison of the two different types of archives, the different but complementary functions they serve, and a discussion of the role that online exhibits can play in the context of language documentation archives.

The Anonymous Web In Adichie’S Americanah, Michelle Jude Gibeault

Graduate Theses and Dissertations

Adichie’s Americanah is a novel that elevates anonymous blogging into black cultural performance. The novel follows a young Nigerian, Ifemelu, who arrives in the United States on a student visa and depicts her stressful confrontation with racism in post-slavery America. Through beginning a blog, Ifemelu voices her experiences as a black woman and immigrant in ways that renew the concerns of James Baldwin, an author whom she studies closely. Like Baldwin, her style blends humor and techniques of persuasion that trace to traditional oral folklore. Ifemelu’s success rests partly on Adichie’s construction of her as a character of good ethos, …

Communicating Death To Potential Military Recruits: A Terror Management Theory Approach, Amanda M. Augustine

Communication Theses - Archive

Efforts to encourage more citizens to join the military is a prominent duty within a military organization. In order to maintain force strength, military recruiters and marketing teams need to persuade the population to join. This study used Terror Management Theory (TMT) and the relationship between the fear of mortality and its effect on motivation toward volunteering for military service in the United States. TMT is a theory that explains how the human psyche combats the fear of mortality, and this study sought to answer how mortality salience affects an individual’s motivation to join the military. TMT’s explanation of defense …

Stories Of Color: An Exploration Of Storytelling And Racial Microaggression, Tama Lunceford

Electronic Theses and Dissertations

This study examines experiences of racial microaggressions as related to an audience through the art of Storytelling. Integrating Performance Ethnography and Critical Race Theory, it examines how storytelling may serve to illuminate the concept of racial microaggressions. After examining the current body of work on Racism, Storytelling and Microaggression, the author moves through the stories of experiences with racial microaggression from four individuals, gathered and performed as a storytelling event, before a live audience. The communicative management methods individuals use when talking about race and racial microaggressions are explored in presentation of the audience discussion which followed the performance. The …

Case Study Analysis Of Shared Visual Arguments And Propaganda Techniques Of Russian Propaganda Posters And Russian Internet Memes, Cindy D. Vasquez

Communication Theses - Archive

Rhetoric, the study of argument using logic, has been studied for centuries. However, there is some disagreement among scholars on whether or not argumentation can be applied to visual imagery. Images are noted to have more emotional appeal than text does. Visual propaganda was mass produced in the form of propaganda posters, most popularly in the early 20th century. In more recent times, the sharing of images has moved to social media, popularly through memes. This paper analyzes two Soviet propaganda posters produced by one Soviet publishing house, Litizdat, and two memes created by the Russian organization the Internet Research …

Ensuring Victims’ Rights And Inspiring Hope Through Community Collaboration, Evelyn Rodriguez Martinez

Capstone Projects and Master's Theses

Numerous crime victims who qualify for Victim Witness Assistance Program services through the San Benito County District Attorney's office are not accessing the resources. Research done to support this project revealed that countless crime victims did not utilize the services offered by the program during the time of their victimization. The project conducted was an outreach presentation, which included all the services provided by the Victim Witness Assistance Program, victims’ legal rights, and the qualifications for the California Victim Compensation Board. The outreach presentation was developed to increase awareness of victims’ rights and the Victim Witness Assistance Program to community …

Eruption Of Protests Around The Globe In 2019 Could Be The New Norm, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan discussed the key lessons gleaned from protests around the globe in 2019 and what they say about governance today. He noted that while taking to the streets in protest is not new, this year’s unrest in at least 18 countries in different corners of the world is characterised by the breadth and intensity of the protests. Assoc Prof Tan opined that this year’s protests may well presage a new era of political and societal conflict and protests as a norm.

Women In Law Enforcement: The Impacts And Obstacles They Face In A Hispanic- And Male-Dominated Culture, Lisa M. Seiser

Theses and Dissertations

Despite a lack of female law enforcement representation in police departments across the country and especially in the Border Patrol, there have been minimal studies performed that focus on the obstacles women face in these professions. The purpose of this study was to attempt to understand the lived experiences of female law enforcement officers/border patrol agents in this male-dominated profession, but also adding the aspect of them working in a Hispanic-dominated culture.

The findings revealed these women in law enforcement working in a Hispanic area face many of the same obstacles as women in other parts of the country - …

Contributions Of Role-Playing Games: Advantages Of Incorporating Social Media In Disaster Response, Erin Mullin

Graduate Theses and Dissertations

After a disaster, emergency managers need to know who needs help, what type of help they need, and how soon they need it. Traditionally, they have relied on 911 calls and ground assessments to collect this information. Because the needs of a population are not able to be identified in a timely manner by ground assessments and because individuals are often unable to get through to 911, many civilians in distress turn to social media outlets as a last-ditch effort to obtain the services they need. Due to the uncertainty concerning the accuracy of social media posts, responding to disaster …

Social Media In Baptist Churches, Robin Rogers

Dissertations

The integration of social media into Chicago Baptist Churches congregants recently increased over the last few years. This research study allowed church leaders to determine if social media was an effective media outlet in Baptist churches on the Southside of Chicago. The evaluation research approach was to assess the effectiveness of social media, in particular Facebook and Instagram. Within this conceptual framework, the researcher was able to produced flexible, fixed, and multi-design strategies to abstract a full spectrum of evaluation. The subsequent methodology focused on the dual use of social media and themes that coincide, specifically, marketing, politics, communication awareness, …

Rating News Claims: Feature Selection And Evaluation, Izzat Alsmadi, Michael J. O'Brien

Computer Science Faculty Publications (Archived)

News claims that travel the Internet and online social networks (OSNs) originate from different, sometimes unknown sources, which raises issues related to the credibility of those claims and the drivers behind them. Fact-checking websites such as Snopes, FactCheck, and Emergent use human evaluators to investigate and label news claims, but the process is labor- and time-intensive. Driven by the need to use data analytics and algorithms in assessing the credibility of news claims, we focus on what can be generalized about evaluating human-labeled claims. We developed tools to extract claims from Snopes and Emergent and used public datasets collected by …

Tuning Networks For Prosocial Behavior: From Senseless Swarms To Smart Mobs [Commentary], Sun Sun Lim, Roland Bouffanais

Research Collection College of Integrative Studies

Social media have been seen to accelerate the spread of negative content such as disinformation and hate speech, often unleashing a reckless herd mentality within networks, further aggravated by malicious entities using bots for amplification. So far, the response to this emerging global crisis has centered around social media platform companies making reactive moves that appear to have greater symbolic value than practical utility. Proposes a solution to favor prosocial behavior via social networks.

Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille

Graduate Theses and Dissertations

This dissertation focuses on event detection within streams of Tweets based on sentiment quantification. Sentiment quantification extends sentiment analysis, the analysis of the sentiment of individual documents, to analyze the sentiment of an aggregated collection of documents. Although the former has been widely researched, the latter has drawn less attention but offers greater potential to enhance current business intelligence systems. Indeed, knowing the proportion of positive and negative Tweets is much more valuable than knowing which individual Tweets are positive or negative. We also extend our sentiment quantification research to analyze the evolution of sentiment over time to automatically detect …

Customer Relations Twitter @Indonesiagaruda Of Garuda Indonesia Airlines In The Social Customer Era, Ira Purwitasari, Engkus Kuswarno, Uud Wahyudin, Ninis Agustini Damayani

Library Philosophy and Practice (e-journal)

The purpose of this research is to be able to analyze in depth the airlines of. Garuda Indonesia and its public customers in establishing good relations by utilizing social media Twitter. In the current era of digital communication where the use of social media is community-based media, companies inevitably have to deal with social customers. Customer relations is a process of building long-term relationships with customers to maintain satisfaction and to keep them coming back. The research method used is descriptive qualitative. Data collection in this study consist of primary and secondary data. Primary data were carried out through in-depth …