Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (41536)
- Mass Communication (35117)
- Arts and Humanities (24135)
- Education (16041)
- History (14385)
-
- Sociology (9967)
- United States History (8860)
- Social History (8741)
- Educational Administration and Supervision (7705)
- Organizational Communication (6973)
- Public Relations and Advertising (6872)
- Higher Education Administration (6799)
- Publishing (6656)
- Communication Technology and New Media (6401)
- Social Influence and Political Communication (6266)
- Sports Studies (5650)
- Higher Education (5429)
- Life Sciences (5378)
- Business (5342)
- Critical and Cultural Studies (4776)
- Race, Ethnicity and Post-Colonial Studies (3860)
- American Studies (3678)
- American Popular Culture (3354)
- Agriculture (3280)
- African American Studies (3239)
- Speech and Rhetorical Studies (3199)
- Social Media (3158)
- Gender, Race, Sexuality, and Ethnicity in Communication (3135)
- Institution
-
- San Jose State University (12757)
- Western Kentucky University (7288)
- University of Central Florida (5006)
- Wright State University (4588)
- Colby College (3024)
-
- Lindenwood University (2946)
- Morehead State University (2713)
- University of Memphis (2140)
- Providence College (2073)
- Winthrop University (2025)
- St. Mary's University (1499)
- Columbia College Chicago (1483)
- Hollins University (1401)
- Parkland College (1373)
- University of Nebraska - Lincoln (1189)
- University of Texas at Arlington (1128)
- Minnesota State University, Mankato (1063)
- University of Massachusetts Boston (904)
- Purdue University (854)
- Singapore Management University (826)
- CentraCare Health (780)
- Marquette University (753)
- University of Dayton (737)
- Georgia College (735)
- Old Dominion University (733)
- Eastern Illinois University (655)
- Seton Hall University (651)
- Portland State University (645)
- California Polytechnic State University, San Luis Obispo (622)
- University of Texas at El Paso (619)
- Keyword
-
- Spartan Daily (12401)
- Newspaper (12316)
- Western Kentucky University (6672)
- Student newspaper (4562)
- Student newspapers (3601)
-
- Communication (3445)
- Wright State University (3325)
- American newspapers (3003)
- Agricultural newspapers (3000)
- Central Maine (3000)
- Maine history (3000)
- Popular literature (3000)
- Student life (2776)
- 19th century newspapers (2670)
- Newspapers (2445)
- Future (2302)
- Central Florida Future (2282)
- Athletics (2142)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- African Americans (1966)
- Alumni (1930)
- Blacks (1929)
- Athletics (WKU) (1657)
- Faculty (1651)
- Local History (1554)
- Chester County SC (1552)
- Digital Collections (1552)
- Events (1521)
- Staff (1395)
- Community college (1366)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (11410)
- WKU Administration Documents (6441)
- The Guardian Student Newspaper (2691)
- Central Florida Future (2281)
- The Waterville Mail (Waterville, Maine) (2161)
-
- Journalism and Strategic Media Syllabi Archive (2139)
- The Cowl (2008)
- Rowan County News Archive (1488)
- The Rattler (Previous issues) (1404)
- Hollins Student Newspapers (1384)
- Jessie Maye Smith Birds and Watchers Columns Collection (1036)
- Theses and Dissertations (1016)
- Columbia Chronicle (932)
- The Eastern Mail (Waterville, Maine) (839)
- On Sport and Society (805)
- Association for Communication Administration Bulletin (764)
- The Linden Bark (1924-1969) (759)
- Colonnade (724)
- Electronic Theses and Dissertations (654)
- Basic Communication Course Annual (641)
- Lindenwood Digest (598)
- CLCWeb: Comparative Literature and Culture (580)
- Masters Theses (575)
- Organization Management Journal (542)
- Kno.e.sis Publications (540)
- Communiqué (527)
- Journal of International and Global Studies (497)
- Morehead Independent Archive (497)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- College of Communication Faculty Research and Publications (450)
- Publication Type
Articles 13861 - 13890 of 89503
Full-Text Articles in Communication
Public Perceptions Of Delays In The Release Of Police Body-Worn Camera Footage, Christopher Lee Bush
Public Perceptions Of Delays In The Release Of Police Body-Worn Camera Footage, Christopher Lee Bush
Walden Dissertations and Doctoral Studies
Delays in the release of police body-worn camera (BWC) video footage have amplified public concerns about police misconduct. Law enforcement transparency is questioned when video from BWCs is not shared in a timely manner with the community. The purpose of this qualitative case study was to explore community and victims’ family’s beliefs related to delays in the release of police BWC footage. Rogers’s diffusion innovation theory and Mettler and Sorelle’s policy feedback theory were used for the study’s conceptual framework. The research questions focused on understanding the perceptions of community relationships with law enforcement around transparency, communication, and information sharing. …
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Walden Dissertations and Doctoral Studies
The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and …
Emerging Digital Marketing Strategies Using Mobile Instant Messaging, Philip Earl Bailey
Emerging Digital Marketing Strategies Using Mobile Instant Messaging, Philip Earl Bailey
Walden Dissertations and Doctoral Studies
Customer engagement by commercial mobile instant messages (MIMs) is hampered by the high rate of customer irritation of receipt of the message. Increasing customer engagement is essential to marketing managers because MIMs marketing opportunities do not translate into sales unless marketers employ effective strategies for MIMs as a communication channel. Grounded in the technology acceptance model, the purpose of this qualitative multiple case study was to explore strategies marketing managers used to improve customer engagement with MIMs. The participants included 4 marketing managers from 3 organizations in the southeastern region of the United States who utilized MIMs as a marketing …
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Walden Dissertations and Doctoral Studies
There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …
Successful Strategies To Address Disruptive Innovation Technologies In The Digital-Media Industry, Latronya M. Acevedo-Berry
Successful Strategies To Address Disruptive Innovation Technologies In The Digital-Media Industry, Latronya M. Acevedo-Berry
Walden Dissertations and Doctoral Studies
Digital media executives lack strategic solutions for the preparation and response to changing media innovation technology. The lack of innovative technological strategies threatens digital-media corporations’ ability to maintain marketplace sustainability for addressing disruptive innovation technologies. Grounded in Christensen’s disruptive innovation theory and Roger’s diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore innovative technological strategies some executives of digital-media corporations used to maintain marketplace sustainability for addressing disruptive innovation technologies. The participants were 7 digital-media executives in New York and California, who used effective strategies to innovate technology and maintain marketplace sustainability. Data were …
Emoco: Visual Analysis Of Emotion Coherence In Presentation Videos, Haipeng Zeng, Xingbo Wang, Aoyu Wu, Yong Wang, Quan Li, Alex Endert, Huamin Qu
Emoco: Visual Analysis Of Emotion Coherence In Presentation Videos, Haipeng Zeng, Xingbo Wang, Aoyu Wu, Yong Wang, Quan Li, Alex Endert, Huamin Qu
Research Collection School Of Computing and Information Systems
Emotions play a key role in human communication and public presentations. Human emotions are usually expressed through multiple modalities. Therefore, exploring multimodal emotions and their coherence is of great value for understanding emotional expressions in presentations and improving presentation skills. However, manually watching and studying presentation videos is often tedious and time-consuming. There is a lack of tool support to help conduct an efficient and in-depth multi-level analysis. Thus, in this paper, we introduce EmoCo, an interactive visual analytics system to facilitate efficient analysis of emotion coherence across facial, text, and audio modalities in presentation videos. Our visualization system features …
Towards Automated Infographic Design: Deep Learning-Based Auto-Extraction Of Extensible Timeline, Zhutian Chen, Yun Wang, Qianwen Wang, Yong Wang, Huamin Qu
Towards Automated Infographic Design: Deep Learning-Based Auto-Extraction Of Extensible Timeline, Zhutian Chen, Yun Wang, Qianwen Wang, Yong Wang, Huamin Qu
Research Collection School Of Computing and Information Systems
Designers need to consider not only perceptual effectiveness but also visual styles when creating an infographic. This process can be difficult and time consuming for professional designers, not to mention non-expert users, leading to the demand for automated infographics design. As a first step, we focus on timeline infographics, which have been widely used for centuries. We contribute an end-to-end approach that automatically extracts an extensible timeline template from a bitmap image. Our approach adopts a deconstruction and reconstruction paradigm. At the deconstruction stage, we propose a multi-task deep neural network that simultaneously parses two kinds of information from a …
Successful Strategies To Lead Change Initiatives, Lorice S. Edwards Brown
Successful Strategies To Lead Change Initiatives, Lorice S. Edwards Brown
Walden Dissertations and Doctoral Studies
As financial systems, global trade, and the regulatory environment integrate, business leaders are often ill equipped to develop and implement strategies to lead changes in organizations. Business leaders who lead change initiatives without proven sustainability strategies are highly susceptible to business closure. Grounded in Lewin's theory of change, the purpose of this qualitative multiple case study was to explore successful strategies some business leaders used to develop and manage change initiatives to remain operable beyond 5 years. The participants included 4 industry business leaders with a minimum of 5 years of successful change leadership experience. The data collection included semistructured …
What Do The Stories Of Indigenous Youth Reveal About Their Educational Experiences?, Kenneth Paul Ealey
What Do The Stories Of Indigenous Youth Reveal About Their Educational Experiences?, Kenneth Paul Ealey
Walden Dissertations and Doctoral Studies
While the voices of Indigenous youth in other parts of the world have been sought out, no studies have specifically focused on the educational experiences of urban Indigenous youth in Canada. This phenomenological study explores the lived experiences of youth-adult relationships among Indigenous youth attending urban high schools in Western Canada. The study was approached from a postcolonial perspective aligning with Native Theory. This position is grounded on the premise that the experiences and stories of participants reveal their lived realities. Indigenous youth, 18 to 21, were recruited through targeted information sessions and word of mouth. Over 30 youth expressed …
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Walden Dissertations and Doctoral Studies
Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …
Cross-Cultural Communication Strategies That Engage Employees And Increase Productivity., Alvin Sidney Moton
Cross-Cultural Communication Strategies That Engage Employees And Increase Productivity., Alvin Sidney Moton
Walden Dissertations and Doctoral Studies
AbstractLow employee engagement can negatively impact productivity for small fast-food restaurants in the United States. Small fast-food restaurant managers who do not engage employees experience decreased employee productivity. Grounded in Hofstede's cross-cultural dimensions theory, the purpose of this qualitative multiple case study was to explore strategies managers of small fast-food restaurants managers use to improve employee engagement. Participants were four small fast-food restaurants manager within the southern region of the United States who used cross-cultural strategies to successfully engage employees. Data were collected through semistructured interviews and internal company documents and were analyzed using thematic analysis. Four themes emerged: (a) …
Understanding Ethical Decision-Making In Design, Danielle J. Corple, Carla B. Zoltowski, Megan Kenny Feister, Patrice M. Buzzanell
Understanding Ethical Decision-Making In Design, Danielle J. Corple, Carla B. Zoltowski, Megan Kenny Feister, Patrice M. Buzzanell
Communication Faculty Publications
Background: Little is known about how students engage in ethical decision-making, especially when designing in messy, real-life contexts. To prepare ethically competent engineers, educators need a richer understanding of students' ethical decision-making throughout the course of the design process.
Purpose/Hypothesis: This study examines students' intuitive ethical decision-making as it emerges throughout the design process as well as when and how students engage in ethical reflection. Outlining these processes enables educators to better structure and support students' ethical reasoning.
Design/Method: We conducted 103 semi-structured interviews with students in a multidisciplinary service-learning program. To capture how ethical decision-making unfolded over time, we …
"Good Job, But Bulgarian": Identifying "Bulgarian-Ness" Through Cultural Discourse Analysis, Nadezhda Sotirova
"Good Job, But Bulgarian": Identifying "Bulgarian-Ness" Through Cultural Discourse Analysis, Nadezhda Sotirova
Communication, Media, and Rhetoric Publications
By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”
There And Back: Vindicating The Listener's Interests In Targeted Advertising In The Internet Information Economy, Caitlin Jokubaitis
There And Back: Vindicating The Listener's Interests In Targeted Advertising In The Internet Information Economy, Caitlin Jokubaitis
Kernochan Center for Law, Media, and the Arts
Targeted advertising — the process by which advertisers direct their message at a specific demographic — is neither a recent1 nor an irrational phenomenon.2 One industry executive has proclaimed it the “rare win for everyone” because it serves producers, advertisers, and consumers alike. It should be no surprise that the Information sector of the online economy — particularly new and social media platforms with robust access to consumer data — has structured revenue streams to benefit from targeted advertising. These platforms generate “substantially all of [their] revenue from advertising,” which in turn rely on active user engagement.
The Internet Information …
Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen
Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen
Atlantic Marketing Journal
Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …
Letter From The Faculty And Managing Editors, Beth Kegley, Gail Halleck
Letter From The Faculty And Managing Editors, Beth Kegley, Gail Halleck
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Food Accessibility Related To The Double Your Dollar Program, Julia Carlson, Heather Friedrich, Mechelle Bailey, Curt Rom
Food Accessibility Related To The Double Your Dollar Program, Julia Carlson, Heather Friedrich, Mechelle Bailey, Curt Rom
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
The Double Your Dollar (DYD) Program is a program that gives Supplemental Nutrition Assistance Program (SNAP) beneficiaries and Senior Farmers Market Nutrition Program (SFMNP) participants match dollars to spend at local farmers markets. The DYD’s goal is to incentivize healthy eating among individuals of low income and promote spending at farmers markets. Food insecurity affects over 60,000 individuals in Washington and Benton counties in Arkansas. The aim of this study was to assess how the DYD program impacted users’ food accessibility and how the program could be improved for the future. A survey was used to address basic demographics, type, …
The Biofiltration Ability Of Asparagus Densiflorus To Remove Sulfur Dioxide From The Indoor Atmosphere, Rhiannon De La Rosa, Mary Savin
The Biofiltration Ability Of Asparagus Densiflorus To Remove Sulfur Dioxide From The Indoor Atmosphere, Rhiannon De La Rosa, Mary Savin
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Sulfur dioxide is an inorganic compound (IC) and air pollutant that causes health risks in humans. The buildup of sulfur dioxide (SO2) in enclosed indoor spaces is, therefore, a concern to human health, especially since the average person spends 90% of his/her time indoors. This study focused on decreasing SO2 concentration in a cost-effective and simple way—by using botanical biofiltration, or the uptake of pollutants by plants. Research in biofiltration has focused mostly on the remediation of volatile organic compounds (VOC). However, research has also shown that plant species that remediate VOC efficiently also have the potential for efficient IC …
Letter From Division Of Agriculture Communications, Fred Miller
Letter From Division Of Agriculture Communications, Fred Miller
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Acts Of Meaning, Resource Diagrams, And Essential Learning Behaviors: The Design Evolution Of Lost & Found, Owen Gottlieb, Ian Schreiber
Acts Of Meaning, Resource Diagrams, And Essential Learning Behaviors: The Design Evolution Of Lost & Found, Owen Gottlieb, Ian Schreiber
Articles
Lost & Found is a tabletop-to-mobile game series designed for teaching medieval religious legal systems. The long-term goals of the project are to change the discourse around religious laws, such as foregrounding the prosocial aspects of religious law such as collaboration, cooperation, and communal sustainability. This design case focuses on the evolution of the design of the mechanics and core systems in the first two tabletop games in the series, informed by over three and a half years’ worth of design notes, playable prototypes, outside design consultations, internal design reviews, playtests, and interviews.
Raj Soin College Of Business Monthly Update - January 2020, Raj Soin College Of Business
Raj Soin College Of Business Monthly Update - January 2020, Raj Soin College Of Business
RSCob Monthly Update
The RSCoB Monthly Update highlights the activities in the college, such as, publications, new faculty and staff, recognitions, and student accomplishments.
Against The "Safety Net", Matthew B. Lawrence
Against The "Safety Net", Matthew B. Lawrence
Faculty Articles
Then-Representative Jack Kemp and President Ronald Reagan originated the “safety net” conception of U.S. health and welfare laws in the late 1970s and early 1980s, defending proposed cuts to New Deal and Great Society programs by asserting that such cuts would not take away the “social safety net of programs” for those with “true need.” Legal scholars have adopted their metaphor widely and uncritically. This Article deconstructs the safety net metaphor and counsels against its use in understanding health and welfare laws. The metaphor is descriptively confusing because it means different things to different audiences. Some understand the safety net …
Communication Apprehension About Death, Religious Group Affiliation, And Religiosity: Predictors Of Organ And Body Donation Decisions, Heather J. Carmack, Jocelyn M. Degroot
Communication Apprehension About Death, Religious Group Affiliation, And Religiosity: Predictors Of Organ And Body Donation Decisions, Heather J. Carmack, Jocelyn M. Degroot
SIUE Faculty Research, Scholarship, and Creative Activity
Communication willingness has previously been identified as an important communication factor in influencing individuals’ decisions to become an organ donor. Missing from this conversation is the role of communication apprehension about death and its impact on donation decisions. The purpose of this study was to examine the relationships between communication apprehension about death, religiosity, and religious affiliation, and donation decisions. Three hundred and thirty-three individuals participated in an online survey. Findings suggest that communication apprehension about death, especially communication avoidance about death, negatively impact donation decisions. Additionally, religiosity and affiliation with a specific religion also negatively impact donation decisions. These …
Feminazis And Social Justice Warriors: Gender And Rhetoric Is Superhero Film Fan Culture, Shelby Miksch
Feminazis And Social Justice Warriors: Gender And Rhetoric Is Superhero Film Fan Culture, Shelby Miksch
EWU Masters Thesis Collection
No abstract provided.
Online Collaboration Platforms: Communication Implications For Workplace Virtual Teams, Anthony J. Paz
Online Collaboration Platforms: Communication Implications For Workplace Virtual Teams, Anthony J. Paz
Senior Honors Theses and Projects
As more organizations face the growing need to accommodate employees who are unable to work in a traditional face-to-face office environment, many turn to new computer programs that can connect all employees. These programs, generally referred to as online collaboration platforms, help to connect members of an organization while enhancing productivity and allowing work to be completed from around the world. While there is extensive research on the structure and nature of communication within virtual teams, there has been little research on the implications of online collaboration platforms on virtual teams. This study demonstrates how employees work with one another …
Media Manipulation Of The Israeli Palestinian Conflict In The United States, Alissa Kennedy
Media Manipulation Of The Israeli Palestinian Conflict In The United States, Alissa Kennedy
Senior Honors Theses and Projects
This presentation looks to examine media-manipulation of the Israeli-Palestinian conflict in the U.S., inlcuding implications in the form of public opinion and policy making. The focus is a history of the conflict itself by presenting it first through the lens of the U.S. using multi-mass media news sources before then presenting media based in the Middle East. By doing so an individual can note the inconsistency and categorical syllogism which occurs. It’s important to note, it is difficult to change the fundamental opinions individuals have of this conflict or others, but education on media manipulation can allow audiences the ability …
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Augustana Center for the Study of Ethics Essay Contest
Consumers need to understand the risks and consequences of sharing their lives with the world. For data analysts, even if you can create and implement a model, should you? This research paper discusses Cambridge Analytica’s methods using predictive analytics and Facebook to influence the 2016 US Presidential Election. Through examining the firm as a whole, key people involved in the scandal, methods of data collection, and Facebook’s role, the ethical boundaries of big data, predictive analytics, and data privacy are analyzed. Three perspectives were discussed in regards to ethical disparity: Cambridge Analytica, Facebook, and the consumers. Overall, this research exposes …
การเปิดรับ ทัศนคติ และพฤติกรรมการตอบสนองของผู้บริโภคต่อการสื่อสารที่ขับเคลื่อนด้วยระบบ อัลกอริทึมและข้อมูลส่วนบุคคล สำหรับสินค้าที่เป็นมิตรต่อสิ่งแวดล้อมบนเฟซบุ๊ก, ศุภนิดา จันทร์กระจ่าง
การเปิดรับ ทัศนคติ และพฤติกรรมการตอบสนองของผู้บริโภคต่อการสื่อสารที่ขับเคลื่อนด้วยระบบ อัลกอริทึมและข้อมูลส่วนบุคคล สำหรับสินค้าที่เป็นมิตรต่อสิ่งแวดล้อมบนเฟซบุ๊ก, ศุภนิดา จันทร์กระจ่าง
Chulalongkorn University Theses and Dissertations (Chula ETD)
งานวิจัยชิ้นนี้มีวัตถุประสงค์เพื่อทำการศึกษาเกี่ยวกับการเปิดรับ ทัศนคติ และพฤติกรรม การตอบสนองของผู้บริโภคต่อการสื่อสารที่ขับเคลื่อนด้วยระบบอัลกอริทึมและข้อมูลส่วนบุคคล สำหรับสินค้าที่เป็นมิตรต่อสิ่งแวดล้อมบนเฟซบุ๊ก โดยศึกษาถึงความสัมพันธ์ระหว่างการเปิดรับกับทัศนคติ และความสัมพันธ์ระหว่างทัศนคติกับพฤติกรรมการตอบสนอง รวมถึงศึกษาอิทธิพลของการเปิดรับ และทัศนคติที่มีผลต่อพฤติกรรมการตอบสนองของผู้บริโภค โดยใช้รูปแบบการวิจัยเชิงปริมาณ ด้วยวิธีวิจัยเชิงสำรวจ ซึ่งจะใช้แบบสอบถามในการเก็บข้อมูลจำนวน 400 ชุด ทั้งนี้ ผลการวิจัยพบว่า กลุ่มตัวอย่างมีการเปิดรับในระดับปานกลาง (3 – 4 วัน/สัปดาห์) ที่ 3.14 มีทัศนคติโดยรวมในเชิงบวกที่ 4.01 และมีพฤติกรรมการตอบสนองโดยรวมอยู่ในระดับมากที่ 3.70 อนึ่ง ผลการทดสอบสมมติฐานพบว่า 1) การเปิดรับของผู้บริโภคมีความสัมพันธ์เชิงบวกกับทัศนคติในระดับต่ำ (r = 0.359) 2) ทัศนคติของผู้บริโภคมีความสัมพันธ์เชิงบวกกับพฤติกรรม การตอบสนองในระดับสูง (r = 0.624) 3) การเปิดรับ และทัศนคติ มีอิทธิพลต่อพฤติกรรมการตอบสนองของผู้บริโภค อย่างมีนัยสำคัญทางสถิติที่ระดับ (R2 = 0.411, p-value < 0.001) โดยที่ปัจจัยด้านทัศนคติ (β = 0.348) มีอิทธิพลต่อพฤติกรรมการตอบสนองมากกว่าปัจจัยด้านการเปิดรับ (β = 0.182) นอกจากนั้น ยังพบว่า 1) ด้านการเปิดรับ ควรเน้นที่รูปแบบการสื่อสารที่แสดงข้อความ “ราคา/โปรโมชันพิเศษสำหรับคุณโดยเฉพาะ” และแสดงข้อความ “สินค้าสำหรับคุณโดยเฉพาะ” 2) ด้านทัศนคติ ควรเน้นที่รูปแบบการสื่อสารที่แสดงข้อความที่เกี่ยวข้องกับ “ความสนใจและกิจกรรมของคุณ” ทั้งนี้ ควรที่จะหลีกเลี่ยงการใช้รูปแบบการสื่อสารที่อ้างอิงจากสถานที่ของคุณ เพื่อสามารถกระตุ้นให้ผู้บริโภคเกิด การเปิดรับ มีทัศนคติ และพฤติกรรมการตอบสนองได้อย่างมีประสิทธิภาพมากยิ่งขึ้น
Chinese Fans’ Attitude Towards Thai Boy's Love Tv Dramas, Boy Love Tv Actors And Their Intention To Travel To Thailand, Jialin Gu
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, more and more subcultures have emerged, such as fan culture, and the resulting fan economic impact is also growing. Certain brands or industries have already developed to use the enthusiasm of fans to achieve specific promotional effects. Therefore, the objectives of this research are to examine the Chinese fans' exposure to Thai BL TV dramas, their attitude toward BL celebrities, and intention to travel to Thailand, as well as the relationship between Chinese fans' attitudes towards Thai BL TV dramas and their attitudes towards celebrities in BL TV dramas, and the relationship between Chinese fans' attitudes towards celebrities in …
Consumers’ Exposure To Facebook Pages Regarding Environment, Environmental Awareness, And Behavioral Tendency In Thailand, Porntip Jakmongkolchai
Consumers’ Exposure To Facebook Pages Regarding Environment, Environmental Awareness, And Behavioral Tendency In Thailand, Porntip Jakmongkolchai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aims to analyze the exposure to Facebook pages regarding environment, consumers’ environmental awareness, and their behavioral tendency. The research explores the relationship between the exposure to Facebook pages and consumers’ environmental awareness, as well as relationship between consumers’ environmental awareness and their behavioral tendency. This quantitative research was conducted through an online survey which collected data from 200 respondents, aged between 18 to 64 years old who currently reside in Thailand. The results from the study reveals that respondents frequently see both text post and photo post equally (M = 2.47) from Environman or 3WheelsUncle or other Facebook …