Communication Commons^™

Evaluation Of Native Advertisement Though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze

USF Tampa Graduate Theses and Dissertations

The main purpose of this research is to determine how people evaluate native advertising in order to figure out how ethical is a native advertising practice. The Third Person Effect Theory was applied to this study. It enables to examine people’s attitude toward native advertising. An experimental design was developed. Participants were exposed to three types of ads to find out if they are able to recognize native ads among other advertisements. The total number of participants was 386. The results were analyzed via ANOVA. The main finding of this study states that individuals perceive the native advertisement in a …

Media Fandom: Social Media Use And Collective Identity In China: A Case Study Of Z.Tao’S Weibo Fandom, Mier Sha

USF Tampa Graduate Theses and Dissertations

With the advancement of information and communication technologies (ICTs), social media platforms have been widely applied in the practices of media fandom. To determine the correlation between social media use and collective identity of celebrity fandom, the current study investigated Z.Tao’s Weibo fandom as a case conducting an online quantitative survey with 100 samples and 12 in-depth semi-structured interviews. The results show that social media use significantly facilitates the construction of collective identity of celebrity fandom on Weibo through fans’ experiences of ingroup interaction and outgroup interaction.

"#Does This Count As Poetry?": A Genre Analysis Of Tumblr Poetry, Selena Cotte

College of Communication Theses and Dissertations

This thesis canonizes “Tumblr poetry” as a distinct and separate genre of poetry, closely related to other digital poetry movements but ultimately its own phenomenon. Through historical analysis, the criticism against Tumblr poetry and digital poetry as a whole become familiar in a cycle of negative reactions to changing poets and changing audiences. Through textual analysis of poems found on Tumblr, common attributes and style changes are identified and contrasted with more traditional contemporary poetry, signifying a distinct formal shift. Finally, through a platform analysis, poetry communities on Reddit and Instagram are similarly analyzed and contrasted with Tumblr poetry to …

Spartan Daily, March 19, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 25

An Empirical Analysis Of Individual Events In Collegiate Forensics, Jordan Duffin Wong

Honors Program: Senior Projects (Public)

Anecdotally, it is a widely accepted notion in the United States’ collegiate competitive speech and debate community that a competitor’s strong record of competitive performance in the activity at the high school level is a powerful predictor of similar success in the activity at the collegiate level. However, no evidence has been brought to bear supporting this claim. This paper uses the universe of American Forensic Association National Individual Events Tournament results from 2013 to 2018 and links collegiate competitors to their respective high school performance data. I demonstrate evidence that high school experience does, in fact, appear to play …

Spartan Daily, March 18, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 124

Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son

Journal of Athlete Development and Experience

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …

Spartan Daily, March 17, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 23

The Impact Of Social Media Use On Students’ Academic Performance: A Field Study At A Mid-South University, Asem A. Alomari

Student Theses and Dissertations

The proliferation of social media dictates the need to take a profound and scientific look at the influence of it on individuals. This study investigated if there is a significant correlation between the purposes of use, time spent by students, motives and gratifications, and university students’ academic performance. 971 responses were collected through an online survey using a convenience sample technique. This study found that participants use social media more for socialization and entertainment needs rather than academic needs and purposes. This study suggested a statistically significant correlation existed between time spent on social media and participants’ entertainment purposes of …

The Role Of Social Media In Raising Special Needs Awareness Among Saudi People, Lujain Bugshan

Student Theses and Dissertations

Notwithstanding the decades-long focus afforded by the Saudi government on people with special needs, the sector remains to receive minimal research-based interventions (Alharbi & Madhesh, 2017), making social awareness more challenging. However, social media has become a means for information diffusion and raising awareness about different social issues. Furthermore, it has been employed as a powerful medium in influencing the perceptions of its users in Saudi Arabia (de Alencar, 2016). Given the utility of social media and the expected positive outcomes of public health advocacies, this paper seeks to examine the role of social media in raising awareness of the …

Role Of Multiple Social Media Platforms In Online Campaigns, Muhammad Nihal Hussain

Theses and Dissertations

Social media that started as a tool that connected high school students has found various uses. We are now connected more than ever. It has altered the way information reaches us. People use social media to learn not only about their family and friends but also to stay updated about news and global events. Organizations use social media to learn about their customers, politicians use it to reach out and influence voters, and protesters use it to plan and coordinate their activities. Social media is playing a central role in various campaigns be it marketing campaigns by companies to political …

Gender Differences In The Knowledge-Base Of Autism Spectrum Disorders, Kayla Williams

Student Theses and Dissertations

Research suggests that the earlier a child with autism spectrum disorder (ASD) is diagnosed, the better their chances for improved functioning. Previous studies have shown the importance of early intervention and parents’ roles in recognizing ASD in their children. Prior studies have not, however, examined which parent recognized the early warning signs. Therefore, the purpose of the current study was to discover which gender had a better understanding of the early indicators of ASD. The primary investigator administered an online true/false and multiple-choice questionnaire regarding the developmental milestones associated with ASD to 110 students at Arkansas State University. The female …

9/11 Then And Now: How The Performance Of Memorial Rhetoric By Presidents Changes To Construct Heroes, Kristen M. Grafton

USF Tampa Graduate Theses and Dissertations

This study is concerned with American presidential rhetoric at the cross-section of hero rhetoric and memorial address. It analyzes presidential memorialization of the terrorist attacks on September 11, 2001. 9/11 is arguably the most significant tragedy in recent American history. The purpose of this study is to identify the type of hero each president since 9/11 has attempted to construct of himself for the public and discuss the rationale behind that hero construction. To complete this objective, I analyze the second 9/11 memorial speech from the presidencies of Bush, Obama, and Trump for hero construction. A close reading examining the …

Predictive Text Encourages Predictable Writing, Kenneth C. Arnold, Krysta Chauncey, Krysztof Z. Gajos

University Faculty Publications and Creative Works

Intelligent text entry systems, including the now-ubiquitous predictive keyboard, can make text entry more efficient, but little is known about how these systems affect the content that people write. To study how predictive text systems affect content, we compared image captions written with different kinds of predictive text suggestions. Our key findings were that captions written with suggestions were shorter and that they included fewer words that that the system did not predict. Suggestions also boosted text entry speed, but with diminishing benefit for faster typists. Our findings imply that text entry systems should be evaluated not just by speed …

Evaluation Of The Impact Of Social Collaborations On Sexual And Reproductive Health Knowledge, Lucki Word, Jaila Campbell, Manar T. Edriss, Destiny Stroman, Jewel Evans, Melanie Hanna-Johnson, Md, Anil N. F. Aranha, Phd

Medical Student Research Symposium

Introduction: Developments in technology, such as the popularity of mobile devices and social media outlets, have enhanced the ability of individuals to communicate. Currently, search engines allow for easy exploration of information related to every topic of interest. Our study purpose was to evaluate the impact of technological and social collaborations on sexual and reproductive health knowledge (SRHK).

Methods: A 50-item survey instrument, integrating factors of sociodemographics, number/type of social collaborations, technological communication use, and SRHK, was developed to assess familiarity with sexual and reproductive health perceptions. The survey was provided to consenting patients in an ambulatory, primary care setting. …

The Guardian, Week Of March 16, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of March 16, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Polite Abuser: Using Politeness Theory To Examine Emotional Abuse, Cimmiaron Alvarez

Theses and Dissertations

Over the last few decades more and more cultural attention has been paid to intimate partner violence, especially emotional abuse. Follingstad, Rutledge, Berg, Hause, and Polek (1990) established that emotional abuse fell into six distinct categories, however, little attention had been paid to how abusers can utilize polite communication to hurt their partner. Equally, Brown and Levinson’s politeness theory (1987) had never been applied to problematic communication (Austin, 1990). This study aimed to understand how polite communication can be used as a form of emotional abuse. In-depth, semi structured interviews were conducted with 20 participants who self-identified as having been …

The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes

Graduate Student Council Research Grants

Overview: As a student in the School of Journalism and New Media, I will receive my Masters of Science in Integrated Marketing Communications August 2020. In order to experience the full breadth of the program, I aim to conduct field research at various environmentally conscious companies through support of the Graduate Student Council (GSC). This GSC project will ultimately explore attitudes toward sustainable consumption and identify the level of impact environmental marketing has on purchase decisions. By analyzing current marketing strategies with the suggested brands while dually examining target audience responsiveness, receptiveness and purchase behavior, I aim to reveal the …

The Role Of Popular Media In 2016 Us Presidential Election Memes, Kyra Osten Hunting

Journalism and Media Faculty Publications

The 2016 US presidential election was marked by the extensive role that social media played in the construction of the candidates as well as by the growth of a number of forms of digital political rhetoric, including memes. The subgenre of popular culture-based political memes that draw on well-known entertainment media, particularly those with large fandoms like the Star Wars and Harry Potter franchises, reveal inequities in gender representation in entertainment media that are replicated when these media become source material for memes. Memes based on popular culture that are designed to celebrate female candidates are disadvantaged by having a …

The Roles Of Emotional Cues And Purchasing Incentives In Wechat Commerce: A Content Analysis, Xuezhu Hao

USF Tampa Graduate Theses and Dissertations

In recent years with the development of social media, a variety of business forms have also developed. In the United States, there are advertising and business forms based on social media platforms such as Facebook and Instagram. However, in China, WeChat is the mainstream social media platform with a staggering number of active online users. As a mainstream social media platform, WeChat has extended a new business form, which is the Micro-business. With the changes in purchasing needs and economic forms, more and more people are participating in Micro-business buying and selling transactions. The formation of a new type of …

Research To Practice- Implementing Sign-Infused Intervention As A Novice Clinician, Loren Stoller

LSU Master's Theses

Speech-Language Pathologists often infuse manual signs into oral language interventions for children with various communication disorders. The current study was designed to learn more about sign-infused language intervention by examining one novice clinician’s use of signs during oral language intervention with a child diagnosed as a late talker. The researcher was the clinician, and while a novice interventionist, she was proficient in American Sign Language (ASL) and had five years of experience using ASL with others. The child was 26 months of age at the start of the study, and data collection included three pre-intervention sessions, 12 intervention sessions, and …

Provost Newsletter - March 13, 2020, Office Of The Provost, Wright State University

Office of the Provost Newsletters and Announcements

The Newsletter from the Office of the Provost regarding Wright State University's early COVID-19 pandemic shutdown response.

The Cyclical Influence Of Society And Music, Bailey Gomes

Conspectus Borealis

No abstract provided.

Spartan Daily, March 12, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 22

Prospectus, March 12, 2020, Michelle Barnhart, Kerry Lippold Jr., Erin Morrison, Madison Willcoxen, Andrew Waner, Lindsay Cox, Sidney Mounts

Prospectus 2020

PARKLAND LIBRARY OFFERS LOANABLE TECHNOLOGY; Parkland softball season starts; Parkland ensembles host spring concerts; Perimeter Road to release next installment of Singles Series; Anxiety Awareness Day March 25

Black History Month 2020 At Andrews University, Laura Fierce, Hannah Gallant

Andrews Agenda: Campus News

No abstract provided.

Andrews Transitions To Distance Education

Andrews Agenda: Campus News

No abstract provided.

Social Media And Libraries, Lauren Puzier

University Libraries Faculty Scholarship

This article discusses how libraries are using social media platforms (Twitter, Instagram, Facebook, YouTube, etc.) as well as content creation, user engagement levels, and tips and tricks.

Bruess Reenvisions Msa

St. Norbert Times

• News
  • Bruess Reenvisions MSA
  • Leadershop: Love Your Community
  • Now Open: Zumba Session
  • Getting to Know RHA
  • Cru Hosts EII Business Forum
  • BSU Brings Cultural Awareness
• Opinion
  • Immigration: Returning to Common Ground
  • The Fake News Epidemic
  • A Favorite Quote
  • The Benefits of Bad Friends
  • Coronavirus Around the World
• Features
  • Bringing us the Best of Broadway
  • Cancer Cells and Career Choices
• Entertainment
  • Student Spotlight
  • Word Search
  • Did You Know???
  • Review: “I Am Not Okay With This”
  • Book Review: “Genderqueer”
  • A Place to Shine: Most Casting Directors Are Women
  • Junk Drawer: Favorite Video Game
  • Series Recommendation: “The Folk of the Air”
• Sports
  • Diving …

Spartan Daily, March 11, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 21