Communication Commons^™

Eppm And Its Effectiveness In Advertisements Of Colorectal Cancer Screening Among Young Adults, Anh T. Nguyen

USF Tampa Graduate Theses and Dissertations

Colorectal cancer is one of the deadliest types of cancer around the world and in the United States, yet it could be highly preventable by following the recommended guidelines of getting screened by the age of 50 and above. The focus of this study was on the Extended Parallel Process Model and sought to understand the efficacy and threat components in the fear appeal messages in the context of colorectal cancer screenings. Specifically, the study examined how young adults react when being exposed to those messages and whether they intended to discuss with their parents about it. The study also …

An Experimental Investigation Into The Impact Of Crisis Response Strategies And Relationship Management In The Pharmaceutical Industry, Nikoletta Pappas

USF Tampa Graduate Theses and Dissertations

This study investigates how millennials view their relationship with the pharmaceutical industry and if that relationship changes when exposed to different crisis messaging strategies. The pharmaceutical industry is currently dealing with a preventable crisis because of companies in the industry, such as opioid companies, causing death, distrust, and lawsuits. Coombs suggests the rebuild message strategies will result in a stronger relationship between the industry and their publics. This study will test that theory. The millennial participants that contributed to this study were all born between 1980-1996. Their relationships were measured through the variables of trust, satisfaction, control mutuality, commitment, communal …

Lindenwood Digest, June 26, 2020, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

A Case Study On Black Twitter’S Reactions To The Framing Of Blacks In Dove’S 2017 Facebook Advertisement, Shereena Farrington

USF Tampa Graduate Theses and Dissertations

Insensitivity to racial issues has long been one of the main causes of controversy in the marketing field. Among many brands to have caused outrage across social media, is the notable brand, Dove. The criticism that the veteran brand received has shown that even experienced marketers can still find themselves being accused of insensitivity or even racism (Ma, 2018). The gaffe of an advertisement released by Dove in 2017, serves as the impetus for the need for diversity in brands. Given today’s complex society, the purpose of this study is to identify themes that emerged in Black Twitter’s responses to …

Netflix And Kill: A Framing And Uses And Gratifications Comparative Analysis Of Serial Killer Representations In The Media, Mallorie Margaret Latora

Theses and Dissertations

Serial murder is tightly woven in the foundation of American history, and as such, so has serial murder been a plotline in American media. Throughout time, there have been books, television shows, films, and podcasts that both entertain and inform media consumers about the heinous crimes committed by serial killers. Even when known for violently murdering multiple victims, serial killers have an allure that takes their status from death row inmate to a celebrity in their own right. The popularity of the serial killer genre of media calls for an analysis of the representation of serial killers in the media, …

The Role Of Perceptual Simulation In L2 Vocabulary Acquisition, Min Zhu, L. David Ritchie

Communication Faculty Publications and Presentations

Research in embodied cognition suggests that perceptual simulation may play a role in language comprehension. In this study we use a combination of experimental and qualitative research to explore the potential of simulation exercises to improve acquisition of esoteric literary English vocabulary by English majors at a Chinese University. Through quantitative analysis of the data from one pre-test and two post-tests of the experimental and control groups, and qualitative examination of the student feedback collected from an open-ended survey and face-to-face interviews, we find that most of the students in both conditions have simulations of the learned words whether based …

Yay Or Nay? A Media Analysis Of How Deception Is Utilized As A Leadership Tactic In The Television Show Sons Of Anarchy, Bruce T. Lanigan

Theses and Dissertations

Deception is a tactic that is seen by individuals on a daily basis. One of the places most people endure deception is in the workplace. This thesis analyzes how leaders utilize deception in the workplace through the television show Sons of Anarchy. Throughout the show, both transformational and transactional leadership styles are present. Various story arcs portraying deceptive actions will be analyzed through the lenses of leader-member exchange theory and interpersonal deception theory. This thesis reveals that transformational leaders utilize deception more effectively, while transactional leaders use deceptive measures more frequently.

Differences Between Teacher-Focused Twitter Hashtags And Implications For Professional Development, Spencer P. Greenhalgh

Information Science Faculty Publications

Twitter hashtags may serve as valuable means for teachers' professional development. However, given the diversity of hashtag spaces and teacher needs, teachers must assess a given hashtag and compare it to their learning needs and preferences before determining whether it would be helpful. To support this reflection, I examine data associated with 60 Regional Educational Twitter Hashtags (RETHs) during the first six months of 2016 to begin describing the variety of teacher learning-focused Twitter spaces and make distinctions between them. My results indicate that these RETHs vary according to their relative focus on sharing, intimacy of personal connection, and volume …

The Guardian, Week Of June 22, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of June 22, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Dinner Table Syndrome: A Phenomenological Study Of Deaf Individuals’ Experiences With Inaccessible Communication, David R. Meek

The Qualitative Report

Conversations at the dinner table typically involve reciprocal and contingent turn-taking. This context typically includes multiple exchanges between family members, providing opportunities for rich conversations and opportunities for incidental learning. Deaf individuals who live in hearing non-signing homes often miss out on these exchanges, as typically hearing individuals use turn-taking rules that differ from those commonly used by deaf individuals. Hearing individuals’ turn-taking rules include use of auditory cues to get a turn and to cue others when a new speaker is beginning a turn. Given these mechanisms, hearing individuals frequently interrupt each other—even if they are signing. When deaf …

Developing Design Elements For A Parkinson’S Disease Informative Website: A Social Marketing Approach, Emilie R. Madsen

USF Tampa Graduate Theses and Dissertations

Parkinson’s disease is a neurodegenerative disease with no known cause or cure. No two cases are identical, meaning that every individual will present different symptoms and will have a different progression of the disease. Me Over PD is an initiative created to aid newly diagnosed PD patients and care partners in navigating the complexities surrounding the disease and live a more informed life with PD. Considering Me Over PD, the present research works to understand the experiences of PD patients and care partners upon diagnosis and after, and gauge what elements and information would be most beneficial to these individuals …

Lindenwood Digest, June 19, 2020, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Learning From The Past: A Brief Historical Background, Steve Carr

Black History at UNM

As UNM’s Communications and Marketing Department (UCAM) undertakes an effort to help educate the campus community involving the current Black Lives Matter movement through an extensive series covering an array of related subjects and areas that need work, it is important to note several historical moments in our nation’s history that have led us to this precipice we currently face as a nation. The first story in the series provides a brief historical background that takes us back to the 15th Century up to the Reconstruction Amendments (1865-70) that will help set the framework for the remaining stories in the …

Never Secret Enough, James Sheehan

Quest

The Multiple Genre Argument

Research in progress for ENGL 1301: Composition I

Faculty Mentor: W. Scott Cheney, Ph.D.

The following paper represents exceptional research completed by a student in English 1301, the first course in the two-semester composition sequence at Collin College. Students in ENGL 1301 are introduced to the concept of academic research by learning to ask research-focused questions and then use library databases to find sources that provide answers. Because traditional research writing tends to emphasize sources over context, the following assignment works to disrupt the automatic methods that students have learned and asks them to think creatively …

Ua3/10 Big Red Restart, Wku President's Office - Caboni

WKU Administration Documents

Report regarding reopening procedures for WKU after COVID-19 shutdown.

Workshop #4: Public Messaging: Risk Communication For Disaster Preparedness, Evacuation, And Sheltering: After-Action Report (Aar), Converge Covid-19 Working Group, Joshua G. Behr, Wie Yusuf, Jennifer Marshall, Elizabeth Dunn

Presentations, Lectures, Posters, Reports

Participants in the breakout sessions for the CONVERGE COVID-19 Working Group’s Workshop 4 (Public Messaging) identified key issues that included the need to provide timely and effective communication to the public, increasing awareness around using shelters as a refuge of last resort, addressing the risks associated with COVID-19 exposure at shelters, and using various inclusive forms of public messaging to reach a wide audience.

Workshop participants emphasized the importance of timely and effective communications to support informed decision making. There is ongoing concern over balancing the need to communicate the risks of COVID-19 exposure as it relates to evacuation shelters …

Deans List Released For Spring 2020 List Of Students With 3.5 Gpa Or Higher

Andrews Agenda: Campus News

No abstract provided.

The Role Of Threat And Efficacy In Anti-Vaping Ads: A Test Of The Extended Parallel Process Model, Ryan Noone

USF Tampa Graduate Theses and Dissertations

Often thought of as a safer alternative to traditional cigarettes, electronic cigarette use among youth and young adults has steadily increased over the past 10 years. With over 34 percent of high school students and over 7.8 percent of young adults using electronic cigarettes, organizations like the CDC and the FDA have created campaigns and advertisements to combat the epidemic (Truth Initiative). This study uses a 2x2 between subject factoral experiment to gain insights into how varying levels of anti-vaping advertisements’ threat and efficacy elements effect college age students’ perceptions and behaviors towards e-cigarettes. While several of the study’s hypotheses …

Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray

Theses and Dissertations

The Marvel Cinematic Universe (MCU) is the most popular film franchise in terms of box-office dollars. This superhero franchise has the power to influence their vast and dedicated audience greatly regarding gender. Social cognitive theory and cultivation theory shows that MCU movies could influence the gender schemas some people have. Previous research has shown that men are often portrayed as evil and as preparators of violence. Women that are violent are considered unnatural and go against gender stereotypes. Evil women are often portrayed as victims of circumstance or good women that are compelled to be evil for a short time. …

Mapping Myriad Positionalities In Amish Media Studies, Lars Stoltzfus-Brown

Journal of Amish and Plain Anabaptist Studies

Within the United States popular and academic imaginaries, Amish/Mennonite identities tend to get flattened into a monolithic, anti-modern stereotype simultaneously fearful of information communication technology and yet titillated by their utility. This pan-Amish construction relies on reducing interpersonal and intercultural complexities regarding media into bite-size binaries easily understood by English outsiders, which is critical when distilling information about myriad Amish norms and sects even if it means choosing breadth over depth. As a result, academic literature on the Amish mediascape tends to focus on binaries of traditionalism and modernity from a variety of disciplines, and research has not kept up …

The Guardian, Week Of June 15, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of June 15, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

A Visit To Cuba: Performance Ethnography Of Place, Adolfo Lagomasino

USF Tampa Graduate Theses and Dissertations

Bestowed to the Cuban government in 1956, The Parque Amigos de José Martí in Ybor City, FL is a historical site intended to symbolize the relationship between Tampa and Cuba that facilitated Cuba’s independence. Cuban cultural identity and the sense of Cubaness are confounded by the history of exile and the constraints of the United States Embargo. This project articulates the experience of the Cuban exile community and their descendants through descriptive accounts of visiting the Parque Amigos de José Martí. Visiting a place is framed as a means of identity performance and a method of performance ethnography, enabling discursive, …

Built Bodies: Representations Of Monstrous Transsexuality In The Frankenstein Film, 1945-1975, Carmilla M. Morrell

College of Communication Theses and Dissertations

This thesis considers the relationship between representations of the Frankenstein’s Monster on film and the transsexual identity to argue that they can be ontologically consolidated into the figure of the Monstrous transsexual: a constructed, hybrid being whose uncategorizability within conventionally rigid structures of sex and intolerable embodiment of incongrous “parts” renders them as simultaneously powerful with radical potential and vulnerable from ostracization, oppression, and hostility. By analyzing both Frankenstein films from the post-war era of 1945-1975 and the power dynamics of the gender clinics in which the modern understanding of transsexuality was established, this thesis demonstrates the ways in which …

Lindenwood Digest, June 12, 2020, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Employee Awards Night 2020 A Celebration Of Accomplishments And The Return Of Golden Cardinal Awards

Andrews Agenda: Campus News

No abstract provided.

The Benefits Of Acue Training: Effective Teaching Practices, Jessica Vierra

Q2S Enhancing Pedagogy

The following paper is an outline and reflection of lessons I learned throughout my time on canvas; ACUE training. Thanks to CSUSB’s TRC program they offer effective trainings to create a positive learning environment. I also include different challenges I experienced while implementing these lessons.

Corrected: Deans List Released For Fall 2019 List Of Students With 3.5 Gpa Or Higher

Andrews Agenda: Campus News

No abstract provided.

Content Growth And Attention Contagion In Information Networks: Addressing Information Poverty On Wikipedia, Kai Zhu, Dylan Walker, Lev Muchnik

Business Faculty Articles and Research

Open collaboration platforms have fundamentally changed the way that knowledge is produced, disseminated, and consumed. In these systems, contributions arise organically with little to no central governance. Although such decentralization provides many benefits, a lack of broad oversight and coordination can leave questions of information poverty and skewness to the mercy of the system’s natural dynamics. Unfortunately, we still lack a basic understanding of the dynamics at play in these systems and specifically, how contribution and attention interact and propagate through information networks. We leverage a large-scale natural experiment to study how exogenous content contributions to Wikipedia articles affect the …

Ua94/6/1 My Story: Wku Women's Basketball's Sherry Porter, Sherry Porter

Student/Alumni Personal Papers

My Story is a series of first-person feature articles written by WKU student-athletes. The student-athletes will be telling their own stories in their own words. This article written by women’s basketball senior Sherry Porter. Porter reflects on the state of current events going on nationwide.

Bilingual And Bicultural Research Teams: Unpacking The Complexities., Maya I I. Ragavan, John Cowden

Manuscripts, Articles, Book Chapters and Other Papers

Researchers often describe use of "bilingual/bicultural" research teams, especially for research being conducted with marginalized communities. In this perspectives article, we argue that while increasing the diversity of research teams is imperative, using the term "bilingual/bicultural" without further explanation is problematic. We first review the nuances of the terms bilingual and bicultural individually. Next, we describe how the terms bilingual and bicultural cannot be conflated. Finally, we provide recommendations for researchers, journals, and funding agencies.