Communication Commons^™

Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Research and analysis of the relationship among mass media, women and minorities.

Jrsm 7320: Mass Media & Diversity (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Research and analysis of the relationship among mass media, women and minorities.

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.

Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.

Pbrl 6430: Media Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.

Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

Jrsm 1750: Precision Language (Syllabus), Candace Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.

Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach, David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 1700: Intro To Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jrsm 4940: Student Media Practicum (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

Jrsm 7418: Integrated Strategic Mgmt (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: A discussion of the place of public relations and advertising in organizational management decision-making, the need for long-term strategic thinking and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …

Guided Toolkit For Virtual Programming, Sienna Mcarthur

Williams Honors College, Honors Research Projects

The Coronavirus pandemic that has occurred over the last year was a major detriment to the entire world. COVID-19 caused businesses to shut down, people to shelter in place, and restricted in-person gatherings. Specifically, in the event coordinating profession, planners had to pivot their thought process and change how they saw their careers. Virtual events became a reality for most, but some were unsure of where to start the transition.

This research focuses on the importance of continued programming, even virtually, in order to keep positive relationships alive and encourage participants to be engaged from their homes. It also creates …