Communication Commons^™

The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa

Electronic Theses and Dissertations

Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content analysis were conducted to collect and analyze the data. The results …

“We Just Didn’T Talk About It:” Strategies Of Stigmatized Grief Management, Claire D. Selleck

Electronic Theses and Dissertations

This study explores the experiences of people who have lost loved ones due to socially stigmatized deaths. Drawing from eight individual interviews, the author argues that the stigma associated with death due to drug overdose, suicide, substance abuse, or murder can cause traumatic or prolonged grief and can complicate the way the bereaved talk about grief as a part of their healing process. With the mortality rate in the U.S. rising, there is an epidemic of disenfranchised grief affecting millions of bereaved individuals. Using Coordinated Management of Meaning and Communication Privacy Management theories, the author uncovers strategies the traumatically bereaved …

The Prospector, May 4, 2021, Utep Student Publications

The Prospector

Headline: The Graduation Issue: Congratulations, Graduates!

Multiracial Identity: Membership And Cultural Representation, Bethanne Grover

Graduate Theses/Dissertations

What follows are two methods woven together to investigate multiracial identity and membership. The first section investigates the role of ethnographic research as the methodological tool of choice for a multiracial who positions herself along the liminal perspective through experimental autoethnographic tales of ambiguous embodiment. The tales weave in and out of the text and work to articulate multiracial identity through a critical race standpoint rooted in amorphousness. The second section applies a traditional qualitative approach, including narrative interviews of multiracial participants – focusing on intercultural communication. Identity negotiation theory and communication accommodation theory guide my investigation into intergroup communication/coping …

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …

Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter

Masters Theses

The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …

The Vote: Gender Identification In The Women's Suffrage Movement Through The Rhetoric Of Carrie Chapman Catt, Sarah Perkins

Masters Theses

Throughout the women’s suffrage movement, rhetoric was used as a powerful tool of persuasion to convince men that women should have the right to vote. It was also used as a tool of persuasion to convince women to join the fight for suffrage. One of the most influential rhetoricians in the movement was suffragist, Carrie Chapman Catt, who was able to use both.

This study aims to determine how women’s suffrage leader, Carrie Chapman Catt, used persuasion through her speeches to win the 19th amendment. This study specifically investigates one speech to the all-male United States Congress and the other …

An Analysis Of The Effects Of Covid-19 On Students At The University Of Mississippi: Family, Careers, Mental Health, Hannah Newbold

Honors Theses

This study analyzes the effects of COVID-19 on students at the University of Mississippi. For students, COVID-19 changed the landscape of education, with classes and jobs going online. Students who graduated in May 2020 entered a poor job market and many ended up going to graduate school instead of finding a job. Access to medical and professional help was limited at the very beginning, with offices not taking patients or moving appointments to virtual only. This would require that each student needing help had to have access to quality internet service, which wasn’t always guaranteed, thus producing additional challenges.

These …

Understanding The Motivations Of Esports Fans: The Relationship Between Esports Spectator Motivations And Esports Fandom Engagement, Joshua Barney

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research study examined the motivations people have to watch esports and how these motivations are related to engagement in esports communities, fan identity, sense of community, messages shared in communities, and spectating preferences. Previous research regarding esports and why people watch it was used to create three categories for esports spectating motivations: skill-based motivations, entertainment-based motivations, and relationship-based motivations. Quantitative analyses were performed after collecting survey data from college students at UNLV and additional fans from esports communities. The results showed that there were positive relationships between the various motivations and all aspects of esports fandom engagement, showing how …

The Use Of Narratives And Social Media In Arts & Culture Nonprofit Crisis Communication During Covid-19, Jordan Buuck

UNLV Theses, Dissertations, Professional Papers, and Capstones

The COVID-19 pandemic interrupted established communication practices for organizations across the globe. While much attention focused on the adaptability of large corporations, less attention has been paid to how nonprofit organizations have responded. At a time when the COVID-19 pandemic was creating ripple effects in social service needs, nonprofit organizations that did not directly address public health still fulfilled urgent missions and needed to communicate their legitimacy to assist with community resilience efforts. This study discovered the roles narratives and social media played in nonprofit organizational crisis communication during the COVID-19 pandemic through interviews with 12 participants. Using situational crisis …

American Samoa Politics: Performing Sāmoa, Dayonara S. Gaoteote

UNLV Theses, Dissertations, Professional Papers, and Capstones

American Samoa as a self-governing U.S. territory located in the South Pacific is fortunate to be able to maintain their cultural traditions, language, and lands in all aspects- including their government. However, when the community suffers from a number of growing issues that affect the health and safety of its citizens, an analysis of the culture and leadership is fitting. I interviewed Jacqueline Tuiasosopo-Mata'u, Dr. Tapa'au Daniel Aga, and Chief Tauaisafune Niualama Taifane to gain insight into American Samoa government history, American Samoa government and community in the present, and to describe cultural practices and traditions that are in place. …

Magneto Was Right: How The Holocaust Shaped An X-Men Antihero, Benjamin J. Morse

UNLV Theses, Dissertations, Professional Papers, and Capstones

Created in 1963 by Stan Lee and Jack Kirby, the X-Men property has extended beyond comic books over the last 30 years into television and film among other mediums. The initial premise of the canon, that mutants gifted with inherent superpowers were feared and hated by normal humans, has served as an allegory for discrimination against minorities on the basis of race, religion, and sexual orientation. Chris Claremont, the primary author of the X-Men from 1975-1991, did significant work introducing Judaism into the metaphor, in large part by making the series’ primary antagonist, Magneto, a Holocaust survivor working to prevent …

Colonization Of The Philippines: An Analysis Of U.S. Justificatory Rhetoric, Johansen Christopher Pico

UNLV Theses, Dissertations, Professional Papers, and Capstones

The term “Filipino” offers more than a call to nationality; it also recalls the genesis of colonization in the Philippines. This thesis explores the colonial interventions of the United States in the Philippines at the turn of the 20th century, homing in on the Filipino education system as the United States’ primary method of colonizing the Filipino mind. Drawing from texts by Senator Alfred Beveridge, President William McKinley, the Philippine Commission, David Barrows, and Dr. Trinidad Pardo de Tavera, I offer an ideological criticism that demonstrates a cyclical nature between both justificatory rhetoric and ideology. Working with “ideological clusters,” this …

The Karen Genre: Digital Memes As An Influencer Of Political And Social Discourse, Marc Wardle

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social Media platforms are a source of transformation within the democratic process. Digital memes, seemingly facile and frivolous, contain a collection of dense and broad meanings that have become creative forms of political and social expression. Many complex messages can be communicated to mass audiences through mediated interpersonal communication platforms on social media through the usage of memes. This phenomenon creates what Limor Shifman refers to as a memeplexe. The focus of this study is to explore the transformative nature of the democratic process within digital and internet culture and the formation of an emergent genre of memes called ‘Karen.’ …

Terrorism, Trauma, And Memory: Constructing National Identity At The 9/11 Museum And The Oklahoma City National Memorial And Museum, Caroline L. Whittenburg

Graduate Theses/Dissertations

This thesis undertakes an analysis of the Oklahoma City National Memorial and Museum in Oklahoma City, Oklahoma, and the 9/11 Museum in New York City, New York, focusing on the construction of an idealized citizen that is mobilized as a defense against terrorist threats. Employing rhetorical field methods, I focus on how these spaces work symbolically and materially to shape visitors’ sense of national identity. I pay careful attention to how message construction relates to whether the terrorist threat is framed as internal or external, and how that influences what it means to be American. This argument is grounded through …

Genetic Testing In Pregnancies With Ultrasound Anomalies: Exploration Of Factors That Influence Uptake, Lukas D. Kruidenier

Dissertations and Theses (Open Access)

Prenatal genetic diagnostic and screening tests have been rapidly evolving over the past decade with the introduction and expansion of cell free DNA screening (cfDNA) and the use of chromosomal microarray (CMA) as a first-line test for evaluation of fetal anomalies. Understanding patient motivations for or against expanded genetic testing options is paramount, therefore this study aimed to ascertain the patient perspective. Ninety-nine patients with an ultrasound anomaly participated in an anonymous, cross-sectional, research survey assessing coping strategies, factors influencing the genetic testing decision, and demographic variables. After multivariable analysis, the desire for directive counseling regarding testing was correlated with …

A Study Of Communication Practices Between Office And Field-Based Personnel In Home Healthcare Agencies, Ruth M. Bates-Hill

Dissertations

The population of developed countries is rapidly aging. People want to age in their residence, and as they advance in years, most people will need assistance with activities of daily living and perhaps medical assistance to remain at home. Home health aides provide a large portion of such care. However, the annual turnover rate of home health aides exceeds 60% due to factors such as low wages, poor benefits, and a challenging work environment. Many studies have been conducted to elucidate the factors contributing to job satisfaction in the home health aide population, yet despite decades of research, turnover among …

Media Framing, Moral Panic And Covid-19: A Comparative Analysis Of China, South Korea, And The Us., Deena Devore, Sinyong Choi, Yudu Li, Hong Lu

Criminal Justice Faculty Publications

COVID-19 is perhaps the single most impactful event defining 2020 globally. Drawing on theory on media typology involving freedom and responsibility, media framing and moral panic theories, this paper examines media coverage on COVID-19 in three countries, China, South Korea and the United States. Data were obtained from six news outlets, Xinhua News, South China Morning Post, Chosun, Hankyoreh, CNN and Breitbart, two from each of the three countries. More than 1,000 COVID-19 related reports, spanning six days (the last day of January to June, 2020) were selected and coded based on common priming themes such as tone, the othering, …

Reading Memory: A Dual Heuristic Method For Interpreting Rhetorical Architectural Memory Texts, Diane Quaglia Beltran

All Dissertations

Memorials operate rhetorically, architecturally, and spatially as a written mode of remembrance. The rhetorical potential of memory texts has been discussed in rhetorical theory and includes the idea that the monuments and memorials are conveying something to someone for the purpose of influencing memory and remembrance of a place, person, or event. Still what makes them public, rhetorical, and architectural is not as clearly defined, so understanding only what the objects are saying and to whom misses the opportunity to more fully understand the ways in which they are rhetorical and architectural: rhetorical in their epideictic functions and kairotic possibilities, …

Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty

Graduate Theses and Dissertations

This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …

The Jordanian Novel In Postmodern Context, Hamed Alalamat

Graduate Theses and Dissertations

As the Jordanian culture is gradually impacted by the globalization process of late capitalism, this study argues that many Jordanian novels exhibit a number of postmodern characteristics, such as blurring boundaries and disrupting hierarchies, the use of pastiche as a compositional technique, formal fragmentation, and the weakness of utopian imagination. Adopting Fredric Jameson’s theory of postmodernism as a framework, the study explores ten Jordanian novels written between 1986 and 2016 to demonstrate that the modernization process and the cultural changes in the Arab world, in general, and in the Jordanian society, in particular, have increased the density of postmodern features …

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

Caring Against The Carceral: How Families Mediate The Social Death Of Incarceration, Jessica Claire

Graduate Theses and Dissertations

Incarceration, especially in the United States, is deeply related to issues of racism, poverty, and citizenship. These particular experiences are the result of a history of biopolitical control affecting Black and brown communities and have a quintessential origin in enslavement. Those who are incarcerated are isolated, dishonored, and powerless as a result of the criminalization of race and poverty. These observations led to questions surrounding the particular impact families may have on the experiences of those who are incarcerated. Families of Incarcerated Loved ones, or FOILs, mediate incarceration through intentional socialization which has the potential to counteract the realities of …

Lethal, Viral, Global: The Role Of Mobile Media And The Growing International Scourge Of Fake News, Gordon Kuo Siong Tan, Sun Sun Lim, Roy Kheng

Research Collection College of Integrative Studies

The rising ubiquity of mobile-enabled devices has greatly accelerated the spread of online disinformation. Media production and dissemination capabilities are within easy reach of consumers, who may become key nodes in sharing fabricated information. Social media platforms’ advertisement-driven revenue models have encouraged the proliferation of viral and inflammatory content, where journalistic best practices are de-emphasized. Furthermore, opaque algorithms favor fake stories that elicit greater emotional responses from users. Increased deregulation has given mobile media companies considerable freedom over content moderation policies. Finally, emerging mobile technologies have enabled more sophisticated and richer forms of fabricated content to be circulated among a …

More Kawaii Than A Real-Person Live Streamer: Understanding How The Otaku Community Engages With And Perceives Virtual Youtubers, Zhicong Lu, Chenxinran Shen, Jiannan Li, Hong Shen, Daniel Wigdor

Research Collection School Of Computing and Information Systems

Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior research has found that many viewers seek real-life interpersonal interactions with real-person streamers, it is currently unknown what makes VTuber live streams engaging or how they are perceived differently than real-person streamers. We conducted an interview study to understand how viewers engage with VTubers and perceive the identities of the voice actors behind the avatars (i.e., Nakanohito). The …

Fake News, Epistemic Coverage And Trust, Shane Ryan

Research Collection School of Social Sciences

This article makes the case that a deficit or absence of trust in media sources to report on newsworthy items facilitates acceptance of fake news. The article begins by identifying the sort of fake news that is of interest for the purposes of this article. Epistemic coverage is then explained-in particular, how an individual's expectations about their epistemic environment can lead them to accepting or rejecting claims. The article explains that when an individual believes that mainstream media report on what is deemed newsworthy, it follows that an individual will have grounds to dismiss a newsworthy claim that has not …

Angrybert: Joint Learning Target And Emotion For Hate Speech Detection, Md Rabiul Awal, Rui Cao, Roy Ka-Wei Lee, Sandra Mitrović

Research Collection School Of Computing and Information Systems

Automated hate speech detection in social media is a challenging task that has recently gained significant traction in the data mining and Natural Language Processing community. However, most of the existing methods adopt a supervised approach that depended heavily on the annotated hate speech datasets, which are imbalanced and often lack training samples for hateful content. This paper addresses the research gaps by proposing a novel multitask learning-based model, AngryBERT, which jointly learns hate speech detection with sentiment classification and target identification as secondary relevant tasks. We conduct extensive experiments to augment three commonly-used hate speech detection datasets. Our experiment …

About The Authors

Comm-entary

No abstract provided.

Comm-Entary, Spring 2021 - Full Issue

Comm-entary

No abstract provided.

Art Spaces As Third Places For Everyday Political Talk, Alexa Mcnamara

Comm-entary

Contentious subject matter is often avoided in conversation. Additionally, there are not many places in which open discussion on these topics is considered acceptable, but the country needs them. In this thesis, I discuss third places as places of gathering for various individuals and the integration of everyday political talk, natural civic discussion (Oldenburg, 1999; Kim & Kim, 2008). The data analyzed in this study consists of ten transcripts from ten interviews conducted over zoom. The result of the analysis shows that art museums do foster everyday political talk through the elements of visualization, facilitation and the environment. Visualization consists …