การเล่าเรื่องในสื่อประสมของนิทรรศการ "ถอดรหัสไทย"ในมิวเซียมสยาม พิพิธภัณฑ์การเรียนรู้, ผุสชา งามจรัสกชกร

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้เป็นงานวิจัยเชิงคุณภาพมีวัตถุประสงค์ 1. เพื่อศึกษาแนวทางการสร้างสรรค์การเล่าเรื่องในสื่อประสมของนิทรรศการ “ถอดรหัสไทย” ในมิวเซียมสยาม พิพิธภัณฑ์การเรียนรู้ 2. เพื่อศึกษาวิธีการเล่าเรื่องในสื่อประสมของนิทรรศการ “ถอดรหัสไทย” ในมิวเซียมสยาม พิพิธภัณฑ์การเรียนรู้ โดยใช้วิธีการวิจัยเอกสารการสัมภาษณ์เชิงลึกภัณฑารักษ์ของนิทรรศการ และการวิเคราะห์ตัวบทของนิทรรศการ “ถอดรหัสไทย” ทั้ง 14 ห้องจัดแสดง ผลการวิจัยพบว่า ด้านการเล่าเรื่องในสื่อประสมของนิทรรศการถอดรหัสไทย แบ่งออกเป็น 2 องค์ประกอบ ได้แก่ 1. ด้านการนำเสนอเนื้อหา พบว่าเป็นการนำเสนอเรื่องราวความเป็นไทยจากมุมมองที่สามารถพบเห็นได้ในชีวิตประจำวัน นำเสนอความจริงตามข้อเท็จจริงของเหตุการณ์ โดยมีการออกแบบเรื่องราว และโครงสร้างของเรื่องราวในนำเสนอที่แตกต่างกัน แต่ทั้งหมดยังอยู่ภายใต้โลกของเรื่องราวเดียวกัน 2. ด้านการนำเสนอโดยใช้สื่อประสม พบว่า ในการนำเสนอการเล่าเรื่อง มีการกำหนดสื่อหลักและสื่อเสริม โดยแต่ละสื่อมีความสัมพันธ์ระหว่างสื่อ และตัวบท แตกต่างกัน นอกจากนี้ยังพบว่า การเล่าเรื่องในสื่อประสมของนิทรรศการ “ถอดรหัสไทย”มีการออกแบบเลือกประเด็นเนื้อหาจากประเด็นที่เป็นกระแสในสังคม และนำเสนอในรูปแบบการตั้งคำถามเพื่อสร้างปฏิสัมพันธ์กับผู้ชมชวนให้ผู้ชมได้สำรวจความคิดมุมมอง “ความเป็นไทย”และตีความเรื่องราวจากการนำประสบการณ์ของผู้ชมมาประกอบกับเนื้อหาของนิทรรศการ

ความสัมพันธ์ระหว่างการใช้สื่อในที่ทำงาน และแรงจูงใจในการทำงานของพนักงานเจเนอเรชันเอกซ์และวาย ในองค์กรเอกชนไทยที่มีวัฒนธรรมการทำงานแบบญี่ปุ่น, ทัศนวรรณ มานัสวิน

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้ มีวัตถุประสงค์เพื่อศึกษาความสัมพันธ์ระหว่างการใช้สื่อในที่ทำงาน และแรงจูงใจในการทำงานของพนักงานในองค์กร เพื่อใช้เป็นข้อมูลพื้นฐานในการวางแผนการสื่อสารภายในองค์กร ให้พนักงานทำงานร่วมกันอย่างมีประสิทธิภาพมากที่สุด โดยใช้แบบสอบถามออนไลน์ในการเก็บข้อมูลกับกลุ่มตัวอย่าง คือ พนักงานบริษัท ตรีเพชรอีซูซุเซลส์ จำกัดที่มีอายุงาน 3 เดือนขึ้นไป แบ่งเป็นพนักงานเจเนอเรชันเอกซ์ 100 คน และพนักงานเจเนอเรชันวาย 100 คน รวม 200 คน เพื่อเป็นการวิจัยนำร่อง ผลการวิจัยพบว่า 1) ด้านการใช้สื่อในที่ทำงาน พนักงานเจเนอเรชันเอกซ์มีความถี่แตกต่างจากพนักงานเจเนอเรชันวายอย่างมีนัยสำคัญทางสถิติ ในขณะที่ระยะเวลาเฉลี่ยไม่แตกต่างกัน 2) ในด้านความพึงพอใจต่อการใช้สื่อในที่ทำงาน พนักงานเจเนอเรชันเอกซ์มีความพึงพอใจไม่แตกต่างจากพนักงานเจเนอเรชันวาย 3) พนักงานเจเนอเรชันเอกซ์ มีแรงจูงใจในการทำงานไม่แตกต่างจากพนักงานเจเนอเรชันวาย 4) ด้านการใช้สื่อในที่ทำงาน พนักงานเจเนอเรชันเอกซ์มีความถี่ และระยะเวลาเฉลี่ยไม่สัมพันธ์กับแรงจูงใจในการทำงาน ในขณะที่พนักงานเจเนอเรชันวายมีความสัมพันธ์ระหว่างความถี่และแรงจูงใจในการทำงานอย่างมีนัยสำคัญทางสถิติ แต่ไม่มีความสัมพันธ์ระหว่างระยะเวลาเฉลี่ยและแรงจูงใจในการทำงาน 5) ในด้านความพึงพอใจต่อการใช้สื่อในที่ทำงาน พนักงานเจเนอเรชันเอกซ์ไม่มีความสัมพันธ์ระหว่างความพึงพอใจและแรงจูงใจในการทำงาน ในขณะที่พนักงานเจนเนอเรชันวายมีความสัมพันธ์ระหว่างความพึงพอใจและแรงจูงใจในการทำงานอย่างมีนัยสำคัญทางสถิติ

Ict Aid Flows From China To African Countries: A Communication Network Perspective, Rong Wang, François Bar, Yu Hong

Communication Faculty Publications

The challenge in evaluating China’s foreign aid has always been the unavailability of reliable data sets. This study constitutes the first analysis of the AidData data set from a communication network perspective. It examines China’s development aid to Africa in the ICT sector from 2000 to 2014. Combining data mapping, network modeling, and regression, it uncovers general trends of aid allocation, central players, and collaboration patterns among aid agencies. The results demonstrate the variability in the distribution of China’s foreign assistance to 44 African countries. In particular, African countries with less population, worse economic development, but higher oil rents are …

Balancing Transparency And Privacy In A University Sexual Misconduct Case: A Legal Public Relations Case Study, Chelsea L. Woods, Shari R. Veil

Communication Faculty Publications

In 2016, the University of Kentucky became embroiled in an open records debate with its student newspaper, The Kentucky Kernel. Following a professor’s resignation amid a sexual misconduct investigation, the Kernel asked for records pertaining to the case. The University refused, claiming the information would violate survivors’ privacy. The decision sparked public backlash, forcing the University to combat accusations that it was prioritizing reputation over student safety. This case study provides insight into the crisis management process by exploring how key actors in the case made decisions. Drawing from theoretical perspectives including stakeholder theory and the ethics of care …

Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy

Senior Independent Study Theses

Since 2009, one of the world’s largest and most circulated sports mediums, ESPN, has been publishing an annual nude magazine. Formerly known as ESPN’s Body Issue, this magazine seeks to highlight aesthetics of the athletic form, as well as the power of testimony told through the inhabited bodies of the magazine’s featured athletes. Over the years, the magazine has featured many identities, including the representation of varying races, genders, body types, physical abilities, and sports. This study particularly examines the representation of a Black woman athlete, Tori Bowie, as featured in the magazine’s tenth edition. Furthermore, this study focuses on …

The Game Studies Crisis: What Are The Rules Of Play?, Marc A. Ouellette, Steven Conway

English Faculty Publications

Though no field or discipline’s historical vector presents itself as a strictly linear building of knowledge, the historical trajectory of Game Studies is problematic: certainly not linear, yet also not even multiplicious or rhizomatic. Instead, we are cyclical. Past debates often re-emerge, zombie-like, muttering the same arguments, often encased in binaries as endemic to our field as they are to the objects we study: unbridgeable disagreements on fundamental concepts; incompatible ontologies and epistemologies; incommensurability writ large. We view this as a chronic issue which has of late culminated in a crisis, exacerbated by changing institutional prerogatives championing multidisciplinary approaches and …

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Using The Idea Model To Analyze Messages Used In Hepatitis B Vaccination In Uganda, Ann Mugunga, Angella Napakol

International Crisis and Risk Communication Conference

This research analyzed the messages that both the Government of Uganda and the National organization of persons living with Hepatitis B use to communicate to at-risk populations in order to enable them take up the vaccination against Hepatitis B. Content analysis was carried out on two electronic fliers circulated from the ministry of health’s program in charge of Hepatitis control and treatment, and one hard copy flier from the National organization of persons living with Hepatitis B. The study assessed how the publications made use of the IDEA concepts of internalization, distribution, explanation and action in getting the audience to …

Turning Mismanaged Crisis Into Opportunity: Developing A Municipal Emergency Communication Plan For Puerto Rico, Mariely Valentin-Llopis

International Crisis and Risk Communication Conference

Three years after Hurricane Maria, rural municipalities of Puerto Rico find themselves as vulnerable as before the category 4 storm dwindled the Island’s resources. The town of Aguas Buenas is among the rural municipalities struggling to prepare for the next natural disaster. This pilot study provides a plan for activating the community with the purpose of forming the first community emergency management team (CEMT) in coordination with local officials. Through in-depth interviews with the people living in Aguas Buenas, the study presents a situation analysis followed by recommendations on how to train the community leaders and turn the crisis into …

Simulating Medical Isolation: Communicatively Managing Patient And Medical Team Safety, Elizabeth L. Spradley, R. Tyler Spradley

International Crisis and Risk Communication Conference

Reducing hospital acquired or associated infections (HAIs) is a national public health priority. HAIs pose risks to patients, visitors, and medical personnel. To better understand how to communicatively manage safety in medical isolation, data was collected with nursing students simulating medical isolation in a high-fidelity simulation with a medical mannequin with C. difficile. Observations of nursing students and faculty revealed four distinct communication practices: social support, patient education, humor, and storytelling. Conclusions include recommendations to intentionally design these communication practices into high-fidelity medial isolation simulations and scale up these communication practices in routines of safety.

Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth

International Crisis and Risk Communication Conference

Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.

Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch

Honors Undergraduate Theses

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …

Viral Stories In Spanish And English: A Qualitative Analysis Of Narrative Perceptions Regarding Infant Immunizations Across Major Ethno-Linguistic Communities, Zeynep H. Elshaer

Honors Undergraduate Theses

The intent of this thesis is to analyze the varying perceptions among Hispanic (Spanish-speaking) and Anglophone communities regarding vaccines and more specifically infant immunization practices, in order to identify common or diverging patterns of communication, information dissemination, and narrative discourse. Currently, medical messaging and health policy is largely formulated without thorough attention to the different ways diverse or minority ethno-linguistic communities may interpret the information, thereby leading to deficiencies in effective communication practices between individuals and healthcare providers or policymakers, and outright opposition between informal and formal public health messaging. This evaluation was conducted in order to broaden the current …

Jrsm 1750: Precision Language (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 4700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Jrsm 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

Pbrl 3409: Pr Case Studies (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Long Distance Relationship Partners' Relationship Maintenance Behavior And Relationship Uncertainty Reduction, My Bui

Electronic Theses and Dissertations, 2020-2023

Social networking sites have become popular communication tools to make connections and maintain interpersonal relationships, especially for long-disance romantic relationship. Given the popularity of this new communicative platform, this study aims at updating their pattern in terms of their benefits in maintenance romantic relationships among college students. 133 students were recruited to assess their maintenance behaviors through their uses of computer-mediated communication and some traditional communicative channels as well as their uncertainty level. This results reveal that long-distance romantic relationship partners use computer-mediated communication tools such as texting, direct messaging, Snapchat, and others more frequently than partners in geographically close …

Critical Rhetoric And Collaboration: Missing Principle #9 And Profsdopop.Com, Art Herbig, Andrew F. Herrmann, Alix R. Watson, Adam W. Tyma, Joan Miller

Communication Faculty Publications

As part of this Special Section on critical rhetoric, this article examines the role of collaboration in the future of critical rhetoric. Building on McKerrow’s original eight principles of praxis, the authors advocate for a missing ninth principle that reflects the need for critical rhetoric to be a shared venture across both individual projects and larger discourses. As an example of this type of work, they provide ProfsDoPop.com, an academic, online blog designed to bring academic sensibilities and concepts to popular audiences through the critique of popular culture.

The Mothman And Other Strange Tales: Shaping Queer Appalachia Through Folkloric Discourse In Online Social Media Communities, Brenton Watts

Theses and Dissertations--Linguistics

Little work has been conducted on the intersections of queer and Appalachian identities, in part because these two identities are viewed as incompatible (Mann 2016). This study uses a multimodal critical discourse analytic approach to examine the Instagram posts of the Queer Appalachia Project, which represent a substantial body of discourse created by and for queer Appalachians. Of specific interest to this analysis are those posts which employ folkloric figures, such as West Virginia’s Mothman, to do identity work that is queer, Appalachian, and queer-Appalachian. Often, this act is accomplished through juxtaposition with Appalachian imagery and the reclamation of homophobic …

Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith

Theses and Dissertations--Community & Leadership Development

Americans are searching for more information than just cost and quality of their food. Today, consumers are searching for information regarding the production practices and how animals are treated during the process. As consumers do not always have a first-hand source for this information, they are often referring to social media to have their questions answered. Social media has the reputation to negatively influence public perceptions of the agricultural industry. An example of an organization experiencing the consequences of social media influencing public opinion is Fair Oaks Farms. In 2019, an undercover animal rights activist group made accusations of poor …

The Development Of A Couple Observational Coding System For Computer-Mediated Communication, Martha S. Rackets

Theses and Dissertations--Family Sciences

Many romantic couples integrate text and computer-mediated communication (CMC) into their relationship dynamics, both for general relationship maintenance and for complex dynamics such as problem solving and conflict. Romantic couple dynamics are interactional, dynamic, and sequenced in nature, and a common method for studying interactions of this nature is observational analyses. However, no behavioral or observational coding systems exist that are able to capture text-based transactional couple communication. The main purpose of this dissertation was to develop an observational coding system that can be used to assess sequenced computer- mediated, text-based communication that takes place between romantic partners. This process …

Didactic Marital Mediation: An Alternative Model Of Helping Couples Stay Married, Djidjoho C. Y. Akloubou Gnonhossou

Theses and Dissertations--Family Sciences

Mediation is one of the alternative dispute resolution (ADR) methods in which a third party with no decision-making power often facilitates informal talks and listening to address conflicts between concerned parties for possible mutually beneficial solutions (Bush & Folger, 2005; Haynes, 1994; Irving & Benjamin, 1995). When used in helping couples in conflict to reconcile or to strengthen marriages, mediation takes the form of marriage mediation (Boardman, Fiske, Israel, & Neumann, 2009, May; Boardman, 2013). Also known as mediation to stay married, marriage mediation is an approach to helping couples at all stages of marital relationships such as newlywed couples, …

The Relationship Between Veterans' Participation In School Activities And Their Perceived Ability To Assimilate To Campus Culture, Eric Fagan, Jeffrey S. Mcquillen

Communication Faculty Publications

This study examines the relationship between student veterans’ self-perceived level of participation in school activities and organizations and the association participation has with veterans’ level of assimilation to college life. Subjects were one hundred student-veterans from a southwestern university and college. Instruments used were the Veteran’s Involvement Questionnaire (VIQ), a modification of Grover’s (2014) Family Involvement Questionnaire, and the Student Adaptation to College Questionnaire (SACQ) (Baker, 2017). Results reveal a significant correlation between the variables participation and assimilation. Results also suggest the need for further research on other factors that may contribute to student veterans’ assimilation into campus culture.

We Live In A Society: Violence And Radicalization In The Internet Manosphere, Emily Price

Capstone Showcase

In a world of incels, pick-up artists, and other Men’s Rights Activists, friction between the so-called Manosphere and contemporary feminist thought has led to documented violence with regards to American mass shootings. Starting with the violent outbursts of disaffected young men, I will work backwards to the point of contact between the man and the Manosphere. This piece seeks not to draw a connection between radical MRAs and violence – the mass shooters draw that connection themselves in their manifestos by outlining their dissatisfaction with society as it is, and particularly with what they perceive as a politically correct and …

Of Fire And Stars And Queer Desires: What A Queer Ya Fantasy Novel Represents About Queer Experiences, Savannah Munholland

Capstone Showcase

This paper analyzes the queer YA novel "Of Fire and Stars" by Audrey Coulthurst within the framework of queer theory and representation theory to find what a novel written by a queer author says about queer desires and experiences.

The Evolution Of Revenge: Genre, Feminist Theory And Jennifer’S Body, Sophia Birks

Capstone Showcase

The representation and proliferation of violence against women in media, when applying genre theory, reflects the social climate of rape culture and the social response to sexual violence. Looking at the Rape-Revenge genre through the scope of Feminist Theory, the only way to reintroduce female agency into a trauma led narrative is to reclaim the tropes used to perpetuation female exploitation and a popular culture ambivalent to male on female violence. Within this subversion and deconstruction, a genre benefiting from female trauma finally includes an honest artistic retelling of that female experience. With the intention of the creator in line …

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …