Communication Commons^™

Patient-Provider Interaction: Person Centered Approaches To Patient Diversity And Evidence For Training, Hannah O. Allison

Graduate Theses and Dissertations

This study investigates the role of culture in patient-provider interactions. Physicians in Northwest Arkansas were interviewed on their experiences with cultural differences in interactions with patients. Analysis using Grounded Theory methodology indicated that physicians define culture in various ways and the majority view culture as negatively impacting their interactions. The results from this study also reveal that physicians received minimal training in their medical education on how to handle these cultural differences and instead have learned on-the-job through trial and error methods. Finally, the research concludes that many of the physicians interviewed perceived deficits in training and offered suggestions on …

Relational Satisfaction And Perceptions Of Nonverbal Communication During Conflict, Savannah V. Wheeler

Undergraduate Honors Theses

The goal of the presented research was to examine the relationship between relational satisfaction and nonverbal interpretation during a conflict. Specifically, we hypothesized that participants who reported being dissatisfied with their closest relationship would be more likely to make negative interpretations of facial expressions during a conflict episode. Participants completed a survey that measured their relationship status, level of satisfaction, and interpretations of descriptions of facial expressions being made during a series of conflict scenarios. Developing a better understanding of the role of nonverbal behaviors may help encourage healthier conflict management

What’S Gender Got To Do With It? How Client Gender Influences Public Relations Practices And Crisis Management Strategies, Tiana Rojas

Renée Crown University Honors Thesis Projects - All

Media leads gender stereotyping. Consumers of media internalize messages of gender put forth by the media, thus shaping their attitudes and expectations of gender. This paper focuses on gender and how it influences public relations (PR) practices and crisis management strategies, specifically in entertainment PR. This is a subject that has yet to be explored. Utilizing primary, secondary and quantitative research methods, I hope to answer my research question: how does client gender influence PR strategy? To test my research question, I designed an online survey composed of four common PR crises seen in the entertainment industry among celebrities. The …

Advertising In The Super Bowl: Worth The Cost?, Avi Steinbach

Renée Crown University Honors Thesis Projects - All

The Super Bowl has long been considered an unofficial American holiday. Advertisers look at this day as their Christmas – a day when the audience looks forward to commercials. Because of the immense value that a Super Bowl spot holds, there is an equally high price tag to pay for a spot.

The original question posed in this thesis was: Is a Super Bowl advertisement worth the cost? After diving into countless articles arguing both sides and looking at companies’ successes and failures, it became clear that the wrong question was being asked. Rather than thinking about all companies, the …

The Next Zuck: The Rise Of Entrepreneurship On America’S College Campuses, Amanda L. Quick

Renée Crown University Honors Thesis Projects - All

The Next Zuck is a website featuring student-run startups, college semester programs, business competitions and other startup events. While there are a number of technology and startup websites, The Next Zuck is unique because it is one of the only media outlets strictly dedicated to highlighting college founders and entrepreneurship at universities nationwide. The Next Zuck website includes video, blog posts and articles, while also serving as a resource to college students who want to learn more about entrepreneurial activity at other universities. Bringing together content from various college ecosystems, The Next Zuck has built a community of college CEOs, …

Applying Public Relations Theory To Assess Service-Learning Relationships, Karen Strand

USF Tampa Graduate Theses and Dissertations

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of …

Hermes, Technical Communicator Of The Gods: The Theory, Design, And Creation Of A Persuasive Game For Technical Communication, Eric Walsh

USF Tampa Graduate Theses and Dissertations

For my thesis, I have undertaken the creation of a persuasive game to advance a particular argument of the way that work is performed in the field of technical communication. Designed using procedural rhetoric, with an attention to aesthetics, fun, and the qualities that make games viable pedagogical tools, my game has been programmed using HTML5 and JavaScript, and made freely available online at RhetoricalGamer.com. This written document is meant to serve as a supplement to the game, providing a rationale for the use of games in education and in technical communication; a definition of procedural rhetoric and the necessary …

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

USF Tampa Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …

Lgbt Parents On American Television, Heather Kahn

Honors Theses

Television is an ever changing medium used in mass communication, and people often rely on this medium for knowledge about different subjects. This study demonstrates how television depictions of marginalized groups can change over time. Focusing specifically on a subset of the LGBT community – parents – this study documents the evolution of LGBT parents on American television. A total of 14 television shows were selected for a qualitative analysis. The parents depicted in these shows were analyzed according to gender, race, class and sexuality. The results were then summarized and put into historical context. This study contributes to the …

Sterling, Richard C. Crepeau

On Sport and Society

There are times when something happens in the world of sport that is so startling that reactions come hard and fast and seem to overwhelm events. The Donald Sterling soliloquy hit with this sort of force, and the reaction was beyond what could be anticipated but was still more than appropriate. It was required.

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

The Cowl - V.78 - N.23 - May 1, 2014

The Cowl

The Cowl - student newspaper of Providence College. Volume 78 - No. 23 - May 1, 2014. 32 pages.

Spreading The Char: The Importance Of Local Compatibility In The Diffusion Of Biochar Systems To The Smallholder Agriculture Community Context, Laura C. V. Munoz

Pomona Senior Theses

This thesis enters the context of smallholder agriculture communities in the developing world. It explores the potentials of biochar and what biochar systems could bring to the smallholder communities while simultaneously bringing environmental benefits. It then acknowledges the challenges of diffusion –the spreading of an unfamiliar innovation. It seeks to answer the question of what will make diffusion of biochar systems more successful in the smallholder context, fixating on the characteristic of compatibility as well as the role local community members can play in making a new biochar system more visible to the rest of the communities.

“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz

Honors Theses

The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …

Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico

Graduate Theses and Dissertations

The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …

Comm-Entary, Spring 2014 - Full Issue

Comm-entary

In this issue:

Ideologies of a Gravescape by Sonja Loeser

Skepticism as Rhetorical Strategy in Scientific Argument by Leigh Fraser

The Homogenization of National Identity: A Study of Reggaeton by Ricky Wilson

Coffee as a Religion by Olivia Mullen

Metrospirituality by Kelley Ray

Environmental Protest Framing as “Ecoterrorism” by Brieanne Young

Are We Fake? The Internet Masks We So Boldly Adorn by Emily Varnese

Data Mining: The Invasion of the Personal Right to Privacy in the Digital Age by Lauren Nawfel

Apple: The Forbidden Fruit of Cult & Capitalism by Max Post

Foreigners as “Other”: Stereotyping and Categorizing in Everyday …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Learning Two Languages: Maze Behaviors In Narrative Discourse For Spanish-English Bilinguals, Joel Hopper

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This study was designed to determine whether mazing behavior in narrative retells of bilingual English and Spanish speaking children was affected by language, complexity of sentence structure, and language development over time. Language transcripts were analyzed from English and Spanish narrative retells elicited from 216 children between the ages of 5 and 9 at the beginning and end of kindergarten, first, and second grade years. Findings revealed a statistically significant difference in the average maze scores and sentence types. A significant interaction was also found between time and language, with maze scores remaining nearly level over time in English and …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks

Honors Theses

Over the course of American history many battles have been fought to ensure that equality was extended to the citizens of the United States. With momentum from the passage of the Nineteenth Amendment, a bill was introduced to Congress in 1923 that sought to ensure equality for the women of the nation, the Equal Rights Amendment (ERA). Though this bill was later reworded and reintroduced in every subsequent session of Congress, it would not be until 1972 that the bill would become a household name. This thesis analyzes the rhetorical elements that are at play within a selection of anti-Equal …

Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …

Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers, Cong Sui

USF Tampa Graduate Theses and Dissertations

An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of …

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

An Exploratory Study Of Generational Differences In Health Information Seeking And Smoking Behaviors In Bulgaria, Iva Stoyneva

Communication & Theatre Arts Theses

Smoking is a serious global public health threat that causes more than 6 million deaths annually (WHO, 2013). Smoking is also the single, most preventable cause of death (CDC, 2014). According to a recent study, Bulgaria was ranked as one of onlyl 1 countries in the world, in which half of the adult male population smokes, as well as one of 11 countries in which more than one-quarter of the adult female population smokes. Research suggests that the most significant predictors of smoking behavior in Bulgaria were age and geographic location (Balabanova, Bobak & McKee, 1998). Contributing to these finings, …

Volumetric Cloud Rendering: An Animation Of Clouds, Zhaoxin Ye

All Theses

This paper demonstrates a production workflow for a volumetric-rendering-based short animation about clouds. The animation is based on the concept of a giant fish swimming in the sky from Zhuangzi's philosophical story. The algorithm and implementation for the modeling and rendering of clouds are also presented. A renderer was developed that uses the OpenVDB library for data storage, fast retrieving and grid manipulation. A user-friendly pipeline was also developed for cloud modeling and rendering, which used Python and XML for adjusting rendering parameters. The pipeline includes Maya to build the rough cloud model and Houdini to calculate the interior light …

The Role Of Self-Concept In Consumer Behavior, Marisa Toth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.

Alice's Adventure Through Second Language Acquisition: An Educator's Perspective, Jessica Pryor Lee

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

The author employs narrative writing to illustrate annotated bibliographies, classroom observations, research and research proposals, and self-reflections for second language learning. Elementary, secondary, adult, and college-level teachings are addressed. The author focuses on communicative language teaching, brain-based teaching, and dual language immersion with content based instruction. She addresses the importance of writing, authentic materials, task-based activities, communication, and the recognition of heritage learners. The main character is Alice and she travels through Argentina and Chile. Footnotes are used to keep the narrative style of the portfolio coherent. While the storyline is fictitious, all information included is based on the author’s …

Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers, Nichole Roslyn Kazimirovicz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to understand how a new medium is used by Twilight literature fans and how users are gratified through their use of the new medium. A qualitative content analysis (with quantitative elements) of fan-based profiles will analyze the uses and gratifications ofTwilight-fans on Facebook. The fans of theTwilight Sagaby Stephenie Meyer are used as an example of how fans are blurring the lines between media content producers and media content consumers. Fans are categorized in one of two ways (consumer-fans and producer-fans). The uses and gratifications of the fans are analyzed to develop these two …

High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses, Jennifer Liese

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research analyzes media coverage of the Iraq War from the perspective of the invading forces, the United States and the United Kingdom. The New York Times and The Guardian were chosen to represent news from their respective countries because of their high circulation rates and international prestige for journalistic reporting. The study focuses on how the Iraq War was visually represented after the Iraq invasion of 2003, examining periods in 2006 and 2011. There were significant differences in how The New York Times and The Guardian visually portrayed the war in 2006, especially in terms of Iraqi civilian and …

"I Got Shot Five Times And I Got Crucified To The Media": Tupac Amaru Shakur -- Moral Panic, Media Crucifixion And Resurrection, Lucas Jerome Combs

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis looks at why the media had and continues to have a fascination with the late rap artist Tupac Amaru Shakur. A content analysis of coverage from twelve newspaper publications was used to better understand the nature of the coverage on Shakur. Analysis of coverage after Shakur's death determines the tone of coverage varied from the coverage when the rapper was alive. The concept of moral panic explains media attitude.