Communication Commons^™

Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy

Electronic Theses and Dissertations

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …

A Sinking Ship: An Extensive Crisis Communications Case Study Of Carnival Cruise Lines, Amanda Ryann Michelson

Renée Crown University Honors Thesis Projects - All

This paper examines the problem that Carnival Cruise Lines (Carnival), a famous cruise ship line for vacationing, continues to endure crisis situations yet fails to take the appropriate actions for rectification.

It is common knowledge within the public relations field that a crisis can make or break the sustainability of a successful organization. It is for this reason that it is necessary for professionals to analyze past events within a company’s history in order to improve its relationships with its stakeholders to keep the business afloat.

This study focuses on three major incidents. The first one involves a fire in …

Grace Magazine, Emmie Martin

Renée Crown University Honors Thesis Projects - All

Grace is an online web magazine aimed at girls ages 13 through 18. This website

features material divided into four distinct categories that each cater to important aspects of a modern teenage girl’s life: Your Life, which covers lifestyle topics; Your Self, which covers health-related subjects including food, exercise, and nutrition; Your Style, which features fashion and beauty advice and news; and Your World, which delves into all aspects of modern culture.

This website publishes all original content, and strives to serve as an intellectual and entertaining resource in young girls’ lives. Grace provides girls with relevant articles that use …

Forward, Together, Yuki Mizuma

Renée Crown University Honors Thesis Projects - All

With 12,000 refugees and former refugees currently living in Syracuse, N.Y., there is so much more to the city than being just a college or basketball city. Refugees from Burma, Bhutan, Somalia and nearly 40 more countries have come to Syracuse because of the low cost of living, job opportunities and the strong relationship that refugee organizations have with the Syracuse City School District. Nearly 800 new individuals arrive each year and, yet, many people are unaware of the diverse population living in Syracuse, N.Y. “Forward, Together” uses photographs, informational text and captions to depict the lives of two refugees …

Talking Hands: Does Gesture Production Help Bilingual Preschoolers Learn Words?, Bailey Bell Marks

Renée Crown University Honors Thesis Projects - All

As multilingualism grows throughout the world, so does the need to develop appropriate teaching methods for the multilingual population, especially during the crucial stages of language acquisition that occur during childhood. Bilingual children must develop two vocabularies concurrently; this is a difficult task for many, but non-speech expression of language such as gestures may aid the process of acquiring new words in one’s vocabulary. The mirror neuron system provides a physiological basis for the connection between language centers in the brain and the execution and observation of hand movements. To examine how using gestures affects children’s word learning, the researcher …

Find It In Football: An International Marketing Plan For Young Women, Melanie Michelle Holohan

Renée Crown University Honors Thesis Projects - All

What follows are multiple components of a creative advertising project. While this work relies heavily on research, it was a very creative process. The premise of this work is an integrated marketing campaign that utilizes my two majors: international relations and advertising, combined with my love for sports. Using primary and secondary research, I found that the benefits that sports have on child development are huge (Humphrey, 2003). I narrowed my sport choice down to soccer and my target down to young women. I wanted to focus on Islamic states because, at least by American standards, Muslim women are often …

Headlines: A Multimedia Approach To Getting 18 To 21 Year Olds Involved In News, Caitlin Landers

Renée Crown University Honors Thesis Projects - All

Headlines is a capstone project that attempts to test how to get the 18 to 21 year old demographic interested in news by showing the target audience that news around the world directly affects them in some way. My belief, based on personal experience and observation, is that many young adults do not pay attention to the news because they do not believe it plays a role in how their life plays out. The goal of Headlines is to show the target demographic that the opposite is true; world events do affect what happens in their daily lives.

This capstone …

Syracuse University Trust Barometer: A Study Of Su Students’ Media Consumption Habits And Trust In News, Jessica Hajjar

Renée Crown University Honors Thesis Projects - All

In order to communicate effectively with a target audience, public relations professionals must understand the news media their intended public consumes and trusts. In recent years, media polls and surveys have shown the trust Americans place in the news media is declining. The purpose of this study is to examine the news media habits of Syracuse University students and the trust students place in news information.

This study is based off responses from 254 Syracuse University students who agreed to participate in a voluntary response survey. The seventeen question survey was designed to examine students’ daily news consumption patterns and …

Over The Line: Ethical Issues In The Media Coverage Of The Bernie Fine Scandal, Giuseppe S. Diglio

Renée Crown University Honors Thesis Projects - All

On Nov. 17, 2011, sports media conglomerate ESPN aired a story in which Bobby Davis and Mike Lang, stepbrothers and former ball boys for the Syracuse University men’s basketball program, accused Bernie Fine, then an assistant coach for the Syracuse men’s basketball team, of sexually abusing them as children. As the story developed, the reporting methods used by ESPN and The Post-Standard, the daily newspaper in Syracuse, were put into question. This report looks at what these news organizations did in their investigative reporting of the allegations against Fine and analyzes whether or not it was morally acceptable. To do …

Public Relations And Promotion In Film: How It’S Done And Why It’S Important, Timothy Cheng

Renée Crown University Honors Thesis Projects - All

Films have been huge revenue drivers in the entertainment industry. However, not all films succeed with high profit margins. Success can be contributed to aspects such as the writing, the production quality, or the acting within a film. These aspects contribute to how audiences, critics and media receive a movie. Unfortunately, these aspects typically overshadow one of the most important functions contributing to a film’s success: promotion and public relations.

For my capstone, I researched how films are promoted, branded, and distributed through public relations functions. Research largely relied on secondary research, with primary research added for deeper concepts. After …

Researching Campaign Materials For Ellie Mia Boutique, Mariann Yip

Renée Crown University Honors Thesis Projects - All

Before you spend thousands of dollars on a public relations campaign, it is important to test the campaign materials to a sample population to see what their thoughts and opinions are. Using their feedback, you are then able to tailor the information in a more effective way, thus, creating and launching a successful campaign that accomplishes all of your goals and objectives.

Ellie Mia is a fashion boutique located on Marshall Street in Syracuse, N.Y. This capstone project explores the PR branding methods of the store to increase awareness of its existence, to augment store traffic and business and to …

Beaver Professional Public Relations Research Case Study, Francheska Munoz

Renée Crown University Honors Thesis Projects - All

This research study combines public relations and marketing to examine how women think about buying hair products. Using Beaver Professional, a hair care company, as the client, this study incorporates different methods of research to understand what factors affect which products women buy and where they go to buy them. This study also examines how salons think about selling hair products to their customers and where they go to shop or find the products for their salons.

Capstoned: Advertising Research, Account Planning, And The Development Of A Marketing Plan For Recreational Marijuana In Denver, Co, Erica Clapp

Renée Crown University Honors Thesis Projects - All

One of the hottest current issues in the United States among politicians and many other groups of citizens is the legalization of recreational marijuana. This issue has a long history, and it has constantly resurfaced in the media for years. However, the recent attention being given to recreational marijuana legalization is not going to die down anytime soon, for landmark progress has been made in this area. On November 6, 2012, Colorado Amendment 64 was passed, implementing a statewide drug policy for cannabis. Consequently, Colorado has taken a revolutionary step that marks the first electoral decision to legalize marijuana in …

Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe

All Theses

This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …

Long-Term Multi-Dimensional Interactive Time-Lapse Photography Using Microsoft Kinect, Daniel Mccoy

All Theses

In this thesis, a method is presented for the capture and interactive presentation of long-term multi-dimensional time-lapse photography. Time-lapse capture is commonly used for the observation based study of relatively long term phenomena such as plant growth and weather patterns. In terms of filmic devices, the visual time compression effect is complementary to slow motion and is nearly as prevalent. In this project, commonly available camera and computer equipment is used to capture images autonomously with minimal system supervision. A set of images is established, using long term, short interval continuous capture at a fixed position. Results are presented demonstrating …

Mobile Interactive Fitness Technologies And The Recreational Experience Of Bicycling: A Phenomenological Exploration Of The Strava Community, William Smith

All Theses

Technology is now embedded in many aspects of daily life. Over the past few years, fitness related smartphone applications have steadily grown in popularity. Despite the prevalence of technology in recreation and leisure experiences, the topic remains to be thoroughly examined from a qualitative interpretive viewpoint. The purpose of this phenomenological study was to understand and describe how cyclists use and experience Strava--a GPS enabled smartphone application that tracks bicycle rides and uploads the data to an online community of other users. Particular attention was given to user motivations, affordances of the technology, and notions of community. After participant observation …

Efficient Control Of Assets In A Modern Production Pipeline, Timothy Curtis

All Theses

Managing large collections of assets created in today's CG productions is no easy task. This thesis examines basic production hierarchies and identifies problems that arise without proper workflow and asset control. The possibility of hundreds of assets being created in several workflows each week creates the potential for extraordinary time waste and user error without a system to track and manage the files being produced. It is becoming increasingly necessary to utilize methods during production that enforce naming and storage standards to prevent catastrophic data loss. This thesis presents an implementation of a customized database used to track all of …

Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen

All Theses

This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …

The Effects Of Fostering On Communication And Marital Quality In The Marital Dyadic Relationship, Katherine Elizabeth Russell

Graduate Theses and Dissertations

This study explores the phenomena of foster parents' marital relationships and the emotional stress felt by each spouse. Results revealed a positive correlation between marital quality and perceived spousal support and a negative correlation between either marital quality or perceived spousal support and emotional stress associated with disciplining the foster child. Analyses also showed that emotional stress associated with being a foster parent positively correlated with emotional stress associated with both the child's past and the possibility of the child being moved. These results underscore the importance of spousal communication, marital quality, and perceived spousal support as a stress reducer …

Web Accessibility Of The Higher Education Institute Websites Based On The World Wide Web Consortium And Section 508 Of The Rehabilitation Act, Najma Habib Alam

Graduate Theses and Dissertations

The problem observed in this study is the low level of compliance of higher education website accessibility with Section 508 of the Rehabilitation Act of 1973. The literature supports the non-compliance of websites with the federal policy in general. Studies were performed to analyze the accessibility of fifty-four sample web pages using automated testing via auto-validation tools and using manual testing via assistive technology, followed by a comparative analysis of the findings of the auto validation tools. The auto-validation tools utilized on the sample web pages were comprised of three W3C validation tools. The results showed that two-thirds of the …

21st Century Radicalization: The Role Of The Internet User And Nonuser In Terrorist Outcomes, David Wayne Woodring

Graduate Theses and Dissertations

This study examines differences between users and nonusers of information communication technologies (ICTs) within the pre-incident planning processes for domestic terrorist movements operating within the United States. In addition, this study is the first quantitative exploration of the prevalence, types, and purposes of ICT use within terrorist movements, specifically environmental, far-right, and Islamic extremist movements. Using "officially designated" federal terrorism investigations from the American Terrorism Study (ATS), we analyzed extracted evidence of ICT usage among individuals (n =331) engaged in the pre-incident planning processes as members of terrorist movements between 1995-2011. While we find significant differences in terrorist ICT use …

The Impact Of Intolerance Of Uncertainty On International Students' Intercultural And Intracultural Conflict Management, Yekaterina Syrtsova

Graduate Theses and Dissertations

This study investigates the role of intolerance of uncertainty in international students' conflict management in intracultural and intercultural settings. International students at a large U.S. university were surveyed and their responses were analyzed using quantitative methods. Analyses indicated that the higher the intolerance of uncertainty scores, the higher the use of dominating and avoiding strategies. The results in this study also revealed that when controlling for sex, the higher the individuals' intolerance of uncertainty score, the lower their preference for integrating-compromising strategy. Finally, there were limited differences between the ways international students handle conflict with conflict partners from their own …

An Examination Of The Role Of Social Support, Coping Strategies, And Individual Characteristics In Students’ Adaptation To College, Arleen Bejerano

Department of Communication Studies: Dissertations, Theses, and Student Research

Adaptation, or adjustment, is a psycho-social process that occurs when an individual accepts and integrates into his or her life a transition from one situation to another situation (Schlossberg, 1981). Many individuals struggle with transitions because transitions involve changes in the environment, roles, routines, and/or ways of looking at the world. The present investigation examines the transition from high school to college, and explores the interpersonal and individual ways that students manage the changes accompanying this transition. Using Transition Theory as a framework, students’ social support networks, coping strategies, self-esteem, and depression are posited to influence students’ adaptation to college …

“Too Embarrassed To Ask”: The Pros And Cons Of Foreign Affairs Explainers In The Washington Post, Jessica Birthisel

Bridgewater Review

No abstract provided.

A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum

All Dissertations

ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Long May She Reign: A Rhetorical Analysis Of Gender Expectations In Disney's Tangled And Disney/Pixar's Brave, Caitlin J. Saladino

UNLV Theses, Dissertations, Professional Papers, and Capstones

This project addresses messages about gender expectations in Disney princess narratives. The two films included are Tangled (2010) and Brave (2012), which feature the most recently inducted princesses to the marketed Disney Princess line (Rapunzel and Merida, respectively). Using genre as an organizing principle, I argue that Rapunzel and Merida are different from the past Disney princesses (Snow White, Cinderella, Ariel, Jasmine, etc.) because their narratives reflect new ideas about gender expectations in modern society. The central tension appearing in both films is the opposition between the image of woman as traditional, domestic, and dependent and woman as progressive, industrious, …

I Bake, He Grills: Relationships In The Kitchen, Megan Boatman

Boise State University Theses and Dissertations

Food and communication are equally vital to the human experience. They are essential to nourishment and growth. Both can be complex and rich, or rudimentary and straightforward. Food and food preparation as a lens for study has recently expanded within the communication field. This study attempts to add to the existing body of research and specifically focuses on a complex interpersonal setting: meal preparation. The author posits that a greater understanding of roles and expectations in developing romantic relationships can be gained by examining the ways in which partners communicate while working together to prepare a meal. The author employs …

Dialectic Of Enlightenment: Fragments From The Past For Contemporary Communication Studies, Saša Kampič

Boise State University Theses and Dissertations

The book Dialectic of Enlightenment is relevant to the study of communication in society. Originally written in the 1940s, its twenty-first century reissue is re-edited and newly translated with the subtitle “Philosophical Fragments.” The book is explored in the thesis as a contribution to a reinterpretation of the study of communication in society. As a defining work of the Frankfurt School of Critical Theory, it shows that reason guides practice and the culture of the social world through distorted, illusionary operations, operations that are reductive, instrumental practices supported by conceptions of them. Reason-in-practice is an instrumental logic inherited from the …

The Rhetoric Of Gay Christians: Matthew Vines And Reverend Nancy Wilson As Exemplars, Joshua Holman Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

There is a view of gay rights debates that pits Christians against gay rights advocates. According to this perception, Christians oppose gay rights, because the Bible condemns homosexuality as a sin, and those who support gay rights do so using purely secular arguments. However, this perception of the gay rights debate is flawed and overly simplistic because not all Christians oppose gay rights. In fact, there are multiple interpretations of biblical texts that support homosexuality and have caused a gay rights debate within the church that is as complex and intricate as gay rights debate outside of the church. This …