Communication Commons^™

Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer

Theses and Dissertations

Most political advertising studies focus on the U.S. or other western democracies like the U.K. and other European countries. In general, political advertising studies focused on the content of political advertising especially on the subject of issues vs. images in advertising. In addition, many studies of political advertising content focus on the topic of negative advertising. The practice of political advertising has been found to vary depending on the political and media structure within a country as well as cultural and legal elements. Therefore, the gap in the literature about the practice of political advertising in the Middle-East is worth …

The Westernization Of Advertisements Published In Kuwaiti Newspapers From 1992 To 2012; A Content Analysis, Farah Taleb Alrefai

Theses and Dissertations

The purpose of this study is to evaluate the degree of Westernization in advertisements published in major Kuwaiti daily newspapers over the past 21 years (1992-2012). Utilizing a quantitative content analysis, the diffusion of Westernization into the content and form of the advertisements was analyzed. Specifically, a sample of 584 advertisements published on the front pages of AlQabas and AlWatan Kuwaiti dailies from 1992 to 2012 were examined. The advertisements were analyzed to detect the increase and/or decrease of the presence of 12 Westernization attributes. These attributes are: product/ brand origin (Western or local), Western models and or local models, …

Mental Health On Youtube: Exploring The Potential Of Interactive Media To Change Knowledge, Attitudes And Behaviors About Mental Health, Caroline Belser Foster

Theses and Dissertations

This dissertation first examines the mental health content on the video-sharing site YouTube as a foundation for exploring the ways the mental health community (members and associates of the National Alliance on Mental Illness) have used, and may use, YouTube in the future for information seeking, social support seeking, information providing, and social support providing. Using a content analysis of a systematic sample of YouTube videos produced by the YouTube search engine for the terms 'mental health' and 'mental illness,' this study highlights types, topics and formats of mental health related content, including types of mental illnesses, as well as …

An Alternative Path: The Intellectual Legacy Of James W. Carey, Matthew Ross

Theses and Dissertations

The following is an inquiry into the intellectual Legacy of James W. Carey. This study locates, classifies and critiques the three most salient currents of his work: (1) His critique of the intellectual history of mass communications and the positivism of the media 'effects tradition,' (2) his North American cultural studies alternative to the dominant ways of knowing in his discipline, (3) and his technological criticism. All three of these currents are discussed and evaluated in terms of Carey's contribution to the discipline. While Carey was neglectful is his analysis of institutions and issues of political economy, the author argues …

Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal

Masters Theses

This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …

Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer

Masters Theses

This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …

Video Game Cultivation: Sowing The Seeds Of Consumer Behavior, Jonathan K. Mattson

Masters Theses

George Gerbner (1998) dedicated a significant amount of this life attempting to understand the creation and impact of mass media messages on viewers. Out of this research sprang cultivation theory, which holds viewers' realities can be impacted over time by the media environment they inhabit and its overarching messages. While often applied to television, cultivation theory has largely ignored other mediums, specifically video games. Video games have evolved as a medium since the public arcades of the 1980's and now run on high-powered, internet-enabled consoles. These consoles allow producers into the home of the consumer, saturating them with messages. This …

Those Who Slay Together, Stay Together: A Thematic Analysis Of Concert Fan Narratives And The I-57 Youth Punk Music Scene, Michael James Janowski

Masters Theses

This study uses qualitative methods of narrative interviewing and thematic analysis of narrative to explore the communicative phenomenon of youth punk concert fan story-telling. It explores how the phenomenon functions to construct the subculture of the I-57 youth punk concert fan music scene. Through methods of thematic analysis of narrative, the study works to deconstruct numerous implicit understandings and taken-for-granted assumptions that drive and govern interactions among youth punk music fans participating within the I-57 youth punk music scene. The study is broken down into four exploratory categories where meanings are derived and critically analyzed: youth, punk, fandom, and the …

"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson

Masters Theses

For my creative thesis, I chose to conduct a public relations campaign for Phi Rho Eta Fraternity Inc. For the past 18 years, Phi Rho Eta Fraternity Inc. has worked towards emphasizing academic excellence, community development, and brotherhood among black men, with all efforts relating to the core fraternity principles of pride, respect, and excellence. As the fraternity nears its second decade of existence and grows at an exponential rate; the need for a cohesive, unified brand has become the focus of the national executive board. It is for this reason that my PR campaign focuses on branding and re-branding. …

The Construction Of Spiritual Identity: Cmm And Conversion To Catholicism, Stephanie Gruner

Masters Theses

This study uses the Coordinated Management of Meaning (CMM) to examine the spiritual stories of six people who were not raised Catholic, but joined the Catholic faith as adults. The participants' experiences reveal that their spiritual identities have both personal and communal aspects and that they view their identities as both fixed and changing. Additionally, when communicating their spiritualities to others these individuals must balance relationship concerns with the desire to express their spiritual identities. Applying CMM's hierarchy of meaning to the data shows that the levels work together in shaping the participants' understandings of their identities. The participants' relationships …

Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball

UNL Faculty Course Portfolios

A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.

Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender

UNL Faculty Course Portfolios

Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …

The Effects Of The Norm Of International Election Monitoring On Voters' Confidence Levels In Francophone West Africa's Presidential Elections 1990-2011, Lauren E. Gilliss

Senior Independent Study Theses

International election monitoring is a phenomenon that began to spread rapidly in the 1990s and has since become an essential element of elections in the developing world. This study assesses the relationship between the presence of international election monitors during presidential elections and levels of voters' confidence in the electoral process. Several questions guide the study: How did the norm of international election monitoring develop and how widely do governments adhere to this norm? Are citizens more confident in the efficacy and transparency of presidential elections when international monitors are present? I hypothesize that when governments adhere to the norm …

Where Two Or Three Gather In My Name: A History Of The Burns-Belfry Restoration And Racial Reconciliation Between Churches In Oxford, Mississippi, Bracey Harris

Honors Theses

This paper is an exploration of the intersection of race and religion in Oxford, Mississippi. In particular, it gives a history of the restoration of the Burns-Belfry Church in Oxford, Mississippi. The project was a cross-cultural effort to save the town's first church built by freedmen in 1868. Many individuals worked together to save the town's historic landmark. In addition, the work also examines attempts by churches in Oxford to improve race relations in the community. The work looks at how events held between these churches may be the key to forgiveness and racial harmony. The title is taken from …

The Roma And Wall Street/Ceos: Linguistic Construction Of Identity In U.S. And Canadian Crime Reports, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Discriminatory practices against Roma (also known as Romanies) occur on a daily basis in many countries around the world through media discourse. This paper investigates the representation of Romanies in U.S. and Canadian online newspaper crime reports and compares this representation to Wall Street/CEOs in crime reports demonstrating how identity of both groups is constructed through a variety of linguistic and non-linguistic strategies. Drawing on Mayr and Machin’s (2012) critical linguistic analysis of the language of crime, this multimodal study incorporates a variety of tools such as Critical Discourse Analysis and Cognitive Linguistics in order to dig below the surface …

The Impact Of Interpersonal Communication On Breastfeeding, Jennifer Alarcon

Open Access Theses & Dissertations

The medical community has offered a lot of evidence in support of breastfeeding which has led to many of the leading medical associations (i.e. the American Academy of Pediatrics, World Health Organization) to recommend breastfeeding infants exclusively for the first six months of life and for at least a full year, up to two years or whatever is mutually desirable to mother and child. However, in the United States, many mothers do not follow this recommendation. Research shows that instances of women being unable to breastfeed exist but are minimal. Many people have attempted to address the problem of low …

Framed Golden Arch Messages: A Content Analysis Of Mcdonald's Television Commercials In Correlation With The Obesity Epidemic Around The Globe, Laura Leanne Macauley

Open Access Theses & Dissertations

Obesity is a growing problem all around the world. Fast food companies invest billions of dollars every year intending to sell their new and improved menu items. This study examined one of the largest fast food companies in the world, McDonalds. The present study investigated how McDonalds communicates nutritional claims as well as portion size throughout television commercial messages. The countries that took part in this examination were the United States, Canada, India, and Japan. Each of these countries has much different percentage rates of obese citizens. A content analysis examined one commercial in each of the four countries. In …

Online Support Communication Among Military Spouses, Larissa Krenzer

Open Access Theses & Dissertations

Communal Coping is characterized by the use of a shared support system to collectively manage stressors faced by individuals within a group sharing a common bond. I will argue that Communal Coping is present in the written communication between military spouses through the use of groups on Facebook during times of separation from service members. I will determine how these communities are formed within Facebook and how identities are formed within these support groups online through the use of language. I will examine unofficial military spouse support groups and FRG (Family Readiness Group) pages on Facebook and how group members …

Benefits Of Baby Sign On Cognitive Development In Infants, Clarissa Navedo

Open Access Theses & Dissertations

Research in the area of baby sign language has increased dramatically over the past several years, however there is still a lack of research regarding baby signs effects on typical infant development, specifically in the area of cognition. The hypothesis of this study was that instruction of baby sign would be correlated with a significant increase in the development of cognition and language acquisition for infant participants. This study provided a five-week instructional course on baby sign for parents/caregivers to implement with their typically developing infants (n=11). The course provided instruction of baby signs, methods of implementation and encouragement to …

Developing A Sustainable Ecotourism Foundation In Indonesian National Parks Using Cross-Cultural Adaptation And Communication Framing, Adriana Salas

Open Access Theses & Dissertations

Previous research on ecotourism in Southeast Asia has focused on its positive and negative effects for conservation. However, the focus in this particular study is to look at what it takes to run a successful ecotourism site in four diverse areas in Indonesia using communication elements like cross-cultural adaptation and communication framing. Communication should be used as a baseline for a successful site and should be used as the most useful tool to address issues and challenges in ecotourism project development.

A successful ecotourism site must carefully look at how their ideas and programs are framed. Ecotourism must also create …

Media Literacy, David Kamerer

School of Communication: Faculty Publications and Other Works

No abstract provided.

The Future Of Lobbying For Advocacy Groups Under The Proposed Government Legislation 2013, Maureen Cournane

Theses

In common with most other nations, Ireland currently has no statutory regulation of lobbying activities. This paper considers the pervasive context of political lobbying and analyses various suggestions for lobbying regulation which have been proposed. Lobbying in Ireland has come to the fore of public policy debates given the catastrophic collapse of the Irish economy since late 2008 and the role played by lobbyists in contemporary Irish politics. Ireland prides itself on the ability of all its citizens to have access to their elected representatives. However, there are relatively few professional lobbyists and, for most, their engagement with politicians, officials …

Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health, Laura H. Crosswell

LSU Doctoral Dissertations

By unraveling the intricately powerful influences of pharmaceutical funding, this project examines ways in which product marketing infiltrates and contaminates public awareness efforts in the healthcare industry. Specifically, the following work deconstructs ways in which Merck Pharmaceuticals & Co. crafted a product endorsement through social marketing and nationwide lobbying efforts to most efficiently profit from the company’s Gardasil vaccination. Through means of textual analysis, interviews, focus groups, and eyetracking experimentation, I use Merck’s product endorsement efforts to illuminate the complex dynamics muddling direct-to-consumer marketing and social marketing campaigns. Social cognitive theory (SCT) offers a strong supportive foundation from which to …

Sport Team Fandom, Arousal, And Communication : A Multimethod Comparison Of Sport Team Identification With Psychological, Cognitive, Behavioral, Affective, And Physiological Measures, Shaughan Alan Keaton

LSU Doctoral Dissertations

The study of sport fandom is undertaken in a variety of disciplines, including but not limited to communication, psychology, sociology, economics, marketing and business. These investigations are significant because of the ubiquitous presence of sport fandom in world culture and its interdisciplinary adaptability in academia. To date however, there has not been a consistent conceptual or operational definition of sport fandom and related factors such as spectatorship, involvement and identification. Consequently, this lack of cohesiveness has serious ramifications, including lack of comparability in results and an inability to generate consistent evidence of the validity and reliability of the various self-report …

Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison

LSU Doctoral Dissertations

This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit …

Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer

LSU Doctoral Dissertations

The changes to our socio-technological media environment over the past 30 years have heightened the interest in identity across the social sciences. The spread of networked digital communication technologies and mobile media have increased the urgency for media scholars to better understand how and why individuals consume media as they do. Several media choice scholars have recently started considering how individuals’ identity and self-concept relate to media choice, but have not yet systematically addressed how identity might be related. This dissertation takes the first steps toward advancing an identity-based approach to understanding individual media choice in the 21st century by: …

The Rhetorical Strategies Of Don Quixote And Sancho Panza, David T. Tarvin

LSU Doctoral Dissertations

This dissertation explores the rhetorical components of the famous novel Don Quixote by Miguel de Cervantes. Cervantes’ novel continues to be celebrated around the world four hundred years later. His two main protagonists epitomize opposite virtues, but their love for one another, and the promise of an ínsula, creates a bond that overcomes their differences. Don Quixote, the mad knight, values lofty ideas idealized in chivalric romance. Conversely, Sancho, the simple squire, values tangible materials he can see and touch in his own life. While the two characters first appear to be contrary in nature, by the journey’s end, as …

American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe

LSU Doctoral Dissertations

This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.

Examining The Effect Of Innovation On The Market Structure Of The U.S. Media Industry, Thomas Edward Vizcarrondo

LSU Doctoral Dissertations

This dissertation examines if and how technological innovation influences market structure of the media industry. The empirical focus is twofold: 1) to measure and quantify the level of ownership concentration and competition (i.e., market structure) of the U.S. media industry, and 2) to examine the market structure of the media industry as a function of the adoption of three different media technologies, including television, cable television, and the Internet. OLS regression analysis is employed to address the following research question: How do technological innovations affect the market structure of the media industry? Results of the study provide support for the …

Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel

LSU Doctoral Dissertations

This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …