Communication Commons^™

Twitter And #Television, Rachel M. Bellwoar

Faculty Curated Undergraduate Works

This essay discusses the significance of the hashtag phrases that now appear in the corner of television screens during shows. Television networks are trying to utilize Twitter to promote watching their programs live and generate discussion among fans, as well as potential new fans. Other uses for the social network that are being explored is the collection of feedback, for use in renewal and creative decisions, and viewer numbers, to entice advertisers.

Bowling Online : The Internet And The New Social Capital., Jason Gainous, Kevin M. Wagner

Faculty and Staff Scholarship

The decline thesis proponents in the social capital literature have largely ignored the fastest growing venue for new social capital formation – the Internet. We argue that the Internet is making a larger impact than the current research acknowledges. Using survey data from the Pew Internet & American Life Project combined with a survey of college students, we confirm a strong positive relationship between online social networking and political participation. Further, we present evidence that, at least in 2008 election, there was a bias toward voting for Democrats among those who utilized online social networking services including Facebook and Twitter. …

Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef

Masters Theses

Corporate social responsibility (CSR) programs are becoming more relevant, especially in professional sports. Community members have begun to expect sport organizations to have charitable foundations, given that they are in a perfect position to have successful CSR programs. Explained through team identification and social identity theory, CSR programs provide a great opportunity to bring fans together and foster team identification. CSR programs should help fans develop a positive social identity, by allowing them to become part of a group and interact with other fans. If a person is a fan of a team that helps its community and does good …

"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan

Masters Theses

This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.

The Development Of Community Cable Television In Taizhou And The Rise Of The Chinese Middle Class, Shangling Lin

Theses: Doctorates and Masters

This thesis looks at the development of community cable television in the eastern coastal town of Taizhou in China from its beginnings in the 1990s to 2007. The establishment of community cable television can be seen as a new form of media production in China, by which changes in economic and political power and social identity can be traced. My hometown of Taizhou serves as a good example of this societal development. Taizhou is famous for private economy. Its average income is ranked in the top six among more than three hundred cities in China, making the middle class the …

屬靈戰爭與旅遊 : 一個短期宣教活動的個案研究, Lai Ieng Lau

Lingnan Theses

本研究試圖描繪香港細胞小組教會網絡短宣參加者的歷程及屬靈體驗，指出他們在旅途內的所見所聞受到了特定的宗教論述及旅遊操作所形塑和建構，而在此脈絡下產生的屬靈經驗可能不再純粹是神秘的、超自然和非物質的力量，相反它是可預期的文化產物，甚至不是本真(authentic)的屬靈經驗。然而，這種被建構的宗教及屬靈視野選擇性地把某些社會文化或問題 (如貧窮、種族主義、色情和異教文化)簡約歸類為邪惡他者的陰謀和控制，巧妙地隱藏或迴避了問題背後複雜而糾結的社會、經濟、政治及文化張力；同時鞏固了基督徒的身份認同及基督教的優越感，並相信基督教的價值觀獲得超越而且凌駕一切文化的合法性，然後將短宣內的屬靈經驗視為經歷神的重要證據。

此研究亦有助我們反思全球靈恩運動(Global Pentecostalism)的擴張，全球靈恩運動是近年基督教內增長最迅速的宗教運動，以屬靈恩賜、屬靈戰爭及繁榮神學(Prosperity Gospel)為主要特徵。除了依賴龐大的宗教媒體和超級教會等意識形態機器宣傳外，透過細緻的旅遊操作、宗教論述及靈性實踐，使短宣成為全球靈恩運動擴張的途徑之一，甚至讓這場源自美國的宗教運動轉化成本土的宗教內容。

Managerial Descriptions Of Characteristics And Communication Rule Violations Of Millennial Employees: Insights Into The Hospitality Industry, Nicole Baker

Electronic Theses and Dissertations

Millennials are the newest generation to enter the workforce. When Millennials enter organizations, managers construct perceptions about Millennials’ communication behaviors, including their characteristics and adherence to organizational rules. These perceptions help managers decide Millennials’ organizational fit. A review of literature revealed a scarcity of empirical research in this area with little empirical research from communication scholars who apply communication frameworks, theories, and concepts. This research used the lens of social constructionism to understand the membership categorization devices and category-bound activities managers use to characterize Millennials. In order to better understand how Millennials conform to and change organizational culture, data were …

Textual Analysis Of The Portrayals Of The Roma In A U.S. Newspaper, Sabrina Deaton

Electronic Theses and Dissertations

This study examined the media portrayals of Roma in the United States by taking a closer look at ―Gypsy crime‖ articles in a purposive sample of newspaper articles. These newspaper articles give details of ―confidence‖ crimes and name the alleged perpetrators as Roma or members of the ethnic minority group commonly known as Gypsies. A textual analysis was conducted of 23 articles appearing in the South Florida Sun-Sentinel from August 16, 2011 to February 8, 2013 covering fraud charges against several members of the Marks family. This primary evaluation narrowed the initial sample to nine articles that contained references to …

Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner

Electronic Theses and Dissertations

On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis …

Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister

Electronic Theses and Dissertations

This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox …

The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris

Electronic Theses and Dissertations

This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers’ judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two …

When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt

Electronic Theses and Dissertations

Romantic relationships commonly endure rough patches. The relational turbulence model and the social allergy phenomenon may account for such rough transitions. A social allergy is an idiosyncratic social behavior that involuntarily stirs up irritation in an individual, either with or without the intention of the transgressor. As the behavior is repeated, tolerance for the bothersome allergen dwindles. This paper investigates the connections between relational turbulence and social allergies. The relational turbulence model describes individuals’ severe reactions to various turning points in an interpersonal relationship, and combines the effects of increased intimacy, relational uncertainty, and partner interference. Based on the turbulence …

Keep Your Update To Yourself, Neil M. Richards

Scholarship@WashULaw

An essay from Wired Magazine (UK)'s special edition, The Wired World in 2013. The essay makes the argument that frictionless sharing of reading habits should decline in 2013.

The Perils Of Social Reading, Neil M. Richards

Scholarship@WashULaw

Our law currently treats records of our reading habits under two contradictory rules: rules mandating confidentiality and rules permitting disclosure. Recently, the rise of the social Internet has created more of these records and more pressures on when and how they should be shared. Companies like Facebook, in collaboration with many newspapers, have ushered in the era of “social reading,” in which what we read may be “frictionlessly shared” with our friends and acquaintances. Disclosure and sharing are on the rise.

This Article sounds a cautionary note about social reading and frictionless sharing. Social reading might have some appeal, but …

The Problematic Of Privacy In The Namespace, Randal Sean Harrison

Dissertations, Master's Theses and Master's Reports - Open

In the twenty-first century, the issue of privacy--particularly the privacy of individuals with regard to their personal information and effects--has become highly contested terrain, producing a crisis that affects both national and global social formations. This crisis, or problematic, characterizes a particular historical conjuncture I term the namespace. Using cultural studies and the theory of articulation, I map the emergent ways that the namespace articulates economic, juridical, political, cultural, and technological forces, materials, practices and protocols. The cohesive articulation of the namespace requires that privacy be reframed in ways that make its diminution seem natural and inevitable. In the popular …

Measuring Differentials In Communication Research: Issues With Multicollinearity In Three Methods, Sonny Rosenthal

Research Collection College of Integrative Studies

Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing. Common methods that compute this differential may bias model estimates as a function of the correlation between the differentiated variables and other variables in the model. This article describes Citation the general form of Cohen and Cohen's (1983) analysis of partial variance for computing differentials and analyzes simulated data to contrast that method with two alternative …

Do Household Cable Tv Viewing Patterns Demonstrate Efficiency And Concentration?, Rae Chang, Pulak Ghosh, Gwangjae Jung, Robert J. Kauffman, Peiran Zhang

Research Collection School Of Computing and Information Systems

No abstract provided.

Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal

Masters Theses

This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …

Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer

Masters Theses

This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …

Video Game Cultivation: Sowing The Seeds Of Consumer Behavior, Jonathan K. Mattson

Masters Theses

George Gerbner (1998) dedicated a significant amount of this life attempting to understand the creation and impact of mass media messages on viewers. Out of this research sprang cultivation theory, which holds viewers' realities can be impacted over time by the media environment they inhabit and its overarching messages. While often applied to television, cultivation theory has largely ignored other mediums, specifically video games. Video games have evolved as a medium since the public arcades of the 1980's and now run on high-powered, internet-enabled consoles. These consoles allow producers into the home of the consumer, saturating them with messages. This …

Those Who Slay Together, Stay Together: A Thematic Analysis Of Concert Fan Narratives And The I-57 Youth Punk Music Scene, Michael James Janowski

Masters Theses

This study uses qualitative methods of narrative interviewing and thematic analysis of narrative to explore the communicative phenomenon of youth punk concert fan story-telling. It explores how the phenomenon functions to construct the subculture of the I-57 youth punk concert fan music scene. Through methods of thematic analysis of narrative, the study works to deconstruct numerous implicit understandings and taken-for-granted assumptions that drive and govern interactions among youth punk music fans participating within the I-57 youth punk music scene. The study is broken down into four exploratory categories where meanings are derived and critically analyzed: youth, punk, fandom, and the …

"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson

Masters Theses

For my creative thesis, I chose to conduct a public relations campaign for Phi Rho Eta Fraternity Inc. For the past 18 years, Phi Rho Eta Fraternity Inc. has worked towards emphasizing academic excellence, community development, and brotherhood among black men, with all efforts relating to the core fraternity principles of pride, respect, and excellence. As the fraternity nears its second decade of existence and grows at an exponential rate; the need for a cohesive, unified brand has become the focus of the national executive board. It is for this reason that my PR campaign focuses on branding and re-branding. …

The Construction Of Spiritual Identity: Cmm And Conversion To Catholicism, Stephanie Gruner

Masters Theses

This study uses the Coordinated Management of Meaning (CMM) to examine the spiritual stories of six people who were not raised Catholic, but joined the Catholic faith as adults. The participants' experiences reveal that their spiritual identities have both personal and communal aspects and that they view their identities as both fixed and changing. Additionally, when communicating their spiritualities to others these individuals must balance relationship concerns with the desire to express their spiritual identities. Applying CMM's hierarchy of meaning to the data shows that the levels work together in shaping the participants' understandings of their identities. The participants' relationships …

Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball

UNL Faculty Course Portfolios

A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.

Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender

UNL Faculty Course Portfolios

Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …

The Effects Of The Norm Of International Election Monitoring On Voters' Confidence Levels In Francophone West Africa's Presidential Elections 1990-2011, Lauren E. Gilliss

Senior Independent Study Theses

International election monitoring is a phenomenon that began to spread rapidly in the 1990s and has since become an essential element of elections in the developing world. This study assesses the relationship between the presence of international election monitors during presidential elections and levels of voters' confidence in the electoral process. Several questions guide the study: How did the norm of international election monitoring develop and how widely do governments adhere to this norm? Are citizens more confident in the efficacy and transparency of presidential elections when international monitors are present? I hypothesize that when governments adhere to the norm …

Phronetic Implications: Making A Case For Cross-Disciplinary Conversations In Higher Education, Mark Fretts

EWU Masters Thesis Collection

"Problems faced by society in today's global infrastructure are more complex than ever; these social, political and environmental issues require an interdisciplinary skill set to even begin to understand them let alone tackle them with a comprehensive strategy. Higher Education can better prepare people for real world problem solving by interacting in cross-disciplinary or interdisciplinary conversations with peers, faculty, colleagues etc. Professors from across the social sciences at Eastern Washington University that are engaged in an interdisciplinary conversation were interviewed for this qualitative case study. The dialogue generated from these interviews confirms that there are many intrinsic as well as …

Cultural Identity And Education: A Critical Race Perspective, Theodorea Berry, Matthew Candis

Faculty Publications

The article discusses cultural identity, experience, and gap, along with the connections of critical race theory (CRT) and critical race feminism (CRF) with cultural identity and experience. Topics include the definition of cultural experience, the identity of African American educators, and the cultural gap experienced by African American students.

American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe

LSU Doctoral Dissertations

This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.

Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer

LSU Doctoral Dissertations

The changes to our socio-technological media environment over the past 30 years have heightened the interest in identity across the social sciences. The spread of networked digital communication technologies and mobile media have increased the urgency for media scholars to better understand how and why individuals consume media as they do. Several media choice scholars have recently started considering how individuals’ identity and self-concept relate to media choice, but have not yet systematically addressed how identity might be related. This dissertation takes the first steps toward advancing an identity-based approach to understanding individual media choice in the 21st century by: …