Communication Commons^™

Examining Female And Male International Students' Perceptions Of Their Body Image, Myriam Brasseur

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

A Study Of African American Females' Perceptions Of Body Image And Self Esteem Communication, Rachel Tanner

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg

Masters Theses

This qualitative study investigated the impact of social influence on weight loss, more specifically, the internal and external elements that effect response and success of those who are trying to lose weight. The research focused on three questions: (1) How great of an influence does self-efficacy have in weight loss success? (2) How great of an influence does social comparison have in weight loss success? (3) Which factor has the largest impact on weight loss: self-efficacy, peer efficacy, or positive social support, or negative social support? Data was collected by the researcher conducting semi-structured interviews. These interview were conducted with …

Can We Say More Now? A Closer Look At Online Public Opinion Change In China, Ran Duan

Theses and Dissertations--Sociology

This study examined the pattern of online public opinion change in China by investigating the top one hit blog and its following commentaries of every day from July 2009 to March 2012 on a famous Chinese website, and then discussed potential factors that affected the formation of online public opinion. The extent of freedom of online public opinion during this period presented regular fluctuations. Whether criticisms were registered by commentators was influenced by four factors. First and most important, the negative tone of bloggers increased criticism and the positive tone decreased criticism, which shows that the news that flows from …

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

The Lives Of Others: Social Rationality In Animals, Jeffrey R. Stevens, Andrew J. King

Jeffrey Stevens Publications

Darwin (1871) boldly claimed that humans and other animals differ very little in their cognition; a statement that has raised the ire of many scientists (Bolhuis & Wynne, 2009; Penn, Holyoak, & Povinelli, 2008). Rather than stating this continuity as a fact, we will explore the similarities and differences between humans and animals in the social rationality of their decision making. We find this a fruitful exercise because it can profit researchers of both humans and animals. Our purpose here is to provide an evolutionary background of social rationality: Why do animals attend to the lives of others? To this …

Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan

WCBT Faculty Publications

Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley

School of Computer Science & Engineering Faculty Publications

Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Individual And Collective Diaspora Remittances In The Philippines And Korea: An Interpretation Of Narrative Identity, Communicative Action, And Recognition, Janice Gow Pettey

Doctoral Dissertations

Research Topic

This study examines the practices of sending remittances from the United States to receivers in the Philippines, and collective and individual remittances supporting reunification of Korea with the intention of providing financial support for sustainable living and community projects. The research analyzes the narratives with reference to identity and culture of diaspora Filipinos and Koreans in the United States who are remitters and donors in the United States supporting humanitarian causes in North Korea.

Research Theory and Protocol

Through critical hermeneutic theory formulated by Paul Ricoeur (2005,1992,1991,1983) and Jürgen Habermas (1981,1987,1984) and the interpretive inquiry protocol developed by …

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler

Electronic Theses and Dissertations

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.

Defensive Communication Between Professors And Students And Its Effects On Student Outcomes, Alexa Pomerenk

Honors Program Theses

This study investigated the relationship between defensive communication and student outcomes in college classrooms. The researcher hypothesized that students would perceive a greater defensive climate in classes taught by their least favorite professors, and that the defensive climate would encourage the use of coping mechanisms. Defensive communication was also hypothesized to negatively affect student grades, attendance, and course satisfaction and to increase student burnout. Surveys were administered to college students, and results supported all hypotheses. Findings showed that students linked defensive attributes to their least favorite professors more frequently than they did to their favorite professors, and they reported using …

Going Offline: Personality And Its Effects On The Transition Of Online Relationships To The Offline World, Morgan Johnson

Honors Program Theses

Because the internet is a relatively new technology, few studies have researched the correlations between online behavior and personality. As such, this study set out to determine if online friendships and personality are related. In this study differences in personality were examined between individuals who have met their online friends face-to-face and those who have not. A survey was distributed online using the Five Factor Model to measure personality. Participants in this study were recruited from an online community called Nerdfighteria. The results found that the facets of the Five Factor Model of personality were largely found not to be …

Actual Malice In The Inter-American Court Of Human Rights, Edward L. Carter

Faculty Publications

The Inter-American Court of Human Rights decided four cases in recent years that represent a positive step for freedom of expression in nations that belong to the Organization of American States. In 2004 and again in 2008, the court stopped short of adopting a standard that would require proof of actual malice in criminal defamation cases brought by public officials. In 2009, however, the court seemed to adopt the actual malice rule without calling it that. The court’s progress toward actual malice is chronicled in this article. The article concludes that the court’s decision not to explicitly use …

Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef

Masters Theses

Corporate social responsibility (CSR) programs are becoming more relevant, especially in professional sports. Community members have begun to expect sport organizations to have charitable foundations, given that they are in a perfect position to have successful CSR programs. Explained through team identification and social identity theory, CSR programs provide a great opportunity to bring fans together and foster team identification. CSR programs should help fans develop a positive social identity, by allowing them to become part of a group and interact with other fans. If a person is a fan of a team that helps its community and does good …

"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan

Masters Theses

This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.

屬靈戰爭與旅遊 : 一個短期宣教活動的個案研究, Lai Ieng Lau

Lingnan Theses

本研究試圖描繪香港細胞小組教會網絡短宣參加者的歷程及屬靈體驗，指出他們在旅途內的所見所聞受到了特定的宗教論述及旅遊操作所形塑和建構，而在此脈絡下產生的屬靈經驗可能不再純粹是神秘的、超自然和非物質的力量，相反它是可預期的文化產物，甚至不是本真(authentic)的屬靈經驗。然而，這種被建構的宗教及屬靈視野選擇性地把某些社會文化或問題 (如貧窮、種族主義、色情和異教文化)簡約歸類為邪惡他者的陰謀和控制，巧妙地隱藏或迴避了問題背後複雜而糾結的社會、經濟、政治及文化張力；同時鞏固了基督徒的身份認同及基督教的優越感，並相信基督教的價值觀獲得超越而且凌駕一切文化的合法性，然後將短宣內的屬靈經驗視為經歷神的重要證據。

此研究亦有助我們反思全球靈恩運動(Global Pentecostalism)的擴張，全球靈恩運動是近年基督教內增長最迅速的宗教運動，以屬靈恩賜、屬靈戰爭及繁榮神學(Prosperity Gospel)為主要特徵。除了依賴龐大的宗教媒體和超級教會等意識形態機器宣傳外，透過細緻的旅遊操作、宗教論述及靈性實踐，使短宣成為全球靈恩運動擴張的途徑之一，甚至讓這場源自美國的宗教運動轉化成本土的宗教內容。

Managerial Descriptions Of Characteristics And Communication Rule Violations Of Millennial Employees: Insights Into The Hospitality Industry, Nicole Baker

Electronic Theses and Dissertations

Millennials are the newest generation to enter the workforce. When Millennials enter organizations, managers construct perceptions about Millennials’ communication behaviors, including their characteristics and adherence to organizational rules. These perceptions help managers decide Millennials’ organizational fit. A review of literature revealed a scarcity of empirical research in this area with little empirical research from communication scholars who apply communication frameworks, theories, and concepts. This research used the lens of social constructionism to understand the membership categorization devices and category-bound activities managers use to characterize Millennials. In order to better understand how Millennials conform to and change organizational culture, data were …

Textual Analysis Of The Portrayals Of The Roma In A U.S. Newspaper, Sabrina Deaton

Electronic Theses and Dissertations

This study examined the media portrayals of Roma in the United States by taking a closer look at ―Gypsy crime‖ articles in a purposive sample of newspaper articles. These newspaper articles give details of ―confidence‖ crimes and name the alleged perpetrators as Roma or members of the ethnic minority group commonly known as Gypsies. A textual analysis was conducted of 23 articles appearing in the South Florida Sun-Sentinel from August 16, 2011 to February 8, 2013 covering fraud charges against several members of the Marks family. This primary evaluation narrowed the initial sample to nine articles that contained references to …

Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner

Electronic Theses and Dissertations

On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis …

Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister

Electronic Theses and Dissertations

This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox …

The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris

Electronic Theses and Dissertations

This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers’ judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two …

When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt

Electronic Theses and Dissertations

Romantic relationships commonly endure rough patches. The relational turbulence model and the social allergy phenomenon may account for such rough transitions. A social allergy is an idiosyncratic social behavior that involuntarily stirs up irritation in an individual, either with or without the intention of the transgressor. As the behavior is repeated, tolerance for the bothersome allergen dwindles. This paper investigates the connections between relational turbulence and social allergies. The relational turbulence model describes individuals’ severe reactions to various turning points in an interpersonal relationship, and combines the effects of increased intimacy, relational uncertainty, and partner interference. Based on the turbulence …

The Problematic Of Privacy In The Namespace, Randal Sean Harrison

Dissertations, Master's Theses and Master's Reports - Open

In the twenty-first century, the issue of privacy--particularly the privacy of individuals with regard to their personal information and effects--has become highly contested terrain, producing a crisis that affects both national and global social formations. This crisis, or problematic, characterizes a particular historical conjuncture I term the namespace. Using cultural studies and the theory of articulation, I map the emergent ways that the namespace articulates economic, juridical, political, cultural, and technological forces, materials, practices and protocols. The cohesive articulation of the namespace requires that privacy be reframed in ways that make its diminution seem natural and inevitable. In the popular …

Child Sexual Abuse In The Media: Is Institutional Failure To Blame?, Jane Long Weatherred

Theses and Dissertations

This thesis presents a longitudinal content analysis study of child sexual abuse (CSA) in the United States national news media from 2002 through 2012. It finds that the U.S. national news media have shifted their focus from individual level causes to societal level causes for CSA. This shift has implications for changes in institutional policies and child protection laws throughout the country.

That's News To Me: An Exploratory Study Of The Uses And Gratifications Of Current Events On Social Media Of 18-24 Year-Olds, John Vincent Karlis

Theses and Dissertations

Social media is a dominant news source among the college-age demographic (18-24). Inherent in news consumption on social media is current events, that is, news that has individual relevance, societal relevance and is time constrained. This study adds to the existing body of uses and gratification literature. This one-shot exploratory study is the first of its kind, examining the "what" or different dimensions of news and the "why" or uses and gratifications that 18-24 year-olds use current events on social media. It also looked at the factors predicting recall of current events on social media.

Using a survey of 896 …

The Corporation In The Marketplace Of Ideas: The Law And Economics Of Corporate Political Speech, Matthew W. Telleen

Theses and Dissertations

In 2010, the Supreme Court decided Citizens United v. FEC, and raised the ire of commentators around the country. The President even criticized the ruling during the State of the Union Address. But corporate political speech has existed at various levels throughout history, and the debate is often clouded by complex balancing tests and convoluted reasoning. In this dissertation, the methodology of law and economics is utilized to analyze the value of corporate political speech to the marketplace of ideas. Chapter 1 introduces Tracing the history of Supreme Court decisions dealing with corporate political speech, variables can be isolated that …