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Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

2013

Discipline
Institution
Keyword
Publication
Publication Type
File Type

Articles 1711 - 1740 of 1964

Full-Text Articles in Communication

Jour 2121: Media Writing (Syllabus), Otis L. Sanford Jan 2013

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2013

Jour 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Tori Cliff Jan 2013

Jour 2121: Media Writing (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2013

Jour 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2123: Editing (Syllabus), Pamela Denney Jan 2013

Jour 2123: Editing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2013

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2013

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), R. Spielberger Jan 2013

Jour 3130: Feature Writing (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2013

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2013

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink Jan 2013

Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis Jan 2013

Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault Jan 2013

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault Jan 2013

Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Jour 3421: Public Relations Writing (Syllabus), Erin Willis Jan 2013

Jour 3421: Public Relations Writing (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller Jan 2013

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2013

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell Jan 2013

Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Media (Syllabus), Matthew J. Haught Jan 2013

Jour 3900: Visual Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2013

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Ashley D. Furrow Jan 2013

Jour 3900: Visual Media (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jin Yang Jan 2013

Jour 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach Jan 2013

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice Jan 2013

Jour 4120/6120: Advanced Reporting (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis Jan 2013

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4326: Advertising Research (Syllabus), Sandra H. Utt Jan 2013

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.


Jour 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2013

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.


Jour 4410: Public Relations Research (Syllabus), Erin Willis Jan 2013

Jour 4410: Public Relations Research (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault Jan 2013

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.


Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson Jan 2013

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.