Communication Commons^™

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story.

Jour 4629tv: Writing/Reporting (Syllabus), Stephanie Scurlock

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

Jour 4708/6708: Mass Media Ethics (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jour 4900/6900: Multimedia Mass Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.

Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

Jour 7025/8025: Law Mass Communications (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

Jour 7050: Mass Communication Theory (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers, Christopher Lee Kaiser

LSU Master's Theses

This study conducted a framing analysis of the medical marijuana issue in United States print media. In addition, this analysis investigated whether the medical marijuana issue was portrayed as a policy issue or a medical issue, and based the inquiry in public opinion and health communication literature. This analysis extracted a sample (N=240) from newspaper stories that reported the issue within the past five years in states that have enacted medical marijuana legislation. The framing analysis measured the occurrence of frames in three different categories: gain vs. loss, types of frames, and policy vs. medical. Furthermore, this analysis determined if …

Moving Toward A Small-Screen Culture: Examining The Relationship Between Computer And Smartphone User Characteristics And Online Participation And Creation, Amanda Bradford Cortright

LSU Master's Theses

This study investigates the relationship between smartphone and desktop or laptop computer users’ characteristics and online content creation and participation. A survey collected demographic information as well as detailed information on which devices were preferred by the participants in various circumstances. Results showed age and income were the two primary demographic factors in determining a user’s degree of comfort with technology as well as their likelihood to participate with or create online content. Employing the Diffusion of Innovations theory, this research found support for the idea that home computers have seen to fruition the diffusion process, and are not factors …

Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson

LSU Master's Theses

This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …

The Purdue Online Writing Lab: Engaging With Local And Global Communities Of Writers, Joshua Paiz, Caitlan Spronk

Purdue Writing Lab/Purdue OWL Graduate Student Presentations

In 1995, then writing center director Muriel Harris and her staff developed and launched the precursor to the Purdue Online Writing Lab (OWL). Originally, this was an in-house writing resource for Purdue University faculty and staff. Since then, however, the Purdue OWL has become a prime location for community engagement both locally and globally, with over 200,000,000 hits annually. This poster at the Purdue University Academic Community Engagement Poster Presentations demonstrates the impact of the Purdue OWL both locally and globally. It will also highlight how that engagement has changed overtime, through the growth the Purdue OWL’s static resources, to …

Owls Across Borders: An Exploratory Study On The Place Of Online Writing Labs In The Efl Context, Joshua Paiz

Purdue Writing Lab/Purdue OWL Graduate Student Presentations

The study reported on in this presentation at the 2013 Symposium on Second Language Writing (SSLW) examined the content creation best practices of four content development teams working on the Purdue OWL. Utilizing focus group methods the study sought to examine what strategies developers utilized to overcome the challenges faced while developing L2 instructional content for a global audience. By examining the various drafts of resources before they finally went live on the Purdue OWL, this study investigated the linguistic and rhetorical choices that developers made in an attempt to create content that would be of maximal user to L2 …

Design And Analysis Of Scalable Video Streaming Systems, Musab S. Al-Hadrusi

Wayne State University Dissertations

Despite the advancement in multimedia streaming technology, many multimedia applications are still face major challenges, including provision of Quality-of-Service (QoS), system scalability, limited resources, and cost. In this dissertation, we develop and analyze a new set of metrics based on two particular video streaming systems, namely: (1) Video-on-Demand (VOD) with video advertisements system and (2) Automated Video Surveillance System (AVS).

We address the main issues in the design of commercial VOD systems: scalability and support of video advertisements. We develop a scalable delivery framework for streaming media content with video advertisements. The delivery framework combines the benefits of stream merging …

Maximizing Resource Utilization In Video Streaming Systems, Mohammad A. Alsmirat

Wayne State University Dissertations

Video streaming has recently grown dramatically in popularity over the Internet, Cable TV, and wire-less networks. Because of the resource demanding nature of video streaming applications, maximizing resource utilization in any video streaming system is a key factor to increase the scalability and decrease the cost of the system. Resources to utilize include server bandwidth, network bandwidth, battery life in battery operated devices, and processing time in limited processing power devices. In this work, we propose new techniques to maximize the utilization of video-on-demand (VOD) server resources. In addition to that, we propose new framework to maximize the utilization of …

Reading The Tea Leaves: The Media And Sino-American Rapprochement, 1963-1972, Guolin Yi

Wayne State University Dissertations

This dissertation aims to find out what role(s) the media in the United States and China played in their historic rapprochement from 1963 to 1972. In order to examine how they covered the major events that affected Sino-American relations, I select seven elite U.S. media and two Chinese official newspapers to study. These media include: the New York Times, Washington Post, Time, Newsweek, CBS, ABC, NBC, People's Daily, and Reference News,

The study is based on the assumption that media, instead of reporting the information "objectively," have the ability to affect the content they deliver and set the agenda for …

The Role Of Online Social Media In The Acculturation Process Of North Korean Refugee Young Adults In South Korea, Sung Mi Han

Wayne State University Dissertations

The purpose of this study is to investigate media's influences on the acculturation of North Korean refugee young adults in South Korea, especially focusing on identifying the role of online social media. The study examined the acculturation and media patterns of the refugee young adults and found evidence that the use of South Korean media and North Korea-related media enhanced the acculturation domains of South and North Korean cultures, and therefore the utilization of both media as a whole can facilitate the pluralism model of acculturation. Specifically, a series of hierarchical multiple regressions revealed that South Korean mass media use …

Examining The Use Of Spirituality As A Form Of Social Support In Computer-Mediated Communication, Kristopher Micheal Paal

Wayne State University Dissertations

Social Information Processing Theory (Walther, 1992) suggests that individuals can develop and sustain relationships in online contexts even with limited cues present. With more individuals using computer-mediated communication (CMC) for relational processes, there is an increased need for examination of how communication is used with fewer cues present. Due to its contributions to holistic health, spirituality is a dimension of support which also necessitates increased examination as well. The present study examines how CMC can be used for the relational purposes of spiritual and social support in online communities. Messages from two separate online bereavement communities were analyzed to discover …