Communication Commons^™

Theories Of Public Opinion, Patricia Moy, Brandon Bosch

Department of Sociology: Faculty Publications

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We argue that in addition to understanding how audiences process media content, theories of public opinion must account for how media content is constructed and disseminated, which is complicated by the ever-changing nature of our media landscape.

Idealism And Pragmatism: "Transcendent" Validity Claims In Habermas's Democratic Theory, Richard Van Barriger

Anthós

In her recent article "Realism and Idealism: Was Habermas's Communicative Turn a Move in the Wrong Direction?" Maeve Cooke examines the evolution of Jürgen Habermas’s thought over the past five decades. According to Cooke, Habermas’s so-called ‘communicative turn’ was a necessary step in his philosophy’s systematic attempt to derive a universal norm from the immanent context of human practices and institutions. In her opinion, however, Habermas’s theory is unable to achieve such "transcendence from within" due to the inherent problem of justification in his theory’s treatment of normative validity claims. Cooke believes that despite Habermas’s exhaustive efforts to provide a …

Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson

LSU Master's Theses

This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …

Multitude Of Needs Met By An Online Mom Community, Shannon Alexis Snell

LSU Master's Theses

Online communities for expectant mothers have existed for many years, but newer social media sites are allowing these groups to exist in different formats. This study features an online community of 94 women that originated from TheBump.com’s forums who then formed their own community, a Facebook group for February 2012 moms. The women exist in many different social media spheres including the group, Facebook, Twitter, Instagram, and a separate Buy/Sell/Trade Facebook group. This study used a survey questionnaire to determine whether these different social media sites and platforms met different needs for this specific group of women. The study also …

An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood, Stephanie Ortego Roussell

LSU Master's Theses

The impact of the media on adolescent girls has received greater theoretical, legal and societal focus over the last few decades. Several studies link the development of women’s gendered identities, healthy sexual activity and self-efficacy to how the media portray women. Restrictive or unrealistic themes of womanhood or femininity in the media can impact a young girl’s social construction of identity and provide limited examples of what it means to be a woman in today’s society. This study qualitatively examines femininity in contemporary media by analyzing—via textual analysis and focus groups—how popular female characters embody, portray and promote different conceptualizations …

March Madness For Men, Gabrielle P. Jones

LSU Master's Theses

The purpose of this study is to examine the manner in which the media covers men’s and women’s athletics and how it may affect the public’s perception of women’s athletics. The study also seeks to examine how the hegemonic devices and primes that the sports media use can affect viewers’ enjoyment of women’s athletic coverage as well as the effect that sports fandom plays on viewers perceptions. Using an experiment exposing participants to heavy men’s college and women’s college basketball coverage, the results showed that sports media coverage did not elicit negative perceptions toward women’s athletics.

When Your Good Friends Wear Prada : A Study Of Parasocial Relationships, Attractiveness, And Life Satisfaction, Kristen Marie Higdon

LSU Master's Theses

This study focuses on how viewers’ relationships with their favorite media characters can impact their outlook on their own lives. Through the examination of parasocial relationships (PSRs), attractiveness, and the traits of materialism and envy, this study looks at the consequences of such traits on one’s life satisfaction. Overall, the theoretical model presented argues to make the connection from one’s PSR to his or her life satisfaction. Using a sample of undergraduate students, participants were asked to complete a survey that examined individuals' relationships with their favorite fictional media character through the study of various characteristics, habits, and media uses. …

Segmentation In Hispanic-Targeted Marketing, Silvia Irene Medrano

LSU Master's Theses

Hispanic-oriented advertising is a growing area in the advertising industry. Findings reported in this research examined agency strategies for advertising in Hispanic-oriented advertising. Interviews with agency practitioners involved in the planning, creation and media selection provided insight into agency best practices in Hispanic-oriented advertising. In-depth interviews at two Hispanic-oriented agencies revealed that a focus on cultural understanding, client relationships, and opposition of common stereotypes and segmentation practices were key in creating successful advertising that connected to Hispanic mindsets. Research results suggest that growth in the U.S. Hispanic population will not only affect the advertising industry, but will also create changes …

Corporate Use Of Social Media, Viktorya Mirzoyan

LSU Master's Theses

Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …

To Speak As A Human, A Modern And As An American : Blues Rhetoric In Cornel West's Prophetic Pragmatism, Raquel M. Robvais

LSU Master's Theses

This thesis examines Cornel West’s description of the human condition and the works of art produced in three particular ways. First, there is being human which is a universal condition that speaks to all people and their struggles in the face of death and fallibility. Second, there is the condition of being modern, which speaks to people in a particular age in which power must be challenged with intelligence. Third, there is the idea of being American, which is to confront historical legacies of injustice through political action and agency. Rhetoric speaks to these existential crises and draws its resources …

An Analysis Of How Female Business Owners Construct And Communicate Identity, Allison Dawn Weidhaas

USF Tampa Graduate Theses and Dissertations

Individuals often get asked: So what do you do? This question can be challenging for those in less traditional work settings, such as stay-at-home-moms and the self-employed. To help women better understand the range of possible responses, this study explores how women in Public Relations respond to identity questions that involve both their work and personal lives. I begin by situating the study within relevant literature on entrepreneurship, female business owners, the history of women in the workplace, work/life issues, Public Relations, the use of language to construct work identity, and structuration theory. I conducted one-on-one qualitative interviews as my …

Disciplinarity, Crisis, And Opportunity In Technical Communication, Jason Robert Carabelli

USF Tampa Graduate Theses and Dissertations

In this thesis I argue that technical communication as an academic curricular entity has struggled to define itself as either a humanities or scientific discipline. I argue that this crisis of identity is due to a larger, institutional flaw first identified by the science studies scholar Bruno Latour as the problem of the "modern constitution." Latour's argument, often referred to as Actor-Network Theory (ANT), suggests that the epistemological arguments about scientific certainty are built on a contradiction. In viewing the problem of technical communication's disciplinarity through the lens of ANT, I argue that technical communication can never be productive if …

African Americans And Hospice: A Culture-Centered Exploration Of Disparities In End-Of-Life Care, Patrick Dillon

USF Tampa Graduate Theses and Dissertations

As the United States' population ages and grows more diverse, scholars and practitioners have grown increasingly concerned about persistent disparities in the cost and quality of end-of-life health care, particularly with regard to African Americans. Although a variety of factors may influence these disparities, most scholars agree that the underutilization of hospice care by this population is an important contributor. Drawing from the culture-centered approach to health communication and narrative theory, the present study explores African American patients and caregivers' experiences with hospice care and takes an initial step toward addressing disparities in end-of-life care. I begin this study, first, …

Examining The Ontoepistemological Underpinnings Of Diversity Education Found In Interpersonal Communication Textbooks, Tammy L. Jeffries

USF Tampa Graduate Theses and Dissertations

This project examines the ontoepistemological underpinnings of diversity education in the field of communication by focusing on the points where diversity, pedagogy and communication intersect. In this study I seek to understand how we come to know what we know about diversity, or the social construction of differentness, and how we share this information with others. I analyzed three popular interpersonal communication textbooks, examining the patterns revealed in the text, in order to address these questions.

This study uses three complimentary methods to reveal the number of occurrences that center on diversity in the text (content analysis), to interpret themes …

The 2008 Candlelight Protest In South Korea: Articulating The Paradox Of Resistance In Neoliberal Globalization, Huikyong Pang

USF Tampa Graduate Theses and Dissertations

My dissertation is a speculative analysis of the historical contexts of a social protest, based on the notion of "articulation" advanced in the field of cultural studies. Focusing on the 2008 candlelight protest against U.S. beef in South Korea, my goal is to explore the historical contexts of the protest, which formulate the identity of the protest. Since the U.S. beef deal was approved by the Korean government as a precondition for the Free Trade Agreement between Korea and the United States, the protest has been considered (notably by leftists in Korea) as a resistance against post-colonial overtones and fascist …

Compassionate Storytelling With Holocaust Survivors: Cultivating Dialogue At The End Of An Era, Chris J. Patti

USF Tampa Graduate Theses and Dissertations

We live in a frantic, fractured, ever-quickening, and violent world that is at the end of the era in which we will be able to talk with survivors of the Shoah. To date, there have been approximately 100,000 recorded interviews of Holocaust survivors. The vast majority of these interviews--such as the 52,000 done for Steven Spielberg's and USC Shoah Foundation Archive--have used traditional, single-session, and "neutral" methods of oral history interviewing to "capture" and "preserve" the legalistic, historical "testimonies" of survivors. The present study responds to this situation and unique moment in time by slowing down, listening, speaking repeatedly and …

Fracking Teco: Analyzing The Communication Strategies In Teco Peoples Gas Advertisements, Magdaline Southard

USF Tampa Graduate Theses and Dissertations

Abstract

TECO advertisements promote the use of natural gas as an energy source because it claims that natural gas is an environmentally responsible alternative to other sources of energy. However, these advertisements do not reveal the not-so-green process, namely hydraulic-fracturing, or fracking, by which natural gas is produced and the consequences that it can and does have on public health and the environment. Even though the conversation about fracking has been on the rise in recent years as certain companies and politicians have pushed for an increase in natural gas production, scholars have yet to examine the communicative strategies used …

Community On The Menu: Seven-Courses To Cultivate Familial Bonds, Exchange Social Capital, And Nourish Community, David Franklin Purnell

USF Tampa Graduate Theses and Dissertations

This dissertation is an auto/ethnographic account, which examines food, close personal friendships, and community. The research combines autoethnography with ethnographic observations and personal/group interviews conducted within the Seminole Heights neighborhood of Tampa, Florida. The observations are of a weekly dinner event referred to by most attendees as Family Dinner. I am one of the founders of this event; the participants of this study are neighbors (or were at some point in time) as well as past and present attendees of the weekly dinner.

The purpose of this research is to illustrate how food can be a tool to build …

Colors And Mapping: The Right To Receive Information, Kathryn Stephanie Skupien

USF Tampa Graduate Theses and Dissertations

Color is used in everything we see and do and it often can be used for effect and representation, particularly on maps and transportation signage. This study explores the issues that the color blind population exhibits when viewing these maps and signs. Seeing that 8%#37; of the male population is afflicted with some form of color blindness, it is pertinent that research reflect these issues and take into consideration the Right to Receive Information for this population. A qualitative method using Photovoice and interviews was used to determine whether this population considers itself having a disability and what solutions can …

When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood

USF Tampa Graduate Theses and Dissertations

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …

Polysemy, Plurality, & Paradigms: The Quixotic Quest For Commensurability Of Ethics And Professionalism In The Practices Of Law, Eric Paul Engel

USF Tampa Graduate Theses and Dissertations

According to many, the legal industry is currently suffering from a professionalism problem. The following dissertation is a response to the question, "What can be done about incivility in the practice of law in Florida?" It begins by exploring the literature examining ethics and professionalism, specifically focusing on the role communication plays in the production and reification of patterns of meaning and action. After contextualizing the professionalism problem socio-culturally and historically, the dissertation next provides an overview of some relevant aspects of the Coordinated Management of Meaning (a theoretical communication framework employed to help make sense of the existing state …

Chinese Consumers' Evaluation Of Domestic And Foreign Products: The Roles Of Country Of Origin And Product Usage Experience, Yuze Gao

USF Tampa Graduate Theses and Dissertations

Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made in two countries (America and China). Empirical data gathered from …

Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison

USF Tampa Graduate Theses and Dissertations

This study analyzes the rationale used by the Supreme Court in the 2010 case, Citizens United v. Federal Election Commission. The majority opinion and dissent were dissected and scrutinized for any weaknesses. After careful review and comparison with First Amendment theories and scholarly articles, it was found that the majority opinion and final decision were poorly reasoned and created a dangerous political communication landscape and a weakened Marketplace of Ideas.

Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?, Lauren Rose Webber

USF Tampa Graduate Theses and Dissertations

Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook …

Media And Usf Students' Perception Of Terrorism, Mamdoh Suleiman Al-Ameri

USF Tampa Graduate Theses and Dissertations

This study examined the influence of mass media on students' perceptions of terrorism by applying the situational theory of publics (Grunig & Hunt, 1984). Behavior is the consequence of perception of reality. But perception of reality is not always consistent with the reality itself. Because of the important role of the media in shaping perceptions, terrorist organizations rely on it to spread fear and advance their political goals beyond the people directly affected by their attacks. The media not only spreads the news of an attack, it contributes significantly to formulating and disseminating the message of terrorist organizations. This study …

Factors Prospective Students Consider When Selecting An Mba Program, Lorie Plyler Briggs

USF Tampa Graduate Theses and Dissertations

This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research found that while many people have "always wanted" to earn the advanced degree, most have toyed with the idea of a graduate business degree for many years. The most frequent reasons that people cite regarding their decision to seriously consider an MBA at a large southern university centers around four desires. These are, not surprisingly, the desire …

The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden

USF Tampa Graduate Theses and Dissertations

Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand concept have been studied within cross-gender brand extension research. Yet, the …

Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii

USF Tampa Graduate Theses and Dissertations

Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on Facebook …

Narrative Versus Nonnarrative: The Role Of Identification, Transportation And Emotion In Reducing Health Disparities, Sheila T. Murphy, Lauren B. Frank, Joyee S. Chatterjee, Lourdes Baezconde-Garbanati

Communication Faculty Publications and Presentations

This research empirically tests whether using a fictional narrative produces a greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, non-narrative format. European American, Mexican American, and African American women (N = 758) were surveyed before and after viewing either a narrative or non-narrative cervical cancer-related film. The narrative was more effective in increasing cervical cancer-related knowledge and attitudes. Moreover, in response to the narrative featuring Latinas, Mexican Americans were most transported, identified most with the characters, and experienced the strongest emotions. Regressions revealed that transportation, identification with specific characters, …

Media Propaganda: A Framing Analysis Of Radio Broadcasts From U.S. To Cuba, Melissa Joy Gonzalez

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative study is to analyze the dominant propaganda strategies that were reflected in an hour-long program of Radio Martì, a broadcast produced on behalf of Voice of America in the United States and aired to Cuba. Through propaganda techniques, a content analysis was used to determine which strategies were present in the commentator's coverage of the program, El Dia de la Prensa Libre on May 3rd, 2012. This study uncovered propaganda strategies, including testimonials, flag-waving, glittering generalities, appeal to prejudice, image manipulation, over-simplicity, assertion, and third party technique, that were utilized in an effort to present …